• Journal of Distribution Science
• /
• v.19 no.1
• /
• pp.105-113
• /
• 2021

Purpose: The rural market in India provides tremendous scope for FMCG consumer healthcare companies to market their products because of a significant increase of rural purchasing power. Many empirical studies in this area highlight the challenges and opportunities for marketers in the FMCG space. Research articles are not in abundance to understand intermediaries' expectations in the supply chain specific to consumer healthcare products. The existing literature did not significantly address the challenges of channel partners in the rural market. The present study aims to determine the retailer expectations from manufacturers and channel members' mutual expectations in the FMCG distribution channel. Research design and Methodology: The present study adopted a qualitative research methodology. Fifty respondents from each level of distribution channel such as super-stockist, distributors and retailers in central India were identified and an interview method was adopted to collect the data. Results: Nineteen factors were identified to influence the intermediaries for involvement in the business with any FMCG brand. Factors like Profit margin, reverse logistics, credit terms, return on investment, timely payments were crucial for managing the expectations of all intermediaries. This study provides academic as well as practical implications in terms of enabling the industry to align its channel management strategies accordingly.

• Journal of the Architectural Institute of Korea Planning & Design
• /
• v.34 no.12
• /
• pp.21-30
• /
• 2018

The traditional market has formed for itself through a long time thus has special value of the place. The tangible value of the traditional market is high, however, it became jeopardized to be dismantled since it can not cope with the consumption environment of modern society. Modern industrial society provides an inefficiently and standardized solution to the traditional market by ignoring the identity of place only by the value the traditional market in the law of large distribution industry. This study aims to define the placeness of Namdaemun traditional market by considering tangible value of place. The identity of the place was analyzed as a spatial configuration, space organization, and sense of place through the place's physical setting, activities, and meanings by Edward Ralph. Based on the analysis by Ralph, we analyzed the traditional market and compare to the department store, which is the representative of large scale distributor, using comparative method. We performed quantitative and integrative analysis for the placeness and provide a way to appraise the worth of the traditional market by deviating from the traditional evaluation method.

• Asia Marketing Journal
• /
• v.17 no.2
• /
• pp.97-125
• /
• 2015

In this study, we tried to evaluate the relative importance and find out the differences in consumer perceptions regarding service recovery strategies and the service provider in the distribution industry by using AHP (Analytic Hierarchy Process) analysis method. Therefore in this study, we tried to systematize various recovery strategies which were considered very important during service failure process in the distribution industry and analyze the relative importance for each recovery strategy. We set hierarchy composed of four items of monetary, action-oriented, psychological, and assured level as primary selection criteria and a total of 16 items(indemnity, refund, gift, gift certificate, prompt resolution, exchange, manager support, explanation, apology, empathy, acknowledge, kindness, assortment, after service, manage subcontractor, manage employee) as secondary selection criteria. We tried to take one step further from the service sector and study service recovery strategies specialized in distributor services. This study suggests various implications about service recovery strategies of distributors. First, this study can provide practical implications - e.g. service recovery efforts should be applied differently depending on service channels. There is a perceptual difference with respect to the importance of the types of service recovery strategies between service provider and final customer. Second, we can find theoretical implications in terms of identifying the priorities through hierarchy design of new recovery strategies and comparison of each element from the classifications of the current fractional recovery strategies. We hope to help service providers to build more efficient recovery strategy system based on the results of this study.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.52
• /
• pp.119-135
• /
• 2011

Korea's trading volume is expected to surpass USD 1 trillion in 2011. Korean economy achieves this largely due to its dependence on export and enhanced technological capacity and product quality. Improved recognition of Korean enterprises in the global arena also helped. However, the largest reason behind theses could be found in exporters' ceaseless marketing endeavors and continued government supports. Today, more and more people become to rely on trade exhibitions to boost export effectively. Trade exhibitions are employed as a useful tool to attract buyers and enter a market. This is because such exhibitions' marketing effect and professional aspects. South Korean export relies on large conglomerates for most part. However, 95% of the country's entire industry are small and medium-sized companies. This means that SMEs' export has a huge impact on the national economy. Therefore, as a way to improve SME export and minimize their losses, we need to use trade exhibitions more actively. The overseas policy insures only promotional activities regarding foreign exhibition and fair (including international events held in Korea), foreign distributor, shopping mall, home shopping, etc. and does not include air fare, traffic cost in the local place, accommodation cost and dining expenditures as costs to be excluded mentioned above. It is not easy for them to take part in events abroad if they have to pay for such expenses. If full financial support is difficult, the Korea trade insurance corporation still may give a certain level of aid for successful exporters to engage in marketing activities abroad more actively and further stimulate SMEs' export.

