An Integrative Framework for Determining a Dominant Design : Focused on the Mobile Operating Systems

모바일 OS에서 지배적 디자인을 결정하는 요인의 통합적 프레임워크에 관한 연구

This paper proposes an integrative framework for determining a dominant design in the mobile operation systems. A dominant design has emerged as a de facto standard from traditional industries to ICT. ICT-related industries have been reorganized around the mobile industry in which the mobile operation system can be seen as a strategical keystone. In this paper, we develop a holistic approach for the emergence of a dominant design in the mobile operation systems. Firstly, we combined an integrative framework based on previous research findings with new determinants derived from cases of the mobile operation systems. Secondly, we categorized all determinants according to technological, firm-level and environmental factors within our proposed framework. Finally, we compared this framework to patterns coded from cases which include Android and iOS. This results show that a dominant design is likely to emerge as a result of the interaction of the determinants, not the influence of a single determinant. Furthermore, our proposed framework may extend the existing literature on dominant designs in both researchers and practitioners and provide implications to actors for establishing a competition strategy in the mobile telecommunication ecosystems.