• Journal of Korea Society of Digital Industry and Information Management
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• v.17 no.4
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• pp.209-229
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• 2021

Recently, the tourism industry faced a crisis due to COVID-19. Smart tourism that combines information and communication technology (ICT) is rapidly growing to overcome the crisis in the tourism industry. In order to revitalize the tourism industry after COVID-19, such as non-face-to-face and non-contact, smart tourism incorporating information and communication technology (ICT) is actively encouraged and promoted. The purpose of this study is to empirically verify how perceived pleasure, perceived awakening, and perceived domination, which are three important variables of emotional response theory, affect the intention to continue use through perceived usefulness, expectation, and satisfaction. The survey was conducted for two weeks from November 1 to 15, 2020. A total of 175 surveys were collected during the period and used for analysis. As a result of the study, first, perceived pleasure did not significantly affect perceived usefulness, expectation, satisfaction, and intention to continue use. Second, perceived awakening had a significant effect on expectations, but did not significantly affect perceived usefulness, satisfaction, and continued use intention. Third, perceived domination had a significant effect on perceived usefulness, expectation, and continued use intention. However, it did not significantly affect satisfaction. Fourth, perceived usefulness did not significantly affect satisfaction. Fifth, expectations had a significant effect on perceived usefulness and satisfaction. Sixth, satisfaction had a significant effect on the intention to continue use. Through this, companies and developers that provide online review content for aviation and hotels should know what part of the content is actually focused on and provide it to customers. In addition, content should be provided in consideration of the emotional aspects that aviation and hotel online review users feel while watching videos.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.163-173
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• 2021

The purpose of this study was to explore a support model for domestic ICT companies to advance into overseas markets suitable for the post-corona era along with the rapidly changing global economic situation. As a result of the analysis, first, by analyzing the internationalization cases of domestic ICT companies through the realization theory, in the COVID-19 situation, domestic ICT companies organically respond to crisis situations through ad hoc responses, use of international networks, use of external organizations, and resource-based practices. Through qualitative analysis, we were able to confirm that we are growing overseas while achieving our goals. In addition, strategies for domestic ICT companies to grow through internationalization were derived. Ultimately, it was interpreted as a part that required advancement of government policy according to the government's overseas expansion support system.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.51-62
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• 2021

This study developed the factors capable of systematic/comprehensive evaluation of the task performance in order to strengthen the performance management of the professional career personnel invitation program (PCPIP). To this end, a performance evaluation framework was developed by analyzing existing project evaluation studies based on boundary theory and Kirkpatrick's four-level evaluation model. Afterwords, through two Delphi surveys, evaluation factors that can measure performance in terms of individual and invitation institutions of PCP were derived and validated. With this procedure, five evaluation factors were finally selected: adaptability, connectivity, clarity, compatibility, and expandability. This study has implications suggesting a performance evaluation factors capable of hybrid quantitative/qualitative evaluation for the performance management of PCPIP operated by National Research Foundation of Korea Research since 1994.

• Journal of Korea Society of Digital Industry and Information Management
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• v.15 no.2
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• pp.87-99
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• 2019

The purpose of this study is to examine an organizational ICT(Information and Communication Technology) performance by ICT investment and policy consistency of government organizations. As the rapid development of ICT is becoming an essential element of social culture, the ICT operation of bureaucratic government also is becoming important. The central government has invested substantially new ICT for improving the quality of nationwide service and to promote administrative efficiency. However, various departments of government occur frequently duplication investments of ICT, and budget conflicts between organizations caused difficulties in maximizing ICT competency. I will confirm the ICT operational performance by ICT investment behavior and organizational work competency as well as the significance of ICT policy consistency. The method of study used a structural equation. The research model set ICT investment behavior as independent variables, organizational work competencies and policy consistency as mediations, and operational performance as dependencies. As a result of the research, New ICT interests show negative effects that caused work change between government organizations and government-funded body. But, New ICT convergence shows positive effects on increasing the two competency variables. The two competency variables show negative effects that caused changes in ICT policy consistency and show no impact on the ICT operational performance. The ICT policy consistency shows a positive effect on enhancing ICT operational performance. The study contribution explain updated the contingency theory and because the ICT policy consistency is essential, negotiation between government organizations will be important. Future research will require a qualitative study through interviews in government organizations about consistency enhance of ICT policy.

• Journal of Korea Society of Digital Industry and Information Management
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• v.15 no.2
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• pp.71-85
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• 2019

The importance of the NCS(National Competitiveness Standards) is growing as the job market shrinks and more institutions require hiring based on NCS. Of the ten domains of NCS', the most relevant one with the performance of all tasks is basic capability group. The purpose of this study is to investigate the effect of college students' basic capability group(communication capability, mathematical capability) on their career preparation behavior. In this study, we set up a process model to comprehend the effect of college students' basic capability group on career preparation behavior based on social cognitive career theory. For research model testing, 561 questionnaires were used for empirical analysis through structural equations modeling. Empirical analysis showed that communication capability positively influenced college students' career preparation behaviors for employment. But, mathematical capability don't influenced college students' career preparation behaviors for employment. Next, career self-efficacy and career outcome expectation each positively influenced college students' career preparation behaviors for employment. Also, interest in the major positively influenced college students' career preparation behaviors for employment. The academic implications are as follows: Career self-efficacy and interest in the major were important factors in the communication capability. The process of communication capability affecting career preparation behavior and interest in the major was explained through social cognitive career theory and self-efficacy. The practical implications are as follows: Administrative assistance should be provided to improve the career self-efficacy of college students.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.231-241
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• 2018

