• Title/Summary/Keyword: EOU

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The Effects of Shopping Value, Ease of Use, and Usefulness on Mobile Purchase Intention (쇼핑가치, 사용용이성, 유용성이 모바일 구매의도에 미치는 영향)

  • Chae, Jin Mie
    • Science of Emotion and Sensibility
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    • v.20 no.2
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    • pp.73-86
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    • 2017
  • The purpose of this study was to investigate the influence of consumers' shopping value(SV), ease of use(EOU), and usefulness(U) on their purchase intention(PI) in mobile shopping mall. Path hypotheses in structural equation model which was constructed for this purpose were verified. In addition, the research model was analyzed according to the groups classified by the level of purchase experience in mobile shopping mall. The survey was limited to the respondents in their 20s and 30s living in Seoul and other metropolitan areas who had purchased fashion products in mobile shopping mall. 411 useful data collected from on-line survey were analyzed by descriptive statistics, exploratory factor analysis, confirmatory factor analysis, reliability analysis, and pearson's correlation analysis using SPSS 21 and AMOS 19. The results of verifying the hypotheses were as follows: First, SV was composed of two factors which included hedonic shopping value(HSV) and utilitarian shopping value(USV). Second, the research model was verified as an acceptable model in explaining the influence of consumers' SV, EOU, and U on PI. Third, seven hypotheses among nine hypotheses were accepted in high purchasers. HSV did not have a significant influence on PI, and EOU did not affect PI significantly. Fourth, five hypotheses were accepted in light purchasers. HSV affected U significantly while USV had a significant impact on EOU and PI. EOU affected U, and U affected PI significantly. In conclusion, USV was proven to be the factor affecting PI directly as well as indirectly. Eou and U also had a significant influnce on PI in mobile fashion shopping. These results will provide mobile marketers with the differentiated strategies to make consumers lead to mobile purchase.

Vision System for Monitoring a Platform Safety (승강장 안전을 위한 영상시스템 적용방안 연구)

  • Won, Jong-Un;Joung, Eou-Jin;Lee, Han-Min;Kim, Gil-Dong;Hong, Jai-Sung;Lee, Jang-Mu
    • Proceedings of the KSR Conference
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    • 2011.10a
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    • pp.731-736
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    • 2011
  • On this paper, we propose how to apply the vision system for monitoring a platform safety. The vision system is tested in real platform in a deagu subway station. According to the result of field test, we propose how to use vision system for monitoring a platform safety. The result showed that it had a high performance to detecting ratio.

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Evaluation of the MgO Protective Layer Deposited by Oxygen Ion-Beam-Assisted-Deposition Method in ac PDPs

  • Li, Zhao-Hui;Cho, Eou-Sik;Hong, Seong-Jae;Kwon, Sang-Jik
    • 한국정보디스플레이학회:학술대회논문집
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    • 2007.08b
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    • pp.1372-1375
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    • 2007
  • MgO thin films were deposited by $O^+$ IBAD method and results showed assisting oxygen ion beam energy plays a significant role in characteristics of MgO thin films. The lowest firing inception voltage, the highest brightness and the highest luminous efficiency were obtained when oxygen ion beam energy was 300 eV.

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A Compacted In-line Wet Etch/Cleaning System With a Reverse Moving Control System

  • Im, Seung-Hyeok;Cho, Eou-Sik;Kwon, Sang-Jik
    • 한국정보디스플레이학회:학술대회논문집
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    • 2008.10a
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    • pp.863-866
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    • 2008
  • For the cost reduction in the fabrication of display panels, a reverse moving system was equipped to a compacted in-line wet etch/cleaning system. For the effect of the alternating movement of substrate on the wet etch process, ITO layers were etched in various moving modes of substrates and the results were compared and analyzed.

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Photoelectric Characteristics of a-Si:H Thin Film Transistor by Spectral Properties of Various Backlight Sources

  • Choi, Kyung-Min;Kwon, Sang-Jik;Cho, Eou-Sik
    • 한국정보디스플레이학회:학술대회논문집
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    • 2008.10a
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    • pp.572-575
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    • 2008
  • Photo leakage characteristics of a-Si:H TFT were obtained for the illuminations from various backlight sources and the results were compared and analyzed in terms of the photoelectric properties of light. The analysis shows that the photocurrents are related to the wavelengths of the peak intensities of the spectrums of light sources.

