• 제목/요약/키워드: Elderly Consumer

검색결과 205건 처리시간 0.025초

Color Cosmetics Market's Segmentation for Korean New Seniors

  • Baek, Kyoung Jin
    • 한국의류학회지
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    • 제44권6호
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    • pp.1189-1204
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    • 2020
  • Population aging and longevity have compelled major worldwide consumer markets to focus on senior citizens who exhibit a desire to nurture their appearance and obtain related products such as cosmetics. This trend signals an increasing need for in-depth research on elderly consumers in the color cosmetics market. This study identified the characteristics of seniors in the pre-elderly stage ("new seniors") based on their lifestyle and market segments. It employed online surveys with participants consisting of pre-elderly Korean women born between 1955 and 1963 who reside in the greater Seoul and Gyeonggi area. The study used SPSS 23.0 for factor analysis, reliability verification, cluster analysis, ANOVA, Duncan's test, and cross-analysis. The results show that new seniors could be classified into four groups based on lifestyle: Prime Seniors, Potential Seniors, Rational Seniors, and Slump Seniors. Each group has distinct characteristics. The findings suggest that the senior market requires further segmentation and is no longer a single uniform market. This study also confirms that the lifestyles of the elderly is an instrumental variable for their segmentation.

노인 소비자를 위한 소비생활 교육 프로그램 (Educational Program for the Elder's Daily Life as a Consumer)

  • 이윤정
    • 한국콘텐츠학회논문지
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    • 제10권4호
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    • pp.265-273
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    • 2010
  • 본 논문은 현대 사회에서 노인들의 소비생활 상담이 증가하고 있고 소비자로서 이들의 기능과 역할이 점차 중요시되고 있는 점에 착안하여, 사회 지원 체계 마련의 1단계로 노인을 위한 소비생활 교육 프로그램 개발을 시도하였다. 그 결과 소비자로서의 노인을 정의내리고, 노인 소비자의 소비생활 실태와 교육 요구도, 노인 소비자를 위한 교육 프로그램 분석을 토대로 노인을 위한 소비생활 교육 프로그램의 구성원리를 제시하였으며, 노인 소비생활 교육 프로그램의 구성과 내용을 소개하였다. 구성 원리는 내용 구성 측면에서 경험의 원리, 생활화 사회화의 원리, 계열성의 원리이며, 실행의 측면에서는 자발성의 원리, 개별화의 원리, 경로의 원리이다. 개발된 프로그램의 주제는 총 4개 영역으로 첫째, 노인 소비자 피해 예방교육 둘째, 올바른 소비자 상거래 방법 셋째, 피해 사례를 통한 상거래 방법 넷째, 소비자의 권리와 책임 및 의무, 구매 의사결정 과정이며, 각 주제 영역은 기획자와 진행자 중심의 주요 내용과 준비 사항으로 구성하였다.

자원 봉사를 하는 노인의 심리적 안녕감 - 참여 노인의 생성감과 가족의 지지를 중심으로 - (The Elderly Volunteers' Psychological Well-being - On the Effects of Old People's Generativity and Family Support -)

  • 조윤주
    • 한국생활과학회지
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    • 제17권2호
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    • pp.191-205
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    • 2008
  • The study aims at exploring a general trend of psychological well-being (PWB) of elderly volunteers and analyzing the variables which give effects on their PWB. The subjects were two hundred men and women over 60 years old currently participating in voluntary service. The data collected from interviewing were analyzed by descriptive statistics, $x^2$ test, Pearson's correlation and hierarchical multiple regression. The main results are: First, PWB of the elderly is higher than the average score of PWB. Second, the elderly's generativity is positively related to PWB. Family support such as an emotional and instrumental support was also positively related to PWB. Third, the variables effecting on PWB of elderly volunteers were education level, participation frequency, generativity level, and an instrumental support of their family members on it. The lower their educational level was, the more frequently they participated in voluntary activity, the higher their generativity level was, and the more support given from their family, the higher PWB scores they showed.

농지를 포함한 농촌형 역모기지 효과 (The Effects of Reverse Mortgage Including Lands for Rural Elderly Households)

  • 이희숙
    • 대한가정학회지
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    • 제45권9호
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    • pp.99-111
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    • 2007
  • The purpose of this study was to find the effects of reverse mortgage including lands for rural elderly households. The data were drawn from 2005 Farm Household Economy Survey. And 1,165 households, which householder age were 65 to 75 and owned lands, were selected. The major findings as follows; First, in the case of conducting mortgage using only lands in rural area, the average substitute rate of current consumption was found to be over 100%(LTV=100%). This result implied that the conducting mortgage with land could be very effective for enhancing economic well-being of rural elderly households. Second, in the case of conducting mortgage using only shelters in rural area, the average substitute rate of current consumption was found to be only 25.7% (LTV=100%). This result implied that the conducting mortgage with only shelters could be no use for enhancing economic well-being of rural elderly households. Third, with FTA, it is time to rebuild agribusiness from small farm with family business to scale of farm business. It is expected the mortgage system with lands may very effective for not only enhancing economic well-being of rural elderly households, but for better farm business.

