• 제목/요약/키워드: E commerce

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e-Commerce 상에서 빅데이터 서비스제공 기대가 이용의도에 미치는 영향 연구 (A Study on the Influence of Expectation of Big Data Service on e-Commerce on the Use Intension)

  • 김영국;염수환;김진형;배석민;정재진
    • 한국멀티미디어학회논문지
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    • 제22권9호
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    • pp.1132-1139
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    • 2019
  • Big data is prominently used as a prediction method in achieving a goal, because it can analyze the regularities to predict future results from a vast amount of past data. Furthermore, big data has huge influence in very diverse academic fields. On such awareness, this study analyzed the regular effect of e-Commerce usefulness from the effects which expectations on big-data service affect the usage purpose of e-Commerce usefulness. This study categorized e-Commerce usefulness into quality recognition, service, and ease, and studied how each category works between the relationship of big-data service expectation and the use intention.

Data Analytics Application: A Case Study of Online Business for Vietnamese Handicraft Products on Amazon

  • Lan, Nguyen Thi Thao;Phuong, Nguyen Pham Anh;Trang, Nguyen Thi My;Huong, Pham Thi My;An, Nguyen Thu;Le, Hoanh-Su
    • Journal of Multimedia Information System
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    • 제8권1호
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    • pp.61-68
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    • 2021
  • The paper is based on data collected from the Amazon website (specific in the Handmade's Category) to understand and analyze Vietnamese artisans' business context. Data analysis is also applied to determine the factors that bring success Handmade products and compare products of the same industry among competitors to find out potential products. By collecting data from Amazon and analyzing the data, we extracted useful information for online business developers. Besides, the list of potential products in Handmade sector can be referred to improve the business and compete with competitors. This paper also proposes solutions to help Vietnamese products become more appealing to international customers on the Amazon website.

Fresh Produce E-Commerce Supply Chain Coordination Considering Promotional and Freshness-Keeping Efforts

  • Xiaowei Hai;Tian Liao;Chanchan Zhao
    • Journal of Information Processing Systems
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    • 제19권4호
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    • pp.513-526
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    • 2023
  • Supply chain coordination plays a critical role in improving the enterprise performance and the competitive advantage of fresh e-commerce. This study explores the coordination problem of a two-echelon fresh produce e-commerce supply chain comprising a fresh e-commerce enterprise and a fresh supplier in a novel framework. In this framework, the fresh e-commerce sells fresh produce and provides promotion effort; meanwhile, the fresh supplier deliveries fresh produce and provides freshness-keeping effort. Specifically, the optimal decisions under centralized and decentralized decision-making are compared, and it is found that centralized decision-making is more profitable. Based on this work, we created a cost-sharing and revenue-sharing combination contract. This study demonstrates that this contract effectively coordinates the supply chain and makes both parties achieve Pareto optimization when the parameters meet certain conditions. Finally, the feasibility and validity of the contract are presented through a numerical example.

모바일 애플리케이션 전략: 모바일 쇼핑 앱 사용 효과 실증 연구 (A Mobile App Strategy: An Empirical Study on the Effect of the Mobile Shopping App Usage)

  • 최진선;김승현
    • 지식경영연구
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    • 제20권4호
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    • pp.169-183
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    • 2019
  • The growth of mobile commerce (m-commerce) has been accelerated around the world. Why do e-retailers have to put a great deal of effort for the distribution of their mobile apps? The literature has paid little attention to the influence of the introduction of an e-commerce app on shopping behaviors of consumers. By analyzing the dataset of 2,342 users in Korea, this study aims to broaden our understanding of mobile shopping app usage across competing e-retailers and different channels. We found that a user's prior usage of a specific e-commerce mobile app increases her subsequent usage of its website through a mobile web browser. Thus, mobile apps do not cannibalize the mobile web channel, and there could be a complementary relationship. We also found that a user's usage of competitors' apps is positively associated with her subsequent usage of a specific e-commerce app. Because many consumers search products and compare prices across multiple e-retailers, having a mobile app helps an e-retailer be exposed to more potential consumers. This study is among the first to study the role of mobile apps in e-commerce by showing the dynamics of cross-channel and cross-vendor usage by a user.

강원도 무역업체 e-Trade 활성화방안에 관한 연구 (A Study on a Program for Activation of e-Trade of the Traders in Kangwon Do)

  • 엄광열
    • 통상정보연구
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    • 제6권2호
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    • pp.147-168
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    • 2004
  • Owing to the digital revolution, Internet Commerce and Electronic Commerce is having a profound influence on the global trade and internal commerce, revolutionizing the way of doing business. e-Trade have adopted in order to the reshape of the International Trade enterprise's competitiveness, and it is now being utilized as a major export marketing instrument to develop new customers, save export transaction costs ad facilitate new work processes. The purpose of this study is to provide a program for activation in e-Trade of the International Trade enterprise in Kangwon Do. However, at present, the environment of e-trade Infrastructure in Kangwon Do is very poor. Therefore, this study points out the problems of e-trade of the International Trade enterprise in Kangwon Do and provides many considerations for a program for activation of e-Trade.

