• Title/Summary/Keyword: Digital Media Convergence

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Development of the Mobile Web-based user's Experience Analysis System (모바일 웹 기반의 사용자 체험 분석 시스템 개발)

  • Ko, Yong Jae;Kim, Young Chul;Jo, Hyun Gyu;Kim, Hyung Do;Kang, Bong Sok;Kim, Hyung Jin;Park, Ki Seok;Kim, Seong Tae;Lee, Sung Hun
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2011.07a
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    • pp.393-395
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    • 2011
  • 본 논문에서는 모바일 통신 방송 융합분야는 세계 각국이 서로 상이한 표준을 가지고 있어 해외 시장 진출 시 제품 신뢰성 확보를 위한 해외 현지에서의 테스트가 중요시 되어서 국내 기업의 테스트 비용과 개발기간 면에서 경쟁력 확보의 악재로 작용하고 있다. 따라서 모바일 통신 방송의 세게 각 국 표준의 테스트 인프라를 확보하고 이를 활용하는 테스트의 전반적인 시스템을 구축하여 국내 기업의 테스트 비용 절감 및 개발기간 단축과 다양한 서비스 개발이 가능하다.

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Policies of Broadcasting and Telecommunication In Smart Media Convergence Age: Focus on the Policy Paradigm and Public Relations Strategies for Dynamic Quality of Life (스마트미디어융합시대 방송통신정책: 삶의 질을 위한 정책 패러다임과 정책 PR을 중심으로)

  • Park, Sung-Ho
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.99-111
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    • 2011
  • Nowadays, the rapid progress and worldwide use of smart-media(SNS) has resulted in coming of the smart media convergence age. In practice, however, the effectiveness of smart media convergence society is limited by the difficulties of using it, which include accessibility, waiting for loading, clutter, old information, privacy risks, expensive communication, etc. The conquest of these difficulties must be policy target of broadcasting and telecommunication for high quality of communication life. From this perspective, this paper proposes a new policy of broadcasting and telecommunication based on the dynamic quality of life for the smart media convergence society. This smart convergence policy will not promote only the development and production of smart media contents but also its stable supply and it will secure the accessibility and privacy. In conclusion, this paper reveals that the components of quality of life are important elements of broadcasting and communication policies which will eventually lead to the popular use of smart media and enhance its quality.

A Study on the Recognition of Diversity on Digital Media Services (디지털미디어서비스에 관한 시청자의 다양성 인식 실증)

  • Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.9 no.11
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    • pp.237-244
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    • 2018
  • This paper deals with the viewer's recognition of diversity on digital media services. For this reason, the researcher focused on the IPTV user, how the perception of the diversity of the digital media service affected the user's satisfaction. The results are as follows. First, digital media service user recognized that supply side diversity of media channel and VOD affect recognition of accessibility (easy of use) and perceived playfulness. Second user recognized that variety of performers and actors affect recognition of accessibility and perceived playfulness. Moreover, it was found that recognition of accessibility, actor's diversity, perceived playfulness affect use's recognition for media player's contribution of diversity, and media satisfaction. As in this paper, the researcher expects that this kind of methodology for confirming of user's recognition of diversity will contribute to preparing a future media policy.

The Direction for Developing a User Participation-based Media Skin by a Paradigm Shift of Digital Media and its Application (디지털 미디어 패러다임 전환에 따른 사용자 참여기반 미디어 스킨 개발 방향 및 적용)

  • Jeon, Bien Il;Park, Jae Wan
    • Design Convergence Study
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    • v.14 no.5
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    • pp.87-102
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    • 2015
  • Today, our digital media environments are shifting from a new biological paradigm that can be characterized by "personalization", "interaction", and "kinesis." According to this paradigm shift, the change of media skin is needed, which plays an important role on our urban environments. Thus, this research aims to propose a new media skin that supports user participation based on a new digital media paradigm. For this study, we begin by extracting the essential factors from the characteristics with personalization, interaction, and kinesis through exploring the theories related to the new digital media paradigm. Based on the extracted factors, we investigated the limitation of emerging media skins and proposed a new media skin in order to overcome it. The module-based media skin proposed in this study enables users to quickly and easily design and arrange their own form that they want and display diverse contents through intelligent interaction between modules. This research contributes to providing the framework for guiding designers when they design their media skins.

A Study on the Effective Marketing Implementation through Face Recognition Technology in Smart Digital Signage

  • Cha, jin-gil;Kim, Seong-Kweon
    • International journal of advanced smart convergence
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    • v.11 no.3
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    • pp.72-78
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    • 2022
  • The aim of this research is to improve the effectiveness of digital media advertising because current advertisements -in digital signage - indiscriminately appeals to the general public rather than to a specific target. In order to deliver efficient and customized advertisement information, an IoT human body detection sensor mounted on digital signage detected human faces and then classified them firstly by gender. The digital signage here is a smart digital signage that can analyze facial signals, discriminate them based on patterns, and apply the extracted data by displaying the corresponding information to the user. In addition, by identifying the customer's location approaching the smart digital signage and displaying the optimized content information for the customer's location through an algorithm, the digital signage can dramatize the advertisement Thus, this is a study meant forimproving information efficiency while reducing noise and driving power waste generated from unnecessary digital information reproduction.

