• 한국의류학회지
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• 제16권4호
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• pp.443-455
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• 1992

The purpose of this study is to verify the theoretical model on the clothing satisfaction. Research problems are as following; 1. To identify a causal model on the clothing satisfaction. 2. To examine the causal model by the brand levels. 3. To examine the causal model by the consumer characteristics. The empirical study of the above research problems is carried out by the longitudinal survey. The subjects selected for the final analysis are 362 women living in Seoul and Pusan. The results of our analysis are as following; 1. The main causal course of the clothing satisfaction is that the brand level and the consumer expectation $\rightarrow$ the expectation $\rightarrow$ the perceived performance ($\rightarrow$ the disconfirmation) $\rightarrow$ the clothing satisfaction. Those relevant variables explain $70\%$ of the clothing satisfac-tion variance. Especially, the influence of the perceived performance appears to be greater than that of the disconfirmation. 2. According to our analysis, the expectation influences the clothing satisfaction indirectly through the perceived performance. Especially, the normative expectation exhibits the contrast effect on the disconfirmation, while the predictive expectation exhibits the assimilation effect on the perceived performance. 3. The clothing satisfaction model differs by the brand levels (high price brand vs. moderate price brand) and by the consumer involvement levels (high involvement vs. low involvement). The relevant variables explain $65\%$ of the clothing satisfaction variance in the high price brand, while they explain $77\%$ in the moderate price brand. In the high involvement group, the relevant variables explain $78\%$ of the clothing satisfaction variance and $60\%$ in the low involvement group. In both involvement groups, the most critical direct variable is the perceived perfor-mance. In conclusion, we find that the clothing satisfaction can be explained by three constructs, the expectation, the perceived performance and the disconfirmation. The hypothesis that the two dimensions of the expectation explain the clothing satisfaction better is empirically supported in our study. Finally, we find that the clothing satisfaction models differ between two brand levels and consumer involvement levels.

• 한국식생활문화학회지
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• 제16권4호
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• pp.330-340
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• 2001

This study is to select food offered with higher frequency at restaurants such as hamburger, pizza, chicken, gimbap(boiled rice rolled in laver with seasonings stuffed), and calgooksu(Korean traditional noodles); identify customers' expectation and satisfaction levels on food and service quality and analyze correlation according to each food. The survey was conducted from March 1 to March 24, 2000, by distributing questionnaires. Statistical data analysis was completed using SPSS for t-test, ANOVA, Pearson's correlation analysis. The results of this study were as follows: 1) It is revealed that overall average satisfaction levels on food quality according to individuals' trait came out significantly low compared to their expectation levels, and that balance in nutrition and reasonable prices had problems in relation to food quality. 2) Customers' expectation levels on food quality came out the highest with calgooksu and gimbap, and their satisfaction levels came out the highest with pizza. 3) Customers' overall average expectation levels on service quality showed a very high point, while their satisfaction levels showed a low point with significance. 4) Hamburger was poor in hygiene; pizza showed the highest satisfaction levels over its quality with significance, and calgooksu and gimbap showed very low satisfaction levels over their service quality. 5) Correlation between customers' expectation and satisfaction levels over the nutritional balance and proper taste of the food quality came out significant. 6) Pizza and chicken showed significant correlation with regard to atmosphere, service, and hygiene variables (p<0.01).

• 과학기술학연구
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• 제8권1호
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• pp.55-95
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• 2008

