참고문헌
- Bendoni, W. and Danielian, F. (2019), The future of influencer marketing in the digital age of virtual influencers, In 2019 Global Fashion Management Conference at Paris (pp. 604-607).
- Billings, A.C. and Ruihley, B.J. (2013), Why we watch, why we play: The relationship between fantasy sport and fanship motivations, Mass Communication and Society, 16(1), 5-25. https://doi.org/10.1080/15205436.2011.635260
- Cheon, M. (2012), The affective/cognitive involvement and satisfaction according to the usage motivations of social network services. Management & Information Systems Review, 31(2), 21-39.
- Cho, S.H. and Cho, S.H. (2013), The study on the communication pattern of influential opinion leaders for effective viral marketing at facebook, Journal of Digital Convergence, 11(5), 201-209. https://doi.org/10.14400/JDPM.2013.11.5.201
-
Cho, Y. (2021.12.7.), "Why Big Companies Are Investing in Virtual Humans",
, vol 1677, URL: https://n.news.naver.com/article/586/0000032096 - Choi, J. and Lee, S.H. (2022), The effect if self-image congruence with live commerce influencer on cosumer fanship and brand preference and purchase intention, Journal of Product Research, 40(4), 9-20.
- Choi, Y. (2001), A Study on Motivation and Use of the Internet as a Communication Media, Journal of Cyber communication Academic Society, 1(8), pp 116-154.
- Consumer Evaluation, "Fake rather than real, a virtual influencer that surpasses humans," Retrieved 2021 from http://www.iconsumer.or.kr/news/articleView.html?idxno=16195.
- Cristobal, E., Flavian, C., and Guinaliu, M. (2007). Perceived e service quality (PeSQ): Measurement validation and effects on consumer satisfaction and web site loyalty. Managing service quality: An international journal
- Go, Y., Kim, S. and Shin, H. (2021), Virtual Influence Marketing, Marketing, 55(10), pp 61-70.
- Guttmann, A. (1986), Sports spectators. Columbia University Press.
- Huang, J.H., and Yang, Y.C. (2010). The relationship between personality traits and online shopping motivations. Social Behavior and Personality: an international journal, 38(5), 673-679. https://doi.org/10.2224/sbp.2010.38.5.673
- Hwang, S. and Lee, M.C. (2021), Analysis of the Value Change of Virtual Influencers as Seen in the Press and Social Media Using Text Mining, The Korean Journal of Advertising and Public Relations,, 23(4), pp 265-29.
- Innocean Insight Strategy Team (2020), Talk Behind a Friendly Trend 2021, Paju: Thinkgoods.
- Jung, A.Y. (2019), Influencer Marketing Case Analysis and Marketing Research Proposal, Services Marketing Journal, 12(1), pp 33-39. https://doi.org/10.22824/SMA.12.1.201906.33
- Karjaluoto, H., Munnukka, J. & Kiuru, K. (2016). Brand love and positive word of mouth: the moderating effects of experience and price. Journal of Product & Brand Management, 25(6), 527-537. https://doi.org/10.1108/JPBM-03-2015-0834
- Kim, E.J. and Park, J.J. (2022), A study of the types of motivation to follow influencer, Journal of KSSSS, 58, pp 67-88. https://doi.org/10.18346/KSSSS.58.4
- Kim, E. and Whang, S. (2019), A study on advertising effect depending on type of information source and displaying of economic support in influencer marketing focusing on youtube, Journal of Digital Contents Society, 20(2), pp 297-306. https://doi.org/10.9728/dcs.2019.20.2.297
- Kim, M. (2022), A study on the effect of perceived attractiveness and social distatnce of virtual influencer on information acceptatnce intention, The Journal of the Convergence on Culture Technology, 8(2), pp 309-314.
- Kim, J.H., Kang, Y.H. and Boo, S.H. (2013), The passed-on effect and social influence of viral advertising in social network service, Journal of Korean Marketing Association, 28(2), 173-196.
- Kim, J. and Jun, J.W. (2016), The roles of celebrities' attractiveness in the formation of personal brand equity, The Korean Journal of Advertising and Public Relations, 18(4), pp 133-180. https://doi.org/10.16914/kjapr.2016.18.4.133
- Kim, W.B. (2018), "The effects of SNS fashion influencer's authenticity and fanship," Unpublished master's thesis, Seoul National University, Seoul.
- Kim, Y. (2012), Persuasive Communication, Paju: Nanam.
- Lee, C. and Jung, N. (2014), The Impact of Social Media Use and Motive on Social Capital: Comparison of Open/Closed Social Media, Korean Journal of Journalism & Communication Studies, 65(1), pp 5-26.
