• The Journal of Asian Finance, Economics and Business
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• 제8권9호
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• pp.219-233
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• 2021

This study would prove the logic that business practice CSR has a positive impact on efficient product value while philanthropic CSR has a positive impact on socio-ethical product value to promote product purchase intention. It would also test the mediating role of efficient product value and socio-ethical product value. Methods: AMOS 22.0 was used to analyze the structural equation model in this work, and the hypotheses were tested after setting the impact of corporate variables on intrinsic variables additionally. Results: This study conducted research that has not been attempted in the preceding studies, classifying CSR into business practice CSR activities related to economic, legal, and ethical responsibilities and philanthropic CSR activities related to the contribution to the community, the connection of donation and business, company-wide philanthropy, and appropriate donation performance. Conclusion: This study would prove the logic that business practice CSR has a positive impact on efficient product value while philanthropic CSR has a positive impact on socio-ethical product value to promote product purchase intention, and evaluating the mediating role of efficient product value and socio-ethical product value, thus providing implications from a new perspective that has not been explored in previous marketing studies.

• 아태비즈니스연구
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• 제13권3호
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• pp.73-92
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• 2022

Purpose - The purpose of this paper is to explore the relationship between corporate social responsibility (CSR) and corporate present and future value. Design/methodology/approach - This paper intends to prove the relationship between CSR and corporate value once again by selecting A-share companies listed on the China Shenzhen Stock Exchange and Shanghai Stock Exchange from 2010 2017. This paper also examines the effect of five dimensions of CSR on corporate value in China. Findings - Empirical evidence shows that CSR is conducive to corporate value. The fulfillment of social responsibilities improves firm value in the future. Further, the regression results show that the social responsibility of the non-state-owned enterprise (Non-SOEs) group has a more significant effect on corporate financial performance than on the state-owned enterprise (SOEs) group. Research implications or Originality - This study has limitations. First, the grouping is only divided into two groups of SOEs and non-SOEs, and we did not consider foreign investments, that is, foreign-funded enterprises, for the comparative analysis. Second, only the linear relationship between CSR and corporate value was tested. In the future, we must determine whether there exists a nonlinear relationship between the two key concepts. Finally, there exists no research on CSR and corporate value by specific industries. Thus, the relationship between the five dimensions of CSR and corporate value should be investigated by specific industries.

• International Journal of Advanced Culture Technology
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• 제6권2호
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• pp.43-50
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• 2018

In this study, It is utilized 103 management panic data about social enterprises in Chungnam area (Chungnam, Daejeon, Sejong) region from 2011 to 2017. The organizational characteristics (organizational type, type of certification, company's region, external grants, paid employees) were set as independent variables with economic performance (sales) and social performance (employment of vulnerable class) as dependent variables. We analyzed the factors affecting the economic and social performance of social enterprises and confirmed the correlation between economic and social performance. The results of this study are as follows: First, the organizational characteristics of social enterprises showed a significant difference in sales as economic performance. External grants have no positive effect on the economic performance (sales) of social enterprises, while paid workers have a positive (+) influence on the economic performance. Second, the organizational characteristics of social enterprises showed significant differences in employment of the vulnerable class, which is social performance. Only the paid workers had a statistically significant relationship with the social performance of the social enterprise. Third, the correlation between economic performance (sales) and social performance (employment of the vulnerable class), which is the result of social enterprise, is shown. This can enhance a social enterprises' sustainable growth and self-sufficiency by improving the employment of vulnerable people, the economic performance of a social enterprise, which is sales and social performance, and ultimately can manifest the value and purpose of the social enterprise.

• International Journal of Quality Innovation
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• 제7권2호
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• pp.19-49
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• 2006

Due to the globoal economic effect, Taiwan's small and medium-sized enterprise (SME) is much threatened by China. Since remarkable advances have being made in information technology, taking competition advantage for an enterprise has become a very important issue when facing rigorous global competition. However, the business of the enterprise starts with finding the customers' demands, and ends with fulfilling customers' demands. Therefore, in order to increase competition advantage for SME, the customer management must be effectively strengthened, especially by increasing customer satisfaction and maintaining good relationship with the customer. This is the key for an enterprise leading to success. The purpose of this study is aiming to discussing the relational analysis between customer and SME by viewing the four aspects of customer relationship management (CRM), which are relation marketing, customer service, customer value, and customer satisfaction. Moreover, this research will perform an empirical analysis on CRM for a typical small and medium-sized company so as to grasp its real definition and enterprises' demands. The conclusions will be drawn from our literature survey and practical experience as well as site investigation. Recommendations are evolved from discussing the interaction between customers and enterprises in improving their constructing factors and increasing benefits and values.

• 아태비즈니스연구
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• 제11권3호
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• pp.153-167
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• 2020

Purpose - The purpose of this study is to examine whether social value-related expenditures can be recognized as intangible assets in financial statements. Design/methodology/approach - This study examined social values defined in the economic and management fields and analyzed whether the social values have the characteristics of intangible assets. For this, the general definition of social value was derived from the concept of social value covered in previous studies. Next, we reviewed the definitions and recognition requirements for intangible assets under the current accounting standards. Based on this, we tried to suggest new criteria and disclosure methods for reporting social value-related expenditures that are not currently reported in financial statements as intangible assets in the financial statements and notes. Findings - First, as a criterion for recognizing social value-related expenditure as an intangible asset, we propose a relationship between social value-related expenditure and enterprise value. Where social value-related expenditures have a statistically significant positive impact on corporate value, they are recognized as intangible assets. If social value-related expenditures have a statistically significant negative influence on business value, or the impact of social value-related expenditures on the enterprise value is not statistically significant, it is not recognized as asset. Second, new disclosure plans are proposed according to the combination of intangible assets by category and the relevance of enterprise value. After dividing social value-related expenditures into separate intangible asset categories, if social value-related expenditures have a statistically significant positive impact on corporate value, they are recognized as intangible assets in the financial statements. If expenditures have a statistically significant negative impact on business value, they should be recorded as essential notes. Finally, if the impact of social value-related expenditure on corporate value is not statistically significant, it should be listed as a supplement. Research implications or Originality - This study contributes to the concurrent research in that it is a priori study on whether social value-related expenditure can be recognized as an asset. This study suggests that the economic effect of social expenditure can be recognized in corporate financial statements, thereby providing companies with justification and effectiveness of social value-related expenditure.

