• 복식문화연구
• /
• 제10권1호
• /
• pp.76-88
• /
• 2002

The aim of this study was to describe how the type of appeal and linguistic expression of men's wear advertisement in magazines by analyzing domestic men's and ladies' magazines published from 1990 to 1999. The periodical change in advertisement trend was also discussed. 1. Type of Linguistic expression The type of linguistic expression used in advertisements far men's wear could be classified into the following five categories : emotional expression, sensual expression, egoistic expression, informative expression, and brand name expression. The periodical trend in the use of each type of linguistic expression was as follows: the occupancy rate for the type of emotional expression was roughly 50 percent in the early 90's (1990-1993) and this percentage gradually decreased during the mid 90's (1994-1196) until the late 90's (1997-1990). Despite the decrease in occupancy rate, this type was the most commonly used. While the occupancy rate fur the type of informative expression gradually increased during the decade, occupancy growth fur the type of brand name expression was slight until its rapid expansion in the late 90's. The occupancy rate for the type of egoistic expression steadily increased during the early and mid 90's but decreased to its original percentage in the late 90's. As for the sensual expression, its occupancy was insignificant up to the mid 90's and then rapidly decreased in the late 90's. 2. Type of appeal The type of appeal used in men's wear advertisements could be classified into the four categories, sensitive appeal, sex appeal, image appeal, and quality appeal. The periodical trend in the use of each type of appeal was as follows: sensitive appeal was most commonly used during the decade ; it had an occupancy rate over 50 percent in the early 90's but the rate gradually decreased during the mid and late 90's. Sexual appeal were the least commonly used; though the occupancy rate increased during the early and mid 90's it dropped dramatically in the late 97's. The occupancy rate for image appeal gradually decreased until its growth in the late 90's. The occupancy rate fur quality appeal was insignificant in the early 90's. This percentage rapidly increased in the mid 90's but relapsed in the late 90's.

• 디자인학연구
• /
• 제20권1호
• /
• pp.79-88
• /
• 2007

기업이 다른 어떤 방법으로 이미지를 쇄신한다고 하더라도 실질적인 제품의 정책과 조화를 이루는 제품의 색채 계획이 이루어지지 않는다면 그 상품은 신뢰를 얻을 수 없다. 즉, 제품의 색채는 제품의 기능과 용도, 형태, 재질 등의 제품의 특성에 종합적으로 관련되는 것으로서 제품의 중요한 품질로 여겨지기 때문이다. 많은 기업에서는 유행하는 색채나 미래의 소비 심리를 예측하기 위한 노력을 기울이고 있다. 그들의 노력을 따라가기 위해서는 기업들이 색채의 인프라를 구축하고 사회의 현상을 읽어낼 수 있는 능력을 키우며, 연령별, 소득별 등에 따른 소비자의 생활양식을 이해해야 한다. 본 연구에서는 젊은 세대들의 제품의 색채 선호 경향을 성별로 알아보고, 제품의 색채가 제품이미지와 제품태도에 미치는 영향에 대해서 실증적으로 분석하였다. 실험을 통하여 얻은 연구 자료는 SPSS/Win 12.0을 이용하여 빈도분석, 교차분석, T-test, One-Way ANOVA분석을 실시하였다. 본 연구에서 나타난 결과를 살펴보면, 제품의 색채에 따라 색채선호도, 제품이미지, 제품태도가 달라진다는 결론을 얻게 되었으며, 이러한 결과는 제품의 기능가치에 부가적인 감성가치를 형성하는 중요한 요소가 제품의 색채라는 점과, 특히 색채가 차지하는 비중이 큰 제품인 경우 소비자에게 미치는 영향을 사전에 조사하여, 소비자의 반응이 어떻게 달라지는지를 미리 점검하고 제품의 색채를 결정하는 것도 매우 중요하다는 시사점을 제시한다.

• 과학교육연구지
• /
• 제43권3호
• /
• pp.318-328
• /
• 2019

본 연구의 목적은 초등학교 예비교사들의 과학 수업 이미지에 나타난 교사와 학생 간 상호작용을 조사하는 것이다. 정서적 지원(분위기, 학생 시각에 대한 관심, 교사 민감도), 수업 조직(교수학습 형식, 행동 조절, 생산성), 학습 지원(피드백의 질, 언어 모델링, 개념 발달)의 3개 영역 총 9개 기준에 의해 긍정적 상호작용과 부정적 상호작용을 분석하였다. 연구 결과 상당수 학생들이 교수학습 형식 또는 개념 발달에 해당하는 긍정적 상호작용을 선호하는 경향이 나타났다. 기피하는 수업의 경우에는 교수학습 형식 또는 학생 시각에 대한 관심 측면의 부정적 상호작용이 많이 나타났으나, 그 외 매우 낮은 빈도를 보인 상호작용 요소들도 있었다. 그리고 여자 예비교사들이 남자에 비해 긍정적인 상호작용을 약간 더 선호하는 것으로 조사되었다. 교사전문성에 대한 함의 및 후속 연구에 대한 제언을 논의하였다.

