• Archives of design research
• /
• v.18 no.4 s.62
• /
• pp.257-266
• /
• 2005

The purpose of this study is to investigate the psychological reaction to the image of the worship space in the church buildings and to quantify its contribution of the stimulation elements causing such reaction, and finally to suggest basic data for realizing emotional worship space of the church architecture. For this, 143 christians were surveyed to analyze the relationship between 23 emotional expressions extracted from the worship space and 32 images of the worship space. The combined data was described with the two dimensional dispersion using the quantification theory III. The analysis found out that 'simplicity-complexity' of the image consisted of the horizontal axis (the x-axis) and 'creativity' of the image the vertical axis(the y-axis). In addition, to extract the causal relationship between the value of emotional reaction and its stimulation elements quantitatively, the author indicated 4 emotional word groups such as simple, sublime for x-axis and typical creative for y-axis based on its similarity by the cluster analysis, The quantification theory I was also used with total value of equivalent emotional words as the standard variance and the emotional stimulation elements of the worship space as the independent variance. 9 specific examples of the emotional stimulation elements were selected including colors and shapes of the wall and the ceiling, shapes and finish of the floor materials, window shapes, and the use of the symbolic elements. Furthermore, 31 subcategories were also chosen to analyse their contribution on the emotional reaction. As a result, the color and finish of the wall found to be the most effective element on the subjects' emotional reaction, while the symbolic elements and the color of the wall found to be the least effective. It is estimated that the present study would be helpful to increase the emotional satisfaction of the users and to approach a spatial design through satisfying the types and purposes of the space.

• Korean Journal of Child Studies
• /
• v.30 no.1
• /
• pp.89-107
• /
• 2009

This study investigated how peer popularity is linked to children's understanding, moral judgment, and emotional reactions about three different types of lies. Participants were second (n=53) and fourth (n=54) grade children. Results showed that (1) popular children afforded better understanding of white lies than unpopular children; most children understood the definition of an antisocial lie, but not a trick lie. (2) Popular children rated lies more positively than unpopular children. Second graders did not differentiate between the morality of white and trick lies; fourth graders rated white lies as the least serious type of lie. (3) Second graders anticipated greater positive emotional reaction for antisocial lies and greater negative emotional reaction for white lies and trick lies, respectively, than fourth graders.

• Journal of the Ergonomics Society of Korea
• /
• v.22 no.4
• /
• pp.1-13
• /
• 2003

This study has investigated psychological responses to various TV advertisements by using EEG(electroencephalogram). In particular, it was assumed that the brain wave would show different patterns depending upon the style of the advertisement that could be categorized into two such as 'information transfer' type and 'emotional reaction' type. Ten healthy males participated in the experiment. EEG signal was extracted from six lobes such as right and left frontal, right and left occipital, right and left temporal while the subjects were watching TV advertisements. Alpha and beta relative power spectrum, and beta/alpha parameter were calculated to compare two kinds of advertisement each other. Additionally, subjective questionnaire was used to examine subject's response by using adjective words and preference test. In result, significant differences were found in left frontal and right occipital lobe in terms of beta/alpha between two different advertisements. And, subjects showed different preference between two advertisements. It was shown that the current method could analyze the brain reaction to advertisement quantitatively, that presented the possibility of using it to marketing research.

• Journal of Distribution Science
• /
• v.17 no.11
• /
• pp.47-52
• /
• 2019

Purpose: This study specifically discusses why coffee shop customers want to revisit coffee shops. In addition, we would like to verify the mediated effect of the emotional reaction in relation to the influence of the experience values of the Chinese coffee shop on the re-visit of the coffee shop. Research design, data and methodology: Regression and reliability analyses were conducted. Simple regression was used for stock price verification, and the bootstrap method of model4 of Hayes was performed for the intermediate hypothesis verification. Results: This study confirmed that the experience values of coffee shops (entertainment, aesthetic, economic efficiency, and service excellence) have a significant influence on customers' intention to revisit coffee shops. Conclusions: Managers can check that the level of revisit by customers is increased by increasing the elements of experience value. In addition, studies have shown that the customer's emotional reactions play a significant mediating role in the relationship between the value of the experience and the customer's intention to revisit the coffee shop. This suggests that the coffee shop operator should focus on the emotional response of its customers and devise strategies to ensure that the value of the experience is connected to the intent of revisiting.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.12
• /
• pp.170-185
• /
• 2016

