• 융합경영연구
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• 제9권4호
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• pp.31-43
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• 2021

Purpose: This study investigated how consumption values influence consumers' purchasing decisions regarding environmentally friendly products. Based on the Consumption Values Theory, six dimensions of consumption values were defined: functional value-quality, functional value-price, emotional value, social value, conditional value, and epistemic value. In particular, the current study analyzed the differential impact of the environmentally friendly consumption values between two consumer groups - users and nonusers. By doing so, more effective marketing strategies can be applied to the target groups. Research design, data, and methodology: The online survey was conducted through Macromill Embrain in Korea to collect data from users vs. nonusers of environmentally friendly products. There were 215 usable responses in the users sample and 225 responses in the nonusers sample. Structural equation modeling (SEM) was performed by using AMOS 18.0. Results: The results revealed that four dimensions of consumption values, i.e., functional value-price, emotional value, conditional value, and epistemic value, positively influenced the users, while functional value-price and epistemic value positively influenced purchase intention toward environmentally friendly products among the nonusers. Conclusions: These results have important implications for applying effective marketing strategies for target consumers. Theoretical and practical implications are also discussed.

• 유통과학연구
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• 제14권5호
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• pp.59-70
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• 2016

Purpose - The objectives of this study are described as following. First, the study will establish the concept of Brand Values of Environmentally-friendly agricultural product through theoretical discussion. Second, it shows the effects of Environmentally-Friendly Agricultural Products brand value on Brand Satisfaction, Brand Trust and Brand Loyalty by empirical investigation. Third, in order to provide the methodology of brand development, literature regarding and questionnaire survey were used such as Environmentally-Friendly Agricultural Products Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty. Based up on the results, the research estimates consumers' relative priorities of Environmentally-Friendly Agricultural Products Brand Value factors in purchase. This research also suggests the consumer oriented new brand development and the progressive direction for the successful launching of Korean Environmentally-Friendly Agricultural Products Brand. Research design, data, and methodology - Because the relative literatures reviewed regarding not only each factor but also the relationships among them, Brand Value was categorized into 4 dimensions: Emotional, Social, Functional, and Epistemic Value. Then, Brand Loyalty was added as an outcome variable and Brand Satisfaction, Brand Trust were also added as mediators. The proposed research model and 13 hypotheses were created and 23 measurement items were developed. A face-to-face questionnaire survey with items concerning the Brand Value of Environmentally-Friendly Agricultural Products is conducted to housewives in metropolitan area in May 2016. Respondent answered about Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty in preferred Environmentally-Friendly Agricultural Products. 333 copies of the questionnaire were collected and analyzed using SPSS 21.0 and AMOS 20.0 to determine the reliability and validity of the measurements. Results - From the confirmatory factor analysis and a structural equation modeling, the outcomes of these studies were as follows; (1) Three Brand value dimensions, i.e. Emotional Value, Social Value, and Epistemic Value had a significant and positive impact on Brand Satisfaction, but Functional Value did not. (2) Social Value also had an impact on Brand Trust, (3) Brand Satisfaction significantly affected Brand Trust, and Brand Trust influenced on Brand Loyalty, and (4) Brand Satisfaction were perfectly effective in mediation between Emotional Value, Epistemic Value and Brand Trust, and it also partially mediated between Social Value and Brand Trust. Conclusions - According to the result of consumer research on Environmentally-Friendly Agricultural Product brand, 3 dimensions of brand value affected brand satisfaction, and especially Social Value was a significant positive dimension. So, marketers should concern about value proposition of Environmentally-Friendly Agricultural Product to consumers by using premium package design, store identity, and distinctive product. Consumers wanted to get self-esteem, self-regard, and high social position by purchasing it. This study has academic and practical significance, so the findings can be applied to a wide range of brand management strategies. However, there are some limitations; 1) limitation about development of new brand value dimensions, 2) limitation about gender in the area of respondents. Future research should be done with wide range of respondents.

• Child Health Nursing Research
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• 제11권2호
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• pp.167-178
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• 2005

Purpose: The purpose of this study was to describe quality of life (QOL) in Korean school-age children by identifying dimensions and attributes of QOL from the child's point of view. Method: In-depth interviews with focus questions were used for the study. Twelve children, aged 10 to 13 years, were recruited from Seoul and rural areas. The interviews were audio-taped and transcribed before content analysis. The data were analyzed for themes and attributes. The researchers read the data together and discussed their conclusions until a consensus was reached. Results: Eight dimensions, 57 subdimensions and 101atttributes were identified for QOL in school-age children. The eight dimensions of QOL were physical, social, emotional, learning, leisure, family, self-value, and material aspects. Conclusion: The study results can be utilized in developing reliable instruments to measure quality of life specific to school-age children. It is proposed that a consistent and unified policy should be established by school, family, and community for the purpose of improving the QOL of school-age children.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1997년도 한국감성과학회 연차학술대회논문집
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• pp.220-223
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• 1997