• 한국가구학회지
• /
• 제19권2호
• /
• pp.141-150
• /
• 2008

Exploring on two major questions: 'Why do we feel more love for certain objects?' and 'How can design use this knowledge to realize design sustainability?', this article presents an alternative way of approaching the problem of design sustainability from the perspective that our relationships with design objects are of an extended mode of social relations. Recent discussions on design sustainability have transformed the notion of the problem by seeing it as a problem of our basic perception of design objects and our relationships with them. In this light, I propose that design sustainability could not be achieved solely by approaching from a mechanistic perspective, but by re-framing the way we see and relate things around us and by supporting our changes and actions to move forward a more sustainable notion of our relationships with the objects. As a way to realize design sustainability, I propose that design should involve story-making quality that supports our initiatives to build more affectional relations with objects by seeing the objects as entities of communication that tell stories of us, thus reflect our identities and meanings of our lives. Proceeding on the exploration of the subject, I present some of conceptual outlines in forms of an image diary, an interplay-able furniture unit, and a performance instruction that suggest a way for a special story-making process and thus a stronger emotional tie with the objects.

• 복식
• /
• 제62권1호
• /
• pp.137-151
• /
• 2012

The purpose of this study was to examine how recently fashion brands tried to design Facebook contents for their promotion strategies, and how to encourage customer's empathy and participation for communication content. For this study, 17 domestic and foreign fashion brand facebook contents were analyzed. The results of the study were as follows. First, fashion brands provided product information through various methods such as the Facebook fan styling pictures contest which attracted voluntary participation from fans, an emotional product introduction video with effective storytelling techniques, and pictures and videos of a new season collection that were always viewable and able to be evaluated. Secondly, Facebook contents of brand promotion that contributed to the brand image and loyalty formation were identified. Fashion brands encouraged their fans to be involved in socially-oriented marketing and brand community. Moreover, telling the story of the brand history and brand management enhanced brand involvement of fans. Finally, fashion brands communicated actively with their fans providing information that aroused their interest. They gave tips on how to improve the quality of life, provided useful applications that offered various benefits in everyday life. Based on this result, implications of Facebook contents management as a promotion strategy were further discussed.

• 한국의류학회지
• /
• 제30권8호
• /
• pp.1210-1221
• /
• 2006

The strength of the PB(Private Brand) is that it can eliminate intermediary in the distribution channel and thoroughly control the quality under its own name. This study has developed traditional studies on private brand proneness in approaching data processing and empirical point of view of a consumer's attitude buildup process on PB through 'recognition-attitude-action(behavioral attitude)'. The subjects of this study are consumers in their $20s{\sim}40s$ who are main customer groups of PBs. A screening process has taken place to select consumers with purchasing experiences of retailor PBs. The data is analyzed by 'Structural Equation Modeling' of Amos 5.0 to verify consumer attitude formation model on private apparel brand. The results generated from this study are as follows: First, the proposed consumer attitude model on private apparel brand consists of store evaluation, experiential product evaluation, cognitive product evaluation, hedonic attitude, utilitarian attitude and purchase intention. Second, not only positively influence on utilitarian attitude but hedonic attitude can arouse positive emotional reaction of a consumer. Third, the store evaluation is ahead of the product evaluation because PB is more related to the image of a store. The influence of the store on PB is relatively stronger when compared with NB.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권2호
• /
• pp.1017-1023
• /
• 2021

This research aims to determine the effect of customers' threat emotion and price on the decision to purchase a certain smartphone product. This study uses a quantitative method with a type of descriptive and causal research. It employs non-probability sampling with purposive sampling, with 385 respondents to answer the questionnaires. Data analysis techniques used descriptive analysis and multiple linear regression analysis. Based on the results of descriptive analysis of emotion, price and purchasing decisions are in sync with each other. The results of multiple linear regression analysis techniques indicate the threat emotion and brand trust are influential against the positive decision to purchase smartphone products. The magnitude of the influence of emotions and price have simultaneous effect on purchasing decisions and other decision variables, which are not included in this study, also play minor role in determining purchase intention, such as product quality, brand image and others. Partially, threat emotion and brand trust have a positive effect toward purchasing decisions. The magnitude of the highest influence was the one of price, then followed by emotional threats. The findings of this study suggest that psychological and behavioral effects also play important roles in determining customers' purchase decision.

