• Journal of Satellite, Information and Communications
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• v.8 no.4
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• pp.117-123
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• 2013

The development of the latest emotional recognition and multimedia technology has changed the traditional broadcasting system. The previous broadcasting system, which was operated by the terrestrial broadcasters, is now transformed to the viewer-centered and bidirectional broadcasting through the convergence of internet, mobile and smart TV. In this paper, smart-phone application for estimating human emotion(sadness, anger, depression) has been developed and emerged with smart TV, thereby we can present broadcasting service for enhancing the sense of common humanity among people of same group. If there is friend in the depression, we can bring comfort to him by inviting one for TV program what I watch and having a honest talk with facial avatar or emoticon. The proposed emotional broadcasting service inter-working with smart-phone application can give feeling of belonging and happiness to the people suffering from the blues, and it can prevent him from attempting suicide. In addition, smart-phone based emotional broadcasting service can be expended to program recommendation service customized to user's emotion, emotional LED lighting service to maximize the sense of reality and home shopping service taking advantage of the mood of customer.

• The Journal of Information Systems
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• v.28 no.3
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• pp.83-104
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• 2019

Purpose Recently, Internet personal broadcasting has been widely spreaded as a new media type by replacing traditional legacy media such as TV. Considering this phenomenon, this study aims to explore the effect of Aristoteles' persuasion factors on Internet personal broadcasting from a rhetorical view. The reason why users watch the Internet personal broadcasting is that they are persuaded by creator's expertness, empathy, or content usefulness. These factors can be regarded as persuasion factors. Therefore, with Aristoteles' rhetorical persuasion factors composed of ethos, pathos, and logos, this paper tries to investigate how persuasion factors affect user's emotional\ attachment and voluntary donation intention. Design/methodology/approach This paper proposes a model of the relationships among three rhetorical factors, user's emotional attachment, and donation intention. Specifically, ethos is regarded as creator's expertness and trustworthiness, and pathos refers to creator's empathy and social interaction. Last, logos refers to content usefulness and credibility. For testing a hypothetical research model, this study collected 468 surveys and empirically tested hypotheses using a structural equation model. Findings This study investigated how rhetorical factors (ethos, pathos, and logos) and emotional attachment further influence user's donation intention. The findings suggest that rhetorical factors of ethos and pathos enhances emotional attachment, followed by donation intention. Contrary to an expectation, however, logos was not significantly related to emotional attachment. Creators of Internet personal media and MCN providers should focus on the different effects of rhetorical factors and pay attention to the role of emotional attachment to encourage user donation.

• International Journal of Internet, Broadcasting and Communication
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• v.9 no.1
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• pp.35-41
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• 2017

In the rapid industrialization and civilization, the material and the life have been enriched, but smart phone and the Internet are spreading and the spirit of Korean modern people is falling into addiction without knowing themselves. In particular, according to the recent Internet addiction reported by the National Statistical Office, "the Internet addiction rate in 2014 is the highest among adolescents to 19 years old." This study empirically analyzed whether internet addiction, smart phone addiction, sports activities and reading affect adolescents' emotional intelligence and self-esteem. Regression analysis showed that internet addiction, smart phone addiction and sports activities affected emotional intelligence and reading did not affect. Also, internet addiction, smart phone addiction and sports activities were found to affect self-esteem and reading did not affect. Reading and emotional intelligence, reading and self-esteem seem to require further study in the future.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.4
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• pp.217-222
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• 2011

SNS is growing by leaps and bounds, and many users of SNS are using by a medium of communication. Using SNS users are using means of their own news and the change of emotional expression. In this study using emotional elements to the program was implemented to classify the message. Extraction of emotional elements were used for emotional vocabulary in OMLS (Ocean-Monmouth Legal Services). Emotional elements were extended by The Roget of the thesaurus and WordNet.

