• 벤처창업연구
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• 제16권4호
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• pp.59-70
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• 2021

청년실업의 문제는 이미 국내외에서 매우 심각한 사회적인 문제이며, 청년실업의 문제를 해결할 수 있는 방안의 한가지인 창업은 여러 방면의 관심 속에 연구되어오고 있다. 창업은 경제위기를 극복할 뿐만 아니라 4차 산업혁명 시대의 혁신 인재를 육성하는 역할을 한다. 이러한 이유로 대학생들의 창업활성화를 위한 연구는 매우 중요하다고 할 수 있다. 본 연구는 대학생들의 경제적 창업동기와 비경제적 창업동기에 미치는 영향을 확인하기 위하여 개인 기업가지향성과 목표지향성이 경제적 창업동기와 비경제적 창업동기에 어떠한 영향을 주는지 살펴보고자 한다. 또한 개인 기업가지향성과 창업동기(경제적, 비경제적)의 관계에서 목표지향성이 매개효과가 있는지 살펴보고자 한다. 연구결과 첫째, 대학생의 개인 기업가지향성은 목표지향성에 정(+)의 영향을 미치는 것이 확인되었다. 둘째, 대학생의 목표지향성은 경제적 창업동기에 정(+)의 영향을 미치며, 비경제적 창업동기에 정(+)의 영향을 미치는 것 확인되었다. 셋째, 대학생의 개인 기업가지향성은 경제적 창업동기에 정(+)의 영향을 미치며, 비경제적 창업동기에 정(+)의 영향을 미미치는 것을 확인하였다. 넷째, 대학생의 목표지향성은 개인 기업가지향성과 경제적 창업동기 관계에서 매개 효과가 있으며, 또한 개인 기업가지향성과 비경제적 창업동기 관계에서 매개 효과가 있음을 확인하였다.

• International Journal of Computer Science & Network Security
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• 제22권2호
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• pp.385-393
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• 2022

In the study of the mechanism of labor motivation as a determinant of economic security of the enterprise in competitive conditions, it was found that motivation is determinant in creating the conditions for production and ensuring the active functioning of the enterprise. It is substantiated that the motivational mechanism is the presence of a system of levers, incentives, measures and other elements for economic and administrative incentives for employees, which are used for incentives to work, increase productivity and safety, and more. The motivational mechanism plays an important role in ensuring the economic security of the enterprise and at the same time is a lever to increase competitiveness in the market. The functions of the mechanism of labor motivation are singled out, among which: explanatory-substantiating, regulative, communicative, socialization, regulating. The stages of occurrence of the motive for the employee are classified. The interrelation of motives and incentives in the mechanism of labor motivation as determinants of economic security of the enterprise in competitive conditions is proved. It is proved that the mechanism of labor motivation as a determinant of economic security of the enterprise in competitive conditions should be aimed at: assistance in forming and achieving goals and objectives of the enterprise and achieving balance and equilibrium of economic goals and social responsibility of the enterprise; ensuring close cooperation between management and employees of the enterprise; focus on building a flexible mechanism; transition to a democratic style of governance and involvement of employees in decision-making.

• 한국지역사회생활과학회지
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• 제26권1호
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• pp.87-102
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• 2015

This study examines the structural relationships between ecotourism village visitors' motivation, value, satisfaction, and loyalty. A self-administered survey was conducted based on 254 visitors to six ecotourism villages. According to the confirmatory factor analysis, there were four underlying dimensions of motivation (relaxation, adventure, nature experience, and learning) and on underlying dimension of value (tourism). According to structural equation modeling, relaxation had a positive effect on economic value, and relaxation and learning had positive effects of functional value. Relaxation had a positive effect on social value. Economic, emotional, and social value had positive effects on ecotourism village visitors' satisfaction, and economic value had the greatest effect on satisfaction. Satisfaction had a positive effect on destination loyalty. The results imply that economic, emotional, and social value played important mediating roles in the relationship between motivation and satisfaction.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2015년도 춘계학술대회
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• pp.178-181
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• 2015

본 연구의 목적은 사이버 언어의 발생 동기를 기반으로 모바일 지속적 사용의도에 미치는 영향을 분석하고자 하였다. 예측변수로는 선행연구에서 제시된 경제적 동기, 오락적 동기, 관계강화 동기 그리고 심리적 해방 동기를 선택하였다. 연구대상은 경남과 전북지역에 거주하는 모바일 사용자 76명을 대상으로 설문을 통해 자료를 수집하였다. 인구통계학적인 분석은 IBM SPSS Statistics 19로 하였고 Smart PLS를 사용하여 확인적 요인분석과 변수들 간의 인과관계에 대한 경로분석을 실시하였다. 분석결과 경제적 동기와 유대강화 동기가 인지된 가치에 이르는 경로가 유의미한 영향을 미치는 것으로 나타났다. 또한, 경제적 동기가 인지된 위험에 이르는 경로가 유의미한 영향을 미치는 것으로 나타났다. 결과를 바탕으로 연구의 한계와 시사점을 제시하고자 한다.

• 한국의류학회지
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• 제42권1호
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• pp.104-120
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• 2018

The contribution of foreign tourist consumption on national economies is becoming increasingly important for many countries. This study examines the relationship of home-host country psychic distance (HHCPD), tourism shopping motivation and attitudes towards local and global fashion brands in host countries. Survey data from a sample of 500 Chinese tourists were collected at an international airport in Korea. The results reveal that all three key factors of HHCPD (economic, geographic and cultural distance) positively affect social shopping motivation. Moreover, only economic distance has a positive effect on commodity shopping motivation, while both cultural and economic distance positively influence souvenir shopping motivation. All three factors of tourism shopping motivation positively affect local fashion brand attitudes, while only commodity shopping motivation positively affects consumer attitudes towards global fashion brands. Thus, fashion marketers should trigger the shopping motivation of foreign tourists by maximising the psychic distance from their home in order to satisfy fashion-seeking tourists.

