• Title/Summary/Keyword: Environmental Strategy

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Business Environment, e-Business Strategy and Performance : An Empirical Study of Venture Firms in Daedeok Valley and Hsinchu Science Park (한.대(韓.臺) 벤처기업의 경영환경, e-비즈니스 전략, 성과간의 관계)

  • Hwang, Kyung-Yun;Moon, Hee-Cheol
    • Journal of Information Technology Applications and Management
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    • v.15 no.1
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    • pp.43-65
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    • 2008
  • This study investigates the effects of business environment on the e-business strategy and performance of venture firms. The development of the research model is based on the empirical studies on the strategy literature. The data from the survey was analyzed using Partial Least Squares(PLS). For Daedeok Valley Venture Firms, product innovation differentiation strategy is affected by environmental uncertainty. And, cost leadership strategy tend to be influence by environmental uncertainty. Finally, venture firm's performance is effected by cost leadership strategy and marketing differentiation strategy. However, for in Hsinchu Science Park Venture Firms, product innovation differentiation strategy is affected by environmental uncertainty and heterogeneity. And, marketing differentiation strategy is enhanced by environment uncertainty and industry growth. In addition, cost leadership strategy tend to be influence by environmental uncertainty and heterogeneity. Finally, venture firm's performance is effected by cost leadership strategy and product innovation differentiation strategy.

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Comparison of Environmental Management Strategy in the Auto Company of Korea, America and Japan, -Focusing on Case Study in Hyundai, GM, Toyota Co.- (한.미.일 자동차기업의 환경경영전략에 관한 비교연구 -현대, GM, 도요타자동차 사례를 중심으로-)

  • Myung, Chang-Sig
    • Management & Information Systems Review
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    • v.25
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    • pp.297-319
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    • 2008
  • Dramatic increase of social concerns on the environments has led companies to take into account environmental issues in strategic decision-making. The strategic consideration on environmental management is essential to the modern companies. This study was initiated with a research purpose to explain the level and the characteristics of corporate environmental strategy through comparing the Hyundai, GM and Toyota Motor Company. The research method adopted by this research is a case analysis. The degree of environmental management strategy was evaluated in functional sectors or value chain including the production, research and development, procurement, logistic and recycling etc. Consequently, this study could find that Toyota is the most advanced company in the level of environmental management strategy. Also there are many differences among three companies in the level and degree of environmental management strategy. Hyundai and GM did not consider environmental management in foreign subsidiaries as much as Toyota. Motor Company. Also the study find out there are actual gaps between the rhetoric and reality in environmental management strategy in Hyundai Motor Co. All companies included in this study consider importantly ISO14001 as the tool to maintain the environmental management of their companies.

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An exploratory research on moderate effect of cost leadership and quality leadership strategy to relationship between environmental management practices and performances (환경경영 실행방식과 성과에 대한 원가 우위전략 및 품질 우위전략의 조절 효과에 대한 탐색적 연구)

  • Park, Jeong Soo;Kim, Youn Sung;Chae, Byung Chan
    • Journal of Korean Society for Quality Management
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    • v.44 no.2
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    • pp.309-320
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    • 2016
  • Purpose: The purpose of this study was to investigate if companies' efforts of environmental management practices have positive effect on the companies' performance in the first stage of study. In the second stage, we tried to confirm whether the degree of companies' making efforts on cost leadership strategy and quality leadership strategy function as moderate variable on relationship between environmental management practices and performance. Methods: The collected data through survey were analysed using multiple regression model in the first stage of the study and moderate regression model in the second. Results: The results of this study are as follows; environmental management practices have positive effect on corporate performance. Moreover, much effort on quality leadership strategy has limited significant moderate effect on relationship between environmental management practices and performance, while much effort by companies on cost leadership strategy does not have significant moderate effect on the relationship between the two variables. Conclusion: Manufacturing and services companies in Korea need to make effort for environmental management practices to improve corporate performance. Moreover, if that efforts are combined with quality leadership strategy, they can expect synergy effect with environmental management practices for performance improvement.

The Effect of the Environmental Education Strategy through Personalization of Environment (자기 환경화를 통한 환경교육 전략의 효과)

  • 이선경;장남기
    • Hwankyungkyoyuk
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    • v.5 no.1
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    • pp.71-88
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    • 1993
  • This study was conducted to develop and effective strategy for environmental education. At first, the environmental education strategy through personalization of environment was proposed. Then students in a middle school participated the program according to the strategy and its. effect was investigated. The strategy was designed in basis of the role of the limbic system in brain and involved field-oriented experience such as viewing the non-personal environment as the personal environment. Gokneung stream was selected as the site to conduct this environmental education. Students investigated water quality by senses and biological method. The same content was taught for the classroom group and simple outdoor group selected for the comparison by traditional instructional method. The pre- and post-test by the instrument to test environmental attitude, qualitative questionnaire, cognitive test, the pre- and post-interview were conducted to investigate the effect the program. The achievement of the classroom group(personalization group). But the change of the attitude toward environment of personalization group between pre- and post-test was significantly higher than the classroom group. In qualitative questionnaire and pre- and post-interviews, attitude toward environment differed between two group. The behavioral change to discover and to solve environmental problems was demonstrated in case the personalization group, but was unclear in the classroom group. These results indicated the environmental education strategy through personalization of environment was an effective strategy to change the awareness, attitude and behavior toward the environment compared with a traditional teaching strategy.

