• Title/Summary/Keyword: E-Journal Management

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A Case Study of eCRM on Marketing Developments of the Insurance Company in an e-Business Environment (e-비즈니스 환경에서 eCRM을 이용한 보험회사의 마케팅 전개 사례 연구)

  • Baek, Ju-Hyun;Kim, Tai-Young
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.33 no.1
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    • pp.98-107
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    • 2010
  • This paper reviews a case study of the use of eCRM weblog analysis for understanding of customer information and Customer-specific marketing Strategy by Korea's leading insurance company with the changing situation of the business environment due to the introduction of e-Business. This study examines how eCRM Solution is introduced and how range used in the insurance industry, and discuss the business performance and operational effectiveness of eCRM Solution.

Construction of a Web-based e-Teaching Portfolio for the Efficient Management

  • Kim, Yun-Hae;Park, Se-Ho;Ha, Jin-Cheol
    • Journal of Engineering Education Research
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    • v.15 no.4
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    • pp.35-40
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    • 2012
  • This study presents an analysis of the current situation (management, approach, adjustment, transportation, and others) of teaching portfolio by examining the teaching portfolio managers (staffs, researchers, teaching assistants, etc.) of 6 universities in the southeast of Korea. The rationale for the study focus is that the existing teaching portfolio either suffers a problem in the transportation, approach, adjustment and/or management or is likely to raise a problem in the future. In order to solve this problem, this study builds a web-based e-teaching portfolio. According to the analysis results, the engineering education system was established in all 6 universities (Ed- note that '6 universities' has already been specified as the study sample). The teaching portfolio was partially digitalized in this system, despite some problems of converting analog data into digital data, which induced difficulties in constructing the overall e-teaching portfolio. Therefore, this study focused on constructing an e-teaching portfolio without developing any additional system by using the existing system positively, and also on determining the appropriate components among the existing teaching portfolio components. Accordingly, in order to convert the analog data into the digital data required for this study, we used a digital camera as the conversion device and converted the teaching portfolio components into those appropriate for the e-teaching portfolio. Finally, we constructed an existing system appropriate for the e-teaching portfolio by using these devices and components.

Fast Mobility Management Method Using Multi-Casting Tunneling in Heterogeneous Wireless Networks (이기종 무선 네트워크에서 멀티 캐스팅 터널링을 이용한 이동성 관리 방법)

  • Chun, Seung-Man;Park, Jong-Tae
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.47 no.12
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    • pp.69-77
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    • 2010
  • This paper presents a fast IP mobility management scheme in heterogeneous networks using the multiple wireless network interlaces. More specifically, in order to minimize the packet loss and handover latency due to handover, the E-HMIPv6, IETF HMIPv6 has been extended, is presented where the multiple tunnels between E-MAP and mobile node are dynamically constructed. E-HMIPv6 is composed of the extension of IETF HMIPv6 MAP, handover procedure, and simultaneous multiple tunnels. In order to demonstrate superior to the proposed method, the NS-2 simulation has done for performance evaluation of TCP and UDP-based application comparison with the existing mobility management method.

E-ACPI : An Implementation of An Active Power Management Interface for Embedded Systems (E-ACPI : 임베디드 시스템에서 적극적 전력 관리를 위한 전력관리 인터페이스 구현)

  • Hwang, Young-Si;Chung, Ki-Seok
    • Journal of the Institute of Electronics Engineers of Korea SD
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    • v.45 no.3
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    • pp.36-43
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    • 2008
  • The OS has the manager of the overall system operation, and has the exact information of the running system. Power management by the OS may have great impact for the optimization of the power consumption. We implement E-ACPI, an extended ACPI which is designed for an advanced power management of embedded systems. In this paper, we address (i) how we extend the exiting ACPI to E-ACPI, (ii) technical challenges to overcome in implementation, and (iii) flow we port our E-ACPI to an embedded linux system in this paper. Experimental results show that our E-ACPI is very useful and effective in practice.

The Influence of E-commerce Logistics Service Quality on Customer Engagement Behavior

  • Dongxu ZHANG;Zhuoqi TENG;Mufeng LI;Renhong WU
    • The Journal of Economics, Marketing and Management
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    • v.11 no.2
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    • pp.1-11
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    • 2023
  • Purpose: With the rapid development of e-commerce, logistics services, as an important part of e-commerce shopping, have gradually attracted people's attention. Customer engagement behavior is a new topic in marketing, and its connotation is still being explored. The purpose of this paper is to study the relationship between logistics service quality and customer engagement behavior. Research design, data and methodology: This study employed the method of online questionnaire survey, with Chinese e-commerce platform users as the survey objects, 248 valid survey sample data were collected, and the method of factor analysis and structural equation model analysis was used to verify the research hypothesis model constructed in this paper. Results: The four dimensions of e-commerce logistics service quality have different influences on customer satisfaction, and the influence of availability on customer satisfaction is not significant. Convenience, assurance, and security have a significant positive impact on customer satisfaction; Customer satisfaction has a significant positive impact on the three dimensions of customer engagement behavior: customer repeat purchase behavior, online word-of-mouth, and customer referrals. Conclusion: The results of this study will provide useful reference for the managers of e-commerce companies to improve customer engagement behavior by improving the logistics service quality.

