• Educational Technology International
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• v.21 no.1
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• pp.97-123
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• 2020

The purpose of this study is to investigate the emotions of students toward using digital textbooks, and to examine the factors affecting the emotions. This study examined the relationship between individual characteristics and computer usage, students' emotions, and the perceived learning effects. For this study, 2,950 1st grade middle school students participated in a survey which measured individual characteristics, computer usage behavior, emotions toward using digital textbooks, and perceived learning effects of digital textbooks. The results showed that positive emotions toward using digital textbooks were higher than negative emotions. The students' positive emotions were most affected by intrinsic motivation, self-regulated learning, and student's use of computers for learning and entertainment. Similarly, perceived learning effects were positively correlated to intrinsic motivation and self-regulated learning, but the students' positive emotions towards using digital textbooks was the strongest predictor. Digital textbook efficacy was the most influential factor that affected the students' negative emotions, while computer addiction was associated with negative emotions.

• Journal of Fashion Business
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• v.26 no.1
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• pp.140-157
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• 2022

This study examined the types of retro marketing of fashion brands and explored the difference in retro characteristics and nostalgic emotions. Additionally, the effects of retro characteristics on nostalgic emotions and the influence of nostalgic emotions on brand attitude were examined. A total of 33 fashion brands, including eight designer brands, 10 sports and outdoor brands, 11 casual brands, and four SPA brands were investigated to categorize the retro marketing types. An online survey was also conducted of respondents in their 20s to 50s, and a total of 363 responses were analyzed using SPSS 26.0. The results were as follows. First, the retro marketing of fashion brands was categorized into four types including brand heritage marketing, retro design marketing, retro emotional experience-oriented marketing, and brand collaboration marketing. The four retro marketing types showed differences in retro characteristics and nostalgic emotions. Second, the retro characteristics consisted of four dimensions including familiarity, attractiveness, uniqueness, and historicity. Nostalgic emotions consisted of four dimensions including sadness, longingness, comfort, and pleasure. Third, the results showed that familiarity and attractiveness had significant effects on comfort and pleasure, while uniqueness and historicity had significant effects on longingness. Fourth, the results showed that longingness, comfort, and pleasure had positive effects on brand attitude, whereas sadness had a negative effect on brand attitude.

• Korean Journal of Human Ecology
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• v.6 no.1
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• pp.79-88
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• 1997

The postpurchase process is the phase that consumers evaluate products or services while using them. And then, they may experience satisfaction/dissatisfaction and emotions elicited products or services. The satisfaction and emotions may be important concepts in consumer behavior such as brand attitude, purchase intentions and using. The purpose of this study was to examine the effects of emotions elicited clothing products on product satisfaction and using in postpurchase. The subjects in this study were selected 500 females. The data were collected by using questionnaires, and 431 data were analysed. The results were as follows: The emotions in postpurchase process were consisted of three dimensions; unpleasure, pleasure, security/activity. These three emotions had the causal effects on product satisfaction significantly, and the unpleasure influenced stronger than others on satisfaction. In addition, the emotions were related to using and the ownership of clothing products. The emotions of pleasure and the security/activity influenced on the ownership, and the security/activity and unpleasure influenced on using clothing products. Therefore, the results in this study imply that consumption emotions elicited clothing products would be multidimensional, and the emotional factors would be important indicators for explaining the satisfaction. The positive affects were related to using clothes, which is, the consumer would have fulfilled their hedonic desires by wearing clothes. Also, the positive affects would be the basis for marketing strategies of sales promotions in clothing products.

• Korean Journal of Social Welfare
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• v.60 no.4
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• pp.175-203
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• 2008

It has been well known and empirically supported that many persons with psychiatric disabilities experience recovery in the community. The sense of recovery is experienced while they recognize and manage mental illness and cope with everyday life utilizing personal and social resources. In order to explore ways in which the sense of recovery is enhanced, this study investigated the structure of relationships among the mental health state, optimism, positive emotions, quantity and quality of the social relationships, coping, and recovery of 460 persons with psychiatric disabilities through structural equation modeling. Of findings, first, in the results of path estimates of measurement and theoretical model, especially optimism and positive emotions demonstrated significant effects on the social relationship, coping, and the recovery, while, by contraries, positive emotions showed no significant direct effects on coping, neither the social relationships did on the recovery. Second, on the recovery optimism and positive emotions had direct effects, while quantity and quality of the social relationships had only indirect effects. It is particularly noted that positive emotions showed stronger effects on the recovery than optimism, and also had direct and indirect effects on the social relationships. Finally, partial mediating effects of coping were found between optimism and the recovery, between quality of the social relationships and recovery, and between quantity and quality of the social relationships; another partial mediating effects of quality of social relationships between quantity of social relationships and coping, and between positive emotions and coping; and the last same effects of quantity of the social relationships between positive emotions and coping. According to these results, discussions and implications for social work practice and practice research were suggested regarding the differential effects of positive cognitions and emotions on the recovery and different mechanisms of the quality and quantity of the social relationships, and the relationships among the resources, coping, and the recovery of persons with psychiatric disabilities.

• Human Ecology Research
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• v.55 no.6
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• pp.609-623
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• 2017

Fur apparel is a representative luxury item that displays wealth and social status; however, it is also recognized as an unethical product criticized for its animal maltreatment in the production process. Understanding consumer responses to an ambivalent object, such as fur apparel, is an important research topic both academically and practically. This study investigates the hierarchical effects of perceived benefits and risks of fur apparel on consumers' emotions and purchase intention by applying the ABC model of attitudes to identify the mediating effects of consumer emotions. An online survey was conducted on 390 female consumers that verified hypotheses through structural equation modeling and bootstrapping analysis using phantom variables. The initial results of the survey showed that the relationship between perceived conspicuous benefits and purchase intention towards fur apparel was partially mediated by positive emotion. Second, the relationship between perceived epistemic benefits and purchase intention was completely mediated by positive emotion. Third, the relationship between perceived ethical risk and purchase intention was completely mediated by positive and negative emotions. Fourth, perceived social risk did not affect the purchase intention of fur apparel significantly. The results support that cognitive beliefs about the subject have a significant positive effect on behavioral intentions through emotions as suggested in the ABC model of the attitude. This study provides an in-depth understanding of consumer responses to ambivalent objects by revealing the individual mediating effects of consumers' positive and negative emotions.

