• 복식
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• 제58권2호
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• pp.1-14
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• 2008

This study aimed to investigate the associations between clothing consumption values and the ambivalent clothing consuming behavior of young female adults. To explain the ambivalent consuming behavior prevailing in the contemporary fashion market, five dimensional consumption values proposed by Sheth(1991) were adopted as explanatory factors, and fashion leadership and spending were included as moderating factors. Data collecting using written survey instrument yielded one hundred and seventy two complete responses from female consumers aged between 20 and 39. Factor analysis on clothing consumption values resulted in five dimensional structures of consumption values for the sample: expressive, epistemic, functional, social, and fashionable values. Among these, expressive, functional, and social values significantly affected ambivalent consuming behavior. The effect of expressive value was strong regardless of fashion innovativeness, opinion-leadership, and monthly income of consumers, however, the effects of epistemic, functional, and social values were changed depending on the moderating factors.

• 한국과학교육학회지
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• 제38권4호
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• pp.541-553
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• 2018

본 연구는 자유탐구 활동에서 나타난 과학고등학교 학생들의 인식적 목표와 인식적 이해가 추론 복잡성과 어떠한 관련이 있는지 알아보고, 자유탐구가 참과학 탐구의 성격을 띠게 하는 맥락을 탐색하였다. 1명의 교사와 12명의 2학년 학생이 연구에 참여하였으며, 연구에 참여한 6팀 중 인식적 측면과 추론의 복잡성이 뚜렷하게 구분되는 2팀을 초점 집단으로 선정하여 사례연구를 실시하였다. 학생의 활동과 면담을 녹화, 녹음한 후 전사한 자료, 참여관찰 자료, 학생이 작성한 인공물 등을 분석하여 다음과 같은 연구 결과를 얻었다. 첫째, 학생들의 인식적 목표와 이해는 인식 대상의 특성과 맥락에 따라 차이가 있었다. '현상 이해에 대한 가치 공유, 연구 가치에 대한 성찰 기회, 협업과 합의를 요구한 과제 특성, 팀원 간의 충분한 소통 기회'와 같은 맥락은 학생들의 인식적 목표와 이해의 향상을 촉진했다. 반면, '연구 관련 문헌에 대한 비판적 검토 기회의 부재, 환경적 제약'과 같은 맥락은 학생들의 인식적 목표와 이해의 하락을 촉진했다. 둘째, 학생들의 인식적 목표와 이해는 추론의 복잡성에 영향을 미쳤다. '과학적 의미 형성'의 목표는 학생이 생성한 의문을 바탕으로 검증 가능한 가설을 설정하는 높은 수준의 추론에 영향을 미쳤다. 정당화에 대한 높은 이해는 대조군 설정에 의도적으로 주목하고 독창적인 실험 노하우를 개발하는 높은 수준의 추론으로 이어졌다. 청중에 대한 높은 이해는 논변을 들어 자신들의 연구를 방어하고, 후속 연구를 제안하는 높은 수준의 추론으로 이어졌다. 반면, '정답 찾기'의 목표와 정당화에 대한 낮은 이해는 자료의 의미를 해석하지 않고, 실험의 한계점을 조절하지 않는 낮은 수준의 추론으로 이어졌다. 청중에 대한 낮은 이해는 연구를 적극적으로 방어하지 않고, 후속 연구를 고려하지 않는 낮은 수준의 추론으로 이어졌다. 본 연구는 자유탐구 지도와 관련하여 활동의 가치를 공유하고, 학생의 인식적 권위를 확인할 수 있는 소통 기회와 비판적 검토 기회를 제공할 것을 시사한다.