The International Affective Picture System (IAPS) developed by Lang and colleagues[1] is widely used in studies relating a variety of physiological indices to subjective emotions. In this study we investigated whether the IAPS can be used for Koreans without significant cultural biases in their subjective emotional reactions. Thirty IAPS picture slides were presented to a group of 52 college students and different 30 slides with similar 3 dimensional emotion ratings to another group of 42 students. Fof each slieds with exposal time of 8sec, subjects were asked to rate on the Semantic Differential Scale (SDS) and Self-Assessment Manikin (SAM) in the 3 dimensions of pleasure valence, arousal, and domensions of pleasure valence, arousal, and dominance. Fnctor analysis was done for SDS ratings, and correlations of SDS and SAM were calculated. Eighteen bipolar adjective were grouped into 3 dimensions of pleasure, arousal, dominance showing good agreement with previous study. SAM were calculated. Eighteen bipolar adjectives were grouped into 3 dimensions of pleasure, arousal, dominance showing good agreement with the previous study. SAM ratings were highly corrlated with two of the 6 SDS adjective pairs associated with the pleasure and dominance dimensions, but not with those associated with arousal dimension suggerting some cultural differences.

• 한국의류학회지
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• 제28권7호
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• pp.1007-1018
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• 2004

Luxury fashion brand business is one of the most successful global businesses in these days. The luxury fashion brands with strong brand power permeates through various regions of the world with high added value and buying power. This study was conducted to determine the dimensions of the luxury fashion brand equity so that the fashion marketers can develop strategies to increase their brand power. ID find out the dimensions of the luxury fashion brand equity, qualitative as well as quantitative research methods were employed. Qualitative research was conducted by interviewing 12 consumers who were loyal to the luxury fashion brands. A total of ten dimensions(uniqueness, sophistication, display, economical and utility value, overall pleasure, satisfaction, reputation, trust respect, social acceptance) were identified as a result of the literature review and the qualitative analysis, and a questionnaire was developed based on them. The questionnaire was administered to 250 subjects and the responses were analyzed by factor analysis to confirm the dimensions empirically. As a result of factor analysis, 7 dimensions of fashion luxury brand equity are ＇chic and pleasure＇, ＇trust＇, ＇distinction＇, ＇reputation＇, ＇economical and utility value＇, ＇social acceptance＇, and ＇status＇. First, ＇reputation＇, ＇economical and utility value＇ and ＇social acceptance＇ are similar to the result of the literature review and the qualitative analysis. Next, ＇Chic and pleasure＇ included ＇overall pleasure＇,＇display＇and＇sophistication＇that were identified previously. We knew that People would expect emotional responses such as display through luxury fashion brand. ＇Trust＇ included ＇trust＇ and ＇satisfaction＇ that were identifed previously. ＇Distinction＇ included ＇uniqueness＇ and ＇respect＇ that were identifed previously. Finally, ＇status＇ included ＇sophistication＇ and ＇reputation＇ It seemed that the concept of ＇sophistication＇ was near symbolic rather than descriptive.

• 한국의류학회지
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• 제36권2호
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• pp.244-257
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• 2012

This study is to understand the effects of fashion blog features on commitment, satisfaction, and Word-of-Mouth intention due to the interest shown by fashion companies on fashion blogs as new marketing communication strategies. The survey was conducted from April $23^{rd}$ to May $2^{nd}$, 2011 and all 300 respondents had visited fashion blogs. The results of this study are described below. First, the study finds that fashion blog features have five dimensions; interactivity, information reliability, convenience of information access, reputation, and intimacy. Commitment consists of behavioral commitment and emotional commitment, and satisfaction consists of two dimensions; information satisfaction and usage satisfaction. Second, behavioral commitment, is positively influenced by all fashion blog features (except for the negative effect on interactivity). Blog features have a positive impact on emotional commitment (except for negative impact on reputation). Third, information satisfaction is influenced by all fashion blog features; however, usage satisfaction is influenced only by interactivity, reputation, and intimacy. Fourth, Word-of-Mouth intention is influenced by all commitment and satisfaction dimensions. The results of this study will help fashion companies use fashion blogs as marketing communication tools.

• 감성과학
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• 제16권1호
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• pp.117-124
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• 2013