• Journal of Information Technology Applications and Management
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• v.28 no.1
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• pp.95-110
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• 2021

This study aims to explore the Internet personal broadcasting quality factors that influence viewer satisfaction and dissatisfaction based on the motivation-hygiene theory. Specifically, the quality factors that affect viewer satisfaction of Internet personal broadcasting are derived from the perspectives of extrinsic (contents usefulness and media usability), intrinsic (emotional/cognitive/behavioral enjoyment and creator characteristics), and social motivation (visibility, subjective norm, image, sociality). The data of 200 respondents was used to analyze the relative impact of satisfaction and dissatisfaction with the Kano model, which assumes that viewer satisfaction at both functional and emotional levels varies over quality attributes. In the empirical analysis, the quality factors were classified into attractive, one-dimensional, must-be, and indifferent quality. In addition, it was found that the customer satisfaction coefficient was high in the order of uniqueness, differentiation, and visibility. On the other hand, as a result of applying the dissatisfaction coefficient, it was identified in the order of donation, content reliability, and creator responsiveness.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.13 no.1
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• pp.95-99
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• 2013

This study empirically analyzed between the use hours and the emotional intelligence of elementary school students and also, analyzed between the exercise time and the emotional intelligence of elementary school students. As a result of the regression analysis, the smart devices using time of elementary school students impact on the emotional intelligence of elementary school students. We also concluded there is no relationship between the exercise time and emotional intelligence of elementary school in the regression analysis. It seems that additional research is needed, existing studies and obtained different results for sports activities and emotional intelligence in the future.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.2
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• pp.181-187
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• 2015

In this study, an LED emotional lighting algorithm optimized to the situation was implemented using fuzzy inference for users in exercise and resting situations in indoor environment. The fuzzy theory was used instead of the conventional simple color temperature control in order to control the colors and color temperatures of LED light sources in line with user environment under complex conditions. An LED emotional lighting system based on fuzzy theory was designed through a combination of colors according to the color and temperature of emotional language based on the user behavior. As a result, the color and color temperature can give a good effect on user's emotions for an emotional lighting that is effective for resting and exercise.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.3
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• pp.137-147
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• 2021

We aimsto examine the determinants of visitors' positive word-of-mouth (WOM) in a web-based virtual reality contemporary art exhibition. We also examines the effects of 3 realms of experience (entertainment, esthetic, escapist) on emotional arousal, how this emotional arousal affects memory and positive word-of-mouth, how memory affects positive word-of-mouth and how age moderate all of the paths. We examined a total of 297 visitors and was conducted through an online survey focusing on Chinese users of ages 20-49. The analysis results showed that entertainment and esthetic have an effect on emotional arousal, but escapist did not. The results also showed emotional arousal has an effect on memory and positive WOM. Memory did not affect positive word-of-mouth. Finally, age has a moderate effect on all the paths, except for the path form escape towards emotional arousal and memory to positive word-of-mouth. The theoretical implications of this study are meaningful exhibition research. While, it also will be helpful to segment the web-based virtual reality art exhibition visitors by dividing into 3 groups (20s, 30s, 40s) and to provide marketing and operation strategies.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.3
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• pp.147-153
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• 2014

In this paper, we propose smart emotional lighting control system based on the android platform. The proposed smart emotional lighting control system be configure android platform and sensibility lighting equipment, expansion device, zigbee module. Smart emotional lighting control system based on the android platform is automatic control possible using the illumination sensor, and by selecting the desired lighting partial control can be designed. The experimental results of the proposed smart emotional lighting control sensitivity than conventional lighting control system decreased the power consumption and efficient lighting control was possible. Office acts will be suitable conditions to control the color and brightness, so they can be controlled from the improves concentration and ability to work.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.3
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• pp.84-91
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• 2021

The purpose of this study is to investigate the structural relationship between resort selection attributes, emotional responses, and empirical values of scuba diving participants. The general population who enjoys scuba diving in Korea was selected as the population. Using the convenience sampling method, 553 of the 600 questionnaire samples were extracted as the final valid sample. For data processing, frequency analysis, exploratory factor analysis, and Cronbach's α test were performed using SPSS 23, and confirmatory factor analysis and structural equation model analysis were performed with AMOS 18. The results are as follows: First, among the sub-factors of selection attributes, equipment, facility environment, and diving point showed a positive effect on emotional response, but staff service did not have any significant effect. Second, the emotional response positively affected by the selection attribute showed a positive effect on all factors of service excellence, consumer utility, fun value, and aesthetic value of empirical value. Therefore, scuba diving resort managers must recognize the importance of equipment, facility environment, and diving point among these selection attributes of customers. And to satisfy the customer needs the resort must accurately identify the needs for diving equipment, facility environment and diving point. Various methods for this should be explored through the needs of the identified customers, and efforts should be made to provide safe equipment, comfortable facilities, and various diving points.