• 가족자원경영과 정책
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• 제10권4호
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• pp.65-85
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• 2006

The purposes of this study are to classify housewives based on their perception of benefits sought of preschool child education commodity and to identify the characteristics of each type. For empirical analysis, the data for this study were collected from 400 full-time housewives with preschool child living in Seoul. The statistical methods adopted fur data analysis are cluster analysis, one-way ANOVA, Duncan's multiple range test and discriminant analysis. The major findings of this study are as follows : First, four housewives' types can be categorized by the level of those 3 dimensions. The name fur the types was given as 'sticking to one's belief type', 'taking importance to early stimulation type' 'conforming to and imitating others type', and 'believing blindly in education commodity type'. Second, the result of discriminant analysis shows that 'housewives' education level and their education-related values' element was the most crucial in classifying the housewives, and 'considering child's characteristics and educational home environment' element was the next. The results of this study suggest several implications fur the education of parents with preschool child. Parents' education programs differentiated by the objects and the problems should be developed : which are suitable for each housewives' type.

• 농촌지도와개발
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• 제23권2호
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• pp.135-144
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• 2016

This paper estimated how demographic characteristics, food selection preferences, daily physical activities, and food purchasing patterns of consumers affect the consumer choice to buy coffee and tea by analyzing the Consumer Panel data in 2014 using Multinomial logit model. The results are summarized as follows. First, factors such as age, income, employment status, and educational level were found to be statistically significant upon the impact analysis of consumers' demographic characteristics. Second, the study showed that the first group of consumers drinking less coffee and tea had the highest interest in health, followed by the third group drinking less coffee and more tea, the second group more coffee and less tea, and the fourth group more coffee and tea. In addition, it was also found that the fourth group's pattern to purchase more coffee and tea could be explained by consumers' food consumption patterns.

• The Journal of Asian Finance, Economics and Business
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• 제8권10호
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• pp.197-205
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• 2021

This study aims to investigate factors influencing customer behavior towards nylon bags and single-use plastics. These factors are environmental protection awareness, health protection awareness, sense of responsibility, expectations, and green marketing. A quantitative method with the use of surveys is deployed to collect data of young people under 30, generating 1650 valid responses. The collected data is then analyzed with SPSS 22, using Cronbach's Alpha and Exploratory Factor Analysis to test the reliability of the model before validating the hypotheses by regression analysis. The study found that the majority of respondents are inclined to use plastic bags, despite their environmental awareness. The results also demonstrate that health consciousness, environmental concerns, self-driven responsibility for the sustainability of young people have a significant impact on their behaviors in using nylon bags and plastic products, whereas expectation and green marketing are confirmed not to be the factors. The study suggests that if green marketing is to gain higher influence, an increase in research and development to support other environmentally friendly packaging would be the right path. Finally, this research proposes some feasible recommendations for the government, which include imposing bolder and more targeted environmental policies on consumers and introducing educational campaigns to raise awareness about minimizing plastic consumption.

• 유통과학연구
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• 제9권2호
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• pp.73-81
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• 2011

본 연구는 구전의 정보원천 효과가 학원에 대한 기대형성에 미치는 영향을 규명해 보고자 함과 동시에, 기대형성이 실제 교육서비스 판매에 미치는 영향을 알아보기 위한 것이다. 또한 교육서비스 판매에 있어 사전에 형성된 기대가 교육서비스 판매에 있어 매개효과를 분석하는 데 그 목적이 있다. 가설검증 결과 구전정보 원천효과가 기대속성에 미치는 영향에 있어서는 전문성, 유사성, 호감성, 친숙성의 요인들이 기대속성에 미치는 영향이 유의한 결과를 보이고 있다. 그러나 진실성은 유의하지 않은 것으로 나타났다. 학원 방문전 기대속성이 교육서비스 판매에 미치는 영향에 있어서는 유의한 결과를 보이고 있어, 긍정적인 영향을 미치고 있다. 구전정보의 원천이 교육서비스 판매에 있어서 미치는 영향에 있어 기대속성의 매개역할에 대한 결과는 기대속성은 전문성이 교육서비스 판매에 미치는 영향에 있어 부분매개효과, 진실성에 있어서 완전매개효과, 유사성에 있어 부분매개효과, 호감성에 있어 완전매개효과, 친숙성에 있어 완전매개 효과가 있다는 결과가 도출되었다.

