• Title/Summary/Keyword: Distribution strategies

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Analysis on the Picture Book Contents and the Strategies for Listeners of EBS Radio Program 'Children Books for Adults' (EBS 라디오 '어른을 위한 동화' 프로그램의 그림책 콘텐츠 및 청취자를 위한 전략 분석)

  • Lee, Ran;Hyun, Eunja
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.315-329
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    • 2014
  • The purpose of this study is to examine a direction for contents choice and transmission strategies of radio literature reading programs. For this, 129 picturebook contents used for EBS program of "children books for adults" in recent 6 months were collected and analyzed quantitatively and qualitatively based on Nicholajeva's societal and aesthetic approach. In terms of external literary elements, there were unequal distribution of published period, nation, company and genre. In terms of literary inner factors, they were excellently reflecting the stream and the tendency of modern children literature. Finally, in the process of turning visual texts into auditory texts, the program used diverse auditory transmission strategies. Based on these results, it is suggested that this program need to take into account reforming the contents selection practice to provide abundant literary experience for listeners and sophisticating the transmission effects adapted for a digital era.

Changes in Corporate Governance and Competitiveness in Vietnam: Strategies for the Equitization of Vinacafe (베트남 기업 지배구조의 변화와 경쟁력: 비나카페의 주식회사화 전략)

  • Ji, Hochul;Lee, Sung-Cheol
    • Journal of the Economic Geographical Society of Korea
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    • v.18 no.4
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    • pp.415-430
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    • 2015
  • Since the late 1990s Vinacafe has gone through strategic changes in corporate governance and managements due to an increase in the introduction of coffee MNCs, a growth of global demands in sustainable coffee, aging coffee tree, and the deterioration of coffee production with climate changes in Vietnam. Vinacafe has attempted to cope with these kinds of changes through strategies for equitization. Therefore, the main aim of this paper is to identify strategies for enhancing the competitiveness of the Vietnamese coffee industry by investigating changes in corporate governance and processes of coffee production and distribution. The equitization of Vinacafe has led to the enhancement of coffee competitiveness in two perspectives. Firstly, as it has decentralized decision-making from headquarter, subsidiaries have become able to strength their competitiveness themselves by introducing new technologies, improving coffee quality, and encouraging the introduction of eco-friendly production methods through cooperative relationships with stakeholders involved in coffee production and distributions in Vietnam. Secondly, it has also enhanced competitiveness through the diversification and effectiveness of coffee managements by intensifying the flexibility of contract with coffee farmers and diversifying coffee sales and supply chains in Vietnam.

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Diversification Strategy through Market Creation: The Case of CJ Group

