• Title/Summary/Keyword: Digital data

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The Effect of OTT Service Characteristics on Flow, Satisfaction, and Brand Loyalty of MZ Generation Users : Focusing on Netflix Users in South Korea (OTT 서비스의 특성이 MZ세대 이용자의 몰입 및 만족도와 브랜드 충성도에 미치는 영향 - 국내 넷플릭스 이용자를 중심으로)

  • SeonYoung Jhee;Sang-Lin Han
    • Journal of Service Research and Studies
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    • v.12 no.4
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    • pp.30-49
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    • 2022
  • Recently, as the transition to the untact era due to COVID-19 accelerates, non-face-to-face and non-contact practices have become commonplace, and the OTT (Over-The-Top) service market that provides media content such as movies and broadcast programs through the open Internet is largely expanded and it is receiving great attention from the MZ generation, who are familiar with digital devices and environments. In this study, the effects of OTT service characteristics on MZ generation users' flow, satisfaction and brand loyalty were examined, focusing on Netflix users, one of the representative OTT service brands. In order to carry out this study, a total of 216 people who have used the Netflix OTT service platform were empirically verified by using the survey data of those who have used it for analysis. As a result of the analysis, it was found that among the characteristics of OTT service, contents diversity, convenience, and reliability had a positive (+) effect on flow. Also, flow has a positive (+) effect on satisfaction, and satisfaction has a positive (+) effect on brand loyalty. However, among the characteristics of the OTT service, the recommended service did not have a positive (+) effect on the flow, and the flow did not have a direct positive (+) effect on the brand loyalty. Flow had a positive (+) effect on the brand loyalty through satisfaction. Through this study, it is expected that the market revitalization of the OTT service-related industry and the increasing number of OTT service brands will be able to contribute to the establishment of marketing strategies for the MZ generation consumers, and to provide practical implications.

A Study on Ways to Increase the Effectiveness of Virtual Models as Influencers for the MZ Generation: Focusing on Medical Institutions (MZ세대에게 가상모델 인플루언서의 효과를 높일 수 있는 방안 연구:의료기관을 중심으로)

  • Heejung Lee;Myounga An
    • Journal of Service Research and Studies
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    • v.13 no.1
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    • pp.26-47
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    • 2023
  • In the age of digital media transformation, the rapid rise of social media has changed the paradigm of traditional marketing techniques by leveraging the influence of influencers. However, the influence of influencers cannot be freed from ethical issues that arise as individuals, so virtual influencers are emerging as a countermeasure. This study is a study on how to increase the influencer effect of virtual models with a focus on the MZ generation in medical service. This study investigated whether respondents in their 40s or younger were aware of 'Rosy', a virtual influencer, and then conducted a survey on those who recognized 'Rosy'. As a result of this study, first, both cognitive and emotional motivation had a positive influence on fanship and attractiveness for virtual influencer. In addition, it was found that there was a difference in follow motive according to gender. Second, in order to lead to the intention of visiting hospitals, which is the medical service industry, only the cognitive motives with useful and reliable information and useful information for the virtual influencer were found to be significant in intention to visit.

A Systematic Review of the Rehabilitation Motivation Evaluation Tool for Stroke Patients (뇌졸중 환자의 재활동기 평가도구에 관한 체계적 문헌고찰)

  • Lee, Eun-Young;Park, Kang-Hyun
    • Therapeutic Science for Rehabilitation
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    • v.12 no.2
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    • pp.43-53
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    • 2023
  • Objective : In this study, the rehabilitation motivation evaluation tool for stroke patients was identified, and the characteristics of the evaluation tool were analyzed to analyze the conceptual framework and characteristics used in the composition of the evaluation contents. Methods : From 2000 to May 2022, documents registered in major domestic and foreign databases (PubMed, NDSL, Medline, and EMbase) were searched and selected according to the selection and exclusion criteria. The evaluation tools used in the selected documents were analyzed, and the characteristics of this evaluation tool were analyzed. Results : A total of 30 documents were selected, and they were classified into a total of five rehabilitation motivation evaluation tools. The most widely used in Korea was the measurement tool for rehabilitation motivation for the disabled, and the most widely used overseas was the intrinsic motivation inventory. Three evaluation tools constructed the evaluation contents based on the self-determination theory, and two constructed the evaluation contents through expert agreement. The number of evaluation items and 8 to 45 items were varied, and the evaluation scale was also used in various ways from 4 to 7 point scale. Conclusion : It was possible to identify the evaluation tools mainly used for the evaluation of rehabilitation motivation, and to identify the main conceptual framework based on the development of the rehabilitation motivation evaluation tool. The results of this study are expected to be used as basic data for research on the development of rehabilitation motivation evaluation tools for stroke patients in the future.

