Proceedings of the Korean Society for Quality Management Conference (한국품질경영학회:학술대회논문집)

Korean Society for Quality Management (한국품질경영학회)
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An Empirical Study on How the City Brand Equity to the Customer Attitude

도시브랜드자산이소비자태도에미치는영향에관한실증연구:특산물의조절효과분석

  • Choi, Hyun-Woo (6Sigma Dept. Business Administration, Seokyeong University Graduate School) ;
  • Ree, Sang-Bok (6Sigma Dept. Business Administration, Seokyeong University Graduate School)
  • 최현우 (서경대학교 대학원 경영학과 6시그마) ;
  • 이상복 (서경대학교 대학원 경영학과 6시그마)
  • Published : 2010.04.10
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Abstract

In this paper, we analyze factor that is composing city brand property that the latest interest is enlarged and studied what influence this is exerting on attitude of city consumer and loyalty degree. Specially, analyzing structural causality whether exert some influence on city brand through control effect analysis of area special product and consumer attitude. We wish to give help that is practical working in city competitive power elevation.

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