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http://dx.doi.org/10.15207/JKCS.2018.9.11.237

A Study on the Recognition of Diversity on Digital Media Services  

Lee, Sang-Ho (School of Digital Media, Kyungsung University)
Publication Information
Journal of the Korea Convergence Society / v.9, no.11, 2018 , pp. 237-244 More about this Journal
Abstract
This paper deals with the viewer's recognition of diversity on digital media services. For this reason, the researcher focused on the IPTV user, how the perception of the diversity of the digital media service affected the user's satisfaction. The results are as follows. First, digital media service user recognized that supply side diversity of media channel and VOD affect recognition of accessibility (easy of use) and perceived playfulness. Second user recognized that variety of performers and actors affect recognition of accessibility and perceived playfulness. Moreover, it was found that recognition of accessibility, actor's diversity, perceived playfulness affect use's recognition for media player's contribution of diversity, and media satisfaction. As in this paper, the researcher expects that this kind of methodology for confirming of user's recognition of diversity will contribute to preparing a future media policy.
Keywords
Digital Media; Diversity; Media Recognition; IPTV; VOD;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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