- Lee, D., Hong, S.C. & Park, Y.(2021), Virtual influencers' impacts on brand attitudes and purchasing intention of services and products, Information Society & Media, 22(1), pp 55-79.
- Lee, H., Lee, J. and An, M. (2022), A Study on the Relationship between Consumers' Motivation to use Brand SNS Channels and Brand Fanship to Build Marketing Strategy Focusing on the Level of Consumer SNS Activity, Korea Research Academy of Distribution and Management Review, 25(1), pp 117-131.
- Lee, J.K. and Choi, Y.(2015) Why People Use Social Media?: A Comparison of Open and Closed SNSs, Korean Journal of Journalism & Communication Studies, 59(1), pp 115-148.
- Lee, J. and Kim, H. (2021), The Influence of Consumer's Perception toward Virtual Influencer characteristics on Desire to Mimic and WOM: Focusing on Mediating Effect of Uncanniness and Trust, Journal of Internet e-Commerce, 21(4), pp 49-75. https://doi.org/10.37272/JIECR.2021.06.21.4.49
- Lee, S. (2021.12.17.), "Virtual humans will become part of the human world... Need for Utilization Policy and Regulation", Chosun Biz. https://n.news.naver.com/article/366/0000780998
- Lee, S.H. and Jung, K.S. (2018), Loyal customer behaviors: Identifying brand fans, Social Behavior and Personality: an international journal, 46(8), 1285-1303. https://doi.org/10.2224/sbp.6482
- Lee, S.H. and Cho, H.Y. (2021), The Impact of Youtuber's Immoral Behavior on Brand Attitude: Boomerang Effects of Undisclosed Ads, The Korean Journal of Advertising, 32(1), 91-118 https://doi.org/10.14377/KJA.2021.1.15.91
- Moustakas, E., Lamba, N., Mahmoud, D. and Ranganathan, C. (2020), Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers, In 2020 International Conference on Cyber Security and Protection of Digital Services (Cyber Security) (pp. 1-6). IEEE.
- Munnukka, J., Uusitalo, O. and Toivonen, H. (2016). Credibility of a peer endorser and advertising effectiveness. Journal of Consumer Marketing.
-
Nasmedia (2021), Virtual Influencer Cases and Prospects,
. - Overby, J.W. and Lee, E.J. (2006). The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. Journal of Business research, 59(10-11), 1160-1166. https://doi.org/10.1016/j.jbusres.2006.03.008
- Park, J. (2013), Adoption Theory of New Media, Communication Books.
- Park, D. and Yoon, S. (2020), The Impacts of News Lasciviousness, News Anchor's Mention and Attractiveness on Viewers, Journal of Service Research and Studies, 10(2), 59-75.
- Park, H.W. and Hong, S.P. (2020), Effects of Sports Influencer's Use Motivations on Trust and Consumer Behaviors, The Korean Journal of Physical Education, 59(6), pp 263-273.
- Park, Y.R., Sin, D.J., Kwon, J.M., Park, J.Y. and Yun, J.Y. (2022), A study on user preference based on the characteristics of virtual influencers, Design convergence study, 21(2), 1-16. https://doi.org/10.31678/SDC93.1
- Raney, A.A. (2016), Sport as Entertainment Studies, In Defining Sport Communication (pp. 266-280). Routledge.
- Reysen, S. & Branscombe, N.R. (2010). Fanship and fandom: Comparisons between sport and non-sport fans. Journal of Sport Behavior, 33(2).
- Ryu, E.A. (2021), The impact of beauty influencer's authenticity on purchase intention: focusing on the mediating effect of identification, The Korean Journal of Advertising and Public Relations, 23(2), 77-112. https://doi.org/10.16914/kjapr.2021.23.2.77
- Sung, S. and Kim, K. (2020), The Impact of Influencers' Engagements on Startup Brand Attitude and Purchase Intention : Focusing on Influencer Characteristics, Perspectives on Entrepreneurship Education and Research, 15(2), pp 52-74.
- Voss, K.E., Spangenberg, E. R., and Grohmann, B. (2003), Measuring the hedonic and utilitarian dimensions of consumer attitude. Journal of marketing research, 40(3), 310-320. https://doi.org/10.1509/jmkr.40.3.310.19238
- Yang, K. and Lee, H.J. (2010), Gender differences in using mobile data services: utilitarian and hedonic value approaches. Journal of Research in Interactive Marketing.
- Yi, M.R. and Shin, S.B. (2022), Effects of Virtual Influencer Characteristics on Consumer Attitudes : Focusing on the Mediating Effect of Social Presence, The Korean Journal of Advertising and Public Relations, 36(3), 77-113.