The purpose of this study was to investigate the relationship among instructor's non-verbal communication, emotional reaction, and self-efficacy. By using convenience sampling method of non-provability sampling, 258 student athletes from S and D cities were selected for a questionnaire survey. The 184 returned surveys were analyzed with structural equation modeling through SPSS 22.0 and AMOS 22.0 statics program. The study results are summarized as follows. First, instructor's non-verbal communication has a positive influence on emotional reaction of high school student athletes. Second, high school student athletes experiencing emotional reactions by instructor have a positive influence on self-efficacy. Third, instructor's non-verbal communication does not influence self-efficacy of high school student athletes directly. Fourth, emotional reactions of high school student athletes experienced by instructor's non-verbal communication have a mediating effect on self-efficacy. Fifth, neither gender nor exercise period has a moderating effect on the relationship between non-verbal communication, emotional reactions, and self-efficacy.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.26 no.8
• /
• pp.1158-1164
• /
• 2022

In this study, the emotional reaction process and the cognitive reaction process were divided into the process of building trust in order to form a continuous use intention in the process of using the mobile simple payment system. We examined the process by which various external factors generate continuous use intentions, that is, behavioral responses through the process of each reaction. External factors were divided into social factors, systemic factors, and social factors. Among them, system factors were social norms and images, and systemic factors were simplicity and accessibility. And the social factors consisted of security and compatibility. And the emotional response was set as pleasure and emotional trust, the cognitive response was cognitive trust, and the final dependent variable was set as continuous use intention. A survey was conducted for model analysis, and the analysis results were derived using PLS.

• Journal of the Korean Society of Environmental Restoration Technology
• /
• v.10 no.2
• /
• pp.26-33
• /
• 2007

This study was to investigate the reaction analysis of citizen on fence removal for securing green space. The results are as following; The majority of users went to green space more than one time per week to take a walk, rest and stayed there less than an hour. The places, where the fence removal was required mostly, were public institutions, parks and schools. The physical factor was the highest influence on whether the fence removal project could be expanded or not. With a slight difference from the physical factor, the environmental and emotional factor followed after. The social factor was also significant at 1 % level. In the physical aspect, the increase of garbage littering was the most negative part after fence removal.When the citizens were asked if they would participate in the fence removal project, the environmental and emotional factor and the social factor were the most influential ones on work places while the environmental and emotional factor influenced only on private houses.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2005.05a
• /
• pp.64-65
• /
• 2005

• The Journal of Korea Robotics Society
• /
• v.3 no.4
• /
• pp.270-277
• /
• 2008

The development of a face robot basically targets very natural human-robot interaction (HRI), especially emotional interaction. So does a face robot introduced in this paper, named Buddy. Since Buddy was developed for a mobile service robot, it doesn't have a living-being like face such as human's or animal's, but a typically robot-like face with hard skin, which maybe suitable for mass production. Besides, its structure and mechanism should be simple and its production cost also should be low enough. This paper introduces the mechanisms and functions of mobile face robot named Buddy which can take on natural and precise facial expressions and make dynamic gestures driven by one laptop PC. Buddy also can perform lip-sync, eye-contact, face-tracking for lifelike interaction. By adopting a customized emotional reaction decision model, Buddy can create own personality, emotion and motive using various sensor data input. Based on this model, Buddy can interact probably with users and perform real-time learning using personality factors. The interaction performance of Buddy is successfully demonstrated by experiments and simulations.

• The Journal of Korea Robotics Society
• /
• v.1 no.1
• /
• pp.58-65
• /
• 2006

The emotional interface is essential technology for the robot to provide the proper service to the user. In this research, we developed emotional components for the service robot such as a neural network based facial expression recognizer, emotion expression technologies based on 3D graphical face expression and joints movements, considering a user's reaction, behavior selection technology for emotion expression. We used our humanoid robots, AMI and AMIET as the test-beds of our emotional interface. We researched on the emotional interaction between a service robot and a user by integrating the developed technologies. Emotional interface technology for the service robot, enhance the performance of friendly interaction to the service robot, to increase the diversity of the service and the value-added of the robot for human. and it elevates the market growth and also contribute to the popularization of the robot. The emotional interface technology can enhance the performance of friendly interaction of the service robot. This technology can also increase the diversity of the service and the value-added of the robot for human. and it can elevate the market growth and also contribute to the popularization of the robot.