Correcting the gaze depth by using DNN (DNN을 이용한 응시 깊이 보정)

  • Seok-Ho Han;Hoon-Seok Jang
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.16 no.3
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    • pp.123-129
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    • 2023
  • if we know what we're looking at, we can get a lot of information. Due to the development of eye tracking, Information on gaze point can be obtained through software provided by various eye tracking equipments. However, it is difficult to estimate accurate information such as the actual gaze depth. If it is possible to calibrate the eye tracker with the actual gaze depth, it will enable the derivation of realistic and accurate results with reliable validity in various fields such as simulation, digital twin, VR, and more. Therefore, in this paper, we experiment with acquiring and calibrating raw gaze depth using an eye tracker and software. The experiment involves designing a Deep Neural Network (DNN) model and then acquiring gaze depth values provided by the software for specified distances from 300mm to 10,000mm. The acquired data is trained through the designed DNN model and calibrated to correspond to the actual gaze depth. In our experiments with the calibrated model, we were able to achieve actual gaze depth values of 297mm, 904mm, 1,485mm, 2,005mm, 3,011mm, 4,021mm, 4,972mm, 6,027mm, 7,026mm, 8,043mm, 9,021mm, and 10,076mm for the specified distances from 300mm to 10,000mm.

Factors Influencing mHealth Use in Older Adults with Diabetes (당뇨병 노인의 mHealth 이용에 영향을 미치는 요인)

  • Minjin Kim;Beomsoo Kim;Sunhee Park
    • Knowledge Management Research
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    • v.23 no.4
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    • pp.113-132
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    • 2022
  • The development of information and communication technologies (ICT) and changes in medical services centering on daily life have ushered in an era of self-management through the smartphone health management app (mHealth). This study identified the factors affecting mHealth use among older adults with diabetes. A structured survey was conducted using online and offline channels for 252 older adults who were over 65 and had diabetes. The collected data were subjected to hierarchical multiple regression analyses, and subjective health status, e-health literacy, and interaction terms of social support were inputted to verify moderating effect. The main results of this study are as follows. First, mHealth use among older adults with diabetes was higher in the male, type 2 diabetes, and younger age groups. Second, the higher was the e-health literacy, the higher was the mHealth use. Third, a negative moderating effect of social support was found in the relationship between subjective health status and mHealth use. We expect this study to provide researchers and managers interested in mHealth and older adults with diabetes, with valuable theoretical and practical implications. Furthermore, this study contributes to improving mHealth use among older adults with diabetes and building a digitally inclusive society.

A Study on the Research Trends of Effectiveness of Telehealth for the Elderly through Bibliographic Analysis (계량서지 분석을 통한 노인 대상 원격보건의 효과성 연구 동향 규명)

  • Park, Sun Ha;Kim, Mi Kyeong;Park, Hae Yean
    • Therapeutic Science for Rehabilitation
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    • v.11 no.1
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    • pp.7-20
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    • 2022
  • Objective : This study aims to identify international academic trends regarding the effectiveness of telehealth for the elderly through bibliographic analysis and to secure the foundation for providing basic data and subsequent research to promote domestic research. Methods : This study collected bibliographic information on the effectiveness of telehealth for the elderly published in international academia from January 2010 to December 2020 and analyzed and visualized the relationships between information using VOS viewer software (version 1.6.16, CWTS, Netherlands, 2020). Results : First, the research trend analysis shows a 678% increase in the number of papers published over the past 10 years. Most of the research was conducted in 145 (45.89%) Health care science services, and the most papers were published in 39 Telemedicine and e-Health journals (9.11%). Second, the network analysis showed that Oxford University had a total of 168 connections in other countries and institutions in the U.K, indicating the strongest influence in international academic societies. Third, as a result of the keyword analysis, 'older adults (64 times)', 'care (62 times)', 'health (50 times)', 'technology (40 times)', and 'outcomes (41 times)' were used in the study. Conclusion : In this study, the trends and topics of international academia on the effectiveness of telehealth for the elderly were analyzed to form the basis for research activities and the institutional implementation of telehealth for the elderly in Korea.

A Study on the Smart(智慧) Museum in China: on the case of Dunhuang Museum, The Palace Museum, China Arts and Crafts Master Museum (중국 스마트(智慧) 박물관에 관한 연구: 둔황 박물관, 고궁 박물관, 중국공예미술대사 박물관 사례를 중심으로)

  • BO KYONG KIM
    • Journal of Internet of Things and Convergence
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    • v.9 no.3
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    • pp.69-74
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    • 2023
  • Smart museums based on the growth of online exhibition can be seen as in line with the movement of the 4th Industrial Revolution. By combining art and technologies, they enable viewers to experience culture and art. This study examined the cases of the Dunhuang Museum, the Palace Museum, and the China Arts and Crafts Master Museum to assess or identify how China is leading by accepting the technology of the fourth industry and applying the technology. In common, Chinese smart museums are widely used for collecting enviromental data, establishing integrated digital applications, and preserving collections, services, management, and exhibitions through VR, and AR. Through the case of the Chinese Smart Museum, this study identified the online exhibition as a space that exists in another dimension rather than an image replica with excellent operational utility. Therefore, online exhibitions are the best medium to expand the space, and viewers can explorethe museum's exhibition room and engage with all the contents of the museum without visiting the museum in person. Through the online exhibition of smart museums, visitors and viewers can be transformed into more active cultural consumers and develop collective capabilities.