  • Jeong, Jaeseok;Kim, Nam Jung;Lim, Hyunjoo;Kang, Hyoung Goo;Moon, Junghoon
    • Asia Marketing Journal
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    • v.15 no.4
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    • pp.1-32
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    • 2014
  • The purpose of this paper is to investigate upon a diversification strategy through market creation of CJ Group, which has contributed in positioning of the firm as one of the leading conglomerates in South Korea. With such objective, the background of CJ Group, followed by its business diversification strategies were explored, with reference to several case studies. The history of CJ Group began with establishment of CheilJedang Industrial Corporation in 1953, as the first domestic sugar producer and exporter of South Korea. The corporation gradually expanded its business ever since at both national and global level, to include the fields of food production, pharmaceutical, biotechnology, and life chemicals. Later, CheilJedang (CJ) Group was established as an affiliate of CheilJedang Industrial Corporation. With such independence, extension of business has been witnessed across the industries of media, entertainment, finance, information technology and distribution. Thus, the current CJ Group pursues to define itself as a progressive global living culture company with four major business categories from food and food service, biotechnology, entertainment and media, and logistics. Despite its success in today's market, CJ Group underwent hardships in its business diversification in 1990s due to indiscreet management, along with the Asian financial crisis. Here, many firms overcame the financial difficulties by taking advantage of the exchange rate for overseas expansion. Though, CJ Group tried to differentiate itself by focusing on the domestic market by creating something out of nothing. Hence, CJ Group takes a unique position among many cases of business diversification and their categorization. In an effort to identify and classify the types of growth experienced by the top 30 companies in South Korea, the firms were categorized into four groups according to their diversification strategies adapted after the Asian financial crisis. Based on the mode and time of entry, corporations were identified either as the 'Explorer', 'Invader', 'Venture Capitalist', or 'Assimilator'. Here, the majority of the firms showed the qualities of Invader, entering mature markets through large-scaled mergers and acquisitions. However, CJ Group was the only firm that was categorized as an Explorer, for its focus on the newly emerging service sector in culture-contents industry. This diversification strategy through market creation is worth examining, due to its contribution in generating simultaneous growth between the market and the company itself. Diverse brands of CJ Group have been referred to as case studies in this regard, from 'Hatban', 'Cine de Chef', 'VIPS' to 'CJ GLS'. These four businesses, each to represent processed food, film, restaurant service, and logistics industries respectively, show CJ Group's effectiveness in creating a whole new category of goods and services that are innovative. In fact, such businesses not only contributed in advancement of consumers' wellbeing, but toward generating additional value and employment. It is true that the diversification strategy of CJ Group requires long-term capital investment with high risk, compared to the other strategies mentioned in the paper. However, this model does create high employment and additional values that are positive to both the society and the firm itself. Therefore, the paper comes to a conclusion that the diversification strategy through market creation conveys the most positive impact relative to the others.

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Study on Teachers' Understanding on Generating Random Number in Monte Carlo Simulation (몬테카를로 시뮬레이션의 난수 생성에 관한 교사들의 이해에 관한 연구)

  • Heo, Nam Gu;Kang, Hyangim
    • School Mathematics
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    • v.17 no.2
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    • pp.241-255
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    • 2015
  • The purpose of this study is to analyze teachers' understanding on generating random number in Monte Carlo simulation and to provide educational implications in school practice. The results showed that the 70% of the teachers selected wrong ideas from three types for random-number as strategies for problem solving a probability problem and also they make some errors to justify their opinion. The first kind of the errors was that the probability of a point or boundary was equal to the value of the probability density function in the continuous probability distribution. The second kind of the errors was that the teachers failed to recognize that the sample space has been changed by conditional probability. The third kind of the errors was that when two random variables X, Y are independence of each other, then only, joint probability distribution is satisfied $P(X=x,\;Y=y)=p(X=x){\times}P(Y=y{\mid}X=x)$.

An Efficient Control Strategy Based Multi Converter UPQC using with Fuzzy Logic Controller for Power Quality Problems

  • Paduchuri, Chandra Babu;Dash, Subhransu Sekhar;Subramani, C.;Kiran, S. Harish
    • Journal of Electrical Engineering and Technology
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    • v.10 no.1
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    • pp.379-387
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    • 2015
  • A custom power device provides an integrated solution to the present problems that are faced by the utilities and power distribution. In this paper, a new controller is designed which is connected to a multiconverter unified power quality conditioner (MC-UPQC) for improving the power quality issues adopted modified synchronous reference frame (MSRF) theory with Fuzzy logic control (FLC) technique. This newly designed controller is connected to a source in order to compensate voltage and current in two feeders. The expanded concept of UPQC is multi converter-UPQC; this system has a two-series voltage source inverter and one shunt voltage source inverter connected back to back. This configuration will helps mitigate any type of voltage / current fluctuations and power factor correction in power distribution network to improve power quality issues. In the proposed system the power can be conveyed from one feeder to another in order to mitigate the voltage sag, swell, interruption and transient response of the system. The control strategies of multi converter- UPQC are designed based on the modified synchronous reference frame theory with fuzzy logic controller. The fast dynamics response of dc link capacitor is achieved with the help of Fuzzy logic controller. Different types of fault conditions are taken and simulated for the analysis and the results are compared with the conventional method. The relevant simulation and compensation performance analysis of the proposed multi converter-UPQC with fuzzy logic controller is performed.

