• Korean journal of communication and information
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• v.43
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• pp.282-313
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• 2008

Advertising is both applauded and criticized for its characteristics and roles on society. Advertising environment is changing and developing. The important changes in advertising are fragmentation of traditional media, growth of new media, and increasing clutter. The major issue in advertising and broadcasting system in Korea is reintroduction of in-program advertising on terrestrial television stations. The purpose of this study is investigate the responses of viewers to in-program advertising. This study considers program genre as mediating variable which may affect the viewers' responses to in-program advertising. Independent variables of this study are the insertion of in-program advertising (insertion/non-insertion) and program genres(news/educational/drama/entertainment program). Dependent variables of this study are viewers' responses, attitude towards broadcasting station and attitude towards advertiser. This study was run as a $2{\times}4$ factorial design with 30 subjects per cell, resulting in a total sample size of 240. This study randomly assigned each subject to 1 of the 8 treatment groups. The result of this study shows that in-program advertising induces negative responses of viewers, attitude towards broadcasting station and advertiser. And this study found that viewers showed the negative responses to in-program advertising regardless of program genre. The findings of this study illustrate the need of consideration and planning of in-program advertising to protect viewers' right.

• Journal of Families and Better Life
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• v.25 no.1 s.85
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• pp.29-43
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• 2007

Effectiveness of Long-term Group-counseling in Improving Emotional Intelligence and Prosocial Behavior in Preschooler The purpose of this study was to assess the effectiveness of long-term group-counseling in preventing children's maladjustment at school. for this study, six children were selected for an experimental group and another six for a control group. They were tested using the Emotional Intelligence Rating System and the Prosocial Behavior Skill Situations Measure for Preschool Level. In addition to quantitative analysis, a qualitative analysis was conducted to examine group processes and changes in each child. The experimental group participated insocio-drama, group art therapy, and game play therapy whereas the control group did not receive any treatment. In order to examine the impact of the intervention, pre-program tests and post-program tests were conducted. The results were as follows. First, the children's emotional intelligence was improved with group counseling. There was a significant difference in emotional intelligence between the experimental and the control groups. Second, children's prosocial behavior ability alsoimproved. There was a significant difference in social ability between the experimental and the control groups.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.604-614
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• 2013

In this study, a short-term activity program during vacation mainly consisted of creative drama and mindfulness was held in order to increase elementary school students' positive psychology and its effects were verified. Effects of the program were verified by means of quantitative and qualitative analysis and the results were as follows; First, most students participated in this program because their parents wanted them to instead of them wanting it voluntarily. Second, it was appeared that their self-esteem and happiness level increased significantly and their stress and depression level decreased after participating in the program. Third, approximately 65~70% students stated that it was fun, helpful, educative, and would like to recommend to other friends. Also, they reported on the perception of positive emotions and acquisition of empirical knowledge. Based on these results, implications and suggestions were discussed in this study.

• Journal of Korea Entertainment Industry Association
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• v.14 no.2
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• pp.27-40
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• 2020

Recently, popular entertainers have contributed significantly to the achievement of TV program and exportation, which make them attract more attention. Therefore, this study investigates the relationship perception of broadcasting entertainers in inductive interview study. Thoughts of entertainers can affect theirs' behavior and attitude as well as value and thought, which makes it necessary on celebrity studies to examine entertainers' ideas. This study divides into drama and variety show for genres and cast portions are classified into three categories; leading, supporting, and minor role. We conducted an interview study on 48 entertainers in drama and variety entertainment programs and have explored data by using Nvivo 11 program. Entertainers' perception on their relationship in program can be sub-categorized into ideas on PDs, script writers, and colleague entertainers. Perception on PD revealed significant difference on consciousness on PDs' and script writers' authority, treatment, and communication. In addition, perception on colleague entertainers revealed significant result on colleague membership, relationship between seniors and newcomers, competition, and communication with colleagues. Because this study covered all relationship perceptions, and it is possible to come up with new practical implications, it is difficult to suggest diverse guidance for the harmonious awareness of entertainers. Therefore, future studies should be analyzed to address these limitations and provide more implications.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.107-116
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• 2021

In recent years, the research on audience satisfaction after watching programs has been carried out in various fields. However, there is no precedent for the study of simply analyzing the influencing factors of audience satisfaction with the newly established CCTV-9 channel. For CCTV-9, how to explore the strategy of industrial development based on the needs of the audience in the era of big data is a very important part. This article exploratively focuses on the influencing factors related to CCTV-9 audience satisfaction. Using questionnaires, 101 samples of the satisfaction with the channel of men and women of different ages, education backgrounds, majors, and incomes were collected to test, and 9 hypotheses were tentatively proposed as relevant influencing factors of channel satisfaction. Through empirical analysis, this research searches for the determinants. The reliability and validity of the measurement were properly analyzed, and all hypotheses were statistically tested. The empirical results show that: subject matter, program format, program scheduling, program broadcast time, channel advertising, simulcast series of documentaries, diversified communication platforms, brand image packaging and audience satisfaction are significantly positively correlated.