A Study on the Development of Electronic Mail-based Customer Relationship Management System (전자메일 기반의 고객관계관리(CRM) 시스템 개발에 관한 연구)

  • 김승욱;양광민
    • Journal of Information Technology Applications and Management
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    • v.10 no.4
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    • pp.51-63
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    • 2003
  • This study designs and implements a new approach to the classification of e-mail requests from customer based on machine learning techniques. The work on building an electronic mall classifier can be cast into the framework of text classification, since an e-mail is a viewed as a document, and judgement of interest is viewed as a class level given to the e-mail document. It is also implemented an e-mall based automated response system that integrate with Call Center in a practical use.

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E-Transformation from EDI to Web-based B2B Frameworks

  • Kim, Minsoo;Ock, YoungSeok;Kim, Dongsoo
    • Industrial Engineering and Management Systems
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    • v.7 no.2
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    • pp.150-159
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    • 2008
  • Lots of EDI-VAN companies are in need of transforming their business transaction systems into Web-based e-Business frameworks because of high cost and closed structure of EDI systems. This research proposes several e-Transformation strategies for EDI-VAN companies to adopt Web-based e-Business frameworks such as ebXML and RosettaNet. Four transformation alternatives are presented and transformation procedure for a medium-sized company is described. The result of this work can be used as a practical guideline for EDI companies to develop their own transformation strategy suitable to its scale and capability, while minimizing the impacts on the pre-existing business processes and information systems.

The Public-Oriented e-Hub Construction for Strategic Alliances by Using Social Network Analysis (전략적 제휴를 위한 공적 e-Hub 구축과 사회 관계망의 활용에 관한 연구)

  • 박기남;김종원
    • Korean Management Science Review
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    • v.20 no.1
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    • pp.165-178
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    • 2003
  • This paper introduces the public-oriented e-Hub construction for strategic alliances in the B2B virtual community. The public-oriented e-Hub can link with all participating Internet firms on the basis of their business models, and consequently help them share their core competence, management resources, and so on. Based upon this perspective, this paper presents the procedures corresponding with social network analysis for strategic alliances of small and medium internet firms. In addition, this paper tries to analyze the relationships among degree of competition, potential of strategic alliance, and financial performance. The results show that the firms with more easily accepting various strategic alliances make higher financial performance under more competitive environment. This suggests that strategic alliances through the public-oriented e-Hub in the B2B virtual community provide the internet firms with various opportunities.

A Decision Support System for Supplier Selection in B2B E-procurement (전자조달을 위한 공급자 선택 지원 시스템의 개발)

  • 하성호;남미성
    • Korean Management Science Review
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    • v.21 no.1
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    • pp.113-129
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    • 2004
  • Nowadays many enterprises build e-procurement systems. An e-procurement is a Web-based procurement process and its functionalities are considered important in the B2B e-commerce. Buyers should select competent suppliers for a successful e-procurement. Therefore, this study proposes a method using the analytic hierarchy process(AHP) for building a Web-based supplier selection system. In detail, the purpose of this study is (1) to review methods previously used when buyers selecting suppliers and to extract important selection criteria: (2) to explain extended AHP method adopted by this study among supplier selection methods: (3) to describe the supplier selection steps using extended AHP : and (4) to propose a decision support system embedding the methodology described above. The proposed system comprises of three phase: first phase is to evaluate suppliers on enterprise level: second phase to evaluate them on each transaction level: third phase to post-evaluate them.

A Study on Interaction Factors for Knowledge Transference of e-Learning (e-Learning의 원활한 지식전달을 위한 상호작용 환경에 관한 연구)

  • Kang, Inwon;Lee, Ji Won
    • Knowledge Management Research
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    • v.10 no.1
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    • pp.17-32
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    • 2009
  • Cyber University has been continuously increased since it is of great necessity of education through lifelong study. Recently, the management of cyber universities does not ensure education success, because some problems are coming out. Now we are to take an interest in qualitative level of e-learning. The purpose of this study is to classify and investigate interaction factors of e-learning, which were one of the restrictions to develop e-learning, influence learning flow and satisfaction. The authors discuss the implications of the findings for interaction and learning flow theory and practice.

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