• 제목/요약/키워드: Environmental Attractiveness

검색결과 46건 처리시간 0.024초

제주 '오름'에 대한 내국인과 외국인의 경관이미지 비교 분석 (A Comparative Analysis on Image Structures of Jeju 'Oreum' between Koreans and Foreigners)

  • 서주환;김상범;노재현;허준
    • 한국조경학회지
    • /
    • 제37권1호
    • /
    • pp.65-77
    • /
    • 2009
  • 본 연구는 한라산과 더불어 제주 고유의 자연경관이자 원경관(原景觀)이며 제주 이미지 정체성 요소의 본질이라고도 할 수 있는 '오름'경관의 보존과 제주 브랜드로의 활용을 목표로 내국인과 외국인이 느끼는 제주 '오름'에 대한 이미지 특성을 비교 분석하였다. 항공에서 촬영한 총 18개 '오름'의 부감사진을 대상으로 준예비조사와 예비조사를 거쳐 최종 선정된 4장의 사진슬라이드를 평가매체로 연구를 진행하였다. 평가집단은 내국인과 외국인으로 나누어 구성하고, 총 26개 형용사 어휘상에 대한 7단계 형용사 어의구별척도로 이미지 및 선호도를 측정하고 인자분석을 실시하였다. 인자분석을 통해 파악된 인자군은 내국인과 외국인 집단 구분 없이 전체적으로 평온성의 이미지 변인이 제주 '오름'의 경관 이미지를 대표하는 공통적인 이미지 정체성 변인으로 파악되었다. 그러나 이밖에 이미지 주요 변인으로 외국인은 "역동성", "특이성" 그리고 "웅혼성" 순으로 설명력이 높았으나, 내국인의 경우는 "매력성", "웅혼성", "특이성"으로 유형화된 것으로 보아 상대적으로 국내인은 '오름'의 '절대가치로서의 아름다움'을 매력으로 파악한 반면 외국인은 '오름'의 역동적 이미지와 상대적 특이성을 보다 주요한 이미지 변인으로 인식한 것으로 보인다. 요인점수와 선호도와의 다중회귀분석 결과, 국내인은 "평온성", "매력성" 그리고 "역동성"이 선호도를 설명하는 중요 변수로 나타난 반면, 외국인의 경우는 "역동성", "평온성" 이외에 "균일성", "특이성" 그리고 "단순성" 등으로 차이를 나타내, 이는 상대적으로 외국인에게는 '오름'의 형태적 특이함과 단순미 등이 선호도에 크게 영향을 미친 것으로 판단된다.

토마토 온실에서 담배가루이 성충에 대한 노란색 및 백색 트랩의 방제효과 (Efficiency of Yellow and White light Traps on Controlling Tobacco Whitefly in tomato Greenhouse)

  • 이중섭;이재한;박경섭;여경환;김진현;권준국
    • 생물환경조절학회지
    • /
    • 제26권4호
    • /
    • pp.432-437
    • /
    • 2017
  • 토마토 작물에 발생하는 B. tabaci에 대한 예찰을 위해 시설재배지뿐만 아니라 노지 재배에서도 노란색 점착카드트랩이 주로 사용되고 있다. 그러나, 예찰트랩의 색상과 굴절되는 빛의 강도 및 환경 변화에 따라 B. tabaci 유인력은 차이를 나타내고 있다. 따라서, 온실에 발생하는 B. tabaci 성충에 대한 light 트랩의 시설 재배지내의 이용 가능성을 평가하기 위해 white light (450-625nm) 및 yellow light (590nm) 트랩과 광원이 장착되지 않은 트랩을 이용하여 유인 활성을 비교하였다. 본 시험결과 광원별 B. tabaci 포획밀도는 yellow light 트랩(525 nm)에서 $168{\pm}7.6$(마리/트랩)로 가장 높은 유인활성을 나타내었으며, white light 트랩에서는 $106{\pm}4.6$(마리/트랩)으로 다소 낮은 개체수가 포획되었다. 그러나 대조구로 사용된 광원이 설치되지 않은 트랩의 경우 광원이 설치된 트랩보다 적은 $60{\pm}4.8$(마리/트랩)의 개체수가 포획되었다. 따라서, yellow light trap과 white light 트랩에서 높은 B. tabaci 성충의 유인력을 나타내었다. 이러한 결과를 바탕으로 yellow light 및 white light 트랩이 토마토 시설 재배지에서의 B. tabaci 성충에 대한 친환경적 해충 방제법의 일환으로 적용 될 수 있을 것으로 판단되었다.