• 디지털콘텐츠학회 논문지
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• 제9권1호
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• pp.41-51
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• 2008

웹2.0시대 온라인에서의 소비자 욕구를 통한 이동매체의 발달은 1인 모바일 미디어매체 확장을 가져오고 있는 상황으로 본 연구는 웹2.0 시대의 확장된 컨텐츠 가운데서도, 모바일 매체를 통한 이 러닝 컨텐츠 활용에 따른 소비자의 성향을 조사하였다. 모바일 프로슈머의 소비양상과 모바일 교육컨텐츠 활용의 특징요소를 국내 이러닝(e-leaning) 전문 포털업체 커뮤니티를 중심으로 모바일 1인 미디어에 대한 사용자 요구사항을 분석하였다. 모바일 이 러닝 기술적 발전의 방향은 이동통신사업자의 망 개방과 디지털 컨버젼스에 따른 플랫폼의 공유를 필요로 하고 있다. 이 러닝 컨텐츠제작은 1인 미디어에 맞춤식 제작서비스가 되어야 한다. 이-러닝 컨텐츠 활성화에 필요한 소비자 요구 조사를 함축한, 이 러닝 컨텐츠 소비자의 사용편의성을 증대하는 데에 기여함을 본 연구의 목적으로 한다.

• 한국식생활문화학회지
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• 제26권4호
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• pp.331-343
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• 2011

A survey of consumer awareness and attitudes was conducted about genetically modified (GM) foods and the labeling regulations. The questionnaires were distributed to 4,620 consumers who lived in a variety of areas in Korea, and 4,076 people responded. The consumers were asked about knowledge, labeling information, and the source of obtaining information about GM foods. More than 11.5% of the consumers had never heard about GM foods and 86.9% of consumers had less than a normal level of knowledge about GM foods. No statistically significant relationship was found between genders, but the teachers group had moderate knowledge (p<0.001). In total, 28.4% of consumers did not know the GMO labeling regulations. They answered that the reason to buy GM food was do not know>nothing wrong>create benefit>think as safe>inexpensive. The answers to the question of what was the first benefit were: solve food shortage>functional and nutritious food>cultivate in bad condition>nothing>various cultivars. They answered that the worst factor was the next generation effect>environmental disruption. Regarding the development of GM food in Korea, males answered do not know>stronglyrecommend>defer>strongly suppress. Female answered: don't know>defer>strongly recommend>strongly suppress. More than half of the respondents did not have much information about GM foods; 88.3% of respondents answered they did not have educational experience about GM food.

• 가족자원경영과 정책
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• 제15권2호
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• pp.103-128
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• 2011

The purpose of this study is to analyze the family sharing time of housework and to examine the sharing time with family is influenced by socio-demographic variables. The Time Use Survey data collected by Korean National Statistical Office in 2009 is used. Among the total sample of 21,000 individuals, 9,179 samples who are married, aged from 20 to 59 years old and non-farmers are selected for analysis. The statistical methods are frequency, percentage, crosstabulation, t-test, and regression analysis. The following is a summary of the major findings. First, comparison of men and women shows women spend more time on housework than men do. But sharing housework time with family for men increase on Sunday. Performer average is almost same in men and women. Secondly, the family sharing time on housework is longer on Sunday. It is due to increase of men's family sharing time. It means that men's time substitute for women's housework. Thirdly, the influencing factors on family sharing housework are gender, age, education, presence of spouses, monthly income, dual earner status, weekly working hours, gender role atittude and presence of preschoolers. Family sharing housework is not only household labor but also family pleasure time. It means family policy should focus on making family time for workers fundamentally. And family policy needs to make a system of educational program for work-family balance.

