• 제목/요약/키워드: Distribution Strategy

검색결과 1,873건 처리시간 0.027초

A Study on Unfairness of Customers according to New Management Strategy at Polarization of Retail Business

  • Kim, Jong-Jin
    • 융합경영연구
    • /
    • 제5권3호
    • /
    • pp.12-20
    • /
    • 2017
  • The study examined effects of psychological change of distribution environment upon commercial areas to investigate consumers' experience and theory and to suggest power of new management strategy for growth of retailers A The study investigated actual conditions of business transaction of hyper market by blind interview. In April, 2016, the author visited 6 manufacturers to do depth interview. The questionnaire between food manufacturers and hyper market investigated the Association of Food Industries in Korea, NH Nonghyup and large manufacturers in July 2012. Questionnaires of 25 companies were used after excluding questionnaire having poor and inadequate answers. The sales commission with large scaled distribution business decreased (0.3 ~ 0.7) to increase additional expenses such as number of salesmen, interior expenses and economic costs (0.7 ~ 40%). (source: Fair Trade Commission). Fair Trade Commission released types and notice of unfair trade of large scaled retail business based on monopoly regulation and fair trade (hereinafter called 'notice of large scaled retail) to prevent large scaled distribution business from doing unfair trade. The notice controled unfair trade at different position between large scaled distribution business and small vendors.

국내 물류산업 현황과 발전전략: 제3자 물류를 중심으로 (Logistics Development Strategy in Korea: Focusing on 3PL)

  • 유양호;김상철
    • 산경연구논집
    • /
    • 제2권1호
    • /
    • pp.17-22
    • /
    • 2011
  • 본 연구에서는 국내 물류산업의 현황을 개략적으로 살펴보고 국내 물류산업의 주요한 발전 전략으로서 제3자 물류의 발전전략을 제언하고자 한다. 제3자 중심의 물류업이 발전하기 위해서는 물류기업측면에서 첫째, 물류기업은 고객 즉 화주를 중심에 놓고 화주에게 이익을 제공 할 수 있는 기업이 되어야 한다. 둘째, 물류서비스 수준의 폭과 깊이를 강화 하고 새로운 물류 서비스를 개발하는데 총력을 기울여야 한다. 셋째, 고객 맞춤의 통합 물류 시스템과 물류 서비스를 제공 할 수 있어야 한다. 넷째, 물류인력에 대한 적극적인 투자가 필요하다. 다섯째, 물류기업간 전략적 제휴가 활성화되어야 한다. 여섯째, 선진 물류기술의 도입과 적용에 적극적이어야 한다. 화주측면에서는 제3자 물류에 대한 인식을 새롭게 하고 물류가 기업의 핵심역량이 아닌 경우 과감하게 물류 부문을 제3자 물류기업에게 의뢰 할 수 있어야 한다. 마지막으로 정부는 물류기업이 제3자 물류 기업으로 자연스럽게 전환하도록 여건을 조성하는 것이 가장 주된 노력이 되어야 할 것이다.

  • PDF

화훼소매점의 온라인 유통서비스 진화에 따른 정보기술서비스 전략 - A Typhoon Positioning Strategy를 중심으로 - (IT Service Strategy on Development of Online Floral Distribution Service : A Typhoon Positioning Strategy)

  • 이승창;안성혁;이숭
    • 유통과학연구
    • /
    • 제7권4호
    • /
    • pp.15-26
    • /
    • 2009
  • 인터넷은 기업의 운영과 경쟁방식을 송두리째 바꾸어 놓고 있다. 특히, 화훼유통 서비스를 급격히 진화시켰을 뿐만 아니라, 화훼소매점간 경쟁방식 자체를 변화시켰고 IT 서비스 제공자간 경쟁도 치열해지고 있다. 본 연구는 화훼소매점이 IT 서비스를 통해 화훼유통 서비스의 비즈니스 측면과 정보기술 측면에서 어떻게 진화하고 대응했는지 살펴보고자 한다. 또한, IT 서비스 제공자 측면에서 IT 서비스 위치 선정을 TPS(Typhoon Positioning Strategy) 관점에서 살펴보고자 한다. IT 서비스 제공업자는 높은 IT 역량을 기반으로 서비스 위치가 고객의 핵심 비즈니스(core business)에 위치하고 솔루션 수준에서 제공해야 높은 비즈니스 가치를 창출할 수 있고 지속적인 서비스의 제공이 가능하게 된다. IT 서비스 위치화 전략인 Typhoon Positioning Strategy(TPS)는 화훼유통 서비스의 비즈니스 진화방향, IT 서비스 트렌드, 그리고 사용자의 IT역량 수준을 고려해서 Business Process-Service Model을 가지고 IT 서비스 위치를 선정해야 한다는 것을 말하고 있다. 즉, IT 서비스 제공자는 자사에 적합한 IT 서비스 위치를 선정함에 있어서 먼저 고객의 핵심 비즈니스를 파악하여 솔루션 수준에서 IT 서비스를 제공해야 한다. 물론 솔루션 사용자의 IT 역량을 고려한 서비스 수준도 고려해야 할 중요한 요소이다. TPS 관점에서 고려해야 할 원칙으로 4가지를 제시했다. 원칙1: 제공하는 IT 서비스의 Solution Map 보유, 원칙2: 제공하는 IT 서비스가 고객의 핵심비즈니스를 지원, 원칙3: 제공하는 IT 서비스는 단위기능 수준이 아닌 솔루션 수준, 그리고 원칙4: 사용자(즉, 화훼소매점)의 IT 역량을 고려한 차등화 서비스 제공 등이다.