인터넷 뉴스 데이터 텍스트 분석을 통해 본 우리나라 농촌다움에 대한 이미지 연구 (The Image of Ruralism in Korea through a Text Mining for Online News Media analysis)

  • 손용훈;김용진
    • 농촌계획
    • /
    • 제25권4호
    • /
    • pp.13-26
    • /
    • 2019
  • The rural areas in South Korea have changed rapidly in the process of national land development. Rural landscapes have become discoloured, and their attractiveness has decreased as cities have expanded. But the attractiveness or multifunctional values of rural areas has become more important in contemporary society around the world. According to this social demand, the efforts of conserving the rural landscape are of high priority and the recovery of ruralism in the area is required. This study has tried to understand how the public image of ruralism in South Korea has been influenced by the news media. The study retrieved news articles using the web searching portal site from the six keywords, commonly used to refer to ruralism, including 'rural landscape', 'rural community', 'rural tourism', 'rural life', 'rural amenity', and 'rural environment'. News data from the six keywords were also collected respectively from within the year-period of 2004-05, 2007-08, 2012-13, and 2016-17. In the text mining analysis, the nouns with high Degree Centrality were figured out, and the changes by year-period were identified. Then, LDA topic analysis was performed for text datasets of six keywords. As a result, the study found that the news articles gave an informed focus on only a handful of issues such as 'poor rural living condition', 'regional or village improvement projects', 'rural tourism promotion projects', and 'other government support projects'. On the other hand, nouns related to virtues and values in the rural landscape were less shown in news articles. These results have become more apparent in recent years. In the topic analysis, 35 topics were identified. 'village development projects', 'rural tourism', and 'urban-rural exchange projects' were appeared repeatedly in several keywords. Among the topics, there are also topics closely related to ruralism such as 'rural landscape conservation', 'eco-friendly rural areas', 'local amenity resources', 'public interest values of agriculture', and 'rural life and communities'. The study presented an image map showing ruralism in South Korea using a network map between all topics and keywords. At the end of the study, implications for Korean rural area policy and research directions were discussed.

사회적 책임 활동 주제와 광고모델 및 메시지 소구방식에 따른 CSR광고 제작전략 (CSR Ad Strategy Based on Corporate Social Responsibility Theme, Model and Message Appeal)

  • 유승엽
    • 디지털융복합연구
    • /
    • 제17권1호
    • /
    • pp.159-168
    • /
    • 2019
  • 본 연구는 사회적 책임활동 광고를 효율적으로 집행하기 위해 광고모델 선정 전략을 중심으로 사회적 책임활동광고 제작전략을 제시하고자 하였다. 자료분석은 회귀분석을 실시하였다. 연구결과 첫째, 사회적 책임활동 주제와 관계없이 모델의 가치부합성 요인이 중요한 것으로 확인되었으며, 경제 분야의 경우에는 모델의 신뢰성이 중요하며, 반면 환경 분야에서는 모델의 매력성이 더욱 중요하였다. 둘째, CSR 광고 제작자들이 CSR 광고모델을 연예인을 선정할 때는 가치부합성이 높은 모델을 선정하는 것이 효과적인 반면, 전문가일 경우에는 가치부합성 뿐만 아니라 매력성과 신뢰성이 높은 모델을 선정하는 것이 효과적이다. 셋째, 감성적 메시지를 활용하여 CSR광고를 제작할 때 광고모델의 가치부합성과 신뢰성을 중요하게 고려해야한다. 반면, 정보적 메시지를 활용하여 CSR광고를 제작할 때 광고모델의 가치부합성과 매력성을 중요하게 고려하여 모델을 선정하는 것이 중요하다. 본 연구는 사회적 책임광고를 제작할 때 사회적 책임활동 주제와 광고모델의 이미지가 관련성이 높은 모델을 선정하는 것이 매우 중요하다는 결과를 도출하였다.

Marketing for Real and Virtual Museums: A marketing Model to Explain Visitor Behavior in Real Museums and an Outlook on its Applicability to Virtual Museums

  • Terlutter, Ralf;Diehl, Sandra
    • 마케팅과학연구
    • /
    • 제10권
    • /
    • pp.45-70
    • /
    • 2002
  • The purpose of this study is to obtain more insight into the explanation and prognosis of consumer behavior in real and virtual museums. The analysis focuses on the influence of the museum environment on the museum patrons (rather than on the influence of the art objects). On the basis of the emotional approach to environmental psychology by Mehrabian and Russell (1974), a behavior model has been developed for museums. The model, which is based on the emotional variables pleasure, arousal and dominance (PAD), is also enhanced by cognitive variabies (learning attractiveness, education standard and information demand). The enhancement of the classical model was necessary because cognitive variables play a major role in cultural institutions such as museums: One important objective of museums is the communication of cultural knowledge to visitors. The model is tested empirically using structural equation modeling. 301 visitors were interviewed individually. Two different museum environments were represented using visual stimuli. The theoretical model for museums can be proved empirically. The degree to which the model fits the empirical data was extensively tested. The model showed high compatibility with the data and could be accepted. The study proves that a model can be developed, which explains visitor behavior in museums. The model shows museum designers how museums should be designed to be both emotionally appealing and a learning environment. Based on empirical studies in virtual stores on the Internet, it is discussed whether the research findings in these environments may be applied to virtual museum environments. In order to create an emotionally appealing virtual museum, it is recommended that one uses a 3-dimensional representation to offer various possibilities for interaction and to create a multi-sensual environment that appears highly realistic.

