• Asia Marketing Journal
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• v.19 no.4
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• pp.87-114
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• 2018

The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives. The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and health, eco-friendly culture and trend, willingness to pay price premiums and functional effects of eco-friendly products have significant effects on eco-friendly buying behavior. Reflecting these results, business marketers must appeal to consumers with more focus on safety and health, perceived consumer effectiveness, self-monitoring, eco-friendly culture and trend, media exposure, willingness to pay price premiums, design excellence and functional effects, to implement marketing communication strategies accordingly.

• Journal of Korean Society of Forest Science
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• v.111 no.2
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• pp.319-329
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• 2022

Using the structural equation model (SEM), this paper investigated the relations between the recognition of forest ecosystem services and the pro-environmental behavior with personal environmental commitment and environmental consciousness. The research data was collected from April 11 to 21, 2019, as an online survey by residents in Korea. 425(91.4%) of the total 465 copies were used as final analysis data, excluding insincere responses. Results showed that most respondents recognized forest ecosystem services as positive and recognition of forest ecosystem services has a positive impact on both environmental commitment and environmental consciousness. Moreover, cultural services positively affected both constructs more than supply and control services. The most significant total effect was the path of 'cultural services-environmental commitment-pro-environmental behavior'. Environmental commitment is more effective in inducing the behavior than environmental consciousness to those who consider forest ecosystem services significant. Even if forest ecosystem services are recognized as important, those with experience of commitment to the natural environment would have more intention of pro-environmental behavior. In conclusion, this study is meaningful in that it identified the hypothesized path relationship between the recognition of forest ecosystem services and the pro-environmental behavior and analyzed the antecedent factors.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2006.11a
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• pp.269-274
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• 2006

The purposes of this research are, first, to investigate the present condition of indoor thermal environment in winter. Second, to find out how residents' knowledge, consciousness, and behavior changed after provided with education and information of indoor climate. Finally, to reveal how this changes make alteration to their indoor environment. Thirty apartments were collected, and then divided into three groups as Control Group, Education Group, and Edu-information Group in order to conduct the purposes. Provided education and environmental information turn out to have a positive effect to residents' knowledge, consciousness, and behavior, and consequently, it leads residents to control their indoor environment more actively in some cases. Thus, it is important to provide residents with environmental education and information, and it should be conducted regularly in order to maximize the positive effect of education since it tends to decrease as time goes by.

• Korean Journal of Human Ecology
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• v.3 no.1
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• pp.40-50
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• 2000

The purpose of this study is to investigate the influential variables related to the value orientation and environmental preservation behavior. This study is also to provide data for environment education. The subjects were 538 children, in June. 1998, in Kwangju. The data obtained were analyzed by Pearson's correlation. Cronbach's u coefficient. multiple regression. and Path analysis. The major findings were as follows : 1) The influential variables for childrens'egoistic value orientation were grade level of children and education level of mother The influential variables for childrens'altruistic orientation were the frequency of contact for environmental information and age of mother. The influential variables for childrens'biospheric orientation were education level of mother and the frequency of contact for environmental information. 2) The influential variables for the childrens'behavior on the environmental preservation were the frequency of contact for environmental information. biospheric orientation. grade level of children and education level of mother.

• Steel and Composite Structures
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• v.52 no.2
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• pp.183-197
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• 2024

Not all structural columns maintain a vertical orientation. Several contemporary building structures have inclined columns, introducing distinct challenges, particularly in buckling behavior. This study examines the buckling behavior of inclined, thin-walled steel bundled columns, differing from typical vertical columns. Using specimens with three tubes welded to plates linearly aligned at the top and triangularly at the bottom, tests indicated that buckling capacity increases with tube wall thickness and diameter but decreases with column height. Inclined tubes in bundled columns showed improved buckling resistance over vertical ones. Results were verified against standard steel design guidelines to assess their predictive accuracy.

• Hwankyungkyoyuk
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• v.25 no.2
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• pp.149-160
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• 2012

This study examined the effects of reflective writing activities utilizing environmental related mass media. Two classes participated as an experimental group (n=31) and a control group (n=30). Both groups of students learned five different topics on environment, such as diversity of ecosystem, global warming, desertification, reduction of the amount of carbon, and eco-friendly behavior. The experimental group students was taught utilizing mass media about each topic and had opportunities of reflective writing about each topic, while the control group of students was taught through lectures. The results indicated that students in the experimental group represented significantly better scores on environmental worldview, environmental sensitivity, and eco-friendly behavior compared to the control group students (p<.01).

