• 제목/요약/키워드: E-COMMERCE

검색결과 2,428건 처리시간 0.03초

가구 형태별 성인 여성의 전자상거래 식품 구매 실태 (E-commerce Food Purchases by Adult Women according to their Household Types)

  • 박유진;김유미;최미경
    • 대한지역사회영양학회지
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    • 제25권6호
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    • pp.464-473
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    • 2020
  • Objectives: The purpose of this study was to compare and analyze e-commerce food purchase behavior and the perceptions of adult women according to their household types. Methods: The e-commerce food purchases of 318 adult women were surveyed and analyzed according to their household types (one-person or couple household (OCH); a household with children (HC); a household with parents (HP)). Results: The total amount of food purchases over 6 months through e-commerce according to household types was in the descending order of OCH (60.3%), HC (57%), and HP (55.1%) thus showing a significant difference (P < 0.05) in behavior between household types. The reasons for purchasing food through e-commerce included: a lower price than offline (30.8%), convenient delivery and transportation (30.2%), and food diversity (21.1%). When purchasing food online, the most important factor was price and quality, followed by quick and accurate delivery for OCH, exact information given about the product for HC, and recommendation from other consumers for HP (P < 0.01). The main foods purchased through e-commerce were coffee, tea (42.1%), instant and frozen foods (39.9%), water, beverages, dairy products (37.7%), snacks, bread, rice cakes (31.5%), and functional foods (27.4%). The percentage of respondents who were very satisfied or satisfied with their e-commerce food purchases was HP (84.1%), OCH (69.9%), and HC (65.6%) in that order (P < 0.05), and 96.5% of all subjects stated that they would be willing to purchase food through e-commerce in the future. The advantages of purchasing food through e-commerce were seen to be the highest in order and payment convenience with 4.1 points out of 5, followed by low price (4.0), variety of products (3.9), and ease of food purchase (3.9). Among the disadvantages listed, concerns about product damage and deterioration during delivery and differences between the displayed product and the delivered product were the highest with 3.7 points. Conclusions: The characteristics and perceptions of female consumers according to household types are important factors in enhancing the reach of e-commerce, and in preparing guidelines for food selection through e-commerce.

M-Commerce를 위한 서버지원 XML 상품정보 이용 (The Server-Supported Usage of the XML Product Information for PDAs)

  • 김경래;하상호
    • 한국정보과학회:학술대회논문집
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    • 한국정보과학회 2002년도 가을 학술발표논문집 Vol.29 No.2 (3)
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    • pp.451-453
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    • 2002
  • 무선 인터넷은 현재까지는 주식, 연예뉴스 등 간단한 정보 서비스에 머물고 있지만, 곧 e-commerce의 대표적인 거래 형태가 무선 인터넷의 영역으로 확장될 것이라 예상된다. m-commerce의 관점에서 기존의 e-commerce상의 상품정보를 이용하는 것이 매우 중요하지만, m-commerce와 e-commerce를 지원하는 장치 디바이스간의 차이는 많은 제약이 되고있다. 특히, 모바일 디바이스의 화면은 데스크탑 PC 화면 보다 작은 디스플레이 화면을 제공하기 때문에 기존 데스크탑 상에서 표현되던 상품정보 페이지를 모바일 디바이스에서 그대로 표현하기에는 어려움이 있다. 본 논문에서는 e-commerce상의 상품정보가 웹상의 새로운 문서기술 언어인 XML로 표현되어 있다고 가정하고, 이러한 XML 상품정보를 무선 인터넷 단말기인 PDA에서 효과적으로 디스플레이 할 수 있는 크기로 서버상에서 분할해주는 분할모듈을 설계하고 Java를 사용하여 구현한다.