• 기술혁신학회지
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• 제10권3호
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• pp.458-485
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• 2007

이 연구는 디지털 컨버전스 제품 구매에 영향을 미치는 소비가치가 무엇인지를 파악하는데 그 목적이 있다. 본 연구에서는 컨버전스 제품을 혁신 정도에 따라 연속적 혁신과 단절적 혁신 컨버전스 제품으로 구분한 후, 제품별로 구매 의도와의 관계를 분석하였다. 분석결과, 디지털 컨버전스 제품의 소비가치는 정서적 가치, 진귀적 가치, 사회적 가치, 기능적 가치의 네 가지 소비가치로 구성되는 것을 알 수 있었다. 네 가지 소비가치와 컨버전스 제품의 구매의도간 인과관계를 분석한 결과, 단절 혁신 컨버전스 제품에는 정서적 가치, 진귀적 가치, 기능적 가치가 구매의도에 유의미한 영향을 미치는 것으로 나타났다. 연속적 혁신 컨버전스 제품에는 기능적 가치만 구매의도에 유의미한 영향을 미치는 것으로 나타났다. 반면, 성별, 소득, 학력등의 주요한 인구통계학적 변수는 구매 의도에 영향을 미치지 않은 것으로 나타났다. 이러한 연구 결과는 디지털 컨버전스의 선택행동은 여러 유형의 소비가치의 함수이고, 여러 유형의 소비가치가 구매의도에 영향을 준다는 것을 시사해 주고 있다. 또한 소비자들에게 익숙하지 않은 혁신적인 컨버전스 제품을 출시할 때는 명확한 가치 중심으로 소구해야 시장에서 성공할 수 있다는 점을 시사해 주고 있다.

• 한국사회복지학
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• 제66권2호
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• pp.231-253
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• 2014

본 연구는 유교적 관점에서 지역공동체의 사회자본 형성에 대한 인식 원리와 실천적 행위 덕목을 고찰하였다. 음양론(陰陽論)에 기초한 전일주의 세계관과 시위론(時位論)에 기초한 역할조화의 인간관을 통해 공동체에 대한 유교의 기본관점을 검토하고, 내적가치기준으로 중(中) 화(和), 외적규범기준으로 의(義) 예(禮)의 덕목을 탐색하였다. 그리고 유교 공동체의 지향적 덕목으로 인(仁)과 덕(德), 인식적 덕목으로 충서(忠恕)와 혈구지도, 실천적 덕목으로 효(孝)와 예(禮) 등을 분석하여 이 덕목들이 지역공동체 사회자본의 구성요소로써 기능할 수 있음을 확인하였다. 결국 유교의 인식원리와 행위 실천덕목들은 현대 지역공동체의 사회자본 구성요소로서의 기능과 함께 지역복지정책에 있어서 유용한 실천적 함의가 있음이 강조되었다.

• 한국의류학회지
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• 제24권6호
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• pp.873-883
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• 2000

The purpose of this study were to investigate the relationships of situation variables, product variables. consumer variables and impulse buying behavior in apparel store. We collected data from 462 consumers of adult women living in Pusan and analysed by factor analysis, cluster analysis, analysis of variance, t-test and discriminant analysis. The results were as follows: First, The purchase situation influenced on the impulse buying behavior consisted of the Pre-purchase condition and the Point-of-purchase state. The in-store situation consisted of the Salesman/store atmosphere, the Low price and the Possibility of out of stock. And the consumption values of apparel are divided into four factors ; Emotional/aesthetical value, Epistemic value, Functional value and Social value. The clothing shopping orientation as consumer variable extracted six factors ; Recreational orientation, Economical orientation, Brand/store loyalty orientation, Careful orientation, Apathetic orientation and Positive orientation. Consumers were classified by the cloting shopping orientation into the Convenience shopper, the Recreational shopper, the Economical shopper and the Careful shopper. Second, In comparison with the unimpulse-buyin groups, the impulse-buying group is more effected by in-store situation than purchase situation, and were more effected by Emotional/aesthetical value, Social value and Epistemic value of the consumption value. In consumer types, the more was the Recreational shopper and the Convenience shopper, the more showed impulse buying behavior. And the important factor distinguished between the impulse buying group and the unimpulse buying group was the Salesman/store atmosphere of the in-store situation.

