전자상거래 도입요인에 대한 대기업과 중소기업의 비교연구

  • 김효정 (경북대학교 경영대학 경영학부) ;
  • 이동만 (경북대학교 경영대학 경영학부) ;
  • 유상진 (계명대학교 경명대학 경영정보학과)
  • 발행 : 2007.11.15

초록

This study compares the reasons why Small and Large companies are adopting electronic commerce(e-commerce) by these two groups of companies. Two surveys that were undertaken contemporaneously on the use of e-commerce by Small and Large companies in the Korea were used as the empirical basis for this study. Based on theories from the technological innovation literature, we developed an integrated model of e-commerce adoption in Korea. The research model hypothesized nine factors as significantly influencing e-commerce adoption in Small and Large companies: Customers, Suppliers, Partner Firms, Competitors, Relative Advantage, Cost, Compatibility, CEO's innovativeness, CEO's involvement.

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