  • PDF

A Strategy for Balanced Power Regulation of Energy Storage Systems in a Distribution System during Closed-Loop Operation

  • Han, Yoon-Tak;Oh, Joon-Seok;Cha, Jae-Hun;An, Jae-Yun;Hyun, Seung-Yoon;Lee, Jong-Kwan;Seo, In-Yong;Kim, Jae-Eon
    • Journal of Electrical Engineering and Technology
    • /
    • 제12권6호
    • /
    • pp.2208-2218
    • /
    • 2017
  • To resolve overload in a distribution system, a distribution system operator (DSO) often performs a load transfer using normally open tie points and switches in the distribution line. During this process, the distribution system is momentarily operated in closed-loop operation. A closed-loop current in the distribution system can cause a power failure due to excess breaking current in the circuit breakers and reclosers. Therefore, it is necessary to calculate the closed-loop current exactly. However, if there are a large number of distributed generation (DG) systems in the distribution system, such as energy storage systems (ESS), they might obstruct the closed-loop operation based on bidirectional power flow. For quick and precise operation of a closed-loop system, the ESS has to regulate the power generation while satisfying closed-loop operation in the worst cases. We propose a strategy for balanced power regulation of an ESS. Simulations were carried out using PSCAD/EMTDC, and the results were compared with calculation results.

불확실한 수요를 고려한 공급사슬의 공장생산용량 결정에 관한 연구 (A Study on Determination of Factory Production Capacity in the Supply Chain Considering Uncertain Demand)

  • 지요한;임석진;김경섭
    • 한국시뮬레이션학회논문지
    • /
    • 제12권1호
    • /
    • pp.35-48
    • /
    • 2003
  • This paper suggests the long-term strategy of the production distribution planning considering the capacity of factory production and the uncertain demand in a supply chain. This paper determines the near optimal capacity of factory production by using the advantages of mathematical and simulation models. Also, the relationship between the capacity from the suggested model and the strategy of production and distribution in a supply chain is studied. Arena is used for modeling and analysis.

  • PDF

가격탄력성과 생산비용에 기초한 대량 마케팅과 표적시장 마케팅의 비교 분석 (Comparative Analyses of Mass Marketing and Target Marketing Based on Price Elasticity and Production Cost)

  • 원지성
    • 유통과학연구
    • /
    • 제11권4호
    • /
    • pp.61-72
    • /
    • 2013
  • Purpose - It is widely accepted that the process of developing marketing strategy is composed of three steps: market segmentation, target market selection and positioning. However, mass marketing strategy based on cost reduction through economies of scale and standardized products, can be also an effective strategic option. Many marketing scholars including Theodore Levitt emphasize the importance of applying the mass production concept to various industries including service industries. Especially, in times of economic downturn, the capability of providing consumers with low-priced, value products can be an important source of competitive advantage, as well as the ability of providing high-priced premium products. Marketers should decide whether they will implement mass marketing strategy or target marketing strategy. The present study theoretically shows that firms should understand the target customers' price elasticity as well as the firm's cost structure in order to make such a strategic decision. Research design, data, and methodology - Instead of implementing an empirical study, this study provides a theoretical(mathematical) investigation on the effect of consumers' price elasticity on a firm's optimal price level, profit, sales volume, revenue, and cost. The results are mostly deduced from derivative calculations and several graphs are utilized to represent the results on the relationships between the variables under study. Results - The analytical results suggest that it is more profitable for a firm to adopt the segment/target marketing strategy (more specifically the differentiation strategy) when the degree of consumers' heterogeneity is high and the proportion of the fixed cost in the total cost is low. On the other hand, if the degree of consumers' heterogeneity is low and the fixed cost is high, it is better to adopt the mass marketing strategy or the cost leadership strategy. The strategy of concentrating on a single target market will be effective when consumers' needs are highly heterogeneous but the fixed cost is high. Any of the three types of generic strategies proposed my Porter(1980, 1985) can be applied when both the consumers' heterogeneity and the fixed cost are low. This study also proposes the contribution-margin-based method for developing the optimal pricing strategy. Conclusions - One of the primary roles of marketers is to find a proper compromise between the two conflicting goals of maximizing customer satisfaction and minimizing cost. In order to do so, he or she should understand the characteristics of the target customers as well as the cost structure of the firm. In addition to the theoretical analyses, this study discusses several business cases and explains how superior companies find the optimal compromise position between these two goals and dominate the market. One of the radical changes recently taking place in business arena is the reduction of production and distribution costs of both physical goods and information due to the advancement and the wide diffusion of information technology. The cost reduction combined with lowered priced elasticity incurred by customized products and services, will enable many firms to adopt the mass customization strategy.