• 품질경영학회지
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• 제36권4호
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• pp.65-76
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• 2008

The purpose of this study is to contribute to escalation of a management quality of local public enterprise through integrating local public enterprise evaluation(LPEE) and Malcolm Baldrige Model(MBM). In order to achieve the purpose, I suggested that develop an integration model of LPEE and MBM criteria and use AHP(Analytic Hierarchy Process) as a technique posting weight value to criteria. Of two suggests, it is the former to date or discuss seriously. Therefore the integration model is redesigned for leadership/strategy category(leadership, strategy), management system category(customer management system, business management system, measurement/knowledge management system), and management result category(business result, customer satisfaction result, human resource management result, financial management result).

• 한국산업정보학회논문지
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• 제12권5호
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• pp.47-53
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• 2007

기업 콘텐트의 광범위한 스펙트럼의 대두로 각각의 비즈니스 유형에 적용되는 종래 방식의 포인트 솔루션으로 대응하기에 한계가 있다는 점이 인식되면서, ECM 솔루션에 대한 요구가 증가하고 있다. 본 논문에서는 ECM 도입을 고려하는 기업의 잠재 사용자를 위해 기업에서 ECM 솔루션 도입시 고려사항을 제시하기 위해 기업 콘텐트의 스펙트럼, ECM의 구성요소 및 핵심가치, ECM의 시장 구조, 그리고 ECM의 기대효과 및 적용사례를 조사 분석한다.

• 한국산업정보학회논문지
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• 제19권6호
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• pp.77-85
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• 2014

지금까지 자크만 프레임워크를 포함하여 국방 분야의 DoDAF, 행정 분야의 FEAF, TEAF, 산업 분야의 TOGAF 등 다양한 엔터프라이즈 아키텍처 프레임워크(EAF)가 제안되어 왔다. 이들 EAF는 각 도메인을 지원하기 위한 EA 관점을 정의하고, 관점 별로 모델 및 계층을 제시하고 있다. 또한 이들 EAF는 계층 별 모델들 간 일관되게 연결되어 있으며 타 프레임워크의 모델과 연계할 수 있다는 장점을 가지고 있다. 그렇지만 이들은 너무 많은 계층을 포함하고 있어 복잡도가 높거나, 명확한 아키텍처 기술을 위한 모델을 제시하고 있기 않다. 특히, 기업의 궁극적 지향인 비즈니스 가치를 고려하고 있지 않고, 이를 달성하기 위한 비즈니스 프로세스와의 실천적 연결이 부족하다. 따라서 본 연구에서는 비즈니스 도메인의 특수성을 반영하여 비즈니스 가치 달성에 중요한 비즈니스 프로세스와의 실천적 연결을 고려한 가치기반 엔터프라이즈 아키텍처 프레임워크를 제안한다.

• Asia Marketing Journal
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• 제11권2호
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• pp.1-20
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• 2009

Feng Shui practice is very popular in East Asia and has been rapidly adopted by the population of the West. As Feng Shui involves knowledge of object placement, it opens opportunities to market Feng Shui knowledge and products. This paper presents an analysis of a successful Feng Shui enterprise, World of Feng Shui (WOFS), that has been established by a well-known Feng Shui expert Lillian Too and her daughter Jennifer Too. The enterprise's marketing strategies and tactics are tied to the theoretical concept of social influence, widely researched in the consumer behavior literature. The three types of social influence (informational, utilitarian, and value-expressive) are examined in relation to WOFS' marketing strategies using secondary data material. The main results indicate that the strategies of WOFS enterprise address all three types of social influence. The articles generated on-and off-line can be mostly associated with the informational influence. The off- line activities such as events, courses/workshops, and TV shows are also informational in nature. The Q & A sections/postings can be considered as representative of the utilitarian influence. They give experts (e.g., Lillian Too) the opportunity to provide individuals with problem-specific recommendations. Mega-mall website provides the value-expressive influence as purchase and consumption of the Feng Shui products is most susceptible to this type of influence. In terms of implications, WOFS enterprise strategies are suitable not only for consumes but also for business executives in Asia and in the West as architects, designers, and homeowners across continents use Feng Shui practices for building placements and decoration of dwellings and workplaces. Feng Shui practice has some limitations such as conflicting opinions of experts and increased complexity when the dimension of time is taken into consideration. Still, Feng Shui as a practice is growing globally adjusting itself to regional and cultural challenges.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2007년도 춘계학술대회
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• pp.181-188
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• 2007

In today's dynamic and turbulent business environment, in order to become globally competitive, many companies are trying to get closer to the customer and deliver value added product and services in the shortest possible time which demands integral ion of business processes of an enterprise. Enterprise Resource Planning (ERP) is such a strategic tool, which helps the company to gain competitive edge by integrating all business processes and optimizing the resources available. This paper throws light on how ERP evolved, what makes up an ERP system and what it has to offer to the industries. The paper includes the role of ERP, perception of ERP value, ERP plan and direction. The author also argues checkpoints as a preview to ERP introduction.