본 연구는 2000년부터 2002까지 진행된 세포응용연구사업단 설립과정을 토대로 배아줄기세포 연구를 둘러싼 기대역학구조를 분석하고자 시도되었다. 기대역학은 기대구성-재원확보-연구의무이행-기대구성의 과정이 반복적으로 나타나면서 구조화된다. 일반적으로 연구자들은 해당 연구결과에 대해 매우 신중하고 중립적인 태도를 보인다. 하지만 일부 관련 연구자들의 경우 과도한 전망을 제시하며 기대구성에 적극적인 모습을 보이는데 이는 재원확보와 윤리적 논쟁방어를 위한 역학창출이라는 전략적 관점에서 이해될 수 있다. 거대규모의 재원과 인력이 소요되는 생명공학연구개발의 경우 기대역학창출은 연구개발의 성패에 결정적인 요인으로 작용하기 때문에 이러한 전략구사는 더욱 중요한 의미를 갖게 된다. (배아)줄기세포를 둘러싼 연결망을 '기대역학'이라는 개념틀을 이용해 분석하게 되면 국내 (배아)줄기세포 연구자의 정체성이 좀 더 분명하게 드러나게 되고 정책담당자나 대중의 의사결정과정에 도움이 될 만한 의미 있는 결론에 도달할 수 있다.

• 대한영양사협회학술지
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• 제24권3호
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• pp.246-260
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• 2018

This study examined the customers' perception on Home Meal Replacement (HMR) products. Specifically, there were three research objectives: 1. to identify the customers' HMR purchase patterns and preference of HMR product development; 2. to identify the attributes of the HMR products that the customers perceive; and 3. to examine the customers' level of expectation-confirmation toward HMR product attributes according to the demographic characteristics. This study employed a self-administered survey that was distributed online from November 21~24, 2017. The sample of the study was the customers who had purchased HMR products in the six months prior to taking the survey. A total of 553 respondents completed the survey, which was used for data analysis. The results revealed the customers' HMR purchase patterns. The major HMR product type of purchase was ready to heat (52.6%), while the main reason for purchasing HMR products was convenience (83.2%). For the differences in the level of expectation-confirmation toward HMR products in accordance with the demographic characteristics of customers, the results indicated that there was a difference in the expectation-confirmation level according to age, whereas the respondents aged 29 and under showed a significantly higher level of time-saving for the preparation and ease of cooking (P<0.05) than the other age groups. In addition, there was a significant difference in the expectation-confirmation level for saving meal preparation time (P<0.05) and convenience (P<0.01) among the customer's occupation. These findings can provide the basis for a strategy for developing HMR products reflecting the rapidly changing customers' needs. HMR products should be developed according to the specific target market, as the study indicated that the respective customer segmentation resulted in a difference in their expectation toward HMR products.

• 대한지역사회영양학회지
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• 제9권6호
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• pp.734-741
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• 2004

The purposes of this study were 1) to understand customers' expectations and satisfaction on menus in family restaurants, 2) to compare customer satisfaction and brand image for positioning new menus, and 3) to analyze customer satisfaction and loyalty to each menu. From May 8th to 28th, 2004, a total of 3,594 membership customers responded to the email survey. Statistical analyses such as t-test, ANOVA and Pearson Correlation were performed using SPSS 12.0. The results of this study consist of four major parts: general findings, customer expectation analysis, new menu positioning and customer satisfaction analysis. The customer expectation analysis discovered that taste was the most expected attribute in menus of family restaurants, followed by quantity, appearance and price. Statistically different expectations existed among different customer groups categorized by their general characteristics including demographics. Also, high correlations existed among the expectations over all the attributes: food quality, shape, quantity and price of food. Over all the attributes, customer expectation was higher than customer satisfaction. Thus, a discrepancy existed between expectation and satisfaction. Positioning of new menus was determined by brand image and customer satisfaction. Lastly, the customer satisfaction analysis revealed that customers in different gender and age have different satisfaction. In addition, high correlation existed between satisfaction and loyalty on new menus of a family restaurant. In consequence, the research findings suggest managers should understand customer expectation and satisfaction and reposition their menus regularly by menu engineering.

• 임상간호연구
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• 제17권2호
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• pp.228-238
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• 2011

Purpose: The purpose of this study was to investigate parent expectation and satisfaction with respect to pediatric inpatient care and to identify the variables related to parent satisfaction. Methods: The study was conducted in pediatric wards of a tertiary children's hospital in Korea. The participants were 361 parents of children who were inpatients. Data were collected using a structured questionnaire (The Pediatric Family Satisfaction Questionnaire) at the time of discharge. Results: The highest parent expectation domain was medical service. The parents were most satisfied with nursing service and least satisfied with general hospital service and accommodation. The parents expressed lower satisfaction with hospital facilities, equipment, noise, cleanliness, and communication by health care professionals. Parents with younger children reported higher expectation from the complete hospital service and those who had a longer length of stay reported higher expectation from the nursing service. Conclusion: To improve the quality of hospital services, we need to understand parent expectation and improve and provide clear communication. In addition, the general hospital service and accommodation should not be overlooked for improvement.

