• Journal of Advanced Navigation Technology
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• v.18 no.6
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• pp.533-540
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• 2014

We propose an age estimation-based smart digital signage for the next-generation airport service. The proposed system can recognize the face of the customer so that it can display the selective information. Using a webcam, the system captures the face of the customer and estimates the age of the customer by calculating the wrinkle density of the face and applying bayesian classifier. The developed age estimation method is tested with a face database for the performance evaluation. We expect the new digital signage may improve the satisfaction of customers of the airport business.

• Journal of Information Technology Applications and Management
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• v.20 no.4
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• pp.111-125
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• 2013

This study investigates how enjoyment (or playfulness) affects user acceptance of hedonic-oriented (or pleasure) information technology based on the technology acceptance model (TAM). A research model was made to examine the effect of enjoyment on the user acceptance of hedonic information technology. 186 responses were collected from university students who had experiences on Daum's Digital View which is a well-known example of digital signage technology. The result of the statistical analysis reveals that enjoyment also had a strong effect on the acceptance of hedonic information technology, in addition to perceived usefulness and perceived ease of use. However, perceived usefulness is reported to most strongly influence the adoption of Digital View. The effect of enjoyment on intention to use was also significant, but enjoyment shows a much low degree of influence than perceived usefulness on intention to use.

• Journal of Satellite, Information and Communications
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• v.11 no.1
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• pp.51-54
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• 2016

This paper present a method which resolves an optical discontinuity in bezel of digital signage using light guide film. On a polycarbonate film, a light guide film is bonded to produce refraction, reflection, diffraction of light. Arc shaped light guide film is assembled on the top LED light sources (red and green) to see light propagation through the film. When the two light sources (red and green) are mechanically attached at the end of the film, optical convergence brings new colors which have light wavelength between red and green. This result indicates that the light waveguide method could solve the light discontinuity on bezel of the digital signage system.

• Journal of Satellite, Information and Communications
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• v.10 no.1
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• pp.62-66
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• 2015

This paper introduces various applications and contents of digital signage, and analyzes conventional communication techniques to increase communication range. To realize digital signage in long distance, this paper proposes a hybrid modulation scheme and analyzes its performance. To verify its performance in real channel environment, we mapped symbols and experimented data transmission and reception with a visible light communication module with USRP. As a result, we confirmed a data receiving range and power of transmission and reception of the hybrid modulation mode. Also, we showed that the proposed modulation scheme has better performance of communication range and power efficiency than that of the conventional QAM technique.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.82-85
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• 2014

With high speed communication network and supplement of high quality multimedia devices, large demand of multimedia service stimulates digital signing industry to step forward to new opportunities. But in order to provide competitive quality services, Integrated management system is required. Digital signs use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information. Digital signs rely on a variety of hardware to deliver the contents. The components of a typical digital sign installation include one or more display screens, one or more media players, and a content management server for each player. To improve the existing high cost and less efficient management system, this paper suggest cost effective Integrated Digital Signage Management System with the results of analysis of existing system. Also this paper presents an actual implementation on entertainment company to evaluate the suitability, to prove the result of superior performance of proposed system.

• Journal of the Korea Society of Computer and Information
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• v.25 no.9
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• pp.53-62
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• 2020

Product recommendation services that have been researched recently are only recommended through the customer's product purchase history. In this paper, we propose the digital signage service through customers' behavior pattern analysis that is recommending through not only purchase history, but also behavior pattern that customers take when choosing products. This service analyzes customer behavior patterns and extracts interests about products that are of practical interest. The service is learning extracted interest rate and customers' purchase history through the Wide & Deep model. Based on this learning method, the sparse vector of other products is predicted through the MF(Matrix Factorization). After derive the ranking of predicted product interest rate, this service uses the indoor signage that can interact with customers to expose the suitable advertisements. Through this proposed service, not only online, but also in an offline environment, it would be possible to grasp customers' interest information. Also, it will create a satisfactory purchasing environment by providing suitable advertisements to customers, not advertisements that advertisers randomly expose.

• Communications of the Korean Institute of Information Scientists and Engineers
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• v.30 no.4
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• pp.31-35
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• 2012

• Communications of the Korean Institute of Information Scientists and Engineers
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• v.30 no.4
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• pp.9-14
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• 2012

• Journal of Korea Multimedia Society
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• v.17 no.3
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• pp.364-372
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• 2014

This research enables the user to have access to the desired service which is on the multi-platform display device by establishment customized Digital Signage System using the SaaS method. This system is significantly favorable due to the following points: the expandibility and portability is outstanding compared with the existing signage system, establishment expenses may be reduced because the platform can be established in various configurations independently, maintenance and management, and the strong point of the system is that costs can be reduced due to the fact that the electric power can be controlled according to environmental situations. Various researches should be conducted simultaneously such as researches on automatic pattern recognition technologies which recognizes the sex, age, location among other data of the user and various methods of image processing for the production of contents to elaborate lively contents to provide diverse experience and enjoyable configurations for the future generation.

• Journal of Digital Contents Society
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• v.17 no.1
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• pp.33-41
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• 2016

This study aims to suggest practical ways to interact effectively with consumers based on current situation of 'media creative' and media use patterns. Cases of digital signage are reviewed in the perspective of cross media, and the strategic meanings of cross media are explored according to interactivity. Results are collected through 'Naver' search engine service, and can be possibly assorted into five media combined types: SNS-combined, QR codes or Augmented Reality(AR)-combined, Brand App(application)-combined, Online to Offline-combined, and Behavioral factors-combined ones. Some strategic suggestions on media creative are given for effective interaction with consumers.