• 제목/요약/키워드: EOU

검색결과 62건 처리시간 0.028초

쇼핑가치, 사용용이성, 유용성이 모바일 구매의도에 미치는 영향 (The Effects of Shopping Value, Ease of Use, and Usefulness on Mobile Purchase Intention)

  • 채진미
    • 감성과학
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    • 제20권2호
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    • pp.73-86
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    • 2017
  • 본 연구에서는 모바일 환경에서 패션제품을 구매할 때 소비자의 구매의도에 영향을 미치는 영향 변수로 쇼핑가치와 새로운 기술을 수용하는데 영향을 주는 신념 변수로 알려진 사용용이성과 유용성을 채택하여 경로모형을 구성하여 검정하였고, 구매경험에 따른 집단 별(중구매/경구매 집단)로 경로모형을 비교분석하였다. 온라인 설문 전문업체를 통해 스마트 폰을 통해 패션제품을 구매한 경험이 있는 20-30 대 성인을 대상으로 설문지 분석을 시행하였고, 총 411부의 유효한 데이터를 SPSS 21과 AMOS 19 프로그램을 이용하여 분석하였다. 쇼핑가치는 감성적인 차원의 쾌락적 쇼핑가치와 실용적인 차원의 실용적 쇼핑가치로 분류되었고 구성변수의 신뢰성이 확인되었다. 경로모형의 적합성은 적합한 것으로 입증되었으며, 최근 1년 동안 스마트폰을 통해 패션제품을 구매한 횟수에 따라 중구매 집단과 경구매 집단으로 분류하여 경로모형을 비교분석한 결과는 다음과 같다. 두 집단 모두 공통적으로 쾌락적 가치보다는 실용적 가치가 모바일 구매의도에 미치는 직접적인 영향력이 유의한 것으로 나타났고, 사용용이성은 직접적으로 구매의도에 영향을 미치기보다는 유용성을 거쳐 구매의도에 영향을 미치는 것으로 나타났다. 구체적으로 중구매 집단의 경우, 쾌락적 쇼핑가치가 구매의도에 주는 영향과 사용용이성이 구매의도에 주는 영향을 제외하고는 모든 경로가 유의한 것으로 나타났다. 경구매 집단에서는 쾌락적 쇼핑가치가 사용용이성에 주는 영향, 실용적 쇼핑가치가 유용성에 주는 영향, 쾌락적 쇼핑가치가 구매의도에 주는 영향, 사용용이성이 구매의도에 주는 영향의 경로가 유의하지 않은 것으로 밝혀졌다. 본 분석 결과는 다양한 유통채널을 사용하여 제품을 구매하는 현대 소비자들을 모바일 구매로 유도하기 위한 차별화된 모바일 마케팅 전략을 수립하는데 근거가 될 것이다.

승강장 안전을 위한 영상시스템 적용방안 연구 (Vision System for Monitoring a Platform Safety)

  • 원종운;정의진;이한민;김길동;홍재성;이장무
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2011년도 정기총회 및 추계학술대회 논문집
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    • pp.731-736
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    • 2011
  • On this paper, we propose how to apply the vision system for monitoring a platform safety. The vision system is tested in real platform in a deagu subway station. According to the result of field test, we propose how to use vision system for monitoring a platform safety. The result showed that it had a high performance to detecting ratio.

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Evaluation of the MgO Protective Layer Deposited by Oxygen Ion-Beam-Assisted-Deposition Method in ac PDPs

  • Li, Zhao-Hui;Cho, Eou-Sik;Hong, Seong-Jae;Kwon, Sang-Jik
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2007년도 7th International Meeting on Information Display 제7권2호
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    • pp.1372-1375
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    • 2007
  • MgO thin films were deposited by $O^+$ IBAD method and results showed assisting oxygen ion beam energy plays a significant role in characteristics of MgO thin films. The lowest firing inception voltage, the highest brightness and the highest luminous efficiency were obtained when oxygen ion beam energy was 300 eV.

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A Compacted In-line Wet Etch/Cleaning System With a Reverse Moving Control System

  • Im, Seung-Hyeok;Cho, Eou-Sik;Kwon, Sang-Jik
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2008년도 International Meeting on Information Display
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    • pp.863-866
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    • 2008
  • For the cost reduction in the fabrication of display panels, a reverse moving system was equipped to a compacted in-line wet etch/cleaning system. For the effect of the alternating movement of substrate on the wet etch process, ITO layers were etched in various moving modes of substrates and the results were compared and analyzed.