• Korean Journal of Child Studies
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• v.30 no.6
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• pp.459-472
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• 2009

This study investigated educational effects of soil play activities by analyzing the influence of soil play activities on children's nature-friendly attitudes and emotions. Fifty 5-year-old children enrolled in K-kindergarten in Y-city were randomly selected for the study. Assessment of nature-friendly attitudes and emotions was by 11 questions selected from Musser & Diamond's (1999) Pro-environmental Attitude Test (adapted by Lee, Hye Sun, 2006) and from Bar On and Parker's (2000/2001) Emotion Test, an Emotional Quotient Scale for Young Children. Results showed that children who participated in the Soil Play Activities program acquired more nature-friendly attitudes and emotions than the control group. In conclusion, soil play activities can improve nature-friendly attitudes and emotions of 5-year- old children.

• Fashion & Textile Research Journal
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• v.1 no.2
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• pp.109-118
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• 1999

The purpose of this study is to investigate the effects of clothing shopping orientations on consumers emotions in clothing stores based on level of clothing involvement. For this purpose, factor analysis was used to identify shopper types by clothing shopping orientation and factors of consumers' emotions and multiple regression analysis was used in each level of upper 25% and lower 25% of clothing involvement to find out the effects of clothing shopping orientations on consumers' emotions. The results of this study can be summarized as follows; 1. 4 factors were found in clothing involvement. 2. 6 factors were found in clothing shopping orientations but 'recreational shopping orientation' 'economic shopping orientation' of high loading factors were used for multiple regression analysis, 3. 4 factors were found in consumers' emotions but 'pleasure' arousal' 'enervation' were selected for multiple regression analysis. 4. In the upper 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' influenced 'pleasure' and 'economic shopping orientation' did not influence 'pleasure'; it is founded that 'recreational shopping orientation' influenced 'arousal' and 'economic shopping orientation' did not influence 'arousal'; 'recreational shopping orientation' and 'economic shopping orientation' did not influence 'enervation'. 5, In the lower 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' and 'economic shopping orientation' influenced 'pleasure' and did not influence 'arousal'; it is founded that only 'economic shopping orientation' influenced 'enervation' negatively.

• Korean Journal of Child Studies
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• v.32 no.4
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• pp.15-36
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• 2011

This study examined the effects of parental psychological control, dysfunctional perfectionism, and self-conscious emotions on depression in adolescents. The sample consisted of 471 adolescents (212 boys, 259 girls) attending high schools in Seoul. The results from Structural Equation Modeling indicated that dysfunctional perfectionism and self-conscious emotions mediated the impact of parental psychological control on depression only in the mother-daughter relationship, such that with mothers' greater psychological control, girls experienced higher levels of dysfunctional perfectionism and self-conscious emotions, and reported higher depression scores. Similarly, dysfunctional perfectionism functioned as a mediator in the association between parental psychological control and adolescent depression. This tends to support findings from previous studies emphasizing the importance of same sex parent-adolescent relationships. Dysfunctional perfectionism also had the largest direct effect of all variables analyzed on depression. Parental psychological control did not show statistically significant effects on self-conscious emotions for either boys or girls. These findings suggest that interventions designed to promote adolescents' mental well-being should focus on parenting of the same sex parent as well as adolescent cognitive characteristics.

• The Korean Journal of Community Living Science
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• v.26 no.2
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• pp.237-248
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• 2015

This study examines the effects of late school-aged children's perception of their mother's responses to negative emotions and their ego resilience on their life satisfaction. Data were collected from 390 fifth- and sixth-graders residing in Kwangju, Korea. With the data, frequency, percentages, and Cronbach's ${\alpha}$ were calculated. Pearson's product moment correlation coefficients and hierarchical regression analyses were also considered. The effects of various variables on life satisfaction were analyzed, and according to the results, vitality had the greatest effect on life satisfaction, followed by vitality, optimism, emotional coaching responses, interpersonal relationships, emotion-reducing responses, emotion control, and the material employment status, in that order. The study contributes to the literature by providing additional insights into the mother's desirable responses to children's negative emotions and highlighting the importance of positive ego resilience in children's life satisfaction through the elucidation of effects of late school-aged children's perception of their mother's responses to negative emotions and their ego resilience on their life satisfaction.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.2
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• pp.582-595
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• 2016

Effects of learning variables on academic achievement were major goal of this study. The differences of learning emotions, attitudes, flow and major satisfaction by grades of college students in medical school were proposed to conduct. Participants of this study consisted of 194 students of 1st and 2nd grade plus 121 students of 3rd and 4th grade in medical school. They completed the survey questionnaires composed of learning emotions, attitudes, flow and major satisfaction. Collected data were analyzed by t-test and stepwise multiple regression. Two kinds of results achieved as follows: First, there were differences of negative and positive emotions, and learning attitudes but were found no differences of learning flow and major satisfaction by grades. Second, there were significant effects of learning emotions and attitudes on academic achievement and also found differences of variables that affect academic achievement by grades. Based on these results, we think necessitate of considering learning emotions and behaviors in developing training programs and students support systems for medical school are obliged.