Browse > Article
http://dx.doi.org/10.29214/damis.2018.37.2.004

Research on the Emergence of Dominant Design from Technological Competition in the Flat-panel Display Industry  

Yoon, Inhwan (Future Strategy Research Department, Land & Housing Institute)
Lee, Heesang (Graduate School of Management of Technology, Sungkyunkwan University)
Publication Information
Management & Information Systems Review / v.37, no.2, 2018 , pp. 63-85 More about this Journal
Abstract
Electronic displays have developed as instruments that function as windows of information to satisfy the bidirectional needs of electronic device manufacturers and users. The cathode-ray tube (CRT) display once dominated the display industry. Now, the liquid crystal display (LCD) is dominant, and promising displays are competing to become the next-generation display. Displays reflect the characteristics of the information and communication technology (ICT) industries, such as technological changes, innovative features, and competitive dynamics, and have technologically evolved to dominate the industry and market through various ICT devices. This research utilizes a dominant design concept and examines the case of the flat-panel display industry to propose a comprehensive framework, which considers technological, organizational, and environmental characteristics, of the determinants influencing dominance in the technology-intensive ICT industry. The results show that a dominant design in the flat-panel display industry emerges from technological competition among several designs, based on technological characteristics and market acceptance, and dominates the industry and market by various environmental factors. Our results emphasize the difference between generic technologies and the speed of technological innovation and expand the understanding of the emergence of a dominant design. Furthermore, this paper suggests practical implications for establishing a competition strategy and strategic guidance for other ICT industries as well as the display industry.
Keywords
Flat-panel Display; Technological Competition; Dominant Design; Determinant; Case Study;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 Tseng, F. M., Cheng, A. C. and Peng, Y. N.(2009), "Assessing market penetration combining scenario analysis, Delphi, and the technological substitution model: the case of the OLED TV market," Technological Forecasting and Social Change, 76(7), 897-909.   DOI
2 Tushman, M. L. and Rosenkopf, L.(1992), "Organizational determinants of technological-change-toward a sociology of technological evolution," Research in Organizational Behavior, 14, 311-347.
3 Utterback, J. M.(1994), Mastering the Dynamics of Innovation, Boston: Harvard Business School Press.
4 Utterback, J. M. and Suarez, F. F.(1993), "Innovation, competition, and industry structure," Research Policy, 22(1) 1-21.   DOI
5 van de Kaa, G., Scholten, D., Rezaei, J. and Milchram, C.(2017), "The battle between battery and fuel cell powered electric vehicles: A BWM approach," Energies, 10(11), 1707.   DOI
6 van de Kaa, G., van de Ende, J., de Vries, H. J. and van Heck, E.(2011), "Factors for winning interface format battles: a review and synthesis of the literature," Technological Forecasting and Social Change,78(8), 1397-1411.   DOI
7 Yin, R. K.(2009), Case Study Research: Design and Methods, 4th ed. Los Angeles: Sage Publications.
8 Yun, J. J., Park, S., Lim, D. W. and Hahm, S. D.(2010), "Emergence of East Asian TFT-LCD clusters: a comparative analysis of the Samsung cluster in South Korea and the Chimei cluster in Taiwan," Asian Journal of Technology Innovation, 8(1), 201-228.
9 문지용.고영희(2015), "지배적 디자인 경쟁 환경에서 벤처기업의 업종별 기회포착 전략에 관한 연구," 벤처창업연구, 10(2), 27-42.
10 김장훈.박진용.이근철.권기욱.김주권(2013), "Born-Global 기업의 동태적 성공요인 분석: 성공기업 사례 중심으로," 무역학회지, 38(5), 409-436.
11 박주형.김만호.이희상(2014), "하이브리드 자동차 시스템의 지배적 디자인 출현에 관한 분석 연구," 산업혁신연구, 30(2), 75-97.
12 윤인환.이희상.정철호(2014), "모바일 OS에서 지배적 디자인을 결정하는 요인의 통합적 프레임워크에 관한 연구," Journal of Information Technology Applications & Management, 21(4), 309-329.
13 이상현.김길선(2012), "양면시장의 플랫폼기반 서비스혁신 전략에 관한 연구," 서비스경영학회지, 13(4), 83-108.
14 이상현.박철주(2014), "스마트폰 운영체제의 지배적 디자인 결정과정에 관한 연구," 디지털융복합연구, 12(1), 127-139.   DOI
15 이수.김길선.박진한(2014), "지배적디자인 확보를 위한 공정기술혁신의 진화: 조선산업의 공정기술혁신," 경영학연구, 43(4), 1379-1410.
