• Title/Summary/Keyword: Digital Voucher

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Mobile Coupon Gift-giving Motivation Disparity Fusion Model among Groups decided by giving Frequency (모바일 쿠폰 선물증여 빈도에 따른 군집별 증여동기 차이에 관한 융합모형연구)

  • Yeo, Hyun-Jin
    • Journal of the Korea Convergence Society
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    • v.7 no.5
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    • pp.7-13
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    • 2016
  • Since a smart phone became popular that leads mobile era, we've faced diverse life style changes. Particularly, a mobile messenger which changes communication method from voice and video call to text based multi media messenger, leads new gift-giving culture called mobile voucher gift-giving. Although many researches have validated diverse models about digital voucher, this research utilize the model which divide motivation of gift-giving from three theories: gift-giving motivation theory, technology acceptance model, and consumer value theory. The purpose of this research is not only validate the model but also grouping by giving frequency of samples and validate disparity among groups. In conclusion, there are three groups founded and shows difference motivations.

A Study on the Emotional Value Perception and Post Adoption Behavior of Mobile Service (모바일 서비스의 감성적 가치인식과 후기수용행동 요인 연구)

  • Lee, Sang-Ho;Kim, Young-Berm;Kim, Jai-Beom
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.237-245
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    • 2012
  • This study deals with the influencing factors for satisfaction and the emotional value perception of mobile voucher service user. Thus researcher examined a structural equation modeling methodology of the paths within word of mouth, satisfaction, and other exogenous variables (economic/rational value, trust, joyfulness, innovativeness). As a result of this study, First, it was confirmed that the emotional value, and innovativeness affected user's trust for coupon service and joyfulness for using mobile voucher. Second, it was confirmed that trust and joyfulness affected user's satisfaction and word of mouth activities. Therefore, in cases of utilizing the emotional appeal of mobile voucher as part of a marketing tool, corporate can maximize efficiency by using their mobile voucher service & event from the point of view of customer's satisfaction & voluntary word of mouth. Researcher's consideration is that this paper's theoretical and practical contribution point is the propose of the one of the post adoption model with the quantitative study of the mobile voucher service user's emotional perception in the initial development stages of high-tech industry.

Activating Public Service Delivery Platforms: A Case of Social Service e-Voucher (공공서비스 전달 플랫폼의 활성화 요건: 사회서비스 전자바우처 사례연구)

  • Eo, Gwangsu;Nam, Taewoo
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.21-29
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    • 2020
  • This study aims to explore the characteristics of platform for social service delivery and the electronic voucher system as an instrument for the delivery. The paper discusses the concept and characteristics of platform and reviews the factors by which firms migrate to platform. Social service e-vouchers are an example of a government platform that pays e-vouchers to consumers and gives them the choice of services. Then it analyzes the case of platform establishment to deliver social services. The demand on welfare services has changed with demographic structure. The change in demand requires innovation in the social service delivery system and adoption of strategies to move to the platform. Factors that enabled the social service delivery platform to build both demand and supply sides include access to employment policies, industrial connection, workforce training, and requirements for social service eligibilities.

The Impact of Voucher Support on Economic Performance for AI Companies: Policy Effectiveness Analysis using PSM-DID Model (AI 중소기업 바우처 지원이 기업성과에 미치는 영향: PSM-DID 결합모형을 활용한 정책효과 분석)

  • SeokWon, Choi;JooYeon, Lee
    • Journal of Korea Society of Industrial Information Systems
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    • v.28 no.1
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    • pp.57-69
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    • 2023
  • In a situation where digital transformation using artificial intelligence is active around the world, the growth of domestic AI companies or AI industrial ecosystems is slow. Where a large amount of government funds related to AI are being invested to overcome the difficult economic situation, systematic research on the effect is insufficient. So, this study aimed to examine the policy effectiveness of the government artificial intelligence solution voucher support project for small and medium-sized enterprises (SMEs) using Propensity Score Matching (PSM) and Difference-in-Differences (DID) on the financial performance of beneficiary companies. For empirical analysis, PSM-DID analysis was performed using sales performance since 2019 for 461 companies with a history of voucher support among the AI SMEs data released by the National IT Industry Promotion Agency. As a result of the analysis, the beneficiary companies' asset growth, salary, and R&D expenses increased overall after government support, and no significant contribution could be confirmed in terms of profits. This study suggests that the voucher policy business directly contributed to the company's growth in the short term, but it requires a certain period of time to generate profits.

