• Title/Summary/Keyword: Effective competition

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A Study on the establishment of VOC system in compliance with the shift in customer trend (소비자트렌드 변화에 따른 VOC시스템 구축에 관한 연구)

  • Lee, Soo-Yeul;Kim, Young-Ei
    • Journal of Distribution Science
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    • v.7 no.2
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    • pp.89-119
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    • 2009
  • The purpose of this research is showing an appropriate way of maximizing customer service and establishing VOC system by analyzing different voices from complaining customers as well as loyal customers. This research is also aimed at figuring out how companies can implement effective service marketing methods in the field complying with customers' needs and how they can survive in the competition. The range of research is confined to 5 marketing companies and their web-sites on which customers can get logged and directly post their claims. These web-sites showed how those 5 companies cope with customer claims. A questionnaire research was made in A's store to evaluate customer satisfaction. These are conclusions drawn by this research. First, prompt reactions of sincerity to customers' claims contribute to building favorable corporate images. Second, the preference to VOC channels varies with age and sex. Marketers should implement respectively different channels for customers under age 30 and those over age 40. Women have a tendency to prefer instant phone conversations and want to have their claims well listened to. Third, a series of shift in customer trend drives companies into establishing their own interactive VOC systems based on customers' preferences. Customer-oriented management has become a key factor for survival in recent intensely competitive market situation, as the web-based e-commerce market has been rapidly growing accompanied with a dramatic advance of network marketing methods. This research suggests some practical methods to establish a customer-oriented VOC system that can be easily adopted in the field.

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Analysis of the Characteristics of Manufactured Concrete, according to the Type of Admixture used when Remixing and Placing it (혼화제 종류별로 제조된 콘크리트의 재 혼합 타설시 특성 분석)

  • Ryu, Hyun-Gi;Shin, Sang-Yong
    • Journal of the Korea Institute of Building Construction
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    • v.10 no.5
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    • pp.95-102
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    • 2010
  • In recent years, the demand for the development of high quality and cost effective materials, as well as the competition to ensure a diverse and sufficient amount of ready-mixed concrete, has been increasing rapidly. In this experiment, concretes made with different admixtures are blended with each other in different combinations and ratios, in order to identify potential problems. The first test was a slump level test, in which all of the concretes met the required numbers, as they also did in the test for air content. Plain organic acid concrete scored the highest in bleeding amount, but organic acid mix in general showed a similar outcome. In the early measurement of compressive strength, plain naphthalene concrete was the strongest. Of the blends, the 5:5 mix of organic acid and naphthalene was the strongest. In the standard measurement, the 5:5 mix of naphthalene and lignin was the strongest. Tensile strength tests revealed similar results. Length change rate proved to be greater in blended concrete than in plain concrete, and dry shrinkage rate was highest in the 7:3 ratio blends. Through SEM photo analysis, it was confirmed that the 7:3 ratio blends contained more micro-voids. In conclusion, with the exception of a specific few combinations, it was found that the blending of different types of concrete is undesirable due to the delayed coagulation time as well as the early decrease in strength.

Impact of Internal Marketing Factors on Technological Innovation and Perceived Service Quality in Telecommunications (내부마케팅 요인이 조직의 기술혁신과 지각된 서비스 품질에 미치는 영향)

