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The Influence of Scarcity Message on Customers' Perceived Value, Satisfaction, and Repurchase Intention in the Context of Group-Buying Social Commerce (공동구매형 소셜커머스에서 희소성메시지가 고객의 지각된 가치, 만족, 재구매의도에 미치는 영향)

  • Choi, Sujeong
    • Journal of Information Technology Applications and Management
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    • v.23 no.1
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    • pp.97-117
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    • 2016
  • Drawing on the theoretical framework of customer value-satisfaction-loyalty, this study examines how scarcity message influences customers' value, satisfaction, and loyalty in the context of group-buying social commerce. Previous studies have argued that scarcity message limiting the avilability of products and service is a source of enhancing customer value. In this regard, this study posits scarcity message as a predictor of customer value. Furthermore, this study classifies customer value into two forms (i.e., utilitarian value and hedonic value) and verfies how scarcity message is associated with them. To test the proposed research model and hypotheses, this study performed structural equation modeling (SEM) analyses, using a total of 292 data collected on users who have experience in purchasing products and service through group-buying social commerce sites such as Coupang, Timon, and WeMakePrice. The key results are as follows : First, scarcity message increases utilitarian and hedonic values and further customer satisfaction. Second, utilitarian value increases customer satisfaction and repurchase intention while hedonic value has nothing to do with them. The findings imply that customers seek to maximize utilitarian value through group-buying social commerce. Finally, this study indicates that repuchase intention depends greatly on customer satisfaction.

Quality Characteristics of Cookies with Added Enteromorpha intenstinalis (파래 첨가 쿠키의 품질 특성 연구)

  • Lim, Eun-Jeong
    • The Korean Journal of Food And Nutrition
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    • v.21 no.3
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    • pp.300-305
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    • 2008
  • This study evaluated the physicochemical and sensory characteristics of cookies containing various concentrations(0, 3, 5, 7 and 9%) of Enteromorpha intenstinalis powder. Cookies containing E. intenstinalis powder were significantly lower in L value than of the control. The L value of brightness decreased significantly when E. intenstinalis powder was added to the cookie formula. The a and b values also decreased significantly with the addition of E. intenstinalis powder. The loss and leavening rates were significantly higher when 5% E. intenstinalis powder was added to the samples. The spread ratio increased proportionally with the amount of E. intenstinalis powder added to the cookie formulation The hardness decreased significantly according to the amount of E. intenstinalis powder. A sensory evaluation of acceptability(appearance, flavor, color, texture and overall quality) indicated that adding a 5% E. intenstinalis powder was most the acceptable treatment compared to the other treatments.

A study on the strategic methodologies of e-transformation (e-transformation의 전략수립 방법론에 관한 연구)

  • Cho Hyun-Dal
    • Management & Information Systems Review
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    • v.15
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    • pp.223-244
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    • 2004
  • E-business is one of business innovations to get competitive advantage over other competing companies by utilizing information technology which can make to enhance the efficiencies and effectiveness through connecting one or several value activities. E-transformation is the process of business innovation to trans brick and motor companies to brick and click companies to accomodate e-business environments by means of digitalizing business strategy, business system, business process, and company cultures. In this results, the company can develop entirely new value chain of business and render enhanced services to customers. In this paper, I will represent several e-transformation evaluation models which are used to realize e-transformation(trans from brick and motor companies to brick and click companies). Also, I propose the strategic thrust model, which is composed of strategic targets (customer, suppliers, partners) and strategic tools(technology innovation, integration). This model is differentiated with evaluation models in that it can capture the rapidly changing business environments, especially strategic targets(customers, suppliers, partners).

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Effect of Prophylactic Supplementation of Vitamin E and Se on Antioxidant Enzymes during Endotoxic Shock in Buffalo Calves

  • Sandhu, T.S.;Singha, S.P.S
    • Asian-Australasian Journal of Animal Sciences
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    • v.16 no.11
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    • pp.1577-1582
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    • 2003
  • This study was conducted to determine the effects of prophylactic supplementation of vitamin E and Se on oxidative damage and antioxidant status. Fifteen healthy male buffalo (Bubalus bubalis) calves between the age of 6 to12 months were divided into three groups of five animals each: Group I-control, group II-endotoxic shock group infused with lyophilized E coli endotoxin @ 5 ${\mu}g$/kg body wt, and group III-supplemented with vitamin E @ 250 mg and Se @ 7.5 mg, one month prior to induction of endotoxic shock. All the animals in group II and group III exhibited signs of endotoxic shock. When the endotoxic shock was induced, there was significant (p<0.05) increase in the circulating levels of malonyl dialdehyde MDA (an indicator of lipid peroxidation). In the supplemented group III the magnitude of formation of MDA was also less as compared to group II at every stage of study. There was significant (p<0.05) decrease in circulating levels of SOD, GSH-Px, Catalase and G-6-PD activity from the normal (0 h) value with passage of time. As a result of endotoxic shock, these values reached a lowest value, and then showed a tendency towards the 0 h value. Prophylactic supplementation with vitamin E and Se was successful in reducing the quantum of oxidative damage due to formation of free radicals because of endotoxic shock.

