• Title/Summary/Keyword: Digital Makeup

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Eye Shape based Digital Eye Makeup (형태 기반 디지털 눈 화장 방법)

  • Lee, Jae-Yoon;Kang, Hang-Bong
    • Proceedings of the Korea Information Processing Society Conference
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    • 2013.05a
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    • pp.325-327
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    • 2013
  • 일반적으로 눈 화장은 화장을 처음 하는 사람뿐만 아니라 화장에 능숙한 사람에게도 어려운 일이다. 또한 눈 형태는 사람마다 다르고, 형태에 따라 어울리는 눈 화장 방법 역시 다양하다. 본 논문에서는 눈 형태를 기반으로 효과적인 눈 화장 방법을 제안한다. 효과적인 눈 형태에 따른 검색을 하기 위해 에지(edge)를 기반으로 데이터베이스 영상과 입력영상의 눈 형태를 비교하여 유사한 눈 형태를 검색한다. 검색된 눈 화장 영상을 입력 영상의 눈 형태로 와핑(Warping)하여 눈 화장 스타일을 적용한다.

A Study on The Influence of Relational Benefits on Brand Image and Trust of Trainees in Make-up Beauty Academy (메이크업 전문 뷰티아카데미 교육생들의 관계효익이 뷰티아카데미 브랜드 이미지와 신뢰에 미치는 영향)

  • Kim, Hee-Su;Han, Soo-Jin
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.221-232
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    • 2020
  • This study analyzed the effect of relational benefits that students of Makeup Beauty Academy perceive about Beauty Academy on brand image, trust and recommendation intention. The survey was conducted on students from five Beauty Academies in Seoul, Incheon and Gyeonggi Province. The analysis was done using SmartPLS 2.0, which enables simultaneous measurement of causal relationships, mutual influence and structural models among potential variables. According to the analysis, social benefits, economic benefits, and customization benefits, excluding psychological benefits, have a significant impact on the brand image. Psychological and economic benefits were found to have no significant impact on trust. Both brand image and trust were found to have a significant impact on the recommendation intention. Based on the results of the analysis, the implications necessary for the formation of customer relationships between the makeup-specialized Beauty Academy and the students were presented.

Impact on Female Consumer Behavior and Purchase Intention : The experience of AR makeup based on marital status (결혼유무에 따른 증강현실(AR) 메이크업 체험이 여성 소비자 행동과 구매의도에 미치는 영향)

  • Kim, Eun-Joo
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.49-57
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    • 2020
  • Over time, the beauty industry has entered a mature industry and cannot survive unless it changes. In reality, the AR market for virtual experimental marketing is growing in the beauty industry, and global companies like FACEBOOK in the US are investing heavily in AR. Therefore, this study utilizes augmented reality technique to find out how the experience of using AR application affects female consumers' satisfaction and how they feel. This study will focus on how the relationship with purchase intention is mediated. In addition, we will help to suggest the development direction of augmented reality with makeup by analyzing the overall factors at the time when new technology, augmented reality marketing is becoming active.

A Study of Photoshop Retouching Technique for Beauty Make-up (뷰티 메이크업을 위한 포토샵 리터칭 기법 연구)

  • Kwon, Hyun-Ah
    • The Research Journal of the Costume Culture
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    • v.14 no.6
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    • pp.932-944
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    • 2006
  • With supplied computers and the development of information and communication thropugh the Internet, the space of personal home pages in potal sites has been filled with photos taken by digital cameras, and 'the introduction of privacy' done in the personal home pages has become a general trend in society. As the use of Photoshop, available to edit and modify digital photos, in this social atmosphere, has grown general, they have shown their interest in the retouching technique of Photoshop. Computer graphics, marked based on the treatment of a variety of information into pictures or a technology to mark it, recently various application methods have been found in make-up. Especially, Adobe Photoshop, used to edit and modify images, is a sofetware program proper to perform beauty make-up in correcting and creating images in an effective way. The purpose of this study is to express each factor in Adobe Photoshop CS2 about the beauty make-up. As a result, I can say, the process that digital image is retouched by Adobe Photoshop CS is similar work to beauty make-up. The process of Photoshop retouching can be used as the materials for educating of make-up and as the materials for presentation of beauty make-up trend. And also we can serve the simulation to the customer before real make-up. Therefore, this study is for the effective performance of diverse beauty makeup integrating retouch technique with Photoshop CS.