• 한국식품조리과학회지
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• 제9권3호
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• pp.230-238
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• 1993

The objectives of this study were to provide the basic data for the consumer education and for the new product development by surveying housewives'demands concerning prepared frozen or refrigerated foods and by surveying industry's practices and opinions concerning new product development. 804 housewives and 14 manufacturing companies of prepared frozen or refrigerated foods were surveyed. Data from housewives were analyzed by using SPSS-X progrm in terms of $x^2$-test, one-way ANOVA, t-test. The results of study are summarized as follows : 1. Frozen dumpling, frozen meat, surimi, ham and sausage were identifed as the most frequently used food items by housewives. The mean storage period for either prepared frozen or refrigerated foods was less than 15 days. 2. Housewives with higher educational background showed the greater concerns in packing and sanitary conditions, convenience in cooking procedures and brand name of the product than their counterparts. 3. Most housewives'purchasing motive for prepared frozen or refrigerated foods was the convenience of the cooking procedures(71.1%). Among the member of family, children(72.8%) specially liked prepared frozen or refrigerated foods. 4. Housewives'demands for prepared frozen or refrigerated foods were 'price reduction'and 'nutrition fortification'. These were in accordance with the companys'opimons. 5. Most wanting new product developments from the housewives perspectives were beverages (37.7%), stir-fried menu items(36.1%), pan-fried menu items(34.0%), stewed menu items(30.3%) and soups(20.4%). In case of stew and soups, the industry did not have a plan to develop those menu items.

• 가정과삶의질연구
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• 제9권1호통권17호
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• pp.81-94
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• 1991

The Purpose of this study is to determine how Korean and United Sates families manage resourcese. Further, socioeconomic and social psychological determinants of frequency of family resoures management will be investigated for each country. Comparision of results well be made to find similarities and differences between Korea and the U.S. Most studies of family resource management have used urban samples, so this study adds to understanding of another segment of the populations. Family resource management variables, as dependent variables, were measured by asking respondents how often they used a variety of wasys to handle finances and time. Independent variables were : (a) total household income, (b) respondents education, (c) respondents ages, (d) householder size, (e) family adaptability, (f) family cohesion, and (g) interpersonal communications. Data for the Korean sample were collected in rural areas of South Korea during summer 1989, U.S. data were collected in two counties of Illinois. The data used in this study include 473 Korean samples and 301 U.S. families. In both samples, the respondent was the financial manager, the person who usually handled the finances and paid the bills. The data were analyzed by frequencys, t-test, and multiple regression analysis methods. As a results, U.S. respondents tended to engage in family resource management more frequently than Korean respondents. This could be attributed to a longer history of consumer education and financial management education taught in the public schools and through the Cooperative Extension Service in the U.S. Social-psycological variables were significant predictors of frequency of family financial management in both samples. the differences in both samples are that, in Korea, frequency of family financial management increased as household size and educational years increased, however, in the United States, the relationships of these variables were not significant. Some similarities and differences were found in Korea and the U.S. families, and this results represents that interpersonal communications are important determinants, even in different cultures. One hadn, the difference of socio-cultural factors result as the difference of some statisical differences. Findings from this study have important implications for research and education, and can be applicated to study of family resource management in other rural areas.

• 한국지역지리학회지
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• 제11권6호
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• pp.620-639
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• 2005

우리나라 금융시장에서 주택담보대출이 차지하는 비중이 매우 크기 때문에 부동산가격정책의 중요한 수단으로 주택담보대출을 활용하여 왔다. 그러나 소비자의 편익을 증진시키기 위한 미시적 금융제도의 발전에는 다소 소홀한 측면이 있으며, 상품정보의 비교분석, 안정적인 대출상품거래 등의 측면에서 소비자의 입장을 반영하고 주택금융상담서비스 품질의 제고를 위해서 모기지 브로커의 역할이 중요해지고 있다. 역할의 중요성에도 불구하고 외국의 경우 모기지브로커 활성화에 따른 대리인 문제가 늘 존재하고 있기 때문에 안정적인 제도적 기반 구축이 모기지 브로커의 활성화에 앞서 중요한 과제라고 할 수 있다. 이에 따라 본 논문에서는 모기지 브로커의 기능과 경제적 존립근거, 외국의 모기지 브로커 제도, 우리나라 주택담보대출금융의 특성과 대출모집인 제도 등을 검토하고, 이를 토대로 소비자의 편익증진 수단으로서 모기지 브로커 제도 도입방안을 제시한다. 제도 도입을 위한 주요 구성내용으로는 자격형태는 국가공인민간자격의 형태로 도입하고, 업무실무 및 윤리규정, 수수료 규정, 공인중개사 역할 부여, 교육요건을 기본적으로 둘 것을 제시한다.