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http://dx.doi.org/10.6109/jkiice.2022.26.8.1158

User Response to Mobile Payment System: Emotional, Cognitive, and Behavioral Approaches  

Choi, Yoo-Jung (Department of Business Administration, Pusan National University)
Hwangbo, Hyunwoo (Data & Investment Division, Hana Bank)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.26, no.8, 2022 , pp. 1158-1164 More about this Journal
Abstract
In this study, the emotional reaction process and the cognitive reaction process were divided into the process of building trust in order to form a continuous use intention in the process of using the mobile simple payment system. We examined the process by which various external factors generate continuous use intentions, that is, behavioral responses through the process of each reaction. External factors were divided into social factors, systemic factors, and social factors. Among them, system factors were social norms and images, and systemic factors were simplicity and accessibility. And the social factors consisted of security and compatibility. And the emotional response was set as pleasure and emotional trust, the cognitive response was cognitive trust, and the final dependent variable was set as continuous use intention. A survey was conducted for model analysis, and the analysis results were derived using PLS.
Keywords
Mobile payment; Emotional Response; Cognitive Response; Behavioral Response;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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