• 융합경영연구
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• 제4권1호
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• pp.23-33
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• 2016

Sales promotion is defined as the short-term incentive to encourage the purchase or sale of products and services. Retailers conduct a variety of sales promotion to encourage the purchase or sale of products and services. It is often used to induce the purchase of customers in short term and to improve the relationship with customers in the long term. Many previous studies about the effect of price discount SP on increase in sales and image improvement have conducted. But the study of non-price promotion, especially SP with 'Gifts', meanwhile, has been seldom researched. This study is to investigate the effect of the Gift SP conducted by retailers on the customer evaluation of the product and its Gifts. This study is to investigate the effect of 'Gifts', among the non-price promotion, on the customer evaluation. First of all, previous studies about the effect (-) of Sp with 'Gifts' on the customer evaluation of the product and its Gifts, and the factors that offset the negative effect of SP with 'Gifts' on quality perception are to examined. In this study, additionally, the summary of the study based on the previous studies and the research subject in the future are to be presented. Firstly, to examine the previous researches on the effect of SP which retailers conduct on the increased sales and or enhanced image, price discount SP has attracted a lot of attention as a research subject but researches on non-price sales promotion, particularly on SP with gift have seldom conducted as a research subject. Secondly, in the previous studies relevant to Price Discount SP, the long-term negative (-) effect of the target product or brand of SP has been studied. However, a few researches on the long-term negative (-) effect of SP with gift have been conducted. Thirdly, it might be brand affinity and purchase limit that buffered the negative (-) effect on the perceived quality of SP with gift which retailers had conducted. In spite of various studies conducted by many researchers, each study have discussed the consequences under certain circumstances and integrated results of research have not been in progress. It may be the research issues left to us to clearly identify the psychological mechanism of consumers until the effect of SP happens in order to theorize SP and to present a practical and useful suggestion.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 1990년도 추계학술대회논문집; 한양대학교, 서울; 24 Nov. 1990
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• pp.107-112
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• 1990

In the vibration analysis of structure in fluid such as ships and offshore structures, the hydrodynamic added mass considerably affects the result of analysis. Therefore correct evaluation of the hydrodynamic added mass effect is required for an accurate analysis. But the correct evaluation of the effect is not simple because the added mass varies with the mode shape of vibration as well as the configuration of the structure. The universal method employed to evaluate added mass in ship hull vibration is Lewis's method via the introduction of 3 dimensional correction factor. But this conventional method is valid only for beam-like vibration.

• Fibers and Polymers
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• 제7권3호
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• pp.245-249
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• 2006

The effect of scouring, bleaching and dyeing on the low stress mechanical and surface properties of wool woven fabrics was studied. Fabric properties were measured by the KES-FB system. In general, mechanical properties of the treated fabrics are greatly affected by scouring, moderately by dyeing and least by bleaching.

• Nuclear Engineering and Technology
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• 제41권4호
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• pp.381-390
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• 2009

This article provides selects of outstanding problems in computational neutron transport, with some suggested approaches thereto, as follows: i) ray effect in discrete ordinates method, ii) diffusion synthetic acceleration in strongly heterogeneous problems, iii) method of characteristics extension to three-dimensional geometry, iv) fission source and $k_{eff}$ convergence in Monte Carlo, v) depletion in Monte Carlo, vi) nuclear data evaluation, and vii) uncertainty estimation, including covariance data.

• 한국유통학회지:유통연구
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• 제15권2호
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• pp.71-99
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• 2010

본 연구에서는 애국심이 자국 및 외국 제품 평가에 미치는 영향을 실증적으로 분석하였다. 또한 애국심과 제품평가 간의 관계에 있어 소비자 자민족중심주의의 매개변수적 영향력을 분석하였다. 실증분석을 위해 서울 소재 대학에 재학 중인 학부생과 대학원생을 대상으로 설문조사를 실시하였다. 조사결과 애국심은 외국제품 평가에는 영향을 미치지 않는 것으로 나타났으나, 자국제품 평가에는 긍정적 영향을 미치는 것으로 나타났다. 또한 소비자 자민족중심주의는 애국심과 자국제품 평가 간의 관계를 매개하는 것으로 나타났다. 실증분석 결과를 토대로 연구의 의의를 논하였으며, 유통관리 측면에서의 시사점을 제시하였다. 끝으로 연구의 한계점과 향후 연구방향을 제안하였다.