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무선폰을 위한 XML 상품정보 이용에 관한 연구 (A Study on Exploiting the Merchant Information in XML for Mobile Phone)

  • 최정익;하상호
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2002년도 추계학술발표논문집 (하)
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    • pp.2137-2140
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    • 2002
  • 인터넷의 발달로 E-Commerce의 시대가 도래하였듯이 무선 인터넷의 발달은 M-Commerce의 시대를 예고하고 있다. 현재의 M-Commerce는 간단한 정보 서비스에 머물고 있지만, 곧 E-Commerce의 대표적인 거래형태가 무선 인터넷의 영역으로 확장될 것이라 예상한다. 국내 외의 여러 무선통신 업체들이 상품정보에 관한 서비스를 제공하고 있지만 M-Commerce를 지원하는 디바이스의 제약으로 인하여 E-Commerce와 연동하지 못하고, 별도의 무선 사이트를 구축하여 서비스가 이루어지고 있다. 이러한 방법은 많은 문제점을 내포하고 있기 때문에 본 논문에서는 E-Commerce상에서 통용되고 있는 상품정보를 별도의 무선 사이트를 구축하지 않고서 모바일폰에 효과적으로 제공할 수 있는 시스템을 설계하고 구현한다.

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전자상거래 도입요인에 대한 대기업과 중소기업의 비교연구

  • 김효정;이동만;유상진
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2007년도 추계학술대회
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    • pp.547-552
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    • 2007
  • This study compares the reasons why Small and Large companies are adopting electronic commerce(e-commerce) by these two groups of companies. Two surveys that were undertaken contemporaneously on the use of e-commerce by Small and Large companies in the Korea were used as the empirical basis for this study. Based on theories from the technological innovation literature, we developed an integrated model of e-commerce adoption in Korea. The research model hypothesized nine factors as significantly influencing e-commerce adoption in Small and Large companies: Customers, Suppliers, Partner Firms, Competitors, Relative Advantage, Cost, Compatibility, CEO's innovativeness, CEO's involvement.

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전자상거래 시스템 수용의 결정 요인에 관한 국가 간 비교 연구 (A Comparison of Acceptance Factors for e-Commerce Systems between Countries)

  • 김종수
    • 산업경영시스템학회지
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    • 제33권4호
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    • pp.178-186
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    • 2010
  • Business models of e-commerce which have been successfully applied in a developed society do not always guarantee success in other environments where the degree of IT availability differs. This is due to the difference of culture, systems and technological basis among the countries. This study aimed to compare e-commerce system acceptance in countries with different environments and to identify the determining factors for the acceptance of e-commerce. The result shows that, in order to make e-commerce easily accepted in countries with different IT environments, factors such as trust, reputation and usefulness should be addressed more sincerely in the business strategy.

A Study on a Design of Efficient Electronic Commerce System

  • Ko Il-Seok;Shin Seung-Soo;Choi Seung-Kwon;Cho Yong-Hwan
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2004년도 춘계 종합학술대회 논문집
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    • pp.234-240
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    • 2004
  • Now that the e-commerce users are explosively increasing, there is always followed by a sharp increase in load from the e-commerce system and the heavy traffic on the network, where leads to the delayed service for the client's request. The natural consequences contain decreasing customer satisfaction and weakening the business's competitive position in markets. Therefore, we'll need to study the e-commerce system in due consideration of the operational efficiency and response speed. This study includes a design of e-commerce system, with a hierarchical structure based on the local server, which has the capability of caching necessary to distribute the system load, makes a proposal concerning a split web-cache algorithm devoted to the local web server to finally give an analysis of the performance through the appropriate trial.

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전자상거래에서의 소비자 피해에 관한 연구 (Research for the Consumer's Damage in Electronic Commerce)

  • 장현선
    • 가족자원경영과 정책
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    • 제9권4호
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    • pp.41-61
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    • 2005
  • As e-commerce is expanding rapidly, the consumer's damage in the e-commerce is also dramatically increased. This research was mainly focused on the consumer's damage experiences through the e-commerce, the consumer's behavior's when they were confronted with troubles, and the way to handle their damages in the e-commerce. Main findings are as follows. 1) More than $90\%$ of respondents answered that they had experienced troubles at least once out of 49 troubles listed in the questionnaire. 2) Most consumers did complain their damages actively and tried to obtain proper cure from the seller. 3) Normally, they were used to adjust their purchasing behaviors to avoid the problems rather than actively taking advantage of the official authorities or private consumer organizations to solve the problems.

