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http://dx.doi.org/10.14578/jkfs.2022.111.2.319

The Effect of the Recognition of Forest Ecosystem Services on Pro-Environmental Behavior Using Structural Equation Model  

Jung, Youjin (Department of Forest Management, Kangwon National University)
Kim, Joonsoon (Division of Forest Science, Kangwon National University)
Publication Information
Journal of Korean Society of Forest Science / v.111, no.2, 2022 , pp. 319-329 More about this Journal
Abstract
Using the structural equation model (SEM), this paper investigated the relations between the recognition of forest ecosystem services and the pro-environmental behavior with personal environmental commitment and environmental consciousness. The research data was collected from April 11 to 21, 2019, as an online survey by residents in Korea. 425(91.4%) of the total 465 copies were used as final analysis data, excluding insincere responses. Results showed that most respondents recognized forest ecosystem services as positive and recognition of forest ecosystem services has a positive impact on both environmental commitment and environmental consciousness. Moreover, cultural services positively affected both constructs more than supply and control services. The most significant total effect was the path of 'cultural services-environmental commitment-pro-environmental behavior'. Environmental commitment is more effective in inducing the behavior than environmental consciousness to those who consider forest ecosystem services significant. Even if forest ecosystem services are recognized as important, those with experience of commitment to the natural environment would have more intention of pro-environmental behavior. In conclusion, this study is meaningful in that it identified the hypothesized path relationship between the recognition of forest ecosystem services and the pro-environmental behavior and analyzed the antecedent factors.
Keywords
ecosystem services; forest ecosystem services; environmental commitment; environmental consciousness; pro-environmental behavior;
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