Digital Coupon Gift-giving Model through Gift-Giving Motivation (선물동기에 따른 모바일 메신저 디지털 쿠폰 선물 증여 모형)

  • Jung, Jong-Duk;Yeo, Hyun-Jin
    • Journal of the Korea Convergence Society
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    • v.6 no.6
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    • pp.105-110
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    • 2015
  • Since a smart phone has been popular, 91% of the internet users are utilizing the technology in all places for chatting and messenger which overtake share of voice and visual call utilization. The phenomenon is remarkable to young generations between teenager and thirties, which leads to mobile messenger shopping such as mobile digital voucher and coupon buy. In this research, we clarify whether traditional gift-giving motivations works on digital coupon gift-giving, and two technology acceptance model factors: perceived usefulness and ease of use affects between motivations and intention to gift-giving. The result shows three traditional gift-giving motivations: experiential, obligated and practical attitude affects intention to digital mobile coupon gift-giving and ease of use of the digital mobile coupon works parameter of the relation rather than usefulness. In other words, gift-giving purpose digital coupon users give a gift with traditional gift-giving motivation but has the stronger intetnion to gift-giving by technology ease of use.

Morphological Characteristics, Distribution and Taxonomic Consideration of the Arnebia euchroma and A. guttata (신강자초(新疆紫草)와 내몽자초(內蒙紫草)의 형태, 분포 및 분류학적 검토)

  • Song, Jun-Ho;Choi, Goya;Yang, Sungyu;Moon, Byeong Cheol
    • The Korea Journal of Herbology
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    • v.34 no.6
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    • pp.63-70
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    • 2019
  • Objective : Arnebiae Radix, the roots of Arnebia euchroma (Royle) Johnst. or A. guttata Bunge, is a well-known traditional herbal medicine in East Asia. In the Korean Pharmacopoeia, three authentic species, including two Arnebia and Lithospermum erythrorhizon Sieb. et Zucc. have recognized as a Lithospermi Radix. But, the morphological and taxonomic information of two authentic Arnebia species lacks date since their distribution and difficulty of accessing the natural habitats. Methods : A full description of the external morphological characteristics of vegetative and reproductive organs in the original plants was carried out using digital calipers and stereoscope. For providing their taxonomic and nomenclatural synonyms, we reviewed various plant checklists and taxonomic literature. Results : This study provides taxonomic information of A. euchroma and A. guttata based on a morphological examination of authentic plant individuals and field observations. Detailed descriptions of the two Arnebia species, major quantitative and qualitative characteristics, nomenclatural reviews, distribution maps, and lists of voucher specimens examined are provided. The shape of leaves, root length, stem number, calyx length and pubescence as well as corolla color were useful characteristics for identification. Moreover, we confirmed that A. euchroma and A. guttata are clearly heterostylous species. Conclusion : Our research provides valuable basic information that could be used as quality control for distinguishing between Arnebiae Radix and its adulterants. These results will help in the understanding of authentic plants and also provide the verified materials and voucher information.

The Effect of a Home Visit Cognitive Training Program Using Tablet-Based Recognition Rehabilitation Application (Brain Doctor) on Local Elderly People's Cognitive Function and Depression (태블릿 PC형 전산화 인지재활 프로그램(Brain doctor)을 이용한 가정방문 인지훈련 프로그램이 지역사회 노인의 인지기능 및 우울감에 미치는 영향)