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An Empirical Study on the Blue Ocean New Product Development Strategy (블루오션 신제품개발 전략에 관한 실증연구)

  • Kim, Ji-Dae
    • Journal of Technology Innovation
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    • v.15 no.1
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    • pp.27-63
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    • 2007
  • Recently, Kim and Mauborgne (2005a) has introduced the concept of blue ocean strategy that provides quantum leap in value innovation, thus creating new market space. This study, based on the blue ocean strategy concept, suggests blue ocean new product development strategy, and attempts to examine how much impact this blue ocean new product development strategy has on new product performance, compared to existing new product development strategy perspectives based on competitive strategy-based new product development strategy and resource-based new product development strategy, in an empirical way. The research results show that the blue ocean new product development strategy has a statistically significant impact on new product performance. In addition, it was revealed that such contingency variables as firm size and environmental dynamism have moderating effect on the relationship between the blue ocean new product development strategy and new product performance. The blue ocean new product development strategy is more effective in the small-sized firms than the large-sized ones, and its effect on new product performance is different according to environmental dynamism.

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Teaching Strategy for Effective Environment Education through Inquiry Approach (탐구학습을 통한 효율적인 환경교육 지도 방안)

  • 최경희
    • Hwankyungkyoyuk
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    • v.13 no.2
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    • pp.114-126
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    • 2000
  • The purpose of this study is to identify the theory of inquiry and to suggest an example of teaching/learning strategy through inquiry for effective environmental education. This study was based on the review of literature in the area of background of inquiry, inquiry in school subjects-social science, science, and environment and activities for inquiry. The teaching/learning strategy which was developed in this study included several inquiry activities focusing on recent social issue. And it can be used in environmental class.

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Effects of environmental management on firm performance (환경경영이 경영성과에 미치는 영향에 관한 연구)

  • Kang, Min-Seok;Choi, Hyun-Seok;Park, Byung-Chun
    • Journal of the Korean Data and Information Science Society
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    • v.22 no.3
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    • pp.523-536
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    • 2011
  • This study is to empirically investigate structural relations and the degree of effects among environmental strategy, environmental management system, environmental activities, and firm performance by using structural equation modelling. In particular, we focus on examining how the structure and the effect vary according to the type of environmental strategies. In this study, environmental strategies are classified as "passive type" and "active type" by the cluster analysis, which are used for developing two different research models. For firms employing active environmental strategy, the environmental strategy has a positive effect on all of environmental management system, environmental activities, and firm performance. For firms employing passive environmental strategy, the environmental strategy has a positive effect on both of environmental management system and environmental activities, while it does not have a statistically significant effect on firm performance. The study empirically supports that the active environmental management will result in a positive firm performance.

Technical and Political Approaches for Successful Settling of the Environmental Agriculture System in Korea (한국 환경농업의 성공적 정착을 위한 정책적 및 기술적 접근과제)

  • 손상목;정길생
    • Korean Journal of Organic Agriculture
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    • v.5 no.2
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    • pp.13-36
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    • 1997
  • This study aims to point out the basic strategy of agrotechnical and -political approaches toward successful settling for the environmental agriculture system in Korea. Although environmental agriculture & forestry strategy toward the 21st century and it's action program were released in 1996, some scientist from environmental agriculture and organic agriculture still argue on the errors of it's strategy and action program in terms of environmental sound functions. Especially it's strategy and action program of government did not focus the reduction of fertilizer and pesticide as the matters of weight and importance to reduction of fertilizer and pesticide as the matters of weight and importance to realize an environmental sound agriculture system. And korean organic agriculture gets a point in dispute, because 1) they do not practice of Basic Standard of IFOAM and FAO/WHO Codex draft, and 2) organic farming is defined quite differently from internationally recognized core aspects of organic agriculture. Organic farming, in Korea, is taken to mean the replacement of chemical fertilizer by organic manure and avoidance of agricultural chemicals. In the paper it is discussed the necessity, purpose, effect and consequence of basic standard for korean organic agriculture. The reformation of the certification system and t he direct payment system in environmental agriculture & forestry strategy toward the 21st century and it's action program by government, and on the need of the teaching program and curriculum in high education institution, the breeding program of resistant cultivars, the soil testing for optimum fertilization strategy, the nutrient management program, the declaration for 2020 environemntal agriculture are also discussed.

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The Development and Application of Animation-Based Environmental Education Program using Empathic Learning Strategy for Elementary School Students (감정 이입 학습 전략을 활용한 애니메이션 기반 초등학생용 환경교육 프로그램의 개발 및 적용)

  • Lim, Kyung-Soon;So, Keum-Hyun;Shim, Kew-Cheol;Yeau, Sung-Hee
    • Hwankyungkyoyuk
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    • v.24 no.2
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    • pp.99-111
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    • 2011
  • We developed animation-based environmental teaching program using empathic learning strategy in order to motivate elementary school students' willingness to practice environmental-friendly behavior and applied it to elementary school students. The subjects were 56 fourth graders, who were divided into the experimental and controlled groups. Experimental group was taught with animation programs using the empathic learning strategy and controlled group took typical classes. There was significant difference between experimental and controlled groups(p<.05) in terms of environmental practice willingness. When examining students' environmental-friendly recognition, this study showed positive result that they were more interested and motivated in the learning process. Thus, it concluded that the environmental animation program using empathic learning strategy was an effective teaching method. It showed that it was more effective to improve environmental knowledge and motivates students to actively participate in instructions and to concentrate on educating materials.

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