1 |
Aithal, R. (2012). Marketing channel length in rural India Influence of the external environment and rural retailer buyer behavior. International Journal of Retail & Distribution Management, 40(3), 19. https://doi.org/10.1108/09590551211207166
DOI
|
2 |
Ali, A., Thumiki, V. R., & Khan, N. (2012). Factors Influencing Purchase of FMCG by Rural Consumers in South India: An Empirical Study. International Journal of Business Research and Development, 1(1), 10.DOI: 10.24102/ijbrd.v1i1.138
DOI
|
3 |
Aljaadi, K. S., Omer A.B., & Raj B.S. (2020). Factors Influencing Usage of University Mobile Application Among University Students. The Journal of Asian Finance, Economics and Business, 17(10), 1129-1136. https://doi.org/10.13106/jafeb.2020.vol7.no10.1129
DOI
|
4 |
Amchang, C., & Song, S. H. (2018). Designing a Distribution Network for Faster Delivery of Online Retailing: A Case Study in Bangkok, Thailand. The Journal of Industrial Distribution & Business, 9(5), 25-35. DOI: 10.13106/ijidb.2018.vol9.no5.25.
DOI
|
5 |
Bhandari, R. S., & Sanjeev B. (2018). Prospects and Challenges of Social Media Marketing:Study of Indian Management Institutes. The Journal of Business Economics and Environmental Studies, 8(4), 5-15. DOI: 10.13106/eajbm.2018.vol8.no4.5
DOI
|
6 |
Bhattachary, S., & Singh, A. (2016). Achieving distribution equity through emotional functionalities and value-based bonding: An analysis with structural equation modeling. Journal of Global Scholars of Marketing Science, 26(1), 24. https://doi.org/10.1080/21639159.2015.1116779
DOI
|
7 |
Byun, S., & Kyung, M. S. (2020). Effects of the Attributes of Mobile Shopping Apps on Purchase Intention of Fashion Products. The Journal of Industrial Distribution & Business, 11(1), 49-57. https://doi.org/10.13106/jidb.2020.vol11.no1.49
DOI
|
8 |
ChandraSekhar, B. (2012). Consumer Buying Behaviour and Brand Loyalty in Rural Markets: FMCG.IOSR Journal of Business and Management, 3(2), 18. DOI: 10.9790/487X-0325067
DOI
|
9 |
Cha, S. S., & Seo, B. K. (2019). The Effect of Brand Trust of Home Meal Replacement on Repurchasing in Online Shopping. The Journal of Business Economics and Environmental Studies, 9(3), 21-26. DOI:10.13106/jbees.2019.vol9.no3.21
DOI
|
10 |
Cha, S. S., & Lee, S. H. (2020). The Effect of Convenience Store Dessert on Consumers Value and Satisfaction. The Journal of Asian Finance, Economics and Business, 7(3), 191-199. https://doi.org/10.13106/jafeb.2020.vol7.no3.191
DOI
|
11 |
Choi, N. H., Jing Wang, & Chang Chen. (2019). Brand Public Benefits and Consumer Engagement. The Journal of Asian Finance, Economics and Busines, 6(2), 147-160. https://doi.org/10.13106/jafeb.2019.vol6.no2.147
DOI
|
12 |
Chattopadhyay, S., & Sarkar, A. (2011). Market-Driven Innovation for Rural Penetration. The IUP Journal of Business Strategy, 8(3), 12. https://ssrn.com/abstract=2099016
|
13 |
Dhivya, R. (2013). Consumer Behaviour - A Key Influencer Of Rural Market Potential. International Journal Of Manage ment, 4(5), 9. Corpus ID: 168100627
|
14 |
Giao, H. N., & VUONG, B. N. (2020). Vietnamese Consumer Attitudes towards Smartphone Advertising. The Journal of Asian Finance, Economics and Business, 17(5), 195-204. doi:10.13106/jafeb.2020.vol7.no5.195
DOI
|
15 |
Han, S. S. (2019). The Influence of Omni-channel Propensity and Regulatory Focus on Consideration Set Formation. The Journal of Industrial Distribution & Business, 10(5), 49-58. DOI : http://dx.doi.org/10.13106/ijidb.2019.
DOI
|
16 |
Kaur, M. (2013). Rural Marketing: A Case Study on Hindustan Unilever Limited. International Journal of Applied Research and Studies, 2(6), 14. https://espace.curtin.edu.au/handle/20.500.11937/36908
|
17 |
Hassan, F., & Annabi, Carrie Amani. (2019). Come fly with ME: The Impact of 3PLs within the aircraft Manufacturing, Repair and Overhaul Industry in the United Arab Emirates. The Journal of Industrial Distribution & Business, 13-24. doi:http://dx.doi.org/10.13106/ijidb.2019.vol10.no4.13
DOI
|
18 |
Hooda, A., & Ankur, Ankur. (2018). Acceptance of Social Media as a Marketing Tool : A Quantitative Study. The Journal of Business Economics and Environmental Studies, 8(3), 5-12. https://doi.org/10.13106/eajbm.2018.vol8.no3.5
DOI
|
19 |
Ingavale, D. (2011). Tapping Indian Rural Market - Rural Distribution Strategy. Global Journal of Arts and Management, 1(4), 5. http://rrjp.in/admin/papers/P11%20Deepa%20Ingavale.pdf
|
20 |
Kotni, V. (2012). Prospects and Problems of Indian Rural Markets. Zenith International Journal of Business Economics & Management Research, 2(3), 14. DOI: 10.13140/RG.2.2.33603.14880
DOI
|
21 |
Kumar, P., & Dangi, N. (2013). Rural Marketing in India: Challenges and Opportunities. International Journal ofManagement and Social Sciences Research, 2(8), 8. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.403.7838&rep=rep1&type=pdf
|
22 |
Mishra, D. P. (2008). FMCG Distribution Channel In India: Challanges and Opportunities for Manufacturers and Retailers. Journal of Global Business Issues, 2(2), 8.
|
23 |
Mishra, P. (2016). Modern Retail Emergence In Rural India-The Progressive Way. International Journal of Information, Business and Management, 8(1), 19. https://www.researchgate.net/publication/292286947_Modern_retail_emergence_in_rural_India-The_progressive_way
|
24 |
Ryu, J. S. (2019). Consumer Characteristics and Shopping for Fashion in the Omni-channel Retail Environment. The Journal of Business Economics and Environmental Studies, 9(4), 15-22. https://doi.org/10.13106/jbees.2019.vol9.no4.15
DOI
|
25 |
Mitra, R., & Pingah, V. (2011). Consumer aspirations in marginalized communities: A case study in Indian villages. Consumption, Markets and Culture, 4(2), 21. https://doi.org/10.1080/10253866.2000.9670353
DOI
|
26 |
Pradhan, D. (2010). Rural retailer's choice Tactics: A Conceptual framework for Empirical Research. South Asian Journal of Management, 17(2), 13. https://www.researchgate.net/publication/281446865_Rural_Retailer's_Choice_Tactics_A_Conceptual_Framework_for_Empirical_Research
|
27 |
Raj, S. M., & Selvaraj, P. (2007). Social Changes and the Growth of Indian Rural Market : An Invitation To FMCG Sector. International Marketing Conference on Marketing & Society(4), 9. Corpus ID: 54635445
|