[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.33851/JMIS.2021.8.1.61

Data Analytics Application: A Case Study of Online Business for Vietnamese Handicraft Products on Amazon

Lan, Nguyen Thi Thao (Department of E-commerce, University of Economics and Law)
Phuong, Nguyen Pham Anh (Department of E-commerce, University of Economics and Law)
Trang, Nguyen Thi My (Department of E-commerce, University of Economics and Law)
Huong, Pham Thi My (Department of E-commerce, University of Economics and Law)
An, Nguyen Thu (Department of E-commerce, University of Economics and Law)
Le, Hoanh-Su (Dean, Faculty of Information Systems, University of Economics and Law)

Publication Information

Journal of Multimedia Information System / v.8, no.1, 2021 , pp. 61-68 More about this Journal

Abstract

The paper is based on data collected from the Amazon website (specific in the Handmade's Category) to understand and analyze Vietnamese artisans' business context. Data analysis is also applied to determine the factors that bring success Handmade products and compare products of the same industry among competitors to find out potential products. By collecting data from Amazon and analyzing the data, we extracted useful information for online business developers. Besides, the list of potential products in Handmade sector can be referred to improve the business and compete with competitors. This paper also proposes solutions to help Vietnamese products become more appealing to international customers on the Amazon website.

Keywords

Vietnam Handmade Product; Amazon; Sentiment Analysis; Marketing Strategy; E-Commerce;

Citations & Related Records

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