• Convergence Security Journal
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• v.15 no.4
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• pp.19-25
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• 2015

Although the data service of the digital broadcasting has been regarded as the representative service of the broadcasting and communication convergence, it, however, has failed to gain the popularity with the viewers due to the viewer's viewing modality of focusing only on the TV programs. Based on the experts' opinions that the data service should step up so that using a data service while watching a TV program creates a synergy effect, the paper proposes a method for allowing a data service to utilize the information of a TV program. The method has a tool for describing the information of a TV program's content, which changes as time goes on and provides a mechanism for transmitting the information in the way compatible to the digital broadcasting standard. As an application of the method, with a domestic data service developing company, we have developed a ticker data service that shows the information (e.g., actors, places, sponsors, etc.) of a drama.

• Journal of the Korean Institute of Rural Architecture
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• v.13 no.2
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• pp.79-86
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• 2011

The purpose of this study is to understand a architectural characteristics of local church in Virginia, U. S. This study focuses on not only analyzing the worship and service program inherent in the site planning of local church but also introducing worship service space and chancel elements of it in the village of garden area. We surveyed five protestant churches where are located in suburban and rural area outside of Midlothian city in the early August, 2010. I surveyed church building site and worship service space of churches focused on platform design, interviewed the historical background and program of churches with ministers, and corrected annual calender and newsletter. The results of this study are as follows. First, the characteristics of site plan have a comfortable parking lots and site of churchyard(cemetery) with playground that can take an activities out of chapel. The axis of church building follows to front street. Second, worship services keep two types of traditional and comtemporary worship in order to consider of both adult and youth members. The worship hall has a balance of bilateral symmetry. Third, the form of platform is built that is able to perform a music drama and movement of sermon without only one church, GraceLand Church that church building has over fifty years, and they stick to simple traditional type of Chancel that is established by pulpit, table(altar), baptistery(only baptist church), music instruments, and so on.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.5
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• pp.2204-2220
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• 2020

In recent years, digital content has become easily accessible because of internet technology. Representative examples of such digital content include various types, such as music, TV, (program, sport, drama etc.) and films. However, there are cases where internet technology is used in illegal ways without the authorization of the copyright holder for digital content. Such actions have a direct impact on copyright owners' profits and further affect the development of the digital culture industry adversely. Therefore, in this study, we analyze features to detect piracy sites that cause copyright infringement. Further, we develop a piracy site detection crawler based on these features and present the analysis of its performance.

• Korean journal of communication and information
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• v.57
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• pp.181-201
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• 2012

Classic cultivation theory and research has been noted for its failure to capture subtle variation in effects by genre and to consider tangible and practical dependent variables. Redressing these limitations, this study aimed at extending cultivation theory frame to incorporating fatalistic attitudes and reality television viewing, especially with the mediator of perceived realism. We first replicated the original cultivation effect by showing the significant effect of overall TV viewing. Even controlling for overall TV viewing, reality-based program use showed positive association with fatalistic beliefs; furthermore, the effect remained significant, additionally controlling for news(fact) use and drama(fiction) use. In a nutshell, the cultivation effect of reality-based TV program on fatalistic beliefs turns out quite stable even after controlling other competing genres.

• Korean Institute of Interior Design Journal
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• no.25
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• pp.111-118
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• 2000

This study examines the space composition and character of Elizabethan Theater base on the theory of drama and Shakespeares play in the english traditional theater. Contemporary multi purpose theater and public space is considered as a symbolic representation of the Elizabethan theaters organization and renaissance culture. In the historical theory, the Shakespeares theater was a common tool and best systeme in reflecting peoples lives. This role of theater as mass culture and new style of theater permanent design has get its value with the population increase and the urban centralization of the city and urban common sense. This study attempts to reevaluate the need of public space in modern society through a critical review of theater and its use as a open space design. Content analysis was used to discuss the topics of this study including the historical background of the theater, the relationship between Greek culture and modern design, and the role of scenery, auditorium and its impact on urban environment. The scope of the study is limited to the comparison of Elizabethan theater and space use program from the space critic and sociologist. Today the concept of theatrical space is altered with the advent of non-objects and multi media space. This study provides insights for the future implications of theatrical space in developing public space for its a new definition as cultural representation.