Market in Medical Devices of Blockchain-Based IoT and Recent Cyberattacks

  • Shih-Shuan WANG;Hung-Pu (Hong-fu) CHOU;Aleksander IZEMSKI ;Alexandru DINU;Eugen-Silviu VRAJITORU;Zsolt TOTH;Mircea BOSCOIANU
    • Korean Journal of Artificial Intelligence
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    • v.11 no.2
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    • pp.39-44
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    • 2023
  • The creativity of thesis is that the significance of cyber security challenges in blockchain. The variety of enterprises, including those in the medical market, are the targets of cyberattacks. Hospitals and clinics are only two examples of medical facilities that are easy targets for cybercriminals, along with IoT-based medical devices like pacemakers. Cyberattacks in the medical field not only put patients' lives in danger but also have the potential to expose private and sensitive information. Reviewing and looking at the present and historical flaws and vulnerabilities in the blockchain-based IoT and medical institutions' equipment is crucial as they are sensitive, relevant, and of a medical character. This study aims to investigate recent and current weaknesses in medical equipment, of blockchain-based IoT, and institutions. Medical security systems are becoming increasingly crucial in blockchain-based IoT medical devices and digital adoption more broadly. It is gaining importance as a standalone medical device. Currently the use of software in medical market is growing exponentially and many countries have already set guidelines for quality control. The achievements of the thesis are medical equipment of blockchain-based IoT no longer exist in a vacuum, thanks to technical improvements and the emergence of electronic health records (EHRs). Increased EHR use among providers, as well as the demand for integration and connection technologies to improve clinical workflow, patient care solutions, and overall hospital operations, will fuel significant growth in the blockchain-based IoT market for linked medical devices. The need for blockchain technology and IoT-based medical device to enhance their health IT infrastructure and design and development techniques will only get louder in the future. Blockchain technology will be essential in the future of cybersecurity, because blockchain technology can be significantly improved with the cybersecurity adoption of IoT devices, i.e., via remote monitoring, reducing waiting time for emergency rooms, track assets, etc. This paper sheds the light on the benefits of the blockchain-based IoT market.

A Study on Teaching the Method of Lagrange Multipliers in the Era of Digital Transformation (라그랑주 승수법의 교수·학습에 대한 소고: 라그랑주 승수법을 활용한 주성분 분석 사례)

  • Lee, Sang-Gu;Nam, Yun;Lee, Jae Hwa
    • Communications of Mathematical Education
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    • v.37 no.1
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    • pp.65-84
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    • 2023
  • The method of Lagrange multipliers, one of the most fundamental algorithms for solving equality constrained optimization problems, has been widely used in basic mathematics for artificial intelligence (AI), linear algebra, optimization theory, and control theory. This method is an important tool that connects calculus and linear algebra. It is actively used in artificial intelligence algorithms including principal component analysis (PCA). Therefore, it is desired that instructors motivate students who first encounter this method in college calculus. In this paper, we provide an integrated perspective for instructors to teach the method of Lagrange multipliers effectively. First, we provide visualization materials and Python-based code, helping to understand the principle of this method. Second, we give a full explanation on the relation between Lagrange multiplier and eigenvalues of a matrix. Third, we give the proof of the first-order optimality condition, which is a fundamental of the method of Lagrange multipliers, and briefly introduce the generalized version of it in optimization. Finally, we give an example of PCA analysis on a real data. These materials can be utilized in class for teaching of the method of Lagrange multipliers.

The Analysis of Future Land Use Change Impact on Hydrology and Water Quality Using SWAT Model (SWAT 모형을 이용한 미래 토지이용변화가 수문 - 수질에 미치는 영향 분석)

  • Park, Jong-Yoon;Lee, Mi Seon;Lee, Yong Jun;Kim, Seong Joon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.28 no.2B
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    • pp.187-197
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    • 2008
  • This study is to assess the impact of future land use change on hydrology and water quality in Gyungan-cheon watershed ($255.44km^2$) using SWAT (Soil and Water Assessment Tool) model. Using the 5 past Landsat TM (1987, 1991, 1996, 2004) and $ETM^+$ (2001) satellite images, time series of land use map were prepared, and the future land uses (2030, 2060, 2090) were predicted using CA-Markov technique. The 4 years streamflow and water quality data (SS, T-N, T-P) and DEM (Digital Elevation Model), stream network, and soil information (1:25,000) were prepared. The model was calibrated for 2 years (1999 and 2000), and verified for 2 years (2001 and 2002) with averaged Nash and Sutcliffe model efficiency of 0.59 for streamflow and determination coefficient of 0.88, 0.72, 0.68 for Sediment, T-N (Total Nitrogen), T-P (Total Phosphorous) respectively. The 2030, 2060 and 2090 future prediction based on 2004 values showed that the total runoff increased 1.4%, 2.0% and 2.7% for 0.6, 0.8 and 1.1 increase of watershed averaged CN value. For the future Sediment, T-N and T-P based on 2004 values, 51.4%, 5.0% and 11.7% increase in 2030, 70.5%, 8.5% and 16.7% increase in 2060, and 74.9%, 10.9% and 19.9% increase in 2090.