  • Jung, Gap-Jin;Hwang, Hee-Joong;Song, In-Am
    • Journal of Distribution Science
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    • v.13 no.6
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    • pp.87-96
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    • 2015
  • Purpose - Several domestic telecommunication companies have made a considerable effort to continuously grow and survive, and they have strived to thrive in the midst of mature market competition. To overcome this challenging situation and to grow continuously, while still meeting customer needs that are becoming more diverse and complicated with the passage of time, extensive support for internal marketing is essential. Without such internal support, companies face serious limitations and market roadblocks. The communication industry is a high-level service industry and a basic communications industry characteristic is its significant dependence on the employees delivering the services. Therefore, entrepreneurs in the information/communications industry, as well as existing competitors, should look to satisfy external customers through critical investment in internal customers (employees). Therefore, it is important for research to examine how internal factors influence technology innovation and service quality, which are the key drivers for companies that are seeking leading market positions. Research design, data, and methodology - The purpose of this study is to analyze the relationship of technology innovation and perceived service quality with the internal marketing factors in the communication industry and to offer suitable and effective internal marketing suggestions. The independent variables of this study are internal communication, education and training, the support of the executives, reward systems, and empowerment. The dependent variables are technology innovation and perceived service quality. Utilizing these, this paper studies the influence of internal marketing factors on technology innovation and perceived service quality. Results - The study results revealed the following. First, the identified internal marketing factors have a positive effect on technology innovation. Among the five internal marketing factors, three had a significant effect on product innovation, empowerment, the support of executives, and education and training, in this order. Second, the internal marketing factors also had a positive effect on the process innovation of technology innovation. The marketing factors, the support of executives, empowerment, internal communication, and education and training, in this order, significantly affect process innovation. Third, technology innovation had a positive effect on perceived service quality. All of the five service quality factors, namely, tangibles, reliability, assurance, responsibility, and empathy, in this order, significantly affect product innovation. Additionally, tangibles, reliability, responsibility, empathy, and assurance, in this order, significantly affect process innovation. Fourth, product and process innovation significantly affect tangibles and reliability in technology innovation. To enhance tangibles and reliability, process innovation should first be enhanced. Fifth, product and process innovation significantly affect responsibility and empathy in technology innovation. To enhance the responsibility and empathy, process innovation should first be enhanced. Sixth, product and process innovation significantly affect assurance in technology innovation. To enhance the assurance, product innovation should first be enhanced. Conclusions - According to the results, a company's internal marketing factors have a positive and significant effect on technology innovation and, further, product and process innovation have a positive and significant effect on the perceived serviced quality.

A Study on GIS DB Building Plan for Maritime Boundary Determination (우리나라 해양경계 획정을 위한 GIS DB 구축 항목선정에 관한 연구)

  • Choi, Yun-Soo;Im, Young-Tae;Hwang, Yoo-Jeong;Lee, Yoo-Jung
    • Journal of the Korean Association of Geographic Information Studies
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    • v.11 no.4
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    • pp.41-50
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    • 2008
  • Intense competition for resources has forced many countries pay attention to their eyes to the ocean. Therefore, the disputes and the conflict over the delimitation of the EEZ and continental shelf will be sharpened. Since 1982 Law of the Sea Convention, Korea has opened the talks with Japan and China to discuss the boundary issues as the adjacent water zone is less than 400 miles between Korea and Japan and Korea and China. This study is to review the important rules and techniques for the delimitation of the maritime boundary which have defined in the Law of the Sea Convention and IHO-51 technical guide and to figure out how to build the maritime delimitation GIS DB to negotiate effectively with the neighboring countries. Definition of the base point and baseline will be the utmost important concept to delimit the ocean boundary. The policy makers and the specialists who prepare for the international negotiation meeting between the countries have to be ready to draw the maritime boundary for our best interest under the Law of the Sea Convention. The negotiation strategies and the principles can be made with the concrete and reliable database relevant to maritime boundary issues. So effective and fast strategic decision for negotiation can only be made based on maritime boundary delimitation GIS DB.

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A Research of School Refusal on Adolescent with Psychiatric Disorders (정신병리를 가진 청소년의 등교거부 사례보고)

  • Heo, Eun-Jung;Lee, Sang-Eon;Lyu, Heui-Yeong
    • Journal of Oriental Neuropsychiatry
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    • v.21 no.4
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    • pp.219-231
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    • 2010
  • Objectives : School refusal is usually considered as individual's behavioral problem. These days. however. the adolescents' school refusal needs some kind of medical approaches because it is related to mental disorder of the adolescents. Due to too much pressure and stress from the competition between classmates and from good performance in school. the number of adolescents who refuse to go to school is increasing. Despite this circumstance. school refusal is neither regarded as a single independent disorder nor endorsed as an officially classified disease. which makes difficult to conduct research on this issue and to establish standardized treatment for it. In addition. there is a lack of research on this topic. especially in oriental medicine. so there is no a case report or study on school refusal. This study is trying to comment on school refusal from the perspective of oriental medicine. Methods : We tried to examine the effect of oriental medicine treatment for school refusal with four adolescent cases. The patients commonly have at least more than one mental disorder (including depression disorder. anxiety disorder. and anorexia nervosa). have some problem with the relationship with their family. in particular with mother. do not have father or not be loved by their father. and have irregular eating habits. Thus. we diagnosed them as qi transforming into fire (氣鬱化矢) spleen-stomach deficiency cold (脾胃虛寒) and heart blood deficiency (心血虛) due to stress from the family issues and unhealthy eating habits. The patients received supportive therapy. family therapy. etc among many oriental mental treatments and their progress had been observed through hospitalization and outpatient treatment. Results : All four cases were reported positive progress on their symptoms and started coming back to school. We also examined whether they were well fitting into the school while they received outpatient treatment. and the results show that all four patients continue to settle down in normal school life. Conclusions : This study closely reviewed the mental disorder of school refusal cases and showed that the Oriental medical treatment was effective in helping the patients come back to school. More future research is required to better treatment for school refusal cases in oriental medicine.