• 한국식생활문화학회지
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• 제21권6호
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• pp.702-713
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• 2006

The purpose of this study was to identify the influence of school foodservice dietitians' work value on job satisfaction, organizational commitment, and turnover intentions. Also, this study explored the role of the expectation to the institution of nutrition teachers as a moderating variable in three relationships: 1) between work value and job satisfaction, 2) between work value and organizational commitment, and 3) between work value and turnover intentions. This study surveyed dietitians who worked at school foodservice in Kyunggii and Daegu${\cdot}$Gyeoungbuk province. A total of 509 responses were collected using on-site survey and online survey (response rate 59.3%). This study conducted hierarchical regression analysis to test the moderating effect of the expectation to the institution of nutrition teachers. Results of hierarchical regression showed that work value of status upgrade had a positive effect on job satisfaction to promotion opportunity and salary, and such effect was more significantly apparent in high expectation to new work. In addition, work value of status upgrade had a positive effect on turnover intention, and such effect was more significantly apparent in low expectation to new work environment improvement. Work value of work activity preference also appeared to have a positive effect on organizational commitment, and such effect was more significantly apparent in high expectation to social status and professionalism.

• 치위생과학회지
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• 제11권2호
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• pp.121-127
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• 2011

본 연구는 임플란트 시술환자의 시술 전 기대와 시술 후 만족도를 비교하여 임플란트 시술에 대한 환자만족도를 향상시키고자 실시하였으며, 서울, 경기 및 천안에 거주하는 임플란트 시술 경험자 158명을 대상으로 조사 분석하였다. 그 결과는 다음과 같은 결론을 얻었다. 1. 임플란트 시술 내역을 살펴본 결과 1개를 시술한 응답자가 40.5%로 가장 많았으며, 평균 개당 가격은 150만 원 이상 -200만 원 미만이 36.1%였다. 임플란트 선택 동기는 23.4%가 '보철물을 하기 위해 다른 치아를 깍지 않아서'라고 답하였다. 2. 일반적 특성에 따른 임플란트 시술의 기대를 조사한 결과 전반적으로 여자가 남자보다 기대가 높았으며, 특히 '일반 보철물에 비해 수명이 길다'는 여자가 4.29, 남자가 3.87로 유의한 차이가 있었다(p=.003). 연령별은 '색상이나 모양이 자연치와 비슷하다.'는 기대가 20대에 4.38로 가장 높았다(p=.013). 일반적 특성에 따른 만족도는 역시 '보철물을 하기 위해 다른 치아를 깍지 않는다.'는 항목에서 20대가 4.57로 가장 만족하고 있었다(p=.002). 3. 임플란트 시술 전에 기대와 시술 후 만족도를 비교한 결과 '턱뼈 흡수를 막아주므로 얼굴외형이 유지된다.'의 항목에 대해 시술 전 기대도는 3.70이었으나 만족도는 3.87로 높아졌으며(p=.020), '보철물을 하기 위해 다른 치아를 깍지 않는다.'의 항목은 시술 전 3.95의 기대에서 시술 후 4.23의 만족도를 보여 통계적으로 유의했다(p<.001). 4. 임플란트 시술에 관한 전체적인 만족도는 4.25, 추천 의사는 4.18, 재시술 의사는 4.17의 만족 결과를 보였다. 이상의 결과를 통하여 임플란트 환자는 여러 제약에도 불구하고 시술에 관한 전반적인 만족정도가 높았다. 치과 의료진들은 향후에도 환자들의 기대감에 대응하는 만족도를 충족시키도록 계속관리 등의 세심한 관심이 필요하다.