Leaf Growth of Seven Fruit Trees in Response to Different Lights for Garden Tree

  • Nam, Yu Kyeong;Lee, Jin Hee;Kwon, O Man
    • Journal of Environmental Science International
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    • v.27 no.10
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    • pp.875-881
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    • 2018
  • To select fruit trees suitable for shaded urban garden with Elaeagnus umbellata var. coreana, Malus domestica 'Alps Otome', Malus domestica 'Fujii', Prunus mume, Prunus persica for. persica, Rubus fructicosus, and Vaccinium corymbosum 'Reka', leaf growth in response to different light was investigated two years after 35% shade treatment. Leaf area of E. umbellata var. coreana, M. domestica 'Alps Otome', P. mume, P. persica for. persica, and V. corymbosum 'Reka' increased in shading. Fresh weight of leaves make inconsistent response to shading in every species but dry weight of E. umbellata var. coreana and P. persica for. persica showed the highest 150% and 148%, increment, respectively. Althought leaf water content of E. umbellata var. coreana decreased in shading, there is no difference in P. persica for. persica. Chlorophyll value of E. umbellata var. coreana and P. persica for. persica that showed higher than any other species is correlated with dark leaf green. Compared to specific leaf weight of E. umbellata var. coreana, P. persica for. persica, and V. corymbosum 'Reka' showed lower than any other species in shading, that of M. domestica 'Fujii', and R. fructicosus increased in reverse. These results indicate that E. umbellata var. coreana and P. persica for. persica that showed high value in several invesetigaton items are suitable for shady urban condition considering leaf growth in response to shading.

Performance Analysis of Economic VaR Estimation using Risk Neutral Probability Distributions

  • Heo, Se-Jeong;Yeo, Sung-Chil;Kang, Tae-Hun
    • The Korean Journal of Applied Statistics
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    • v.25 no.5
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    • pp.757-773
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    • 2012
  • Traditional value at risk(S-VaR) has a difficulity in predicting the future risk of financial asset prices since S-VaR is a backward looking measure based on the historical data of the underlying asset prices. In order to resolve the deficiency of S-VaR, an economic value at risk(E-VaR) using the risk neutral probability distributions is suggested since E-VaR is a forward looking measure based on the option price data. In this study E-VaR is estimated by assuming the generalized gamma distribution(GGD) as risk neutral density function which is implied in the option. The estimated E-VaR with GGD was compared with E-VaR estimates under the Black-Scholes model, two-lognormal mixture distribution, generalized extreme value distribution and S-VaR estimates under the normal distribution and GARCH(1, 1) model, respectively. The option market data of the KOSPI 200 index are used in order to compare the performances of the above VaR estimates. The results of the empirical analysis show that GGD seems to have a tendency to estimate VaR conservatively; however, GGD is superior to other models in the overall sense.