Propagation Characteristics of Seed and Rhizome of Green kyllinga(Kyllinga brevifolia var. leiolepsis H.) (파대가리(Kyllinga brevifolia var. leiolepsis H.) 종자형성과 근경(根莖)의 번식특성)

  • Kim, J.S.;Kwak, H.H.;Jung, S.Y.;Cho, K.Y.
    • Korean Journal of Weed Science
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    • v.16 no.4
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    • pp.301-308
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    • 1996
  • In this study, a propagation characteristics of green kyllinga(Kyllinga brevifolia var. leiolepsis H.) was investigated. Two to three rhizomes(1st rhizome) arised from the basal part of main shoot at 4th leaf stage and were grown to extend on the soil surface. Then new shoots(lst tillers) emerged from every node of the 1st rhizome. Second rhizomes also arised from the basal part of lst tiller at the time of 4th leaf openning. With such a regularity, 5th rhizomes and about 688 shoots were produced from one plant during one year-cultivation without competition under the natural condition. The degree of vegetative growth and seed formation was 3 times and 2.5 times higher in rhizomeoriginated plant than in that from seed, respectively. The amount of seed formation and the 1000 seeds weight was highest in one planted on June 1 and Aug. 1, respectively. Short-day treatment of less than 14hr appeared to be necessary for the induction of flowering and it was effective as treated not during germination but since at least 2 leaf stage of green kyllinga. Each shoot individually responded to short-day. When plants were exposed to short-day (9hr, day / 15hr, night) treatment at the stage of 2-3 leaves, more than 7 cycles were required for flowering induction. Bolting in main shoot occurred after emergence of 4 leaves under the short-day condition. Exogenous $GA_3$ slightly accelerated the velocity of bolting only in short-day condition.

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A customized framework for assessing R&D process: Product, service and technology (신제품, 신서비스, 신기술 개발을 위한 맞춤화된 R&D 프로세스 평가 방법론)

  • Jo, Yeongran;Lee, Sungjoo;Yoon, Jea Wook
    • Journal of Technology Innovation
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    • v.20 no.2
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    • pp.109-134
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    • 2012
  • In this era of globalization and fierce competition, R&D is an essential part of corporate development strategy. Accordingly, much effort has been devoted to identify and verify best practices for successful R&D and to improve R&D processes. Nevertheless, there is still lack of a comprehensive framework for assessing the quality of R&D process, which can be used as a step-by-step guide for process improvement. Therefore, this study purposes to develop a framework for assessing R&D process based on the concept of CMMI, which is a process improvement approach that defines the essential elements of effective processes. In particular, we suggest three types of R&D process-new product development, new service creation and new technology creation-and then develop a customized framework for them. For this purpose, we firstly investigated the characteristics of R&D activities for each type of process and identify its base practices from an extensive literature review. Then, the CMMI approach was adopted and modified to suit the R&D process. Finally, an illustrative example was provided to demonstrate the assessment process and a prototype web-based assessment system was suggested. Research findings will help understand the characteristics of different types of R&D process and provide a customized guidelines for R&D process assessment and improvement.