• Transactions of the Korean hydrogen and new energy society
• /
• v.31 no.1
• /
• pp.82-88
• /
• 2020

Recently, a fuel reforming plant for supplying high purity hydrogen has been studied to increase the operation time of underwater weapon systems. Since steam reforming is an endothermic reaction, it is necessary to continuously supply heat to the reactor. A fuel reforming plant needs a methanol-O₂ catalytic burner to obtain heat and supply heat to the reformer. In this study, two types of designs of a catalytic burner are presented and the results are analyzed through the experiments. The design of the catalytic burner is divided into that the O₂ supply direction is perpendicular to the methanol flow direction (Design 1) and the same as the methanol flow direction (Design 2). In case of Design 1, backfire and flame combustion occurred in the mixing space in front of the catalyst, and in the absence of the mixing space, combustion reaction occurred only in a part of the catalyst. For above reasons, Design 1 could not increase the exhaust gas temperature to 750℃. In Design 2, no flashback and flame combustion were observed, the exhaust gas could be maintained up to 750℃. However, the O₂ distributor was exposed to high temperatures, resulting in thermal damage.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.39 no.4
• /
• pp.15-25
• /
• 2016

SCM activities in a company are considered as total innovation through synchronizing supply and demand while maintaining appropriate inventory level and reducing the business operating costs. Until now, even several researches are carried out on the SCM performance of the companies which have introduced and been operating SCM, the research on the cost analysis for the inventory which occurs frequently on supply chain is still insufficient. Especially, for the electronics industry in which the product depreciation is sharp caused by the short product life cycle and the complexity of distribution channels, even the inventory related costs are a major factor in business management, since the current estimated criteria of inventory costs are limited to the interest and maintenance management costs, the criteria do not reflect the total influence of the product depreciation and lost opportunity cost which are related to the business management. Furthermore, even though the rapid price drops of the distributor inventory caused by the frequent new model launch can be covered by the product manufacturers, the scale of total costs related to the inventory has not been conceived because the price compensation is traditionally considered as a market costs. In this research, we analyzed the inventory characteristics of electronics industry in which the price depreciation happens frequently, newly defining the estimated criteria of the product total inventory cost which includes price depreciation from the product manufacturers' view. Finally we focus on the case study of a representative electronics company and verify the scale of the influence on management performance.

• Journal of the Korean Society of Safety
• /
• v.14 no.3
• /
• pp.101-109
• /
• 1999

This study attempts to analyse the solid mixing in the feeder and the packing effect for pressure fluctuations in the fluidized bed. To study the mixing characteristics of solid in vibrating feeder for the stable operations of fluidized combustion, the system consisted of two groups of particles such that fine particles were located on the top of the coarse particles before vibratory mixing had started. The effects of packing materials on the pressure fluctuations in a fluidized bed were analysed by using a statistical method to interpret the behavior of fluidized bed. The experiments were carried out in a fluidized bed of 6.7cm-ID, and the experimental variables were particle sizes, of 115 to 1,015$\mu\textrm{m}$ in diameter and the multi-sized particles haying Rosin-Rammler and Gaussian distributions. The settled bed heights of particles to diameter ratios (L/D) were ranged from 0.5 to 2.0. And fluidizing of particles was carried out by air. The packing materials used were screen packing, and the properties of the pressure fluctuations in the fluidized bed were measured by a differential pressure transducer. The properties of the pressure fluctuations calculated were the mean, the standard deviation, and the major frequency of the power spectral density functions. From the characteristics of fluidizing, it was found that the standard deviation of pressure fluctuations could be effectively used to explain the fluidized phenomena, and the packing materials affected severely the properties of the pressure fluctuations. As a result, from the interpretation by spectral analysis, the effects of measuring radius of pressure fluctuations on standard deviation were constant in the case of the fluidized bed with and without packing materials. However, the effects of measuring the height of pressure fluctuations on standard deviations were linear increasing for the fluidized bed with packing materials, but were constant for the fluidized bed without packing materials at 4.5cm above the gas distributor. The major frequency of pressure fluctuations was found to be nearly independent of fluidized system. Also, the major frequency of pressure fluctuations decreased with increasing packing size, and it had maximum value at 10% of the packing amount.