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전자상거래 분쟁해결을 위한 한국과 중국의 ODR제도 비교 및 온라인 중재 사례 연구 (A Case Study of On-line Arbitration and Comparison on ODR between Korea and China for the Dispute Resolution of E-Commerce)

  • 문희철;장평;김성룡
    • 한국중재학회지:중재연구
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    • 제24권4호
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    • pp.29-47
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    • 2014
  • In recent years, with the rapid development of electronic commerce, companies engaging in e-commerce want to take advantage of fast and easy way to solve ever-growing disputes online. South Korea's e-commerce disputes are mainly solved by mediation process of Korea E-commerce Mediation Committee. The whole process of online mediation can be carried out by the network, with the advantages of high efficiency and speed. On the other hand, the introduction of CIETAC's online Arbitration Rules in China meets the actual needs. Especially the requirement of hearing trials' procedures should be easier and faster, making the dispute can be resolved in a short time. Furthermore, the whole process from applying to ruling is conducted online, which meets the needs of e-commerce business that want to solve the disputes faster and more efficient. In addition, the cost of online arbitration is much lower than the average arbitrations. The implementation of the CIETAC's Online Arbitration Rules, will further promote the development of e-commerce in China. With the increase of trade volume between China and Korea, the e-business are also increasing. Although South Korea has not yet implemented online arbitration until now, CIETAC's effort for combining arbitration and mediation have good implications for development Korea's e-commerce online dispute system to promote e-Commerce between Korea and China.

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Theoretical analysis of e-commerce in global economic market in terms of benefits and disadvantageous

  • He, Xiaoqiang;Li, Jialing;Hani, Ibrahim Rasool;Nhu, B.N.;Assilzadeh, H.;Ali, H. Elhosiny;Elattar, Samia
    • Smart Structures and Systems
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    • 제30권5호
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    • pp.545-556
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    • 2022
  • Through the examination of literatures, electronic commerce is a subject which is accepted in enterprises to define e-commerce adoption, trends, and issues that are assisting and obstructing its efficacy. E-commerce offers numerous advantages to consumer satisfaction in any place and helps the company to get a competitive benefit over its competitors. The Internet has expanded the scope of business. Many business information is available by the global network that supports information gathering between organizations, businesses and their clients, while various divisions of a business is increasing at an exponential rate. Meanwhile, there are a few barriers to proper e-commerce usage and adoption, such as reliable internet connections, poor e-commerce supporting infrastructures, logistics systems presenting socio-regulatory and poor transportation barriers and demonstrating the significant improvement of e-commerce reliable and affordable Internet provisions, i.e., Internet cost, intensity, and reasonable level of e-readiness. The operational and strategic significance of information-based virtual value chains for all organizations cannot be emphasized. As a consequence, this study confirms worldwide market elements of e-commerce, such as its issues, benefits, relevance, scope, facilitators and projects prospective obstacles in a developing economy.

A Case study for Agricultural Mobile Commerce Application Using Oauth Based Real-time Information Sharing Technique

  • Do, Jung Rock;Jang, Ik Hoon;Kim, Jin Hyeung;Choe, Young Chan
    • Agribusiness and Information Management
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    • 제7권1호
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    • pp.37-44
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    • 2015
  • This study explains an agricultural mobile commerce case using Oauth Based Real-Time Information Sharing Technique according to the growth of the agricultural e-commerce market. Considering the characteristics of the agricultural market, it can confirm differential values with the existing agricultural mobile commerce market according to the functions and characteristics of its technique. We compare variables for introducing agricultural mobile commerce with the existing mobile commerce. Trust through information sharing with real-timefarming diaries, suitability and perceived ease of use variables are positively influenced, but influence on completeness and authority of information variables are relatively insufficient. Through this, we explained differential values of agricultural mobile commerce and suggested an applicable business model.

NFC 기반의 전자상거래 비즈니스 모델에 관한 연구 (Research on E-commerce business model based on NFC)

  • 진동수
    • 통상정보연구
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    • 제13권4호
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    • pp.81-100
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    • 2011
  • 스마트 기기 보급에 따라 NFC 기술에 대한 관심이 날이 갈수록 증대되고 있다. 본 연구에서는 NFC 기반 상거래가 성공하기 위해서는 기술적인 차원의 접근보다는 비즈니스 모델차원의 접근이 필요하다는 가정 하에, NFC 상거래 비즈니스 모델이 성공하기 위하여 필요한 요인들이 무엇인지 제시하고자 한다. 이를 위하여 NFC와 비즈니스 모델, 사례연구방법론 주요 개념에 대하여 문헌 연구를 통하여 고찰하고, 대표적인 NFC 상거래 사례들을 선택하고, 해당 사례의 성공과 실패에 영향을 미치는 주요 요인들을 도출하였다. 도출된 요인을 기반으로 ID3기반의 귀납적 추론 기법을 적용하기 위한 사례테이블을 작성하고, 의사결정나무(Decision Tree)를 도출하여, NFC 상거래 비즈니스 모델이 성공하기 위하여 필요한 부분에 대한 전략적 시사점(Strategic Implications)을 제시하였다.

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전자상거래 e-Biz Model과 실무적 요구를 반영한 대학의 EC 교육과정 (The Research on University Curriculums of Electronic Commerce including demand of Enterprise and theory of e-Biz Model)

  • 오상영
    • 한국산학기술학회논문지
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    • 제9권6호
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    • pp.1811-1817
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    • 2008
  • 기업이 요구하는 대학의 전자상거래 교과과정을 연구하였다. 전자상거래 발전과 함께 교과과정의 변화도 필요하다. 특히 전자상거래시스템은 기술과 경영 분야가 모두 중요하므로 교과과정이 융합 학문(경영학, 공학)이라고 할 수 있다. 본 연구에서는 전자상거래 e-비즈니스 모델과 기업의 실무적 요구를 반영한 대학의 효과과정 개발을 위해 기업의 경영성과와 교과과목의 중요성을 조사하여 상관분석을 시도하였다. 상관도에 따라서 교과과정의 변화의 필요성을 제시하였다. 결과적으로 경영 분야의 교과과정 확대가 필요하다고 분석되었다.