한국 노인의 조부모역할 유형과 손자녀를 위한 소비행동 (Grandparenting Style and Consumption Behavior of Elderly Consumers for Grandchildren)

  • 홍승우;최혜경
    • 한국노년학
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    • 제32권4호
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    • pp.1163-1180
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    • 2012
  • 본 연구는 한국 노인들의 조부모역할 유형은 어떻게 분류되며, 각 유형별로 손자녀를 위한 소비행동은 어떻게 다른지를 세대 간 자원이전의 측면에서 살펴보고자 하였다. 이를 위해 초등학생 손자녀를 둔 60대 이상의 노인 461명을 대상으로 손자녀와의 관계, 손자녀를 위한 지출명목, 지출형태 및 지출액, 제품과 서비스의 구매 등을 묻는 설문조사를 실시하였다. 본 연구의 대상인 노인들은 밀착형, 공식형, 소극형의 세 가지 조부모역할 유형으로 구분되며, 조부모역할 유형에 따라 손자녀를 위한 소비행동에 차이가 있는 것으로 나타났다. 밀착형 조부모들은 손자녀와의 관계에서 양육자이자 친구로서 손자녀와 밀접한 관계를 가지며 자원이전의 측면에서 적극적인 소비행동을 보였다. 공식형 조부모들은 양육에 크게 관여하지 않지만 밀착형 다음으로 적극적인 소비행동을 보였고 주로 현금을 주는 식으로 경제적 지원역할을 수행하였다. 소극형 조부모들은 밀착형보다 양육자나 친구로서의 관계가 약하고 세 유형 중에서 가장 소극적인 소비행동을 보이는 것으로 나타났다. 본 연구는 물리적 자원이전 견지에서 조부모역할 유형에 따라 손자녀를 위한 소비가 각기 다른 형태로 이루어지고 있음을 발견하였다는 데에 의의가 있다.

지역공공보건조직의 역량과 조직성과 (Organizational Capacity and Performance of Local Public Health in Korea)

  • 김재희
    • 농촌의학ㆍ지역보건
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    • 제41권4호
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    • pp.183-194
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    • 2016
  • Objectives: The purpose of this study was to investigate the differences of capacity of local health organization to regional characteristics and the influence of organizational capacity on organizational performance. Methods: The study used the secondary data for 160 local public health organizations from $5^{th}$ Community Health Plans and 2009 Community Health Survey. The collected data were analyzed using one-way ANOVA and multiple regression analysis. Results: Work force and budget showed differences in regional size and elderly population rate. And consumer satisfaction and health care utilization showed differenced in work force and budget. The regression model with total number of employee, number of registered nurses, number of doctors and budget against consumer satisfaction was statistically significant (F=14.70, p=<.001), and number of registered nurses was identified as a factor influencing consumer satisfaction. This model also explained 20.5% of service satisfaction. The regression model for consumer satisfaction was statistically significant (F=45.98, p=<.001), and total number of employee nurses was identified as a factor influencing health care utilization. This model also explained 53.1% of utilization. Conclusions: The findings of this study imply that organizational capacity as work force and budget should be increased to improve the organizational performance as consumer satisfaction and health care utilization.

노인의 삶의 질과 영향요인에 관한 연구 (An Analysis of the Quality of Life and the Affecting Factors of the Elderly)

  • 홍성희
    • 가족자원경영과 정책
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    • 제20권1호
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    • pp.89-108
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    • 2016
  • The purpose of this study is to examine the demographic, economic, and psychological factors that influence the quality of life (QoL) of the elderly. The data in the 'Survey on the Elderly in 2011', were collected from The Ministry of Health & Welfare and the Korea Institute for Health and Social Affairs. The samples included 3,312 out of the total of 15,146 elderly people aged from 65 to 70 years. Multiple regression analysis and path analysis were used to analyze the research model. The findings are as follows. First, the most critical factor that affected the QoL of the elderly was "subjective standard of living" with other factors including "subjective physical condition level", "depression", "total annual income", "the number of chronic disease", "self-esteem", "economic supports from their adult children", "education level", "living with their adult children or not", "sex", and "home ownership", in that order. Second, based on the path analysis results, the QoL of the elderly was influenced by "subjective physical condition level", "subjective standard of living", "depression", "self-esteem", "total annual income", "education level", and "the number of chronic disease", in that order. In particular, "depression" had a negative direct effect and an indirect effect on the QoL of the elderly, whereas "self-esteem" had a positive direct effect and indirect effect on their QoL. Third, "labor force participation status" did not affect the QoL of the elderly. However, it implied the mediating effect of "self-esteem" and "depression" on their QoL. These results show that demographic, economic, and psychological factors heavily influence the QoL of the elderly. Specifically, "depression" and "self-esteem" turn out to be mediating variables that strongly influence the QoL of the elderly. Also, "labor force participation status" does not have a positive direct effect on the QoL of the elderly but has a positive mediating effect of "depression" and "self-esteem" on their QoL.

