• Title/Summary/Keyword: Dominant Design Strategy

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Dominant Design Technology Strategy Based on Open Innovation : High Skewed Propeller(HSP) Design and Production System of Hyundai Heavy Industries Co. (개방형 기술혁신 기반의 지배적 디자인 기술개발 및 확보 전략 : 현대중공업의 HSP(High Skewed Propeller) 설계 및 생산 시스템)

  • Ahn, Yeon S.;Kim, Wha Young
    • Journal of Information Technology Applications and Management
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    • v.25 no.1
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    • pp.1-17
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    • 2018
  • This study presents a research model that demonstrates the dominant design technology strategy for developing and securing dominant design technology based on open innovation. For this purpose, this study developed a strategic model for the development and acquisition of design technology, production technology, and production system of propeller which satisfies the requirements of ship propulsion system required by ship owners and shipbuilders. By studying large propellers for ships, it is possible to embody a strategic model that can be used as a technology development strategy of dominant design that is effective in technology field of other industries. In this study, HSP (High Skewed Propeller) strategy of Hyundai Heavy Industries, which occupies the largest global market share (47.5%, 2007) for more than 30 years until now, is analyzed as a successful case to verify this strategic model. The development and acquisition strategy model of dominant design technology presented in this study consists of four stages : dominant design project strategy, dominant design engineering technology strategy, dominant design production technology strategy, and dominant design production system strategy. The strategic model summarizes the key activities at each stage. In addition, the steps and core activities of this strategic model were confirmed through the case study. As a technology development strategy of HSP products, Hyundai Heavy Industries utilized open innovation technology to cooperate with outside, that is, collaborative research and development with KAIST (Korea Advanced Institute of Science and Technology) research team, and succeeded in achieving technology development of dominant design of HSP products by linking it with HSP technology development and acquisition strategy.

Decision-Makings of CoPS Innovation Strategy, Power and Dominant Design - the Case of SKT and KTF

  • Kim, Jong-Seok;Miles, Ian;Flanagan, Kieron
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2017.05a
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    • pp.219-219
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    • 2017
  • This study aims at examining each firm's decision-makings of complex product and system (hereafter CoPS) innovation strategy, so that it tries to reveal the nature and role of CoPS innovations strategy. And it designed a comparative case study along with qualitative methods, by having two mobile operators' digital rights management (hereafter DRM) innovation in South Korea's digital music service industry. Through literature review, this study formulated three research propositions: (i) Each firm's decision-makings of CoPS innovations strategy are analytical negotiation process among economic actors in an industry; (ii) Each firm's market power originated from its market share from the installed base through network effect and switching cost influence decision-makings of CoPS innovation strategies; (iii) Each firm's decision-makings of different CoPS innovation strategies are related to their intension of achieving better market power, consequently dominant design. Through empirical examination of two mobile operators' decision-makings of DRM innovation strategy, this study empirically verified three research propositions.

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An Integrative Framework of the Determinants for the Emergence of a Next-Generation Dominant Display

  • Yoon, Inhwan
    • Journal of Information Technology Applications and Management
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    • v.24 no.3
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    • pp.107-123
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    • 2017
  • This study uses the concept of dominant design to identify the determinants for the emergence of a next-generation dominant electronic display. It employs multiple research methods with the participation of display experts, which combine case studies, an unstructured interview, and the Delphi method. The results show that based on technological innovation and market dominance, a next-generation dominant display is more likely to emerge as a result of technological competition between liquid crystal displays (LCDs) and organic light-emitting diodes (OLEDs). The findings emphasize that the importance of rapid technological innovation, including component and process innovations, and a competitive edge in manufacturing costs are important. The study sheds light on our understanding of dominance in an industry and market, and also provides strategic guidance for practitioners to establish a competitive strategy.

An Integrative Framework for Determining a Dominant Design : Focused on the Mobile Operating Systems (모바일 OS에서 지배적 디자인을 결정하는 요인의 통합적 프레임워크에 관한 연구)

  • Yoon, Inhwan;Lee, Heesang;Jung, Chul-Ho
    • Journal of Information Technology Applications and Management
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    • v.21 no.4_spc
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    • pp.309-329
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    • 2014
  • This paper proposes an integrative framework for determining a dominant design in the mobile operation systems. A dominant design has emerged as a de facto standard from traditional industries to ICT. ICT-related industries have been reorganized around the mobile industry in which the mobile operation system can be seen as a strategical keystone. In this paper, we develop a holistic approach for the emergence of a dominant design in the mobile operation systems. Firstly, we combined an integrative framework based on previous research findings with new determinants derived from cases of the mobile operation systems. Secondly, we categorized all determinants according to technological, firm-level and environmental factors within our proposed framework. Finally, we compared this framework to patterns coded from cases which include Android and iOS. This results show that a dominant design is likely to emerge as a result of the interaction of the determinants, not the influence of a single determinant. Furthermore, our proposed framework may extend the existing literature on dominant designs in both researchers and practitioners and provide implications to actors for establishing a competition strategy in the mobile telecommunication ecosystems.

Relationship among Dominant Design Determinant Factors, Product Core Elements and Dominant Digital TV (지배적 디자인 결정요인, 제품 핵심요소 및 지배적 디지털 TV간 관계)

  • Chang, Chunsoo;Cho, Keuntae
    • Journal of Technology Innovation
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    • v.23 no.4
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    • pp.177-203
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    • 2015
  • The objective of the study is to identify the relationship among dominant design determinant factors, product core elements and digital TV. For that, this study uses structural equation modeling through a questionnaire. As a result, dominant design determinant factors effect on product core element such as display, design, characters while display and design influence on dominant digital TV. The study is expected for our TV firms to utilize our research as basic data to build their strategy so as to keep as first movers forever.