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Photoelectric Characteristics of a-Si:H Thin Film Transistor by Spectral Properties of Various Backlight Sources

  • Choi, Kyung-Min;Kwon, Sang-Jik;Cho, Eou-Sik
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2008년도 International Meeting on Information Display
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    • pp.572-575
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    • 2008
  • Photo leakage characteristics of a-Si:H TFT were obtained for the illuminations from various backlight sources and the results were compared and analyzed in terms of the photoelectric properties of light. The analysis shows that the photocurrents are related to the wavelengths of the peak intensities of the spectrums of light sources.

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차세대전동차 시험선로 통신망 구축 (Implementing a network infrastructure in an advanced EMU test line)

  • 원종운;정의진;이한민;김길동;홍재성;이장무;성창원
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2011년도 춘계학술대회 논문집
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    • pp.1695-1700
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    • 2011
  • In this paper, we introduce the network infrastructure in an advanced emu test line in Deabul. New technology has been applied to advanced EMU(DMU, integrated broadcasting system, black box and etc). In order to efficient and safely test of new developed train, failure, operation, status of test line and weather information should be monitored in real time. We has implemented a wireless and optical network infrastructure for reliability and scalability. The wireless communication capability between a car and ground is 20Mbps and back-hole network has 50Mbps of the communication performance. The network between test tracks and control office was established in the optical network. That can improve communication reliability.

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스퍼터링된 산화 아연 박막의 레이저 직접 식각 시 기판에 의한 영향 (Effects of Various Substrates on the Laser Direct Etching of the Sputtered ZnO Films)

  • 오기택;권상직;조의식
    • 한국전기전자재료학회논문지
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    • 제26권12호
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    • pp.894-898
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    • 2013
  • Zinc oxide(ZnO) was sputtered on various glass and flexible substrates such as polyethylene terephthalate(PET) and polycarbonate(PC). A Q-switched $Nd:YVO_4$ laser with a wavelength of 1,064 nm was used for the direct etching of ZnO films. It was possible to obtain laser etched line patterns on the ZnO films on PC substrate at some specific laser beam conditions. In the flexible substrates, more thermal energy of laser beam is expected to be spreaded for the etching process.

사용자의 사용용이성 및 유용성에 영향을 미치는 모바일 게임 콘텐츠 품질요인에 관한 연구 (A Study on the Impact of Quality Factors on the Easy of use and Usefulness of Mobile Games)

  • 한희선;이재권
    • 디지털융복합연구
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    • 제4권2호
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    • pp.87-96
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    • 2006
  • This study first tries to investigate factors that determine the quality of mobile game contents. Based on the information and information system-related studies, our research proposes to show the relationships among the quality of mobile game contents, the level of perceived easy of use and the perceived usefulness. Mobile game contents service providers can get insight on factors that should be considered to improve the quality of contents services. Also, the research findings provide a clue on the success of mobile game service.

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알루미늄 옥사이드를 절연층으로 이용한 유기박막 트랜지스터의 제작 (Effects of various deposition rate of $Al_2O_3$ gate insulator in OTFT)

  • 최경민;형건우;김영관;조의식;권상직
    • 한국전기전자재료학회:학술대회논문집
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    • 한국전기전자재료학회 2009년도 춘계학술대회 논문집
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    • pp.72-73
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    • 2009
  • In this study, we fabricated of pentacene organic thin film trasistor(OTFT), which used aluminum oxide for the gate insulator on glass substrate. Aluminum oxide for OTFTs was deposited on the gate layer by E-beam evaporation. aluminum oxide fabricated various deposition rate. In this case of the deposition rate of $0.1\;{\AA}$, the fabricated aluminum oxide gate insulator OTFT showed a threshold voltage of -1.36V, an on/off current ratio of $1.9{\times}l0^3$ and field effect mobility $0.023\;cm^2/V_s$.

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비정질 실리콘 박막 트랜지스터의 광특성 분석을 위한 백라이트의 광자 에너지 스펙트럼에 대한 연구 (A Study on the Photon Energy Spectrums of Backlight for the Analysis of the Photoelectric Characteristics of a-Si:H TFT)

  • 정경서;권상직;조의식
    • 한국전기전자재료학회논문지
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    • 제22권12호
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    • pp.1058-1062
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    • 2009
  • For the investigation of the mechanism of photoelectric characteristics of a hydrogenated amorphous silicon thin film transistor(a-Si:H TFT), spectral characteristics of various backlights were analyzed in terms of the photon energy at each wavelength. Photon energy spectral characteristics were obtained through the multiplication of each photon energy and spectral intensities of backlights at each wavelength and the total photon energies were obtained by the integration of the photon energy spectrums. From the comparison of the experimental photo leakage current and the calculated photon energy, it was possible to conclude that the absorption of illuminated backlight to a-Si:H layer and the generation of electrons and holes are mainly carried out at the wavelength less than 500 nm as described in previous reports.