• 한국의류학회지
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• 제29권1호
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• pp.68-78
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• 2005

The purpose of this study was to examine the women consumers' clothing consumption value and involvement according to size of the city. 538 females living in Seoul(large city) and Jecheon(small city) were surveyed for this study. For data analysis, factor analysis, t-test, and regression were used. For clothing consumption value, five factors of value were founded and labeled as functional, emotional, epistemic, social and conditional value. Three factors of clothing involvement were also identified as clothing/fashion, symbolism and reasonability involvement. Size of the city influenced total clothing consumption value and involvement. Also, size of the city influenced clothing consumption value and involvement factors. When the cities were divided into two groups(large and small city), they showed different clothing consumption values and involvements according to the demographic variables.

• 한국항공운항학회지
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• 제31권4호
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• pp.56-71
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• 2023

This paper describes the significant effects of customer's PAD emotional response according to consumption value of airline goods on brand charisma, brand attitude, and brand loyalty. The result shows that among the consumption values, epistemic value, emotional value, and self-expressive value have a positive effect on PAD emotional response. In addition it was found that the PAD emotional response had positive influence on brand charisma but had no effect on brand attitude. Brand charisma was found to have significant positive influence on brand attitude and both brand charisma and brand attitude had positive effect on brand loyalty. Through the results of this study, airline goods products are an effective means to increase brand loyalty. Further more, this study provides academic and business implications for effective airline goods marketing.

• The International Journal of Costume Culture
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• 제4권2호
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• pp.146-158
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• 2001

The purpose of this study was to present basic materials that can be utilized for better understanding of consumers behavior and the formation of marketing strategies through development of scales on the basis of recognition of the type clothing consumption value. The subjects selected for the final analysis were 654 females and 618 males. Re data were collected using a questionnaire after a focus group interview, and analyzed through factor analysis. The result of this study were as follows; 1. A total of 63 questions were selected for males and 68 questions for females and Cornbach's α was 0.97 for both males and females. 2. Males clothing consumption values were comprised of outward attractiveness, situational-social, psychological, functional, epistemic, and fashion values, while females were comprised fashion, psychological, outward attractiveness, functional, situational, personality expression, and social values, which showed clothing consumption values differ between males and females. 3. Re clothing consumption value regarded as the most important by undergraduates was that associated with outward attractiveness, such as expression of an attractive and ideal image, suitability for ones outward appearance, and outward appearance to members of the other sex.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1275-1286
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• 2021

The purpose of this study is to employ the theory of consumption value and consumers' innovative personality characteristics to explain the adoption of new personal electronics devices in Vietnamese market. This study adapts a quantitative survey-based approach to test hypotheses about relationship between consumption value, product specific innovativeness and new product adoption. The study uses a quantitative data set of 915 consumers who owned one mobile electronic device at least in Ho Chi Minh city, one of the biggest cities of Vietnam. The data was collected through personal interview and convenient sampling method. The conceptual model was tested using PLS structural equation model. The findings of this study suggest that both consumption value and product specific innovativeness influence the adoption of new electronic products. The results also reveal that product specific innovativeness mediates the relationship between consumption value and new product adoption. The study further identified that consumption value was taken as a second-order multidimensions construct with five components, namely functional value, epistemic value, economic value, social value and emotional value. As a result, the research suggests some implications to enhance marketers' capabilities to develop strategies for launching new hi-tech products in an emerging market as Vietnam.

• 대한가정학회지
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• 제48권1호
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• pp.27-40
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• 2010

The objectives of this study were to investigate differences in shopping style and consumption value of apparel product type, and to establish the effects of consumption value on shopping style. A questionnaire was used to collect data from 263 women aged between 20 to 49 in Gwangju on their shopping style and consumption value according to formal and casual product type. Collected data were subjected to frequency analysis, factor analysis, ANOVA, t-test and multiple regression analysis using statistical program SPSS(version 17.0). Results showed that shopping style could be influenced by six factors: fashion-recreational, quality-brand, impulsive, confused, brand-loyal, and price conscious consumer. Clothing consumption value was influenced by five factors: emotional, functional, epistemic, social, and situational value. Shopping style and clothing consumption value were significantly different between a formal product purchaser and a casual product purchaser. Consumption value had a significant influence on shopping style of the formal product purchaser and also the casual product purchaser.