  • PDF

다기간 자료포락분석을 이용한 전기차 충전소 효율성 변화 분석 (Analysis on the Efficiency Change in Electric Vehicle Charging Stations Using Multi-Period Data Envelopment Analysis)

  • 손동훈;강영수;김화중
    • 산업경영시스템학회지
    • /
    • 제44권2호
    • /
    • pp.1-14
    • /
    • 2021
  • It is highly challenging to measure the efficiency of electric vehicle charging stations (EVCSs) because factors affecting operational characteristics of EVCSs are time-varying in practice. For the efficiency measurement, environmental factors around the EVCSs can be considered because such factors affect charging behaviors of electric vehicle drivers, resulting in variations of accessibility and attractiveness for the EVCSs. Considering dynamics of the factors, this paper examines the technical efficiency of 622 electric vehicle charging stations in Seoul using data envelopment analysis (DEA). The DEA is formulated as a multi-period output-oriented constant return to scale model. Five inputs including floating population, number of nearby EVCSs, average distance of nearby EVCSs, traffic volume and traffic congestion are considered and the charging frequency of EVCSs is used as the output. The result of efficiency measurement shows that not many EVCSs has most of charging demand at certain periods of time, while the others are facing with anemic charging demand. Tobit regression analyses show that the traffic congestion negatively affects the efficiency of EVCSs, while the traffic volume and the number of nearby EVCSs are positive factors improving the efficiency around EVCSs. We draw some notable characteristics of efficient EVCSs by comparing means of the inputs related to the groups classified by K-means clustering algorithm. This analysis presents that efficient EVCSs can be generally characterized with the high number of nearby EVCSs and low level of the traffic congestion.

신축건물 사무실내 식물 적용의 실내 공기질 및 재실자 건강영향 평가 - 알레르기 비결막염 및 스트레스 관련 증상설문을 중심으로 - (Impact of Indoor Plants on Indoor Air Quality and Occupational Health in Newly Built Public Building Offices - Focusing on Allergic Conjunctivitis and Stress-related Symptom Questionnaires -)

  • 이용원;임영욱;김광진;김호현
    • 한국환경보건학회지
    • /
    • 제43권4호
    • /
    • pp.334-348
    • /
    • 2017
  • Objectives: We investigated the impacts of indoor plants on indoor air quality and occupational health, focusing on allergic rhinconjunctivitis and stress among employees in new office buildings. Methods: A total of 34 employees working at new public office buildings were enrolled as subjects (n=17, with indoor plants) and as a control (n=17) group. Before and after introducing indoor plants for three months, indoor air quality measurements including VOCs and aldehydes and questionnaires on sick building syndrome, AR symptoms (ARIA based), stress (DASS 42, KOSS, and SACL), and indoor characteristics were performed and statistically analysed. Results: Among the 34 enrolled subjects, 19 were included in the probable AR subject group (subjects with indoor plants, n=8, control n=11) and completed all questionnaires. Statistical analyses were done for total, AR subject groups, and controls. As a result, it was confirmed that major indoor air pollutants decreased after the introduction of indoor plants (p<0.5). Among major symptoms of allergic rhinoconjunctivitis, watery rhinorrhea, nasal stuffiness, and nasal itching indexes decreased (p<0.5, respectively). A decrease was noted in some areas of work-related stress indexes (mainly KOSS) among the subject group (total and AR) and a decrease of indoor environmental attractiveness among the control group (total and AR) (p<0.5, for all). Conclusions: Indoor plants may help reduce indoor air pollutants and decrease AR symptoms and work-related stress of employees in newly built office buildings. Various further follow-up studies on the mechanism of environmental, physical, and emotional influences and utilization of indoor plants in association with allergic diseases will be needed.