• Human Ecology Research
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• 제54권1호
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• pp.69-81
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• 2016

Consumer anxiety about food safety is increasing, and the ability to make an accurate assessment is inadequate due to the lack of food safety information. This research focuses on relations among main variables, such as food hazard awareness, food apprehension, food safety information awareness, and food safety management system evaluation. In addition, to the moderating effects of food safety information awareness between food hazards awareness, food apprehension, and food safety management system evaluation. First, food hazards awareness and apprehension was slightly higher than the average level, also there was a significant difference in food hazard apprehension according to food hazard awareness. However, the level of food safety information was not high, meaning consumers were not as well informed as expected. We divided food safety management system evaluation into awareness and practice, subsequently, the results of both were at a low level. Food safety information awareness' moderating effect was also confirmed. Consumer organizations and the government need to provide specific and correct information to Korean consumers, that also implement a wide range of consumer education related policies.

• 한국태양에너지학회 논문집
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• 제23권1호
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• pp.57-67
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• 2003

This study aims to presents Evaluation Method of Green Remodeling that analyze the value of environment through expense, using the method of life cycle cost and life cycle assessment simultaneously. The results of this study are summarized as follows. Evaluation Model developed in this study can convert economical value of environment into cost by integrating. In addition, the model can apply as a useful tool to estimation of economical design alternative as well as quantification of environmental loads and costs. Evaluation Model presented In this study observe energy consumption and the environmental load emission with qualification, it can forecast effect of environmental cost that cost estimation is expected to be added to energy cost rate by being possible. Synthetically, when Estimation Model and computer program that developed in this study is applies to the construction industry; reasonable management of environmental load is convenient at each step of Green Remodeling. In addition, at preliminary design phase, practical use may be possible by reasonable yardstick about various alternatives and improvement of design alternatives likewise by grasping environmental effect.

• 한국의류학회지
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• 제23권8호
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• pp.1218-1227
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• 1999

Consumer evaluate the jeans product by price brand and store because these cues be surrogate indicator that could infer the product quality. But we need to confirm if depending on these cues were rational and this is the goal of this study. method of the study was based on theoretical and empirical study. For empirical study experiments by the subjects among students of Ewha Womans University were done by using jeans as stimulus,. Data was analized by ANOVA factor analysis grouping analysis F-test Pearson's correlation duncan Test and etc 571 data was analyzed of the 600 data. The results of this study are as follows : Evaluation on jeans product were different even though they were exactly the same jeans. Therefore we could confirm the bias by price brand store when consumer evaluate jeans product. Cues like price brand store effected significantly the evaluation of jeans. Quality perception of jeans was most favorable when evaluation cues were combined with high price famous brand and high prestige store. Value perception was favorable when combined with famous brand and high prestige store but value perception on high price became lowe. Purchase intention correlate with value perception and it shows same format with value preception. The most important cue of all three was store the next was price and then brand. These three cues effect the evaluation of jeans product seperately and together.

• 대한가정학회지
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• 제34권3호
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• pp.245-257
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• 1996

The purpose of this study was to investigate the influences of children's perception of maternal acceptance-rejection and self-evaluation on learned helplessness. The Subjects were 371 fifth and sixth grade children. The helplessness scale, PAQ, PARQ were used. The data was analyzed by factor analysis, MANOVA, ANOVA and path analysis which was made through multiple regression analysis. The results were as follows: 1. The children's perceived maternal acceptance was significantly different depending on their parent's education level. In children's perceived parental rejection, there were gender differences. 2. In the children's self-evaluation, there were an interaction effect determined by the child's sex and the mother's education level, and a main effect of mother's education level. 3. Children's learned helplessness was significantly different depending on their mother's education level. 4. Children's perceived maternal acceptance(β=-0.36, p<.01) and rejection (β=0.17, p<.01) had a direct impact on their self-evaluation. Their self-evaluation(β=0.54, p<.01) and perceived maternal rejection(β=0.16, p<.01) had a direct impact on learned helplessness, but perceived maternal acceptance didn't have a direct impact on learned helplessness.

• International Journal of Contents
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• 제15권1호
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• pp.32-38
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• 2019

In an environment where a large number of weapons are operated compared to a large number of ground targets, it is important to monitor and manage the targets to set up a fire plan, and through their multilateral analysis, to equip them with a priority order process for targets having a high threat level through the quantitative calculation of the threat level. Existing studies consider the anti-aircraft and anti-ship targets only, hence, it is impossible to apply the existing algorithm to ground weapon system development. Therefore, we proposed an effective threat evaluation algorithm for multiple ground targets in multi-target and multi-weapon environments. Our algorithm optimizes to multiple ground targets by use of unique ground target features such as proximity degree, sorts of weapons and protected assets, target types, relative importance of the weapons and protected assets, etc. Therefore, it is possible to maximize an engagement effect by deducing an effective threat evaluation model by considering the characteristics of ground targets comprehensively. We carried out performance evaluation and verification through simulations and visualizations, and confirmed high utility and effect of our algorithm.