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http://dx.doi.org/10.21219/jitam.2017.24.3.107

An Integrative Framework of the Determinants for the Emergence of a Next-Generation Dominant Display  

Yoon, Inhwan (Future Strategy Research Department, Land & Housing Institute)
Publication Information
Journal of Information Technology Applications and Management / v.24, no.3, 2017 , pp. 107-123 More about this Journal
Abstract
This study uses the concept of dominant design to identify the determinants for the emergence of a next-generation dominant electronic display. It employs multiple research methods with the participation of display experts, which combine case studies, an unstructured interview, and the Delphi method. The results show that based on technological innovation and market dominance, a next-generation dominant display is more likely to emerge as a result of technological competition between liquid crystal displays (LCDs) and organic light-emitting diodes (OLEDs). The findings emphasize that the importance of rapid technological innovation, including component and process innovations, and a competitive edge in manufacturing costs are important. The study sheds light on our understanding of dominance in an industry and market, and also provides strategic guidance for practitioners to establish a competitive strategy.
Keywords
Dominant Design; Determinant; Integrative Framework; Next-Generation Display; Multiple Research Methods;
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Times Cited By KSCI : 1  (Citation Analysis)
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