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e-Trade 활성화를 위한 전자결제시스템의 발전방향 (A study on Electronic payment System for activating e-Trade)

  • 정재우;황정훈
    • 통상정보연구
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    • 제5권1호
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    • pp.203-222
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    • 2003
  • Owing to the digital revolution, Internet Commerce and Electronic Commerce is having a profound influence on the global trade and internal commerce, revolutionizing the way of doing business and making payment. The entrance of the Internet has a prominent for spread of Electronic Commerce and those phenomenons will result in paperless trading and cashless trade By virtue of Internet, an increasing share of business transactions occurs online. Electronic payment is essential for the smooth progress of the electronic commerce as electronic payment plays the important role in the electronic commerce. Traditionally international settlement systems such as letters of credits, remittance and documentary collections operated as an important and popular method of payment. Now, information technology has made it possible to pay for the sale of goods and services over the internet. In international trade, there are service providers (Bolero, TradeCard, @Globaltrade) to settle payment electronically through the Internet.

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e-커머스 서비스 혁신을 위한 발전전략 연구 (A Study on the Development Strategies for e-commerce Innovation)

  • 권혁인;백보현;안예진;이진형
    • 한국콘텐츠학회논문지
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    • 제20권1호
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    • pp.217-232
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    • 2020
  • 본 연구의 목적은 e-커머스의 산업 생태계가 활성화 될 수 있도록 온라인유통산업 이해관계자들이 활용 가능한 e-커머스 활성화 요인과 관련된 선행연구를 정리하고, e-커머스 전문가들을 대상으로 FGI를 진행하여 요인별 중요도를 산출하는 데 있다. 이에 선행연구와 FGI를 통해 도출된 핵심요인을 권혁인(2010)의 3 Level Service Model을 바탕으로 하여 계층구조모델을 구조화하고, AHP 방법론을 활용하여 각 요인의 가중치를 도출하였다. 상위요인에서는 민간(0.542) > 공동(0.237) > 공공(0.222) 순으로 중요하게 나타났다. 하위요인에서는 가중치 내림차순으로 '검색서비스 개발(0.0970)' > '추천서비스 개발(0.0805)' > '소비자 니즈 분석(0.0534)' > '고객 소비 패턴 분석(0.0505)' > '타 플랫폼 연계 서비스 개발(0.0450)' 등으로 나타나 우선순위 15위 이내의 요인을 대상으로 각각의 시사점을 기술하였다. 본 연구의 결과는 e-커머스 기업 뿐만 아니라 e-커머스 산업 전반에 활용될 수 있을 것이며, 빠르게 성장하고 있는 e-커머스 생태계에 학문적 토대를 제공할 수 있을 것이다.

전자무역과 전자상거래의 경계 확인 및 중재 역할의 재정립 방안 (A Study on the Re-establishment of Commercial Arbitration's Role Based on the Difference between e-Trade and e-Commerce)

  • 박문서
    • 한국중재학회지:중재연구
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    • 제20권1호
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    • pp.87-107
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    • 2010
  • This paper reviews the distinctive characteristics between e-Trade and e-Commerce in view of commercial arbitration in Korea and explores several improvements for the role of commercial arbitration. As the volume of e-Trade and e-Commerce has expanded day by day, there will be more disputes between traders no matter where the commerce may occur. But despite increasing of the disputes relating to e-Commerce transaction, it seems that the role of commercial arbitration has been shrunk instead. Korea needs to improve the role of commercial arbitration in order to meet and lead the age of u-Trade Hub(u-TH) service and to adopt an offensive or active attitude when arbitration used. Moreover, it is suggested that the competence of arbitration should not only be intensified more precisely but also be redesigned more systematically. Korea should take advantage of arbitration resources actively such as arbitrators as human resource and experiences as knowledge assets and also prepare the policy for sharing those arbitration resources between arbitrators more effectively.

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