• Title/Summary/Keyword: Digital Music Content Service

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The Antecedents of Switching Cost and its Effect on Customer Loyalty in Digital Music Service Industry (온라인 음악서비스 산업에서 전환비용의 선행요인 및 전환비용이 고객충성도에 미치는 영향)

  • Kang, Sung-Min;Uhm, Gi-Heon
    • Asia pacific journal of information systems
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    • v.20 no.2
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    • pp.157-180
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    • 2010
  • Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

Effects of Digital Music Service Acceptance Factors on the Perceived Value and Customer Satisfaction (디지털음악 콘텐츠서비스의 수용 요인이 지각된 가치와 고객만족에 미치는 영향)

  • Yang, Sung-Soo;Kim, In-Ho;Jeong, Chul
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.456-463
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    • 2016
  • This study investigates the relationship between the digital music service acceptance factors on the Perceived value, and Customer Satisfaction. Remarkable points of this study are as follows. First, according to the result of the analysis of relationship between digital music service acceptance factors and perceived value, diversity of digital music products and quality of digital music system affects significantly on the perceived value. but, usability of digital music service use does not have an effect on the perceived value. Second, as the result of analysis of the relationship between digital music service acceptance factors and customer satisfaction, diversity of digital music products, usability of digital music service and quality of digital music system affects significantly on the perceived value. These finding should assist digital music marketers and academics in their understanding of building loyalty on digital music service.

Music License in the Metaverse

  • Kyungsuk Kim
    • International journal of advanced smart convergence
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    • v.12 no.4
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    • pp.44-54
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    • 2023
  • This paper provides a comprehensive analysis of the implications of the metaverse on the music industry, focusing on copyright issues and potential solutions. It delves into the concept and characteristics of metaverse platforms, describing them as environments that immerse users in a variety of virtual experiences. A significant portion of the paper is dedicated to exploring music use and copyright infringement in the metaverse. It examines how users incorporate existing music into their content, often leading to legal challenges due to copyright infringement. The paper discusses the role of online service providers (OSPs) in this context and the legal implications of their actions. The paper also addresses the 'safe harbor' provisions for OSPs and examines the balance between protecting rights holders and limiting OSP liability. It highlights the challenges and limitations of copyright enforcement in the metaverse, especially given the unique nature of content on platforms such as Roblox. Finally, the article proposes solutions to simplify music licensing in the metaverse, suggesting a shift from property rules to liability rules and the establishment of Collective Management Organizations (CMOs) to streamline the licensing process and better protect copyright holders' interests.

Development of User Music Recognition System For Online Music Management Service (온라인 음악 관리 서비스를 위한 사용자 음원 인식 시스템 개발)

  • Sung, Bo-Kyung;Ko, Il-Ju
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.11
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    • pp.91-99
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    • 2010
  • Recently, recognizing user resource for personalized service has been needed in digital content service fields. Especially, to analyze user taste, recommend music and service music related information need recognition of user music file in case of online music service. Music related information service is offered through recognizing user music based on tag information. Recognition error has grown by weak points like changing and removing of tag information. Techniques of content based user music recognition with music signal itself are researched for solving upper problems. In this paper, we propose user music recognition on the internet by extracted feature from music signal. Features are extracted after suitable preprocessing for structure of content based user music recognition. Recognizing on music server consist of feature form are progressed with extracted feature. Through this, user music can be recognized independently of tag data. 600 music was collected and converted to each 5 music qualities for proving of proposed recognition. Converted 3000 experiment music on this method is used for recognition experiment on music server including 300,000 music. Average of recognition ratio was 85%. Weak points of tag based music recognition were overcome through proposed content based music recognition. Recognition performance of proposed method show a possibility that can be adapt to online music service in practice.

The Changes of Korean Pop Music through Digital Music Industry (디지털음악시장을 통해 살펴본 국내 대중가요의 변화)

  • Park, Byung-Kyu
    • Journal of Digital Contents Society
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    • v.13 no.2
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    • pp.177-187
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    • 2012
  • This research considers growth of digital music industry and the consequential changes in the environment of music consumption, and how environment of purchasing digital music has influenced music's length and forms. Meaningful data such as average length of music, average time taken to chorus, appearance of intro, interlude, outro, and precedence of chorus has been collected from K-Pop of 2000 to 2011 through this research. Result has shown music sample streaming service in internet music industry has brought changes in music's length and formation, which leaded to birth of hook songs. Through this case of consumer's environmental influence on music, research predicts music industry will look forward to achieving techniques to deliver music more effectively by adopting the content's download-based internet environment.