A Study on the Introduction of the Business Community to Gangwon-do Province (강원도 지역의 커뮤니티 비즈니스 도입에 관한 연구)

  • Kim, Min-Soo
    • Journal of Distribution Science
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    • v.14 no.11
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    • pp.75-82
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    • 2016
  • Purpose - In order for actively pursuing medium and long term policies of Gangwon region to be effectively and efficiently driven, efficacious and practical development strategies are needed. In terms of regional revitalization in most regions that are dependent on the primary industry like Gangwon-do Province, the maintaining of local community becomes difficult and there are limitations on the support from the central government and local governments. Therefore, local communities need to implement measures not only to be financially independent but also maintain and activate themselves. And community business can be adopted to be a proper strategy to cope with this change. This study drew importance of a community business model appropriate for Gangwon-do region to figure out success factors. Research design, data, and methodology - This study aimed to come up with importance of community business model for Gangwon-do region by using AHP Method. AHP Method, which was developed by Professor Saaty in 1970', is a methodology to simplify complex problems for a rational decision making. A survey targeting related public officials and expert group was carried out and a total of 30 questionnaires were collected for the analysis. Results - Analysis model used in this study was to prioritize community business models of Gangwon-do region. The second hierarchy was divided according to local restoration type, local resource utilization type, environment improvement type, and life support type. The third hierarchy consisted of 5 items such as network, the middle structure, program, government support, and human resources to measure each importance. As a result, in the second hierarchy, local resource utilization type had the highest importance. In the third hierarchy, the middle structure had the highest importance, followed by government support, program, network, and human resources. Collectively, the results suggested that important critical factors of community business model of Gangwon-do region was the importance of local resource utilization model and the middle structure. Conclusions - Not only should projects that are already operating in the region but next community business projects that are planning in the Gangwon-do region should be practically operated in view of the importance and the models derived from this study.

The Fermented Soy Products Purchase Condition and Direct-deal Need Analysis in Gyeonggi-do (경기지역 주부의 전통 장류 구입 실태와 산지 직거래 경험자의 직거래 형태에 대한 요구 분석)

  • 조금순;이승교;원향례
    • The Korean Journal of Community Living Science
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    • v.15 no.3
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    • pp.71-84
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    • 2004
  • Recently the globalization of agriculture by the WTO has brought crisis to Korean farmers. Value added agricultural products is the one of the strategies to sustain fanning. The idea for the project traditional fermented soy paste production and distribution was developed by the Gyeonggi-do Agricultural Research Institute. It was necessary to know the purchase condition and consumer needs for production distribution of the soy products. This study aims to investigate the consumers' need analysis of direct-deal soy products and the conditions of a purchase. A questionnaire was administered to 590 subjects living in Gyeonggi-do, Korea. The 107 subjects procured soy paste to buy with the reason of ignorance of preparation (39.2%) and the difficulty of storage and care (31.8%). When selecting the product 95.3%, previous experience (41.1 %) and comparison of each product (34.6%) were major answers, wanted direct-deal purchase from producers if implemented. 142 subjects(24%) experienced direct deal with producers. The main direct route was government and public offices( 42.4 %). The reason for direct purchase was confidence of agricultural products(77.5%). Delivery of 4kg of soy paste and 1.8 L of soy sauce in a glass container (43.0%) was favored twice a year. The kind of soy products for consumers' needs was Doenjang(57.8%) and Gochujang(18.3%). The preferred methods direct-dealing of soy products was direct order(59.9%) after validation, delivery gate to gate (44.2%) and by the internet(4.9%). The results of the study shows that the types of production would have the kinds and quantities diversity with confidence, sanitation, and safety. To regain successful, traditional tastes it is necessary to develop reliable and tasteful products for consumers and develop promotional material.