16 이수.이상현.김길선(2012), "디스플레이 시장에서 기술특성이 지배적 디자인 결정에 미치는 영향에 관한 연구: LCD와 PDP기술 경쟁을 중심으로," 경영학연구, 41(2), 279-309.
17 Cusumano, M. A., Mylonadis, Y. and Rosenbloom, R. S.(1992), "Strategic maneuvering and mass-market dynamics: the triumph of VHS over Beta," Business History Review, 66(1), 51-94.   DOI
18 장준수.조근태(2015), "지배적 디자인 결정요인, 제품 핵심요소 및 지배적 디지털 TV간 관계," 기술혁신연구, 23(4), 177-203.   DOI
19 추혜용.조경익.김기현.유병곤.서경수.최현미.박종현(2013), 훤히 보이는 차세대 디스플레이, ETRI easy IT 27, 전자신문사.
20 Christensen, C. M., Suarez, F. F, and Utterback, J. M.(1998), "Strategies for survival in fast-changing industries," Management Science, 44(12), 207-220.   DOI
21 David, P. A. and Greenstein, S.(1990), "The economics of compatibility standards: an introduction to recent research," Economics of Innovation and New Technology, 1, 3-41.   DOI
22 Dosi, G. and Nelson, R. R.(1994), "An introduction to evolutionary theories in economics," Journal of Evolutionary Economics, 4(3), 153-172.   DOI
23 Anderson, P. and Tushman, M. L.(1990), "Technological discontinuities and dominant designs," Administrative Science Quarterly, 35(4), 604-633.   DOI
24 하태수(2008), "통상국가론 시각에서 본 한국 중앙정부 기구의 개편 방향 탐색," 한국공공관리학보, 22(2), 29-58.
25 현대경제연구원(2017), 국내 ICT 산업의 추세상 특징과 시사점, 통권 675호, 현대경제연구원.
26 Abernathy, W. J. and Utterback, J. M.(1978), "Patterns of industrial innovation," Technology Review, 80(7), 41-47.
27 Arthur, W. B.(1989), "Competing technologies, increasing returns, and lock-in by historical events," Economic Journal, 99(394), 116-1361.   DOI
28 임명성.이상현(2012), "지배적 디자인의 결정요인이 스마트폰의 지속적 사용의도에 미치는 영향에 관한 연구," 디지털정책연구, 10(10), 247-259.
29 Benbasat, I., Goldstein, D. K. and Mead, M.(1987), "The case research strategy in studies of information systems," MIS Quarterly, 11(3), 369-386.   DOI
30 Bitektine, A.(2008), "Prospective case study design: qualitative method for deductive theory testing," Organizational Research Methods, 11(1), 160-180.   DOI
31 Chen, Y. Y., Farris, G. F. and Chen, Y. H.(2011), "Effects of technology cycles on strategic alliances," International Journal of Technology Management, 53(2), 121-148.   DOI
32 Chesbrough, H. W.(2006), Open Innovation: The New Imperative for Creating and Profiting from Technology, Boston: Harvard Business Press.
33 Farrell, J. and Saloner, G.(1986), "Installed base and compatibility: predation, product preannouncements, and innovation," The American Economic Review, 76(5), 940-955.
34 Eggers, J. P.(2014), "Competing technologies and industry evolution: the benefits of making mistakes in the flat panel display industry," Strategic Management Journal, 35(2), 159-178.   DOI
35 Ehrhardt, M. (2004), "Network effects, standardisation and competitive strategy: how companies influence the emergence of dominant designs," International Journal of Technology Management, 27(2), 272-294.   DOI
36 Eisenhardt, K. M.(1989), "Building theories from case study research," Academy of Management Review, 14(4), 532-550.   DOI
37 Funk, J. L.(2003), "Standards, dominant designs and preferential acquisition of complementary assets through slight information advantages," Research Policy, 32(8), 1325-1341.   DOI
38 Gallagher, S.(2007), "The complementary role of dominant designs and industry standards," Engineering Management, IEEE Transactions on , 54(2), 371-379.   DOI
39 Henderson, R. M. and Clark, K. B.(1990), "Architectural innovation: the reconfiguration of existing product technologies and the failure of established firms," Administrative Science Quarterly, 35, 9-30.   DOI
40 Gallagher, S. and Park, S. H.(2002), "Innovation and competition in standard-based industries: A historical analysis of the U.S. home video game market," Engineering Management, IEEE Transactions on, 49(1), 67-82.   DOI
41 Katz, M. L. and Shapiro, C.(1985), "Network externalities, competition, and compatibility," The American Economic Review, 75(3), 424-440.
