• Asia-Pacific Journal of Business
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• v.3 no.1
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• pp.17-28
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• 2012

Very few studies have been done on Studying Brand credibility and Involvement as a determinant of Brand Equity. Literature on Brand Equity signifies lots of constructs like, Country of Origin, Brand Signaling, and Brand Power act as determinant to Brand Equity. This study tries to formulate relationship between the construct Brand Credibility and Brand Involvement as Antecedents to Brand Equity of Product. Using a Two Step Structural Equation Modelling approach analysis on the data collected on Mobile Phone brands were done. Result signified that Brand Credibility and Brand Involvement had significant influence on Brand Equity of the Product. On the Other hand there was no significant relationship between Brand Credibility and Brand Involvement of the Product.

• Journal of the Korean Institute of Telematics and Electronics
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• v.26 no.5
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• pp.32-37
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• 1989

The design method of the center-fed resonant type slotted waveguide antenna using the Dolph-Tschebyscheff array is presented. Slot admittances are obtained by empirical and theoretical method since the effect of mutual coupling between slots is included. We design a slotted waveguide antenna which has 1.8ft. length and operates on 9.4GHz. The experimental results of the antenna show that its gain, maximum sidelobe level and half power beam-width are 25.5dB, -22dB and 3.6deg., respectively.

• Journal of the Institute of Electronics Engineers of Korea SD
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• v.41 no.7
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• pp.37-41
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• 2004

We have formulated an empirical analytic model for the static characteristics of implanted vertical-cavity surface-emitting lasers (VCSELs). Specifically, we have derived analytic formulas for the threshold current, slope efficiency, dynamic resistance, and the output power and forward voltage at the operation current of 12 ㎃ in terms of the implant and metal-aperture radii by fitting the measured results. The radii of the metal aperture and implant mask of the 850 nm VCSELs range from 4 to 12.5 ${\mu}{\textrm}{m}$ and 7 to 17.5 ${\mu}{\textrm}{m}$ respectively. The model shows the way of tailoring the VCSEL characteristics by changing the mask dimensions only.

• Proceedings of the Korean Society for Quality Management Conference
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• 2010.04a
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• pp.321-330
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• 2010

In this paper, we analyze factor that is composing city brand property that the latest interest is enlarged and studied what influence this is exerting on attitude of city consumer and loyalty degree. Specially, analyzing structural causality whether exert some influence on city brand through control effect analysis of area special product and consumer attitude. We wish to give help that is practical working in city competitive power elevation.

• Asia-Pacific Journal of Business
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• v.9 no.2
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• pp.137-152
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• 2018

Hofstede cultural value model is one of the most influential model for cross-cultural studies to measure national difference. In this study, we examine that Hofstede Cultural Dimensions can be measured by World Value Surveys. Selected WVS questions for 31 measurable countries after Exploratory Factor Analysis(EFA) and Confirmatory Factor Analysis(CFA), approved valid through empirical analysis. It is applicable that Individualism values(IND) has related to 2 questionnaires including life satisfaction, Power Distance values(PDI) to 2 questionnaires about political action(Signing a petition and Joining in boycotts), Masculinity values(MAS) to 2 sexual-role questionnaires like "University is more important for a boy than for a girl", Uncertainty Avoidance values (UAI) to 3 questionnaires about confidence(Parliament, The Political parties and Justice System), Long-Term Oriented values(LTO) to 4 questionnaires including "How proud of nationality" and Indulgence versus Restraints values (IVR)to 2 questionnaires including Feeling of Happiness.

• Journal of Aerospace System Engineering
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• v.10 no.1
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• pp.118-126
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• 2016

North Korea has continued developing ballistic missiles with various ranges. Even through the recent launch long-range missiles, it can be inferred that North Korea's Missile technology has reached a level where it can even threaten the US. moreover, through the three times nuclear tests, North Korea is known to have succeeded at gaining 10~20KT of explosive power as well as the minimization and lightening of nuclear warhead. Considering the short length of war zone in Korean peninsula and the possibility of nuclear equipment, if be the most severe threat across the whole peninsula. Since the midcourse phase flight takes the longest time, ROK should establish the ability to intercept at this middle phase. From this perspective, this paper describes mission effect of a sea-based BMD system through empirical threat and flight characteristic analysis using MIT model that was not suggested in original research.

• Korean Journal of Air-Conditioning and Refrigeration Engineering
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• v.2 no.3
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• pp.234-242
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• 1990

In this study, heat transfer characteristics of vertical fixed bed with air flowing through were experimentally investigated. The experiments were conducted for cases where heat was transfer steady state conditions from an immersed cylindrical heated to the surrounding fixed ved of steel balls. Based on the experimental data, the optimum conditions for heat transfer augmentation have been determined and shows in empirical forms. For the same power loss, comparison of heat transfer effect between the fixed bed and single phase forced convection device indicates that both miniaturization of heat exchange device and heat transfer augmentation at low flow velocity are possible by application of the fixed bed to heat exchangers. The present results could provide a useful design information for the heat exchangers where fixed beds are used.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2010.05a
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• pp.72-73
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• 2010

In this paper, the main noise sources and its radiated noise levels of upwind horizontal-axis wind turbines are experimentally and theoretically investigated. Theoretical predictions for indentifying the dominant source locations are made by using the empirical noise prediction model of Brooks et al. (1989) for the airfoil self noise. Through the comparison of theoretical results with the experimental results, turbulence-boundary-layer-trailing-edge (TBL-TE) noise is revealed to be the dominant source over all frequency range and separation and stall (S-S) noise is possibly important in the relative lower frequency range compared with TBL-TE noise.

• Journal of the Korean Institute of Telematics and Electronics A
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• v.33A no.11
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• pp.112-119
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• 1996

Impact ionization model in GaAs has been presented by modified keldysh formula with two sets of power exponent of 7.8 and 5.6 in study. Impact ionization rate is derived from fermil's golden rule and ful lenergy band stucture based on empirical pseudopotential method. Impact ionization rates show anisotropic property in low energy region (<3eV), but isotropic in high energy region (3>eV). Full band monte calo simulator is coded for investigating the validity of the GaAs impact ionization model, and validity is checked by comparing impact ionization coefficients with experimental values and ones in anisotropic model. Valley transitions to energy alteration are explained by investigating electron motion in brillouin zone for full band model to electric field variation.

• Journal of the Korean Institute of Electrical and Electronic Material Engineers
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• v.20 no.5
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• pp.436-442
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• 2007

Physical properties and impedance-humidity characteristics of carbon nitride films were investigated for micro-humidity-sensors. Carbon nitride films were deposited in low temperature and low power for application of semiconductor fabrication process, and empirical equation was proposed for thickness evaluation. Deposited films had an uniform and compact surface comparing with previously reported results, which was expected a good candidate for humidity sensing materials. Carbon nitride humidity sensors based on Si substrate revealed good humidity-impedance characteristics with a wide range of relative humidity and showed low hysteresis.