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A Study on the Technology Valuation Using Patent Information (컨조인트 기법을 활용한 기술 가치 평가모형: 전기·전자 분야 특허거래 실증 분석)

  • Lee, Kyungpyo;Lim, Dongkyoo;Lee, Sungjoo
    • Journal of Technology Innovation
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    • v.22 no.2
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    • pp.221-245
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    • 2014
  • In the era of fierce global competition and short product life cycle, firms have been interested in the technology valuation to improve their competitiveness. As the technology valuation may become a key issue for countries and industries, the development of technology valuation method has become increasingly important. Thus, this study aims to suggest a novel method to assess technology value by applying conjoint analysis to bibilographic information of patent. For this purpose, we firstly identified nine patent indexes categorized in three attributes - technological superiority, marketability and legal rights. Then, we collected actual data on patent transactions including their patent attributes and market prices. Based on the data, we could obtain the patent index values. Finally, we applied conjoint analysis to the prices and patent index values as a basis for technology valuation. The suggested method is expected to be an effective tool for technology valuation by using real transaction data rather than relying heavily on experts assessment.

Seasonal Variations in Populations of Small Fishes Concentrated in Shoalgrass and Turtlegrass (Shoalgrass와 turtlegrass에 棲息하는 小型魚類 個體群들의 季節的 變動에 관한 硏究)

  • Huh, Sung-Hoi
    • 한국해양학회지
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    • v.19 no.1
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    • pp.44-55
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    • 1984
  • Abundances of small fishes that utilized seagrass meadows of Redfish Bay, Texas, were analyzed quantitatively to determine monthly changes of this concentrated subtropical fish community during 1982-1983. an effective quantitative sampler, a 1-㎡ thrown cage, yielded a total of 10,223 fishes that comprised 40 species in 23 families, with average total densities about 15 fishes/㎡ in shoalgrass meadow and 6 fishes/㎡ in turtlegrass meadow. The darter goby, pinfish, code goby, and Gulf pipefish were the four most abundant species, and accounted for approximately 85% of the number of fish collected. However, the two different meadows had different relative abundances of fishes. The darter goby numerically dominated shallower shoalgrass meadow, while the pinfish and code goby were the commonest fishes in deeper turtlegrass meadow. Seasonal changes in both species composition and abundances of fish populations were major characteristics in these subtropical seagrass medows. Peak abundance of total fishes occurred during spring, with a secondary peak in fall. Lowest abundance of total fishes occurred in winter. Each abundant species showed its own seasonal abundance pattern, and had a peak abundance 1-3 months separated from other species, with some overlap of increased larval recruitment. Such distinct seasonal abundance patterns with different times of peak recruitment. Such distinct seasonal abundance patterns with different times of peak recruitment among fish species seem to permit use of the seagrass habitats with reduced, seasonal competition.

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Economic Consideration of Poly(3-hydroxybutyrate) Production by Fed-batch Culture of Ralstonia eutropha KHB 8862 (Ralstonia eutropha의 유가식 발효에 의한 Poly(3-hydroxybutyrate) 생산의 경제성 분석)

  • 김갑진;양영기;이영하
    • Korean Journal of Microbiology
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    • v.37 no.1
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    • pp.92-99
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    • 2001
  • High-cell-density cultivation of Ralstonia eutopha KHB 8862 by fed-batch fermentation in a 200 l pilot plant was carried out for the mass production of poly(3-hydroxybutyrate) (PHB). After 80 h of cultivation, the dry cell weight (DCW), PHB concentration, and PHB yield from fructose syrup reached 168 g/l, 74%DCW, and 0.27 (w/w), respectively, resulting in a productivity of 1.6 g of PHB/L/h. Based on these results, the PHB production cost from bacterial fermentation was analyzed and economic evaluation was performed. In the case of new investment being implemented or not, the production cost of PHB was US$ 3.15/kg and US$ 2.41/kg, respectively. PHB productivity and PHB yield on a carbon substrate were both important factors to be optimized. The increase of PHB yield on a carbon sources significantly decreased the PHB production cost but the increase in productivity had a relatively slight effect on the decrease in PHB production cost because the cost of carbon sources (37%) for PHB was larger in proportion to total cost than the depreciation cost (17%). These results suggest that the increased PHB yield from carbon sources and the development of new cheaper substrates would be more effective in decreasing PHB production cost than the increase in productivity. It was demonstrated that PHB is not in competition with consumable plastics such as PET in present market. Therefore, it is essential to lower production cost to be used as a bulk product and desirable to develop new application fields for PHB such as biomedical and cosmeceuticals.

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