Species Diversity Analysis of Mushrooms Collected in Mt. Chiak

  • Lee, Byung-Kook;Kim, Kyoung Su;Eom, Ki-Cheol;Seok, Soon-Ja
    • 한국균학회소식:학술대회논문집
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    • 2014.05a
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    • pp.19-19
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    • 2014
  • This study included the analysis of mushroom data collected from Mt. Chiak in Gangwon-do using various methods. Former studies of Korean mushrooms are limited by regional characters and there is less species diversity among the regions. This study tried to find a way for the forecast of mushroom distribution and appearance by indexes of species diversity. The indexes used in this study include the number of fungi (N), the number of species (S), similarity index (C), richness index (R1, R2), variety index (V1, V2), evenness index (E1, E2, E3, E4, E5), and dominance index (D1) to analyze variety of species diversity. Analyses of data of fungi using a multistage cluster sampling indicate that the average value of C for years was higher than the average value of C for areas. The mushrooms consisted of 208 species in 686 individuals in limited fungal collection from 2002 to 2003. One hundred thirty nine species in 393 individuals were collected in 2002, and 122 species 293 individuals were collected in 2003. The individuals collected in 2003 were smaller than 2002's individuals. Similarity, richness, and variety indexes' values of 2003 were reduced than 2002's values but dominance index of 2003 was increased than 2002's value. Generally the species diversity of the environment to evaluate the index of similarity, richness, and variety was a higher index; dominance index was lower than that of the surrounding environment, suggesting a good diversity. As a result, the occurrence of mushrooms in the surrounding environment and the various factors seem fell in 2002 compared to 2003. The majority genus of the limited fungal collection was Mycena genus in 63 individuals; the majority species was Laccaria laccata in 34 individuals. Ninety three species in 106 individuals were collected by the extended collection and the majority genus of the extended collection was Amanita genus in 17 individuals; the majority species was Amanita citrina (Schaeff.) Pers. which was found in 5 individuals. This demonstrates that periodical similarity's value was 0.159 is higher than special similarity's 0.119. This indicates that the probability of the appearance of same mushrooms in the same area in following year is higher than the probability of the appearance of same mushrooms in the surrounding area in same year. The value of coefficient of variation (CV), in which the amount of change is much or less by N is higher than the CV value by S. CV value of dominance index(D) was the highest r point among other indexes, and evenness index (E) was the lowest point among other indexes. The correlation matrix with 66 combinations between the indexes, the combinations with correlations was 46 combinations. These results revealed that indexes of R1, V2, and E1 were proper to represent species diversity of fungi based on the correlation matrix and the theory of statistical independence which means there is no or less mutual association. This research would contribute to the study about variable living creature by measuring method and in the future this would be used to figure out regulation about fungi with their correlation, values in ecosystem, develop improving new models about agricultural fungi species and numbers by investigating agricultural variable species.

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A Study on the Development of Photoelastic Experiment Model Material for Transversely Isotropic Material (횡등방성체용 광탄성재료 개발에 관한 연구)

  • 황재석;김병일;이광호;최선호
    • Transactions of the Korean Society of Mechanical Engineers
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    • v.19 no.8
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    • pp.1876-1888
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    • 1995
  • In this paper, glass surface-mat reinforced epoxy(G.S.R.E.) is developed, It is assured that the material(G.S.R.E.) can be used as photoelastic model material and it satisfy with the required properties of photoelastic model material. Therefore, the material can be used as model material of transparent photoelastic experiment when we analyze the stress distributions of transversely isotropic material by photoelastic experiment. When we use G.S.R.E. as photoelastic experiment model material, we had better use the G.S.R.E. which fiber volume ratio is less than 0.7% in the high temperature(stress freezing method) and than 1.74% in the room temperature. Relationships between stress fringe value and elastic modulus in transversely isotropic material are developed in this paper, it is assured by experiment that they are established in the room temperature or in the high temperature. Therefore we can obtain stress fringe value or elastic modulus from the relationships between stress fringe value and elastic modulus.

The Effects of Digital Divide on Electronic Commerce Performance in Internet Shopping (인터넷 쇼핑에서의 정보격차가 전자상거래 성과에 미치는 영향)

  • Choi, Hyuk-Ra
    • The Journal of Society for e-Business Studies
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    • v.13 no.2
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    • pp.23-54
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    • 2008
  • The purpose of this study is to investigate how the digital divide is made in different digital divide patterns and also it influences on shopping value and purchase intention as individual e-commerce performance. The major findings of this study are as following: First, this study is focused on the average of the digital divide level regarding the sociodemographic characteristics. In the result, The average of each group is different in all digital divide patterns in age, education, and occupation. Second, in comparative influences of digital divide factors on shopping value and purchase intention, qualitative literacy divide are found to have a strong positive effect on shopping value and purchase intention.

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A Meta-Analysis of External Factors on Perceived Value in E-commerce (전자상거래 연구에서 인지된 가치의 선행 요인에 관한 메타분석)

  • Nam, Soo-Tai;Jin, Chan-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.05a
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    • pp.112-114
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    • 2016
  • Big data analysis refers the ability to store, manage and analyze collected data from an existing database management tool. Meta-analysis refers to a statistical literature synthesis method from the quantitative results of many known empirical studies. We conducted a meta-analysis and review of between external factors on perceived value in e-commerce researches. This study focused a total of 11 research papers that established causal relationships between external factors on perceived value in e-commerce published in Korea academic journals during 2000 and 2016. Based on these findings, several theoretical and practical implications were suggested and discussed with the difference from previous researches.

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