• 감성과학
• /
• 제19권1호
• /
• pp.49-60
• /
• 2016

본 연구는 유방 보존술(68명)과 유방 전절제술(45명)을 받은 대상자의 수술 후 심신의 변화에 따른 의생활의 공통점과 차이점에 대하여 조사하였다. 공통점으로는 유방 절제 수술로 변형된 체형을 노출시키고 싶어 하지 않았고, 타인에게 본인이 유방암 환자인 것을 알아채주어 배려 해 주기를 바라지 않는 것으로 확인되었다. 그러므로 유방 절제 범위가 큰 유방 전절제술의 대상자는 신체 이미지의 고양을 위하여 절제된 유방의 보완이 가능한 의복 및 보조물(인조 유방)을 선호하였다. 그러나, 유방 전절제술을 받은 대상자를 위한 브래지어나 인조유방은 고가임은 물론, 낮은 감성 만족도를 나타내었고, 특히 유방암 수술을 받은 대상자들을 위한 전문 의복이 필요하다고 응답하였다. 향후, 유방 절제 수술을 받은 한국 여성 대상자를 위한 치유 복장, 브래지어나 인조유방 등의 개발에 있어, 이와 같은 감성 조사가 효과적인 정보 자료로 사용 되어 신체이미지 증진은 물론 삶의 질 향상에 도움이 될 것을 기대한다.

• International journal of advanced smart convergence
• /
• 제12권4호
• /
• pp.300-305
• /
• 2023

This thesis is a study of content development utilizing media outlets to date through digital humans. The trend of global content is that the video content industry, including the character business, is growing. Lil Michela, who was selected as one of the 25 most influential people on the Internet by Time magazine in 2018, Nasua, who appeared in a SK Telecom commercial, and Rosie, who appeared in a Shinhan Bank commercial, are representative. Digital humans, which are driving new content, are computer-generated human characters with various characteristics and are referred to as virtual humans, metahumans, and cyber humans. With the rise of the metaverse after COVID-19, digital humans are being utilized in various forms such as media and marketing as an element of visual content. In the form of media, we can see that the boundaries between the offline and digital worlds are converging, and in the form of marketing, we can see that digital humans connect consumers and products more naturally. In the form of interaction, it is possible to achieve two-way communication through various methods of operation, and through these factors, it is possible to go beyond behavioral communication in the form of memorialization to emotional communication through AI technology. What can be seen through these processes is that through the currently developing digital human production methods and AI functions, not only experts but also non-experts can create quality contents, and new directions of contents will appear, and contents that can provide immediate feedback by bringing consumers and creators closer together have been studied.

• 농촌지도와개발
• /
• 제20권4호
• /
• pp.1181-1216
• /
• 2013

본 연구는 한우 브랜드에 대한 자산 가치를 제고하기 위해서 소비자들의 마음속에 차별화된 이미지를 포지션 시킬 수 있는 브랜드 포지셔닝 전략을 개발 하고자 하였다. 연구의 목적을 달성하기 위해서 먼저 소비자의 인구통계학적인 특성을 바탕으로 ward 군집분석을 실시하여 시장을 3개로 분류하였다. A시장은 고학력, 고소득의 청장년층, B시장은 고학력 고소득의 중장년 계층, C시장은 저소득의 중 장년 소득계층으로 구분 되었다. 둘째 쇠고기 소비자들이 쇠고기 브랜드에 대해 느끼는 제품의 기능적, 정서적, 자아 표현적 편익 등의 지각 자료를 바탕으로 소비자의 포지셔닝 맵을 분석하였다(MDS). 그리고 브랜드 별 포지셔닝 맵과 속성벡터 맵을 연계하여 각 브랜드의 상대적인 위치와 세분시장의 경쟁구조를 분석하고 브랜드별 포지셔닝 전략을 도출하였다. 사례분석 결과 횡성한우는 3개 시장 전체에서 경쟁력을 가지고 있으나 A시장에서 고품격의 명품 가격 이미지, 품질 및 브랜드 이미지에서 소비자의 높은 평가를 받고 있어 A시장을 목표시장으로 선정하였으며, 향후 경영개선을 위해서는 안전성과 신뢰성에 대한 소비자의 인식 제고 활동이 필요 한 것으로 분석 되었다.