  • PDF

인천광역시 유통산업의 실태와 발전방향

  • 박종돈
    • 한국유통학회지:유통연구
    • /
    • 제1권1호
    • /
    • pp.259-290
    • /
    • 1996
  • As part of Korea's opening to tile world economy, over the past several years the government has begun th liberalize in the distribution industry. This study cocentrates on long-term strategy of distribution industry in Inchon where will be the hub in the northeastern area. Based on data analysis for the present conditions referring the physical distribution and the commercial distribution, problems are drawn on this two sectors. Conclusion shows introduction of the advanced know-how, expansion of the physical distribution center, and modernization of tile commercial distribution structure.

  • PDF

경험적 규칙을 이용한 배전계통의 재구성기법 (Distribution Feeder Reconfiguration Using Heuristic Rules)

  • 조시형;최병윤;우광방
    • 대한전기학회:학술대회논문집
    • /
    • 대한전기학회 1991년도 하계학술대회 논문집
    • /
    • pp.363-365
    • /
    • 1991
  • This paper presents a method for feeder reconfiguration in order to operate distribution systems efficiently using heuristic rules. The reconfiguration method presented here not only eliminates various abnormal states but also achieves minimum power loss and optimum load balance of the distribution feeders under normal operating condition transfering loads from one feeder to anoter applying the experiences of the experts. To implement the method effectively, a best-first tree searching strategy based on heuristics is used to evaluate the various load transfer alternatives. The development of a rule-based system aimed at the reduction of the search space is presented as a means of implementing the best-first searching strategy. The results of the computer simulation of the above procedure are as follows; 1) achieving minimum power loss of the distribution feeder adopting the optimum load transfer alternative. 2) Enhencing system reliability and achieving load balance through rational allocation of the feeder loads.

  • PDF

휴리스틱 탐색전략을 이용한 배전계통 계획의 급전선 최적 경로 선정 (Optimal Feeder Routing for Distribution System Planning Using a Heuristic Strategy)

  • 최남진;김병섭;신중린
    • 대한전기학회논문지:전력기술부문A
    • /
    • 제49권11호
    • /
    • pp.566-574
    • /
    • 2000
  • This paper propose a heuristic algorithm based on the Branch-Exchange (BE) method to solve Optimal feeder Routing(OFR) problem for the distribution system planning. The cost function of the OFR problem is consisted of the investment cost representing the feeder installation and the system operation cost representing the system power loss. We propose a properly designed heuristic strategy, which can handle the horizon-year expansion planning problem of power distribution network. We also used the loop selection method which can define the maximum loss reduction in the network to reduce calculation time, and proposed a new index of power loss which is designed to estimate the power loss reduction in the BE. The proposed index, can be considered with both sides, the low voltage side and voltage side branch connected with tie one. The performances of the proposed algorithms and loss index were shown with 32, 69 example bus system.

  • PDF

Worst Closed-Loop Controlled Bulk Distributions of Stochastic Arrival Processes for Queue Performance

  • Lee Daniel C.
    • Journal of Communications and Networks
    • /
    • 제7권1호
    • /
    • pp.87-92
    • /
    • 2005
  • This paper presents basic queueing analysis contributing to teletraffc theory, with commonly accessible mathematical tools. This paper studies queueing systems with bulk arrivals. It is assumed that the number of arrivals and the expected number of arrivals in each bulk are bounded by some constraints B and (equation omitted), respectively. Subject to these constraints, convexity argument is used to show that the bulk-size probability distribution that results in the worst mean queue performance is an extremal distribution with support {1, B} and mean equal to A. Furthermore, from the viewpoint of security against denial-of-service attacks, this distribution remains the worst even if an adversary were allowed to choose the bulk-size distribution at each arrival instant as a function of past queue lengths; that is, the adversary can produce as bad queueing performance with an open-loop strategy as with any closed-loop strategy. These results are proven for an arbitrary arrival process with bulk arrivals and a general service model.