• Hwankyungkyoyuk
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• v.15 no.2
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• pp.61-75
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• 2002

This study was intended to develop a new measure for environmental education research, named ‘Subjectively Responsible Environmental Behavior(SREB), in order to overcome a few of limitations embedded in the previous measures. The results of the study suggested that there were several barriers for learners to take environment-friendly actions, willingness to act was always stronger than self-reported act and the degree of discrepancy between willingness to act and self-reported act is correlated with perceived effectiveness, perceived difficulty, and expected guilty. In terms of participation, this study defined one of major missions of environmental educators is to help learners to identify and overcome such barriers. A new measure that this study has proposed can be better utilized to evaluate effectiveness of environmental education curriculum or programs and find information necessary for modifying the programs than to assess learners' achievement. Some limitations of the proposed measure were also discussed.

• Journal of Korean Elementary Science Education
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• v.33 no.1
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• pp.69-81
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• 2014

This study was to find out the effects of out-of-class environmental experience learning on elementary students' environmental literacy. For this study, we developed and applied environmental education program utilizing out-of-class facilities and ecological park for the 5th-grade students. The subjects of this study were the 5th grade students of an elementary school located in Si-hung city. The study was carried out for two groups, an experiment group of 29 students and control group of 29 students. The education program using out-of-class environmental experience learning was provided to the experiment group while lecture-oriented education program was provided to the control group. The questionnaire used in this study to assess the environmental literacy of the study objects consists of 41 questions under 4 domains (knowledge, emotion, skill, behavior). After observing and analyzing the effects of out-of-class environmental experience learning on students' environmental literacy, we found that the program using the out-of-class environmental experience learning posed greater impacts than lecture-oriented program. By domains, environmental literacy in 3 domains illustrated positive improvement. In particular, skill domain illustrated much more improvement in environmental literacy. But, domain of behavior didn't illustrated improvement in environmental literacy. The result of this study signified that the out-of-class environmental experience learning has positive and effective impact on the environmental literacy. And out-of-class environmental experience learning is more suitable to improve the skill domain of the environmental literacy than lecture-oriented learning. But, it is couldn't improve the domain of behavior. Therefore, in order to improve behavior domain, the program must apply with effective evaluation and home training.

• Journal of Korean Home Economics Education Association
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• v.22 no.2
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• pp.45-60
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• 2010

The purpose of this study was to analyze the effect of knowledge and perception of environmental problems on pro-environmental behavior of youth. The data used for this study were collected using questionnaire. The sample for this study consisted of 654 junior and high school students living in Seoul and Gyeong-gi Province. Descriptive statistics and multiple regression analysis were used to analyze the data. The following is a summary of the major findings. (1) The significant variables affecting pro-environmental behavior of youth were need of environmental education, source of environmental knowledge, level of perception on air pollution and scarcity of resources and energy, sex and total amount of allowance of students. These variables explained 20.5% of variance of pro-environmental behavior. (2) Environmental education related variables were the best predictor of pro-environmental behavior; knowledge of environmental problem variables had limited predictive power. (3) Recommendations for teaching-learning strategies have been suggested to enhance youth's pro-environmental behavior in school.

• Journal of Distribution Science
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• v.18 no.9
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• pp.19-30
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• 2020

Purpose: As an environmental concern increases, customers pay more attention to purchase organic food. While customers' purchase intention of organic food has been widely studied, there are lacks of researches regarding the moderation effect of environmental concern and the interactive effect of level of education based on the Theory of Planned Behavior (TPB). This study examines the influence of level of education and environmental concern on purchase intention based on the Theory of Planned Behavior and organic food in Vietnam. Research design, data and methodology: The methodology of mixed methods of qualitative and quantitative is applied with a survey of 420 customers being conducted to collect data from three biggest cities in Vietnam: Ho Chi Minh, DaNang and Hanoi. SPSS 23 and SMART-PLS 3.2 are used for data analysis. Results: The result shows that the customers have more environmental concern which increases their attitude to the intention of purchasing organic food. Moreover, there has not the three-way interactive effect of level of education, environmental concern and attitude on purchase intention toward organic food. Conclusions: This enriches the existing literature with the moderation of environmental concern to the relationship between attitude and purchase intention toward organic food in Vietnam based on the Theory of Planned Behavior.