Ecotourism and Protected Area Conservation in Bangladesh: a Case Study on Understanding the Visitors Views on Prospects and Development

  • Rahman, Md. Habibur;Roy, Bishwajit;Anik, Sawon Istiak;Fardusi, Most. Jannatul
    • Journal of Forest and Environmental Science
    • /
    • 제29권1호
    • /
    • pp.15-28
    • /
    • 2013
  • Protected area based ecotourism is now the most interesting topic to the nature lover and policy maker throughout the world because of its linkage with economic benefits, protected area management and biodiversity conservation. Based on this premise our study explores the visitors' perception on the recreational potential of Kaptai National park and its potentiality in ecotourism development in Bangladesh. The field survey was carried out both in holidays and non-holidays of the week from the late winter season in 2009 to the spring season in 2010. A total of 118 visitors were interviewed with the help of a semi-structured questionnaire. Study findings revealed that about 62% male constitute the visitors group with the maximum number of visitors in the age of between 15-25 years (35.59%). The tourists were very much attracted by boat riding (93.22%) followed by scenic beauty of Rampahar-Sitapahar (85.59%). A major portion of about 57.14% tourists wished to visit the park within a year because they got a lot of pleasure from Natural and green environment (86.44%) followed by boating on Kaptai Lake (85.59%). Most of the visitors (36%) were happy about existing facilities but defined some problems such as tour guiding facility, food and drinking water supply, etc. About 71% and 66% respondents perceived that Kaptai National Park made them to be concerned and protective of nature and supports and sustains local ecosystem respectively and 43% respondents agreed that Kaptai National Park ensures the social equity and involve local people in ecotourism which are the most important elements of sustainable ecotourism. The present study results also predict that the park might be a good recreational area for enjoying with family members and group of friends through proper management and promoting the relationships among tourism, local people and biodiversity conservation.

곤충의 의사소통: 개념, 채널 및 상황 (Insect Communication: Concepts, Channels and Contexts)

  • 장이권
    • 한국응용곤충학회지
    • /
    • 제50권4호
    • /
    • pp.383-393
    • /
    • 2011
  • 의사소통은 생존과 번식을 위해 필요한 행동을 가능하게 하기 때문에 행동과 진화연구에 중추적이다. 동물의 신호와 관련하여 가장 중요하고 어려운 문제 중의 하나는 의사소통의 정의이다. 넓게 봐서 의사소통은 신호자로부터 수신자로의 정보제공이다. 그러나 신호의 진화는 정보교환으로 신호자와 수신자 모두 적합도가 증가할 때만 가능하다. 이것을 '참의사소통'이라한다. 동물들이 의사소통할 때 감각채널로 흔히 화학물질, 빛, 소리를 이용한다. 화학신호를 이용한 의사소통은 가장 오래되고, 거의 모든 동물들이 사용하는 방법이다. 변조의 용이, 신호생산의 유연성, 빠른 전송 때문에 빛 과 소리를 이용한 의사소통은 보다 많은 양의 정보를 전달할 수 있다. 교미행동과 충돌해결은 동물들이 의사소통하는 가장 흔한 상황이다. 교미행동에 사용되는 신호는 보통 종에 대한 정보와 성적 매력도에 대한 정보를 담고 있으며, 충돌해결에 사용되는 정보는 신호자의 싸움능력에 대한 정보를 담고 있다. 이외에도 동물들이 의사소통하는 상황은 영역방어, 부모자식 상호작용, 사회통합, 환경정보 공유, 자기의사 소통을 포함한다.

Innovative Educational Technologies in Management Training: Experience of EU Countries

  • Vitaliy, Kryvoshein;Nataliia, Vdovenko;Ievgen, Buriak;Volodymyr, Saienko;Anna, Kolesnyk
    • International Journal of Computer Science & Network Security
    • /
    • 제22권6호
    • /
    • pp.45-50
    • /
    • 2022
  • The article substantiates the feasibility of using and actively implementing innovative technologies in the practice of organizing the educational process. The need for the use of telecommunication technologies, which provide constant communication between students and the teacher outside the classroom, has been identified. Particular attention is paid to the latest approaches to the use of various forms of multimedia technologies in student education, which intensify the process of acceptance and assimilation of educational material by foreign students. The advantages of using innovative means of distance education are determined, which thanks to modern electronic educational systems allow students to receive quality higher education. Innovative technologies promote the development of cognitive interest in students, they learn to systematize and summarize the material studied, discuss and debate. In this regard, the reorientation of the system of higher education in Europe towards innovation is becoming the most important tool in ensuring the competitiveness of graduates in the labor market. In addition, the investment attractiveness of a university often depends on the innovative nature of the development of scientific, educational and practical activities of the subjects of the educational process, their inclusion in the national innovation system. The article analyzes that in the universities of the European Union in the training of specialists in the management of basic interactive methods, forms and tools are binary lecture, briefing, webinar, video conference, video lecture, virtual consultation, virtual tutorial, slide lecture, comp. utheric tests. Various classes on slide technology took active forms during the training of management specialists.