• Fashion & Textile Research Journal
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• v.24 no.4
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• pp.431-442
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• 2022

Despite the rapid reorganization of the center of consumption online, the fashion industry is still strengthening brand marketing using offline stores. This study investigates the psychological mechanisms of shopping flow by three mediators that influence the e-word of mouth(e-WOM) as a marketing performance variable in recent marketing. Data collection was conducted online for 241 women in their 20s and 30s. The significance of multi-mediated pathways was verified using Process 3.5 Model 6. The results for multiple mediation paths are as follows. First, the direct effect of shopping flow on brand advocacy was not significant. Second, analysis of the significance of the indirect effect via simple mediation found that the path mediated by shopping value in the path from the shopping flow to brand advocacy was significant. Third, analysis of the indirect effect by double mediation revealed all three double mediating effects of shopping flow on brand advocacy were significant(emotional response and shopping value, emotional response and store attachment, shopping value and store attachment). Fourth, analysis of the significance of the indirect effect by sequential multiple mediation established the indirect effect leading to emotional response, shopping value, and store attachment was significant. These results indicate that the operation of an experiential fashion store is not just a means for sales, but a communication tool that improves and promotes the brand advocacy by providing brand experience in a store.

• Journal of Convergence for Information Technology
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• v.11 no.6
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• pp.162-170
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• 2021

This study attempted to grasp the causal relationship, focusing on the double mediating effect of career identity and career decision self-efficacy in the relationship between grit and career preparation behavior. Data were collected by a self-entry method using structured questionnaire for dental hygiene student in area B. And it was analyzed using SPSS and Process Macro. The biggest factor directly influencing career preparation behavior was career identity, followed by grit and career decision self-efficacy. Through path analysis, grit indirectly had a significant influence on career preparation behavior through the mediating sense of career identity and the sense of career identity and career decision self-efficacy. This suggests that grit and career identity should be enhanced for active career preparation behavior, so it is intended to be used as basic data for career education contents development for college students majoring in dental hygiene.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.212-221
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• 2022

This study aimed to analyze the relationship between ADHD trait and life satisfaction among male adolescents, and to examine the mediating effect of interpersonal initiation and internet game addiction on that relationship. The participants were 285 male students from middle and high schools. For this study, World Health Organization ADHD Self-Report Scale, Interpersonal Competence Questionnaire, Internet Gaming Use-Elicited Symptom Screen, and Satisfaction with Life Scale were used. PROCESS Macro 3.5 Model 4 was used to analyze a double mediating effect. Results revealed that male adolescents' ADHD trait was negatively correlated with interpersonal initiation and life satisfaction, while it was positively correlated with their internet game addiction. And, male adolescents' interpersonal initiation was positively correlated with life satisfaction, whereas internet game addiction was negatively correlated with life satisfaction. In addition, male adolescents' interpersonal initiation and game addiction were mediating ADHD trait and life satisfaction. These findings suggest that the interpersonal initiation and game addiction should be treated to improve life satisfaction of male adolescents with high ADHD trait.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.675-681
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• 2024

The purpose of this study is to investigate the mediating effects of job characteristics and organizational contextual performance of care workers. This is an empirical analysis of the dual mediating effect of job attitude and organizational climate. A total of 274 caregivers were recruited. SASS process macro was used for data analysis. The results of the study were as follows. First, there was a significant correlation between job characteristics, job attitude, organizational climate, and contextual performance. Second, job attitude and organizational climate had a double mediating effect between job characteristics and contextual performance. Third, job attitude and organizational climate had a significant mediating effect between job characteristics and contextual performance. Based on this, psychological voluntary job competency improvement methods and follow-up studies were suggested to improve the job performance of care workers.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.345-356
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• 2019

This study investigated the influence of media sports contact motivation on direct sports participation in order to induce direct sports participation through media sports. In this regard, this study aimed to provide the basic data of media sports and sports participation by studying the effects of consumer's exercise commitment and exercise duration. From April 1, 2019 to April 31, 2019, a survey was conducted on 300 males and females in G and J provinces. To determine the purpose of the study, IBM's SPSS Ver. 21.0 and AMOS Ver. The analysis was performed using a statistical program of 21.0. The results of the study are as follows. First, media sport contact motivation was found to have an effect on exercise commitment. In addition, media sports contact motivation was found to have an effect on exercise persistence and sports participation. In addition, exercise commitment was found to have an effect on exercise duration, and exercise duration was found to affect sports participation. Second, in terms of media sports contact motivation and sports participation, exercise persistence had a mediating effect. In addition, it was found that exercise commitment had a mediating effect on the relationship between media sports contact motivation and exercise persistence, and exercise persistence had a mediating effect on the relationship between exercise commitment and sports participation. Third, media sports contact motivation did not have a direct effect on sports participation. Also, exercise immersion has no mediating effect in the relationship between media sports contact motivation and sports participation. However, in terms of media sports contact motivation and sports participation, exercise commitment and exercise persistence showed a double mediating effect.