Production of Media Art using OpenCV (OpenCV를 이용한 미디어 아트 제작)

  • Lee, MyounJae
    • Journal of the Korea Convergence Society
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    • v.7 no.4
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    • pp.173-180
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    • 2016
  • OpenCV is a programming language used in digital image processing and computer vision. In this study, look at media arts made using OpenCV programming language and find out about the utilization possibilities. To this end, the first, look at OpenCV functions that are frequently used in media art, the examples of utilizing the functions. The second, discuss media arts using OpenCV. focused on the OpenCV functions, programming language for an production of media art. The third, analyze features of media arts using OpenCV, mainly focused on the functions and programming languages. The study may provide guidance to the artists to produce a media art using the OpenCV or programming language.

Review on Telecommunications-Broadcasting Convergence Trend and Services : Domestic Satellite Digital Multimedia Broadcasting Services Focus (통신.방송 융합서비스 관련 주요 동향 및 이슈 - 국내 위성 DMB 서비스 도입 현황을 중심으로 -)

  • Han, Hyeon-Su;Song, Yeong-Hwa
    • 한국디지털정책학회:학술대회논문집
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    • 2003.12a
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    • pp.75-89
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    • 2003
  • In this paper, we first summarize key components of integrated services of telecommunication and broadcasting. Definitions and typology of th e integrated services are organized th rough comprehensive analysis of recent convergence trend of telecommunications and broadcasting. Various issues on regulations, society cultures, and technical aspects of the convergence are identified. Next, we deal with the digital media broadcasting service which is one of the technical culmination of the telecommunication and broadcasting merged services. The focus of the analysis has been made on policy implications and comparative details with other similar services in the same category. Finally, we suggest the perspectives on forthcoming digital media broadcasting service developments, and implications to cope with this emerging technological breakthrough.

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Investigating Consumer Innovativeness for New Media Infusion: Role of Literacy in the Context of OTT Services in Korea

  • Park, Keon Chul;Lee, Sangmin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.6
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    • pp.1935-1952
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    • 2022
  • Consumer innovativeness plays a vital role in explaining consumer dynamics, such as adoption, usage, and behavioral intention, in the new world of disruptive online media. This empirical study aimed to examine the importance of consumer innovativeness and digital literacy in the adoption and expansion of new technology-based media services, focusing on OTT services. Extending the theory of adoption of new technologies by innovators to new media environment centered on OTT services, it examines the influence of the four dimensions of motivated consumer innovativeness on OTT service usage. The Korea Media Panel Data of 2019, where overall ICT usage and media consumption of a broad panel of respondents was collected, was used for the analysis. From the data of 10,864 respondents, 4,031 (37.1%) were found to have experience in using OTT services. To clarify the mediating effect of digital literacy on the correlations between cognitive innovativeness of consumers and their use of OTT services, Process Macro Model 4 was used. The bootstrap method was applied to reveal that all four dimensions of consumer innovativeness have a significant indirect effect on new media usage through digital literacy, thus indicating how digital literacy plays an important role in the spread of new digital services in addition to consumer innovativeness. The findings are important in that they can help in the efforts to introduce new technologies to the public and educate them to improve their digital literacy so that they can enjoy the complete experience of using these new digital products.

Effect of teenager media usage control in the era of media convergence (미디어 융합 시대에 청소년 미디어 이용 통제의 효과)

  • Lee, Hwan-Soo
    • Journal of Digital Convergence
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    • v.13 no.7
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    • pp.359-366
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    • 2015
  • The media addiction of teenagers became a social problem in the era of media convergence. With the national efforts, parents has limited their children's media usage for proper parenting. However, current media environment where personalized media devices such as smartphone and tablet PC are common raises questions about whether the problems of media addiction can be solved with previous approaches. Thus, this study examines how the parental controls to teens' media usage affect their media usage and emotions. According to the results that analyzed 884 teens' responses, the parental controls did not affect their usage. On the other hand, it was appeared that excessive parental controls stimulated to teens' negative emotions. These results show that parental controls are not longer effective in current media environment, which implies that new efforts from their family or government are required in order to prevent teens' media addiction.

Digital Outdoor Advertising Tecoration for the Metaverse Smart City

  • Yoo, Seung-Chul;Piscarac, Diana;Kang, Seungmi
    • International Journal of Advanced Culture Technology
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    • v.10 no.1
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    • pp.196-203
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    • 2022
  • Developing smart cities increasingly relies on metaverse technology. This has become much more apparent in the post-COVID-19 pandemic urban environment. The demand for fast processing of huge amounts of data and the convergence of various media types is essential for keeping city residents well-informed and safe. This paper builds on recent research on metaverse, smart cities, and digital outdoor advertising media. It proposes that "space culture media", which collectively functions by using physical or virtual spatial information, will play a key role in the smart city, functioning as an augmented city. Specifically, this paper deals with significant issues related to the smart city changes created by tecoration, a metaverse urban media space facilitated and enhanced through digital outdoor advertising.