• 한국항해항만학회지
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• 제33권7호
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• pp.483-490
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• 2009

In recent years, shipping and ports industries are faced with enormous changes like globalization, market liberalization and borderless businesses. To cope with this competitive environment, a certain form of cooperation among ports is necessary to provide high quality of services and lower costs to establish their market power against shipping companies. The purpose of this study is to identify the motivation of the strategic alliances between ports and demonstrate the level of importance using Analytic Hierarchy Process(AHP). Among four motivations of the strategic alliances which are strategic motivation, economic motivation, operational motivation and marketing motivation, economic motivation is the most important factor for ports alliances than other factors. This is because economic motivation among strategic alliances allow ports in the same market to rationalize supply and demand, thus avoiding unnecessary over-supply and over-competition and also can reduce service costs by using comparative advantages of each partner which make costs cheaper.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1135-1146
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• 2021

The paper aims to examine the relationship between various types of motivation and satisfaction as well as turnover intentions of public university lecturers. Intrinsic motivation is found to affect both satisfaction and turnover, while for extrinsic motivation, only one type has a significant effect on satisfaction. The web-based questionnaire with convenience sampling was chosen to approach target respondents. Data was collected by sending a link of the questionnaire to the lecturers' email. There were 700 questionnaires collected. Of which 681 valid responses, after screening out unusual questionnaires. In order to fulfill these aims, the authors employed structural equation modeling with maximum likelihood method supported by AMOS software with 681 valid samples. The evidence confirms the high correlation between intrinsic motivation and satisfaction for university lecturers which has been shown in previous studies. With regard to extrinsic motivation, extrinsic regulation (material) is found to have a positive influence on satisfaction, meaning financial rewards and job security will lead to his contentment while introjected regulation is a source of dissatisfaction. The results also demonstrate that intrinsic motivation is negatively correlated with turnover intentions. A person who is interested in the job itself is less likely to leave his or her job due to a keen passion for it.

• 한국의류산업학회지
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• 제15권3호
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• pp.381-392
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• 2013

This study analyzed the effects of internet fashion consumer characteristics and shopping motivation on price sensitivity as well as the effect of price sensitivity on negative purchasing behavior. A survey was conducted from August 10 to September 20 in 2012 and 364 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The characteristics of internet fashion consumers were composed of innovation tendency, impulse buying tendency, information orientation, and variety seeking tendency. Shopping motivation was composed of convenient motivation, social motivation, hedonic motivation, product motivation, and economic motivation. The information orientation and variety seeking tendency of internet fashion consumers influenced the price search. The innovation tendency, impulse buying tendency, and variety seeking tendency of internet fashion consumers influenced the price importance. Convenient motivation, hedonic motivation, and product motivation positively affected the price search; however, social motivation negatively affected the price search. The social motivation, hedonic motivation, and economic motivation of internet fashion consumers positively affected price importance. Price search and price importance influenced the purchasing delay; in addition, price search influenced the switching intention. The results of this study provide useful information for customer management and internet shopping mall marketing strategies.

• 벤처창업연구
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• 제16권2호
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• pp.163-176
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• 2021

여성의 경제활동 참여 증가에 대한 다양한 정책과 연구가 이루어지고 있으나, 한국 여성의 경제활동 참가율은 현재 50% 수준에 불과하여 주요 선진국에 비해 상대적으로 낮은 실정의 수준에 머물러 있다. 본 연구는 여성의 경제활동 지속의지에 영향을 미치는 요인에 대한 연구로 여성의 경제활동에 대한 동기, 여성의 일에 대한 인식, 지원제도 등과 같은 여성의 경제활동 지속의지에 대한 영향관계에서 각종 요인들과 가족지지의 조절 효과에 관한 영향요인을 실증적으로 분석하고 살펴보고자 한다. 이를 위해 전국에 거주하는 근로여성을 대상으로 20대부터 50대까지 다양한 연령층의 근로여성 406명을 대상으로 설문 조사하였으며, 동 설문조사를 중심으로 실증 분석한 결과는 다음과 같다. 첫째, 경제적 및 자아실현 동기 등 경제활동 동기, 여성의 일에 대한 인식, 지원제도는 여성의 경제활동 지속의지에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 여성의 일 인식이 경제활동 지속의지에 미치는 영향은 가족지지의 정도에 따라 차이가 있는 것으로 나타나 조절 효과가 있는 것으로 확인 되었다. 본 연구결과를 바탕으로 가족지지의 중요성을 통해 여성의 경제활동 지속의지를 높이기 위해서는 일가정 양립 지원정책에 대한 정책적 지원이 필요하다.

• 한국의류산업학회지
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• 제11권2호
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• pp.252-261
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• 2009

The purpose of this study was to investigate the influence of female university students' cosmetic purchase motivation on cosmetic attribute evaluation and brand repurchase intention. Questionnaires data of 202 female university students who had purchase experience of cosmetic product in recent 6 months through off-line were analyzed. The results are as follows. First, situational purchase motivation had a positive impact on extrinsic and economic attributes. Second, intrinsic purchase motivation had a positive impact on extrinsic, utilitarian, aesthetic, and economic attributes. Third, hedonic purchase motivation had a positive impact on extrinsic attribute. Fourth, aesthetic attribute had a positive influence on brand repurchase intention and extrinsic attribute had a negative effect on brand repurchase intention. Therefore, when cosmetic companies dealing with female university students' cosmetic product establish marketing strategies, they need to pay attention to aesthetic attribute evaluation and intrinsic purchase motivation to highten their brand loyalty.