Measuring Changes of Dominance in Designs of Mobile Phones (휴대폰 디자인에 있어서 지배성 변화 측정)

  • Park, Sang-June;Lee, Yu-Ri
    • Science of Emotion and Sensibility
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    • v.13 no.1
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    • pp.91-102
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    • 2010
  • This study investigates the dominant degree of product design factors through the process of change of design factors. The previous research suggested a concrete measurement method of dominant designs, but it did not investigate empirically the degree of dominance due to the limited data for changes of designs. In this research, thus, after collecting design data of mobile phones and we measured the dominance and structure change of the designs by year. The analyses showed the following two things. First, in design factors of mobile phone the dominance on the body form and the edge grows more and both of them as dominant design factors tend to converge into the rectangular body form and the round edge, respectively. Second, the dominance on other design factors(e.g. the button type, the open type, whether or not to have digital multimedia broadcasting(DMB) and video telephony functions, the combination of colors and the body color) increases and decreases; and hence, design levels tend to diverge. In conclusion, the measurement of dominance on product design factors contributes to marketing managers and designers who are required to establish a strategy for products under the rapidly changing circumstances of market. This research aims to provide those managers and designers with a guide line for a successful development of new product to prepare for the dominant design from this empirical study.

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An Optimal Design Strategy for a Thomson Coil Actuator

  • Lim, Dong-Kuk;Jung, Sang-Yong;Jung, Hyun-Kyo;Ro, Jong-Suk
    • Journal of Electrical Engineering and Technology
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    • v.12 no.1
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    • pp.182-188
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    • 2017
  • An arc eliminator allows a surge current bypass rapidly into the earth to facilitate the circuit breaking process and increase the stability of the load circuit. Thomson coil actuator (TCA) is a type of actuator that can function as an arc eliminator. The TCA has a simple structure and significantly rapid speed compared to the other types of actuators. In this paper, significant variables, which have a dominant effect on the performance of the TCA, are investigated in detail. Using these variables and an optimization algorithm, an optimal design strategy for the TCA is proposed in this research. The efficacy of the proposed optimal design strategy and the feasibility of the application of the designed TCA for a high power circuit breaker as the arc eliminators are validated through the experiment.

Research on the Emergence of Dominant Design from Technological Competition in the Flat-panel Display Industry (평판 디스플레이 기술경쟁에서 지배적 디자인의 출현에 관한 연구)

  • Yoon, Inhwan;Lee, Heesang
    • Management & Information Systems Review
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    • v.37 no.2
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    • pp.63-85
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    • 2018
  • Electronic displays have developed as instruments that function as windows of information to satisfy the bidirectional needs of electronic device manufacturers and users. The cathode-ray tube (CRT) display once dominated the display industry. Now, the liquid crystal display (LCD) is dominant, and promising displays are competing to become the next-generation display. Displays reflect the characteristics of the information and communication technology (ICT) industries, such as technological changes, innovative features, and competitive dynamics, and have technologically evolved to dominate the industry and market through various ICT devices. This research utilizes a dominant design concept and examines the case of the flat-panel display industry to propose a comprehensive framework, which considers technological, organizational, and environmental characteristics, of the determinants influencing dominance in the technology-intensive ICT industry. The results show that a dominant design in the flat-panel display industry emerges from technological competition among several designs, based on technological characteristics and market acceptance, and dominates the industry and market by various environmental factors. Our results emphasize the difference between generic technologies and the speed of technological innovation and expand the understanding of the emergence of a dominant design. Furthermore, this paper suggests practical implications for establishing a competition strategy and strategic guidance for other ICT industries as well as the display industry.

The Senstivitiy Analysis and Optimiaztion for the Development of the SMD Performance (표면 실장기(SMD) 성능 개선을 위한 민감도 해석 및 최적화)

  • Cha, In-Hyuk;Han, Chang-Soo;Kim, Jung-Duck
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 1996.04a
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    • pp.568-573
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    • 1996
  • In this paper, A design strategy of the Surface Mounting Device for accurate and better performance is studied. Analytical Modeling. Sensitivity analysis and optimization are being conducted. The ANSYS software and experimental method are used for verification of the analytical equations withboundary conditons. Through the sensitivity analysis, the most dominant design parameters can be detected. The optimum design parameters for performing given performing given perfomances are selected by using the optimization algorithm. The design tool based on the design strategy for the analysis, modeling and optimization will be useful for a re-design and better perofrmance of the SMD.

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The Sensitivity Analysis and Optimization for the Development of the SMD Performance (표면 실장기(SMD) 성능 개선을 위한 민감도 해석 및 최적화 방안)

  • Cha, In-Hyuk;Han, Chang-Soo;Kim, Jung-Duck
    • Journal of the Korean Society for Precision Engineering
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    • v.14 no.2
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    • pp.120-128
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    • 1997
  • In this paper, A design strategy of the Surface Mounting Device for accurate and better performance is studied. Analytical modeling, sensitivity analysis, and optimization are being conducted. The ANSYS software and experimental method are used for the verification of the analytical equations with boundary conditions. Through the sensitivity analysis, the most dominant design parameter can be detected. The optimum design parameters for improving the given performances are selected by using the optimiza- tion algorithm. The design tool based on the design strategy for the analysis, modeling, and optimization will be useful for are-design and better improving of the SMD.

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