본 연구는 음성 인식기에서 일반적으로 사용되는 음향적 특징인 MFCC, LPC, 에너지, 피치 관련 파라미터들을 이용하여 자연스러운 음성의 정서를 범주 및 차원으로 얼마나 잘 인식할 수 있는지 살펴보았다. 자연스러운 정서 반응 데이터를 얻기 위해 선행 연구에서 이미 타당도와 효과성이 밝혀진 정서 유발 자극을 사용하였고, 110명의 대학생들에게 7가지 정서 유발 자극을 제시한 후 유발된 음성 반응을 녹음하여 분석에 사용하였다. 각 음성 데이터에서 추출한 파라미터들을 독립변인으로 하여 선형 판별 분석(LDA)으로 7가지 정서 범주를 분류하였고, 범주 분류의 한계를 극복하기 위해 단계별 다중회귀(stepwise multiple regression) 모형을 도출하여 4가지 정서 차원(valence, arousal, intensity, potency)을 가장 잘 예측하는 음성 특징 파라미터를 산출하였다. 7가지 정서 범주 판별율은 평균 62.7%이었고, 4 차원 예측 회귀모형들도 p<.001수준에서 통계적으로 유의하였다. 결론적으로, 본 연구 결과는 자연스러운 감정의 음성 반응을 분류하는데 유용한 파라미터들을 선정하여 정서의 범주와 차원적 접근으로 정서 분류 가능성을 보였으며 논의에 본 연구의 개선방향에 대해 기술하였다.

• 디지털융복합연구
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• 제16권3호
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• pp.513-525
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• 2018

본 연구의 목적은 여가체험으로서의 모험적 활동을 탐색하고 인지적 체험과 정서적 체험, 그리고 만족과 지속의도의 구조적 관계를 확인하는 것이다. 예비연구를 통해 도출된 척도를 토대로 실증적인 연구를 수행하였고. 고독감, 자기향상감, 자연신비감, 도전감, 대인신뢰감을 포함하는 5가지 인지적 체험차원이 도출되었으며 세부적인 문항은 총 20개이다. 실증분석 결과, 모험적 여가 참가자들은 체험의 인지적 요소들을 어떻게 지각하는가에 따라 자신들의 감정이 결정될 수 있다는 점이 발견되었으며, 감정체험은 다시 전반적인 체험만족과 지속의도에 영향을 준다는 사실을 확인하였다. 결론적으로 각성과 즐거움이 고독감, 자연신비감, 도전감, 대인신뢰감 등의 모험적 여가활동의 인지적 체험과 체험 만족을 연결해주는 매개 변수의 역할을 하는 것으로 확인되었으며, 결국 각성과 즐거움의 두 감정체험차원은 모험적 여가활동을 설명하는 핵심적인 기제임이 확인된 것이다. 따라서 본 연구의 결과가 모험적 여가의 중요성을 학계에 알리는 계기가 되길 바라며, 연구자들로 하여금 생산적인 후속 연구가 촉발되길 기대한다.

• 가정과삶의질연구
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• 제26권6호
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• pp.123-134
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• 2008

This study aimed to assess the roll of various abusive factors on suicide thoughts. In particular, the effects of negligence, physical and emotional abuse, as the subordinate variables of abuse, were examined on suicide ideation. In addition, the mediation effects of shame-proneness and friendships were also investigated. To achieve these specific objectives, subordinate dimensions of abuse such as negligence, physical abuse and emotional abuse were measured for 277 male and 275 female students from Seoul middle schools using a measurement tool. Specifically, experiences of being abused and neglected, the level of suicide thoughts using scale for suicidal ideation (SSI), the level of shame-proneness and friendships using personal feelings questionnaire-2(PFQ-2), and schoolmate relationships were measured using a questionnaire. Analysis of collected data revealed that while suicide thoughts showed significant positive relationship with abuse and shame-proneness, there was a significant negative relationship between suicide thoughts and friendships. In particular, negligence, physical abuse and emotional abuse had significant effects on suicide ideation, while emotional abuse had the greatest effect on suicide ideation. Shame-proneness and friendships partially mediated abuse and suicide thoughts. The findings of this study have contributed to understanding of factors related to suicide thoughts. In particular, the mediation effects of shame-proneness and friendships have been highlighted.

• 감성과학
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• 제17권3호
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• pp.57-64
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• 2014

본 논문에서는 Russell의 감정차원 모델("A Circumplex Model")의 차원 축 중 Arousal 축의 요소(active, inactive)간의 연관성을 파악하여 새로운 감정 표현 방식을 제안한다. Russell의 감정차원 모델은 arousal, valence의 2개의 축 위에 감정을 나타내는 단어(happy, joy, sad, 긴장 등)를 하나의 점으로 표현한다. 이런 Russell 모델은 감성과학, HCI, 심리학 등 여러 분야의 연구에 가장 많이 사용되는 감정 차원이다. 하지만 기존의 연구(복합적 감정, 감정과 감성, arousal 축과 valence 축의 차이점 등)에서는 Russell의 감정차원 모델은 표현방법의 수정이 필요하다고 주장하였다. 따라서 본 논문에서는 2개의 차원 축(arousal, valence) 중 arousal 축의 요소(active, inactive) 간의 연관성을 확인하고 실험을 통하여 사용자들이 본인의 각성(arousal) 정도를 어떠한 방식으로 표현하는지 확인하여 Russell의 감정차원 모델의 새로운 표현 방식을 제안한다. 본 논문에서 제안하는 방식을 이용하여 Russell 모델의 문제점을 보완하였으며, 기존 연구에 대한 근거가 될 수 있었다.