A Study on the Trend of Korean Pop Music Preference Through Digital Music Market (디지털 음악 시장을 통해 본 한국 대중가요 선호경향에 관한 연구)

  • Chung, Ji-Yun;Kim, Myoung-Jun
    • Journal of Digital Contents Society
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    • v.18 no.6
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    • pp.1025-1032
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    • 2017
  • Recently the domestic popular song market has been growing mainly in digital sound sources. As a result of analyzing the top 100 music charts from 2012 to 2016 through digital sound sources and musical scores, the average annual BPM has fallen by 11.26 over five years. Every year, The style of music has diversified every year, and the proportion of Hip-hop has doubled from 8.5% in 2012 to 17.8% in 2015. Dance music and ballads have a high preference rate, but the relationship is inversely proportional. Singer composition was inversely proportional to the ratio of female solo to male group. Especially, the relationship between BPM and the Major/Minor key is that 81.42% for slow tempo songs is Major key and 53.85% for fast tempo songs is minor key. In the case of TV drama OST, the solo singer 's music was preferred, the music style was 80% pop and 20% ballad.

The Diachronic Analysis on the Vertical Integration in the Domestic Digital Music Market (국내 음원 시장의 수직계열화 현상에 대한 통시적 분석)

  • Kim, Hee-Kyung
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.267-278
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    • 2018
  • The purpose of this study is to analyze how the vertical integration, which is the main characteristic of the domestic digital music market, appears in each period and how these phenomena affect the digital music market. As a result, we could find out that the domestic digital music market is a vertically integrated market centered on ISPs. There were a variety of subjects that led the digital music market from the early digital music in 2000s to the latest streaming market. However, ISP was the only subject that vertically integrated all aspects of content, distribution, and consumption through its subsidiaries and affiliated companies. A variety of combined services, supplementary services, and fare plans provided by using its platform and network have become mainstream services in the domestic digital market and have fixed the current transaction type in domestic market.

Analysis of Educational Web-Sites and Digital Contents for Elementary Music Class according to 2015 Revised Curriculum (2015 개정 교육과정에 따른 초등 음악 교육용 웹 사이트와 디지털 콘텐츠 분석)

  • Kim, Eun-Ju
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.65-74
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    • 2020
  • The objective of this study is to analyze educational web-sites and digital contents for elementary music class according to the 2015 revised music curriculum. First, the current status of educational web-sites that are most actively used in music class were reviewed. And the characteristics of the digital contents included in the web-sites for music education were analyzed. the primary analysis was about the service of the web-sites, and the secondary analysis was about the type of digital contents and the contents of music education. The most actively used web-sites in music classes were Edunet T-Clear, T-Sherpa, i-scream, Indischool, which differed slightly from the web-site's services and the type of digital content and contents. Specifically, the main functions for supporting music classes, the reflection of the curriculum contents, the systematicity of the materials, the objectivity and the on-site nature, and the connection with other subjects appeared differently. In order to effectively utilize digital contents in elementary music class, first, expertise of teachers for timely use of web-sitesand digital contents is required. Second, the development and utilization of various digital contents for the nature of music education is required.

An Analysis of the Impact of Digital Content Usage on Smart TV Usage (디지털 콘텐츠 이용이 스마트TV 이용에 미치는 영향 연구)

  • Lee, Seonmi
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.319-326
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    • 2022
  • As digital content services, especially OTT(over-the-top) video services, diffuse rapidly, so do smartTVs. Based on the indirect network effect theory and the complementarity theory, this study explores the relationship between digital content services and smartTV. Using the Media panel dataset, this study analyzes how the usage of digital content service (OTT usage, OTT usage volume, the usage of various OTT service types, and online game/music/education/news service) affects smartTV usage. This study shows that OTT usage and its usage volume is positively associated with smartTV usage, and that the usage of various OTT service types is positively associated with smartTV usage compared with non-OTT users. As for online content services, the usage of online education service is positively associated with smartTV usage while the usage of online news service is associated negatively. These results support the indirect network effect theory and the complementarity theory.

A study on the regulation of the similar transmission service of digital music (디지털 음원 유사전송 서비스의 규제 방안 연구)

  • Yu, Seung-Jun;Lee, Hwan-soo
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.4
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    • pp.151-160
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    • 2018
  • The development of digital technology and the Internet has brought about a great change in the content industry. In order to keep pace with these changes, the copyright law has undergone several revisions, and the concept of "digital sound transmission" was introduced in the 2006 revision. However, in the current law, digital audio transmission is problematic in that the criteria for distinguishing between broadcasting and transmission is abstract and unclear. This ambiguity makes it difficult to judge the legal status of new music webcasting service such as "Free Litsen". Although these services are positioned as digital audion transmission, they have created a new concept of pseudo transmission because of its similarity to the audio transmission in its convenience and utility. These problems stem from the imbalance of between the development of technology and the legal system, so the change of the legal system is inevitable. Thus, this study discusses US copyright law and related cases, and then suggests solutions for pseudo transmission problems. This study suggests legislative criteria for pseudo transmission problems and legislative measures that can reduce the actual damage to the music market.