• Journal of Distribution Science
• /
• v.16 no.5
• /
• pp.91-101
• /
• 2018

Purpose - This study compares the management efficiency of retailers in China, Korea and other global countries. China's retail industry is experiencing a recession. In order to strengthen the competitiveness of retailers, it is necessary to manage the efficiency. Therefore, we analyzed the management efficiency of Chinese retailers as well as Korea and global retailers who are competing with Chinese retailers. Research design, data, and methodology - The DEA(Data Envelopment Analysis) carried out for evaluating the relative efficiency of multiple DMUs (decision making units) with homogeneity. Data were collected from the American Retail Trade Association (2017). In those distributors' data, 5 of China and 5 of Korea and 10 of other global countries' analyzed. CCR and BCC analysis were performed to determine the cause of the inefficiency of DMUs by measuring the technical efficiency, pure technology efficiency and scale efficiency. Result - Among the 20 retail distributors, Costco, Kroger (Global), Eland World, BGF(Korea) are operating efficiently. Chinese retailers are operating inefficiently. Retailers' CRS status means the growth rate of input is equal to the growth rate of output. In the case of DRS status, the ratio of output to input variable is much smaller. In order to improve inefficiency, reducing input variables can be a solution. For the firms in IRS status, the rate of increase in output is relative greater than the input. That means efficiency is good condition. The analysis result shows that most retailers are showing DRS status especially Chinese retailers. Scale efficiency is a major cause of inefficiency rather than pure technology efficiency. It is recommended for ineffective retailers to reduce inputs to become efficient retailers. Otherwise, retrain existing employees or introducing advanced technologies to increase the output. Conclusions - Most of Chinese retailers are operating inefficiently which caused by the excessive investment in the inputs. On the other hand, Other global retailers are analyzed to be efficient by DEA. In this study, benchmarking targets of some retailers' suggested to improve the management efficiency especially in inputs.

• The Journal of the Korea Contents Association
• /
• v.10 no.10
• /
• pp.140-151
• /
• 2010

In the era of the rapid change of broadcasting industry, Korean terrestrial TV, dominant player, face also to severe competition with the new media platforms. To survive in the traditional market and to be winner in the new market, they tend to diverse their activities. Particularly, they expand the activities to the content business. Therefore, this study focus on the diversification of 3 major free TV, KBS, MBC, SBS. As a result, Korean terrestrial TV still dominate content industry with their enormous library and their distribution networks : they conflict with the independent companies and do the contents business exclusively. There are no rooms for the independent distributor. Among 3 players, the strategies of SBS have been oriented to the business and in the field of MPP(Multiple program Provider), the performance of MBC has been remarkable.

• The Journal of the Korea Contents Association
• /
• v.14 no.6
• /
• pp.44-53
• /
• 2014

This study seeks to analyze vertical integration structure of Korean popular music market focused on corporation concentration and production system by applying production of culture perspective of Peterson, Subject of analysis is Melon weekly music chart(2000-2013), which is No.1 digital music distributor. The result showed vertical integration structure of Korean popular music industry was different from America. Vertical integration of American major was based on open system to be responsible for promotion and distribution by M&A of independent label but entrusted them-with total production to cope-with uncertainty of music market. On the other hand, Korean system was in charge of pure distribution only as digital service provider and it showed modified vertical structure because traditional value chain was destroyed by changing digital music environment. Especially found seriousness of oligopoly by distribution company of conglomerate affiliation. and this is harm against building healthy industry ecosystem in creative economy era and it needs improvement through study of advanced case, open system.