노인의 사회적 자본 의식에 영향을 미치는 요인: 사회참여의식을 중심으로 (Determinants of the Social Capital Awareness of the Elderly with a Focus on Social Participation Awareness)

  • 홍성희
    • 가족자원경영과 정책
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    • 제20권2호
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    • pp.19-41
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    • 2016
  • This study examines the human capital, economic capital, and psychological factors that influence social participation among the elderly in the future. The data, 'Survey on the Elderly in 2014', were collected from 'The Ministry of Health & Welfare' and the 'Korea Institute for Health and Social Affairs'. The samples included 10,279 elderly people who were over 65 years of age. Multiple regression analysis was used to analyze the research model. The findings are as follows. First, the highest participation awareness level of all was for the hobbies and leisure activities, and the lowest participation awareness level was for volunteer activities. Second, human capital factors such as age, education level, and health status, and economic capital factors such as household consumption expenditure and standard of living signigicant affected social participation awareness among the elderly. Psychological factors such as self-esteem, depression, and the subjective age of becoming elderly, also affected the social participation awareness. Third, awareness differed by sex. In particular, age and depression were restrictions of social participation awareness that were more common among elderly women than among elderly men, although single women were more likely to participate in religious, learning, and hobby and leisure activities. In contrast, chronic diseases and household consumption expenditures were more restrictive of social participation awareness among elderly men compared to elderly women. These results show that human capital, economic capital, and psychological factors heavily influence the social participation awareness of the elderly, although the degree of influence of these factors differs by sex.

세대간 노인에 대한 태도와 행동의 차이에 관한 연구 (Generational Differences in Attitude and Voluntary Behavior toward the Elderly)

  • 홍성희;곽인숙
    • 가족자원경영과 정책
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    • 제14권2호
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    • pp.177-199
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    • 2010
  • The purpose of this study was to examine generational differences between the youth and the middle-aged in attitude and voluntary behavior toward the elderly, to analyze the socio-demographic and psychological characteristics influencing attitude and behavior toward the elderly, and to find out whether the attitude of the youth and the middle-aged toward the elderly was the decisive factor in their behavior toward them. For this study, we surveyed 252 youth (between the ages of 20 and 30) and 314 middle-aged people (between the ages of 40 and 60). The major results were as follows: First, the psychological factor had a stronger influence on the positive attitude toward the elderly than did the socio-demographic factor. The psychological factor had an especially significant impact on the attitude of the middle-aged population. Second, youths' attitude toward the elderly influenced their behavior toward them; whereas, for the middle-aged, the socio-demographic characteristic was a decisive factor. Third, the youths' area of residence was an important factor in their attitude toward the elderly; the youth in the metropolitan area had a more negative attitude than did their counterpart. Therefore, it is necessary to develop programs to improve the negative attitude toward the elderly for the youth residing in the metropolitan area. The middle-aged need more easily accessible voluntary work programs by which a positive attitude toward the elderly leads to immediate action.

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치매노인과의 관계개선을 위한 중풍노인 이야기치료 집단상담 사례 연구 (A Qualitative Case Study of the Narrative therapy group work on the elderly with palsy to solve conflict with the elderly with dementia)

  • 이경욱
    • 한국노년학
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    • 제29권3호
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    • pp.1123-1140
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    • 2009
  • 본 연구는 주간보호센터의 중풍노인이 이야기치료 집단상담을 통해 치매노인과의 갈등을 해결하는 과정을 탐색하는 연구이다. 중풍노인에 대한 이야기치료 집단상담을 7회 동안 실시한 과정을 사례연구방법을 통해 분석하였다. 분석결과 첫째, 중풍 노인들이 집단상담을 통해 치매노인을 '문제'가 아니라 '치매로 고통받는 사람'으로 보고, 치매노인을 비난하는 대신 도와줄 방법을 적극적으로 찾게 되었으며, 둘째, 자신들을 '치매노인의 피해자'가 아니라 '유능한 사람 으로 규정하게 되었고, 셋째, 중풍노인들끼리 협력적이고 친밀한 관계가 되었으며, 넷째, 중풍노인들이 주간보호센터 운영에 적극적으로 참여하게 된 것으로 나타났다. 이러한 변화에 이야기치료의 문제와 사람을 분리시키기, 클라이언트를 자기 문제의 전문가로 존중하기, 독특한 결과 찾기 등이 도움이 된 것으로 분석되었다. 이러한 결과를 바탕으로 장기요양보호대상자에게 보호를 제공할 뿐만 아니라 참여 기회를 확대하고, 이야기치료를 노인에게 적용할 것을 제안하였다.