• Industry Promotion Research
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• v.9 no.2
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• pp.59-67
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• 2024

This study aims to confirm the dual mediating effect of gratitude and self-esteem in the relationship between mindfulness and happiness in middle and high school students and to provide basic data that can improve happiness. The study subjects were middle and high school students living in S City in South Chungcheong Province, and data were collected through a survey. For collected data analysis, SPSS PC+ Win. ver. 25.0 and SPSS PROCESS macro ver. 4.2 were used. Data were analyzed by applying frequency analysis, reliability analysis, correlation analysis, and double mediation effect analysis techniques. As a result of the study, first, there was a significant positive correlation between mindfulness, gratitude, self-esteem, and happiness. In particular, there was the highest correlation between gratitude and self-esteem. Second, gratitude and self-esteem had a double mediating effect in the relationship between mindfulness and happiness in middle and high school students. These results can be used as a new practice model to improve happiness by utilizing psychological variables such as mindfulness, gratitude, and self-esteem for middle and high school students.

• Research in Community and Public Health Nursing
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• v.31 no.3
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• pp.395-404
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• 2020

Purpose: This study was conducted to develop a predictive model for happiness of students in general high schools. The study was based on the theory of happiness integration and the literature review. Methods: Data were collected using a convenience sample of 231 first and second grade students in five general high schools in D city and K Province. The exogenous variables were optimism as personality factors, parenting attitude, academic stress and friend's support as happiness. The endogenous variables were self-esteem and resilience as mediating variables, and happiness of students in general high schools. Data collection was done from March 14 to March 28, 2019. The AMOS 22.0 and SPSS programs were used to verify the validity of confirmatory factor analysis and hypothesis models. Results: The factors that have the greatest influence on happiness of high school students are self-esteem and resilience. The explanatory power of happiness by these variables was 98.1%. The individual mediating effect and double mediation effect of these variables were found to be significant. Conclusion: As student's optimistic personality, parent's positive parenting attitude, and friend's support improve student's self-esteem and resilience, ultimately positively affecting high school students' happiness, so it is necessary to consider these factors and try to develop a happiness improvement program.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.267-280
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• 2016

The purpose of this study was to examine the effects of adolescent victimization on human rights consciousness and the mediating effects of depression and evaluation on their own human rights among adolescents. A total of 3,662 middle school student data from '2014 Korean Children and Youth Human Rights Survey' were used for the study. This study analysed a hypothesized research model using structural equation modeling. The main findings on structural model are as follows: First, victimization did not have a direct influence on human rights consciousness but had an indirect effect through a mediating role of evaluation on their own human rights. Secondly, victimization were related to human rights consciousness through double mediating paths of depression and evaluation on their own human right. Finally, human rights education, a control variable, had an indirect effect on human rights consciousness through self-evaluation on human rights. The results of this study suggest some implications for practical intervention and further research on the relation between adolescent victimization and human rights consciousness.

• Korean Journal of Psychosomatic Medicine
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• v.30 no.2
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• pp.137-144
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• 2022

Objectives : This study was designed to investigate the effect of sleep quality on depression symptoms and the mediating effect of interpretation bias and anxiety symptoms in psychiatric patients. Methods : Data accumulated for outpatients and inpatients in the Department of Mental Health Medicine at Hanyang University Guri Hospital were used. The measurement tools were Pittsburgh Sleep Quality Index (PSQI), Ambiguous/Unambiguous Situations Diary-Extended Version (AUSD-EX), Beck Anxiety Inventory (BAI), Beck Depression Inventory-II (BDI-II). Correlation analysis and bootstrapping analysis were conducted using SPSS 25.0 and SPSS Macro based on 162 patient data. Results : As a result of the study, the double mediating effect of interpretation bias for Ambiguity and anxiety symptoms was significant in the relationship between sleep quality and depression symptoms. Conclusions : In this study, it was confirmed that low sleep quality sequentially affects anxiety and depression symptoms through interpretation bias for ambiguity. Based on this, it is expected that the development of other psychiatric symptoms can be prevented by preferentially performing therapeutic intervention on preceding symptoms.

• Journal of Advanced Technology Convergence
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• v.3 no.1
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• pp.21-31
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• 2024

The study confirmed the relationship between attractiveness and suitability in the relationship between the formativeness of creating the artistic form of a virtual influencer who acts as an advertising model, advertising attention, and advertising attitude. To confirm this, the subjects of the study were the MZ generation and X generation, which have a high rate of SNS use. The analysis method used SPSS statistics 27.0 and SPSS process macro version. The research results are as follows. First, it was confirmed that attractiveness and suitability fully mediate the relationship between formativeness and advertising attention. In the path of formativeness and advertising attention, the total effect was found to be higher than the direct effect, and it was confirmed that there was a double parallel mediation effect through attractiveness and suitability in the relationship between the formativeness of virtual influencers and advertising attention. Second, it was confirmed that formativeness affects the mediating variable, attractiveness, but attractiveness does not affect attitude toward advertising. Since formativeness affects suitability and suitability in turn influences attitude toward advertising, it was confirmed that there is a full mediating effect between these variables. According to these results, the parallel mediating effect of attractiveness and formativeness was not confirmed in the relationship between formativeness and attitude towards advertising. The above study is significant in that it presents academic implications and practical implications by examining the dual and parallel mediating effects of attractiveness and suitability in the relationship between formativeness, advertising attention, and advertising attitude variables, which are considered in the production of virtual influencers.