42 Hilletofth, P.(2010), "Demand-supply chain management: industrial survival recipe for new decade," Industrial Management & Data Systems, 111(2), 184-211.   DOI
43 Hsiao, C. T., Chang, P. L., Chen, C. W. and Huang, H. H.(2011), "A systems view for the high-tech industry development: a case study of large-area TFT-LCD industry in Taiwan," Asian Journal of Technology Innovation, 19(1), 117-132.   DOI
44 Ji, I.(2012), "Challenges in the national standardization of transport protocol expert group service technologies in Korea: implications for latecomer countries," Asian Journal of Technology Innovation, 20(2), 171-185.   DOI
45 Khazam, J. and Mowery, D.(1994), "The commercialization of RISC: strategies for the creation of dominant design," Research Policy, 23(1), 89-102.   DOI
46 Kim, H., Kim, H. S., Jung, C. H. and Yoon, I.(2015), "A method for reducing blue light hazard from white light-emitting diodes using colourimetric characterization of the display," International Journal of Control and Automation, 8(6), 9-18.   DOI
47 Lee, J. H., Liu, D. N. and Wu, S. T.(2008), Introduction to Flat Panel Displays, 20, John Wiley & Sons, NJ: Hoboken.
48 Myers, R.(2013), Samsung and LG: from also-rans to dominance in consumer electronics, Center on Japanese Economy and Business Working Papers, Columbia University, New York, NY.
49 Lee, J. R., O'Neal, D. E., Pruett, M. W. and Thomas, H.(1995), "Planning for dominance: a strategic perspective on the emergence of a dominant design," R&D Management, 25(1), 3-15.   DOI
50 Murmann, J. P. and Frenken, K.(2006), "Toward a systematic framework for research on dominant designs, technological innovations, and industrial change," Research Policy, 35(7), 925-952.   DOI
51 Nakagawa, H.(2003), "Current trends of flat panel displays viewed from applications," Sharp Technical Journal, 5-10.
52 PCMag(2015), Definition of plasma display, Encyclopedia, PC Magazine, available at: www.pcmag.com/encyclopedia/term/49353/plasma-display (accessed July 15, 2017)
53 Rosenbloom, R. S. and Cusumano, M. A.(1987), "Technological pioneering and competitive advantage: the birth of the VCR industry," California Management Review, 29(4), 51-78.   DOI
54 Schilling, M. A.(1998), "Technological lockout: an integrative model of the economic and strategies factors driving technology success and failure," Academy of Management Review, 23(2), 267-284.   DOI
55 Schilling, M. A.(2002), "Technology success and failure in winner-take-all markets: the impact of learning orientation, timing, and network externalities," Academy of Management Journal, 45(2), 387-398.   DOI
56 Schilling, M. A.(2010), Strategic Management of Technological Innovation, International ed., New York: McGraw-Hill.
57 Shapiro, C. and Varian, H. R.(1999), "Art of Standard Wars," California Management Review, 41(2), 8-32.   DOI
58 Sherif, M. H.(2001), "A framework for standardization in telecommunications and information technology," Communications Magazine, IEEE, 39(4), 94-100.
59 Soh, P. H.(2010), "Network patterns and competitive advantages before the emergence of a dominant design," Strategic Management Journal, 31(4), 438-461.   DOI
60 Smith, C. G.(1996), "Design competition in young industries: an integrative perspective," The Journal of High Technology Management Research, 7(2), 227-243.   DOI
61 Spencer, J. W.(2003), "Firms' knowledge-sharing strategies in the global innovation system: empirical evidence from the flat panel display industry," Strategic Management Journal, 24(3), 217-233.   DOI
62 Suarez, F. F. and Utterback, J. M.(1995), "Dominant designs and the survival of firms," Strategic Management Journal, 16(6), 415-430.   DOI
63 Srinivasan, R., Lilien, G. L. and Rangaswamt, A.(2006), "The emergence of dominant designs," Journal of Marketing, 70(2), 1-17.   DOI
64 Strauss, A. and Corbin, J.(1990), Basics of Qualitative Research, Newbury Park: Sage.
65 Suarez, F. F.(2004), "Battles for technological dominance: an integrative framework," Research Policy, 33(2), 271-286.   DOI
66 Takeishi, A. and Fujimoto, T.(2003), "Modularization in the car industry: interlinked multiple hierarchies of product, production, and supplier systems," The Business of Systems Integration, 254-278.
67 Teece, D. J.(1986), "Profiting from technological innovation: implications for integration, collaboration, licensing, and public policy," Research Policy, 15(6), 285-305.   DOI
68 Toppoly(2015), "What is TFT LCD?," available at: serdis.dis.ulpgc.es/-itis-byp/NotasDeClase/informacion/Material%20Complementario/VIDEO/Toppoly%20-%20LTPS% 20Technology.htm accessed July 5, 2015)