  • Kim, Minho
    • Journal of The Korean Society of Integrative Medicine
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    • v.8 no.4
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    • pp.49-58
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    • 2020
  • Purpose : This study examined the effect of a home visit cognitive training program that uses a tablet-based digital recognition rehabilitation application, Brain Doctor, on local elderly people's cognitive function and depression. Methods : This study featured 20 elderly people living in Busan Metropolitan City, South Korea, who received a voucher for a home visit service to prevent dementia. The subjects were evenly divided into an intervention group provided with Brain Doctor and a control group provided with a conventional cognitive training program. Korean version of Mini Mental State Examination (MMSE-K) and Korean version of Montreal Cognitive Assessment (K-MoCA) were used to assess cognitive function in each group. Patient Health Questionnaire-9 (PHQ-9) was used to evaluate the depression levels. Results : The intervention group showed a significant change in cognitive function and depression after the intervention (p<.05). There was a statistically significant change in cognitive function and depression between the intervention and control groups (p<.05). Conclusion : This study confirmed that Brain Doctor had a positive effect on the cognitive function and depression of elderly people in the local community. It is expected to become a useful home visit program for dementia prevention in the future.

Development of Social Services through Analysis of Service Cases for Children and Older Citizens (사회서비스 사례분석 및 발전방안 -아동 및 노인서비스를 중심으로-)

  • Han, Jeong-Won;Bae, Hwa-Sook;Lim, Hong-Tak
    • Journal of Digital Convergence
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    • v.15 no.3
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    • pp.1-7
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    • 2017
  • Since 2000, Korean Society has developed social service program, facing the increasing social needs. With the semi-public goods' factor, social service has shown the original limitation in the private market. This paper analyses social services for children and older citizens in 6 metro cities, exploring the current condition and limitation. Program were collected through research institute and metro city's social service support groups. Analysis shows that most cities have similar programs without reflecting regional specialty. Therefore, the diverse and expanded supply of social services, professional service providers, reflection of regional specialty, easier accessibility of services are suggested. More participation of users in the process of program decision-making process and networking of service providers are also proposed.

Research trend analysis on psychomotricity based on Social Service -A Review of Research In Korea from 2013 to 2017 - (사회서비스를 기반으로 한 심리운동 연구동향 분석 -2013년에서 2017년까지의 국내연구 중심으로-)

  • Ryu, Jin-Ho;Suh, Youn-Tae
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.25-32
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    • 2017
  • This study analyzes diverse research studies on psychomotricity as convergence of psychological and physical exercises and aims to identify challenges and provide solutions for more extensive future research. The study collected 50 papers published in Korea from 2013 to March 2017 through paper search systems and analyzed the distribution of the works by types and research subjects, and types of research design, types of dependent variables and the number of interventions involved. By research design, it was found that most number of papers were based on single-subject research, followed by quantitative research. Motor development appeared the most as a dependent variable, followed by sociality and emotional behavior. Most number of studies involved 21-30 times of interventions. The changes in the research results were analyzed in the order of sociality, motor development, and behavior change. Future psychomotricity studies need to expand study subjects and diversify research methods and variables, with active follow-up studies contributing to social service by providing comprehensive solutions.

A Study on the Policy of the technical manpower of Small and medium SW companies in the Digital Convergence (디지털 융합시대 중소 SW기업 기술인력의 안정적 확보 정책 연구)

  • Noh, Kyoo-Sung;Yang, Chang-Joon
    • Journal of the Korea Convergence Society
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    • v.13 no.1
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    • pp.89-99
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    • 2022
  • Due to COVID-19, non-face-to-face cultures such as remote classes, remote work, and tele-medicine are spreading. The major contributors to the settlement of such a non-face-to-face society are small and medium SW companies and SW manpower. However, recently as large platform companies and foreign big tech companies hire thousands of SW manpower, SW small and medium-sized companies are experiencing a serious manpower shortage. Therefore, the purpose of this study is to suggest policy alternatives for SMEs to stably secure SW manpower and support continuous business operation. To achieve this purpose, this study examines the current status of the SW industry and manpower, then summarizes related issues and suggests policy alternatives to solve these issues. Those policies include the reinforcement of incentives to support manpower retention such as the Naeil Chaeum deduction system, youth housing union composition, special military service system, recruitment of manpower through the contract semester system of employment conditions, reinforcement of customized education through supplementation of the SW manpower training voucher system, SW field skill standardization, establishment of a governance system for nurturing SW manpower, preparation of countermeasures against the outflow of manpower to large companies, and a win-win cooperation program for large and SME SW manpower.