This is a study of reputation from the perspective of evolutionary psychology. To start a theory building process in PR, Tall Puppy scale is examined using dominance hierarchy and reputation hierarchy. Tall Puppy scale is a measure toward highly successful, thus famous people. when they fall. The result showed that Koreans have negative attitude toward famous people 8times more and prefer their fall than Austrailians. The number one variable to explain the psychology of reputation hierarchy was self-esteem. It was strongly correlated with reputation hierarchy attitude. People with higher self-esteem were more generous about famous figures when people with low self-esteem prefer more the fall of tall puppies. A discussion for reputation hierarchy theory is followed.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.43-53
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• 2019

This study has explored the trajectory of the development and diffusion of the CTLs in the Korean universities by using isomorphism theory of neo-institutionalism. Neo-institutional theorists believe that organizational structure and behavior reflects the norms and values recognized in the society rather than the organization's autonomous and rational choices. Based on the isomorphism framework, the introduction and diffusion of the CTLs in the Korean universities have been led by the government. In addition, the CTLS(Korean Association of Center for Teaching & Learning) has served as a direct basis for the normative pressures. In other words, the CTLs have been securing devices for the universities to acquire external justification by the environment, and they have been able to confirm that the system was isomorphed, in particular by meeting and agreeing with the government-set university evaluation criteria. Efforts should be made to develop unique values and strategies that enable CTLs to become engines of the development of university education in response to rapid changes in the academic environment.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.95-111
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• 2021

Despite the innovation of AI and Big Data, theoretical research bout the effect of AI and Big Data on market competition is still in early stages; therefore, this paper analyzes the effect of AI, Big Data, and data sharing on an entry firm by using game theory. In detail, the firms' business environments are divided into internal and external ones. Then, AI algorithms are divided into algorithms for (1) customer marketing, (2) cost reduction without automation, and (3) cost reduction with automation. Big Data is also divided into external and internal data. this study shows that the sharing of external data does not affect the incumbent firm's algorithms for consumer marketing while lessening the entry firm's entry barrier. Improving the incumbent firm's algorithms for cost reduction (with and without automation) and external data can be an entry barrier for the entry firm. These findings can be helpful (1) to analyze the effect of AI, Big Data, and data sharing on market structure, market competition, and firm behaviors and (2) to design policy for AI and Big Data.

• Journal of Korea Society of Digital Industry and Information Management
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• v.16 no.4
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• pp.95-110
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• 2020

The purpose of this study is to empirically examine organizational change for a technological application of the fourth industrial revolution. The theoretical background of this study utilized organizational change management, the fourth industrial revolution, technological innovation, and voluntary acceptance. This research method used structural equations, cluster analysis, and analysis of variance. According to the results of the study, the organizational implement system, organizational leadership, and organizational operating system provided a positive effect on the voluntary technology acceptance of organization members. The voluntary technology acceptance provided a positive effect on the effectiveness of individual task innovation. However, organizational institutionalization among the independent variables did not affect voluntary acceptance. All independent variables except the organizational institutionalization had a partial mediating effect in the mediating effect verification. Meanwhile, The three groups by the cluster analysis were classified as new technology apathy, preference, and anxiety groups, and differences appeared among groups in the importance of organizational change variables. The organizational implement system in the technology apathy group and the organizational operating system in the technology anxiety group have a positive effect on voluntary technology acceptance. The technology preference group shows that a positive effect on organizational leadership and a negative effect on organizational institutionalization for voluntary technology acceptance. This study analyzed the technology application of the fourth industrial revolution in the organization based on the theory of organizational change. There has been reexamined the organizational change theory based on the new technology acceptance by the change of external environment in the fourth industrial revolution and the importance of technology innovation. As a practical implication, firms that are interested in a new technology of the fourth industrial revolution should prioritize preparing an implementation system when designing organizational changes.

• Journal of Korea Society of Digital Industry and Information Management
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• v.17 no.1
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• pp.85-108
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• 2021

In this study, we would like to consider the main factors that influence psychological well-being by using social network service. suggest ways to use healthy social network services, and empirically verify how behavioral approaches, in other words self-determination theory, that deals with human psychological needs, affect psychological well-being by self-esteem and satisfaction to comprehensively examine the characteristics of service and user individuals and social influences, etc. First research result, it has been confirmed that the autonomy has a positive effect on self-esteem. Second, it has been confirmed that the autonomy does not have a positive effect on satisfaction. Third, it has been confirmed that the competence has a positive effect on self-esteem. Fourth, it has been confirmed that the competence does not have a positive effect on satisfaction. Fifth, it has been confirmed that the relationship has a positive effect on self-esteem. Sixth, it has been confirmed that the relationship does not have a positive effect on satisfaction. Seventh, it has been confirmed that self-esteem has a positive effect on psychological well-being. Eighth, it has been confirmed that self-esteem has a positive effect on satisfaction. Ninth, it has been confirmed that satisfaction has a positive effect on psychological well-being. These results mean that meeting basic human psychological needs has a significant impact on psychological well-being of the social network service users. In addition, it was confirmed that increasing the desire for autonomy, competence, relationship, which are factors of self-determination, is an important factor to enhance psychological well-being.