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Implementing a network infrastructure in an advanced EMU test line (차세대전동차 시험선로 통신망 구축)

  • Won, Jong-Un;Joung, Eou-Jin;Lee, Han-Min;Kim, Gil-Dong;Hong, Jai-Sung;Lee, Jang-Mu;Sung, Chang-Won
    • Proceedings of the KSR Conference
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    • 2011.05a
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    • pp.1695-1700
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    • 2011
  • In this paper, we introduce the network infrastructure in an advanced emu test line in Deabul. New technology has been applied to advanced EMU(DMU, integrated broadcasting system, black box and etc). In order to efficient and safely test of new developed train, failure, operation, status of test line and weather information should be monitored in real time. We has implemented a wireless and optical network infrastructure for reliability and scalability. The wireless communication capability between a car and ground is 20Mbps and back-hole network has 50Mbps of the communication performance. The network between test tracks and control office was established in the optical network. That can improve communication reliability.

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Effects of Various Substrates on the Laser Direct Etching of the Sputtered ZnO Films (스퍼터링된 산화 아연 박막의 레이저 직접 식각 시 기판에 의한 영향)

  • Oh, Gi Taek;Kwon, Sang Jik;Cho, Eou Sik
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • v.26 no.12
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    • pp.894-898
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    • 2013
  • Zinc oxide(ZnO) was sputtered on various glass and flexible substrates such as polyethylene terephthalate(PET) and polycarbonate(PC). A Q-switched $Nd:YVO_4$ laser with a wavelength of 1,064 nm was used for the direct etching of ZnO films. It was possible to obtain laser etched line patterns on the ZnO films on PC substrate at some specific laser beam conditions. In the flexible substrates, more thermal energy of laser beam is expected to be spreaded for the etching process.

A Study on the Impact of Quality Factors on the Easy of use and Usefulness of Mobile Games (사용자의 사용용이성 및 유용성에 영향을 미치는 모바일 게임 콘텐츠 품질요인에 관한 연구)

  • Han, Hui-Seon;Lee, Jae-Gwon
    • Journal of Digital Convergence
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    • v.4 no.2
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    • pp.87-96
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    • 2006
  • This study first tries to investigate factors that determine the quality of mobile game contents. Based on the information and information system-related studies, our research proposes to show the relationships among the quality of mobile game contents, the level of perceived easy of use and the perceived usefulness. Mobile game contents service providers can get insight on factors that should be considered to improve the quality of contents services. Also, the research findings provide a clue on the success of mobile game service.

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Effects of various deposition rate of $Al_2O_3$ gate insulator in OTFT (알루미늄 옥사이드를 절연층으로 이용한 유기박막 트랜지스터의 제작)

  • Choi, Kyung-Min;Hyung, Gun-Woo;Kim, Young-Kwan;Cho, Eou-Sik;Kwon, Sang-Jik
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 2009.04a
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    • pp.72-73
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    • 2009
  • In this study, we fabricated of pentacene organic thin film trasistor(OTFT), which used aluminum oxide for the gate insulator on glass substrate. Aluminum oxide for OTFTs was deposited on the gate layer by E-beam evaporation. aluminum oxide fabricated various deposition rate. In this case of the deposition rate of $0.1\;{\AA}$, the fabricated aluminum oxide gate insulator OTFT showed a threshold voltage of -1.36V, an on/off current ratio of $1.9{\times}l0^3$ and field effect mobility $0.023\;cm^2/V_s$.

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A Study on the Photon Energy Spectrums of Backlight for the Analysis of the Photoelectric Characteristics of a-Si:H TFT (비정질 실리콘 박막 트랜지스터의 광특성 분석을 위한 백라이트의 광자 에너지 스펙트럼에 대한 연구)

  • Jeong, Kyung-Seo;Kwon, Sang-Jik;Cho, Eou-Sik
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • v.22 no.12
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    • pp.1058-1062
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    • 2009
  • For the investigation of the mechanism of photoelectric characteristics of a hydrogenated amorphous silicon thin film transistor(a-Si:H TFT), spectral characteristics of various backlights were analyzed in terms of the photon energy at each wavelength. Photon energy spectral characteristics were obtained through the multiplication of each photon energy and spectral intensities of backlights at each wavelength and the total photon energies were obtained by the integration of the photon energy spectrums. From the comparison of the experimental photo leakage current and the calculated photon energy, it was possible to conclude that the absorption of illuminated backlight to a-Si:H layer and the generation of electrons and holes are mainly carried out at the wavelength less than 500 nm as described in previous reports.