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A Study on Over Current Protection Method of Unified Power Quality Conditioners (통합 전력품질 제어기의 과전류 보호방법에 관한 연구)

  • 이우철;김한정
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.16 no.5
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    • pp.22-28
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    • 2002
  • A protection scheme for Unified Power Quality Conditioner (UPQC) is presented and analyzed in this paper. The proposed UPQC has the series active power filter operated as a high impedance k($\Omega$) to the fundamentals when the over current occurs in the power distribution system, and three control strategies are proposed in this paper. The first is the method by detecting the fundamental source current through the p-q theory,[1] the second is the method by detecting the fundamental component of load current in Synchronous Reference Frame(SRF) and the third is the method by detecting the input voltage. When the over current occurs in the power distribution system, the proposed scheme protects the UPQC without additional protection circuits. The validity of proposed protection scheme is investigated through simulation results.

Relational Exchange As Affected by the Conflict-Resolution Mechanism (유통경로상 갈등해결양식이 관계형 거래에 미치는 영향)

  • 현용진
    • Journal of Distribution Research
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    • v.6 no.2
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    • pp.65-89
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    • 2002
  • Compromise is a conflict-resolution mechanism whereby both parties mutually make concessions and reach an agreement somewhere between their initial positions. In the process of a compromise, both parties may engage in three kinds of behaviors with respect to concessions. First, a party makes a concession in response to another's concession (a positive matching behavior). Second, a party makes a demand in response to another's demand (a negative matching behavior). Third, a party makes a concession/demand in response to another's demand/concession (a mismatching behavior). A situation is considered where a manufacturer intends to resolve a conflict with a distributor using a compromise. In this situation, a conceptual framework is addressed. This framework presents a set of variables affecting the likelihood that given a manufacturer's concession, the distributor engages in a positive matching behavior, Then, the framework explains how this positive matching behavior affects the distributor's commitment to the relationship with the manufacturer. Seventeen propositions are derived from the conceptual framework. Discussions on conflict-resolution strategies are developed on the basis of this framework.

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An Empirical Study on Nonlinear Relationship between Product Modularity and Customer Satisfaction (제품의 모듈화 전략과 고객만족의 비선형적 관계에 대한 실증적 연구)

  • Hwang, Sunil;Suh, Eung-Kyo
    • The Journal of Industrial Distribution & Business
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    • v.9 no.2
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    • pp.47-55
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    • 2018
  • Purpose - To meet the needs of various customers in an uncertain market environment, many companies use product modularization strategies. Modularization of a product means that one product consists of several components and that the type of product can be changed according to the combination of components. The greatest feature of modularity is that changes in one component do not significantly affect the physical changes in the other component to which they are connected. Modularization of products is recognized as a very important strategy to reflect increasingly complicated customer requirements to products and respond to the needs of various markets. Many studies have been made in connection with the concept of mass customer satisfaction. There are many prior studies that modularization of such products positively affects the operational performance (manufacturing cost, fast delivery, etc.) and innovation of the product. However, excessive modularization has been found to have a negative effect on this performance. However, there are very few studies on the nonlinear relationship between product modularization and customer satisfaction. Supplementing these academically insufficient parts is very necessary when considering the current market environment. Research design, data, and methodology - In order to make up for the shortcomings of academic research in Korea, this study collects data through questionnaires in electronic, auto, and defense industry. This is because these industries are using modularity of products. based on lots of previous studies and information overload theory, we made two hypothesis and verify with empirical analysis. All 108 data were used. We used the R program and SPSS program for statistical verification. Results - As a result of the study, modularization of products showed positive relationship with customer satisfaction to a certain level. However, it has been found that when the modularization is over and beyond a certain level, there is a negative relationship with customer satisfaction. Conclusions - Excessive modularization of products can have a negative impact on customer satisfaction. This result can be understood as a result of human limited rationality due to information overload. Therefore, it is important for companies to apply appropriate modularity to product design.