• 유통과학연구
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• 제11권2호
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• pp.71-81
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• 2013

Purpose - The TOEIC test has been leading the change in the quality and the globalization of companies for about last 30 years. The TOEIC test is taken by about two million people each year and is used as a criterion to select new employees in companies or government offices, for performance ratings, and for overseas posting selections. Universities also use TOEIC test in various ways. Since the TOEIC test is used for the selection of new students for admission, transferring extra credits, scholarships, graduation certification, and admission of international students studying abroad, many universities all over the country provide students with TOEIC study lectures through their own language institutes. Despite the fact, there has been no research on the service quality or even the current situation of these institutes. Thus, this study aims to evaluate the factors that impact TOEIC lecture service quality and analyzes the effect of the expectation related to the education service quality and the result of education on intentional behavior. Research design, data, methodology - Data was collected by administering a survey to current TOEIC students from different university language institutes. The survey questionnaire comprised of a five-point Likert scale. The demographic analysis was conducted using the frequency analysis method and the factor analysis was conducted to verify the validity of questionnaire over any variable. The reliability analysis was conducted to verify the reliability of the results. Besides, multiple regression analysis, regression analysis, and mediated effect verification were also conducted. For education service quality, four different independent variables such as reliability, response, conviction, and sympathy were considered using the SERVQUAL survey model. Based on the research models, the study hypotheses below were formulated in order to recognize an effect relationship between the variables. The four hypotheses are, "the hypothesis on education service quality and TOEIC study result expectation," "the hypothesis on education service quality and behavioral intention," "the hypothesis on study result expectation and behavioral intention," and "the hypothesis on study result expectation and mediated effect." Results - The results are as follows. First, the factors like response, conviction, and sympathy have a positive influence on TOEIC study result expectations. Second, the TOEIC study result expectation has a positive influence on the factors of behavioral intention such as re-sign up, positive word-of-mouth, "loyalty towards school." Third, it was verified that the mediated effect on behavioral intention was influenced by education service quality at university foreign language institute, while the study result expectation has only a partial mediated effect. Conclusions - The implications of this study are summarized as follows: First, it suggests a new research model for the effect of the expectation related to the education service quality and the result of education in the university language institutes on the behavioral intention. Second, it has established a relationship between the education service quality and study result expectation by verifying the mediated effect on them.

• 벤처창업연구
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• 제15권3호
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• pp.19-32
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• 2020

본 연구는 스마트팜 예비창업자를 대상으로 스마트팜 노력기대와 스마트팜 수용의도를 매개변수로 하여 농산업 ICT 기술적특성이 스마트팜 창업의도에 미치는 영향에 관하여 분석하였다. 농산업 ICT 기술적특성의 하위변수를 가용성, 경제성, 데이터융합성 및 확장성으로 구분하였다. 전국에 거주하는 예비창업자들로부터 수집한 설문지 349부를 실증분석에 사용하였다. SPSS v22.0과 Process macro v3.4를 사용하여 직렬다중매개모형을 기반으로 분석하였다. 분석결과 첫째, 경제성과 확장성이 창업의도에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 둘째, 가용성, 경제성 및 확장성이 노력기대에 유의한 영향을 미치는 것으로 나타났다. 셋째, 노력기대는 수용의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 수용의도는 창업의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 다섯째, 경제성이 노력기대를 매개하여, 수용의도를 매개하여, 노력기대와 수용의도를 매개하여 창업의도에 미치는 간접효과는 모두 유의한 것으로 나타났다. 여섯째, 융합성이 수용의도를 매개하여 창업의도에 미치는 간접효과는 유의적인 것으로 나타났다. 일곱째, 확장성이 노력기대를 매개하여, 노력기대와 수용의도를 매개하여 창업의도에 미치는 간접효과는 유의적인 것으로 나타났다. 후속 연구로는 ICT기반 농산업창업을 유도하기 위한 새로운 조절변수 발굴을 위한 연구가 필요할 것으로 보인다.