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Digital Face Design with Reference to Contemporary Fashion (현대패션의 관점에서 본 디지털 페이스디자인)

  • Lee, Se-Lee
    • Journal of Digital Convergence
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    • v.18 no.9
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    • pp.363-371
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    • 2020
  • This study based on the digital innovation of the fashion industry has researched digital-based face design that already has many users all over the world through social media and has influenced the fashion industry. The purpose of this study is to present the future vision of the direction of the fashion industry by classifying representative cases of augmented reality-based digital face design and deriving the oriented value that penetrates them. It was needed to analyzing 3D designer's works that provide digital filter-based face design to the public through Instagram and Facebook. As a result of observing the oriented value of digital face design from the point of view of modern fashion through case exploration, three trends were drawn: experimental formativeness orientation, playful experience orientation, and future technology orientation. This study limited the scope to digital-based face design, but the conclusions presented through these are applicable to all areas of fashion. Therefore, it is supposed to expect to study new phenomena related to fashion design and fashion communication based on digital augmented reality beyond the scope of face design in the future.

Understanding Geographic Variation in Sales Performance through Offline and Online Channels (지역 특수성에 따른 오프라인·온라인 채널 성과의 이해)

  • Kim, Jeeyeon;Choi, Jeonghye;Chung, Yerim
    • Knowledge Management Research
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    • v.17 no.3
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    • pp.45-64
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    • 2016
  • As the digital retail environement becomes prevalent, consumers are given greater opportunities to make purchases across physical and digital boundaries. Prior research emphasizes that the attractiveness of the digital or online channel is relatively determined by spatial specifics of physical locations. The overall market trend combined with prior research suggests that understanding spatial specifics becomes a key to managing both offline and online sales performance together. In this study, we focus on geographic variation in sales performance through offline and online channels and aim to investigate the channel-level sales difference between central and subsidiary areas. To this end, we obtain sales data of skincare and makeup products from a leading cosmetic company. Next, we examine spatial autocorrelations in data and then employ the spatial error models to study the effects of spatial specifics. The empirical findings are as follows. First, there are significant differences in category-specific and channel-level sales between central and subsidiary areas. Second, Moran's I statistics demonstrate the spatial autocorrelations of each variable. Third, spatial error models outperform simple regression models with lower AIC values. Finally, spatial specifics play a greater role in understanding online sales in subsidiary areas whereas they exert greater influence on offline sales in central areas. We believe our study advances the related theory and knowledge of multi-channel retailing and also contributes practically to location-dependent multi-channel strategies and sales data analytics.

Analysis of Curriculum on Types of Beauty-Related High Schools (미용관련 고등학교의 유형에 따른 교육과정 실태조사)

  • Kim, Young-Kyoung;Park, Eun-Ju
    • Fashion & Textile Research Journal
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    • v.9 no.1
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    • pp.89-95
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    • 2007
  • The purposes of this study were to investigate the names and locations of beauty-related high schools, and to examine the cources and subjects of beauty-related high schools according to types of high schools. Data were obtained from 8 beauty-related high schools, which consisted of 2 schools for each beauty-related high schools types and permitted the investigation of their curriculum. The findings of this study were as follows: First, These were about 30 beauty-related high schools that were mostly industrial high schools, located in Busan and Kyungsang Province, and almost used "Beauty" or "Aesthetics" as the name of department. Second, the rates of common and professional courses of business high schools and industrial high schools were similar to those suggested from the Ministry of Education and Human Resources. But for specialized high schools and integrated high schools, the rate of these courses were not in accord with those of the Ministry of Education and Human Resources. Third, The credit hour of special study in beauty-related high schools largest in hair care, followed by skin care and makeup courses. But nail and foot care were established only 2-3 beauty-related high schools. Fourth, The number of subjects of special study were largest in specialty high school. Industrial high schools offered the least number of subjects of special study. Fifth, as a result of making a comparative analysis of their subjects of special study, eight high schools offered hair care, skin care, public health and makeup courses, which had the same or similar titles. The independence titles were established nail care and foot care. The others titles were established actual training, food and nutrition, digital image processing, accounts theory, coordinatin.

A Study on Make-up Design with Application of Genre Deconstruction in Hybrid(Ver. 2) (하이브리드의 탈 장르화를 응용한 메이크업 디자인에 관한 연구(제 2보))

  • Barng, Kee-Jung;Kim, Kyung-Hee
    • Journal of Fashion Business
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    • v.16 no.2
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    • pp.88-107
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    • 2012
  • Hybrid implies that elements in more than two are combined, and is what is merged and used complexly the technologies and materials in several fields according to the development in scientific technology and the progress in technology. In the formative and artistic aspect, the hybrid can be said to be phenomenon that two of mutually different genres are combined. The function and form in each genre, which were combined at this time, are remained wholly or partially, thereby revealing as well without hiding a fact of having been combined. In the digital communication era, the same time level was integrated into one culture, with destroying the temporal·spatial boundary. As for the objectives of this study, first, the aim is to suggest a model for researching into make-up by grasping the developmental process and the characteristics of hybrid art through considering an art theory of hybrid, which was shown in make-up. Second, the aim is to design make-up by analyzing trend by make-up style after applying the genre deconstruction in hybrid. The modern make-up design through genre-deconstruction characteristics beyond diverse plurality and genre could be known to be highlighted as aesthetic characteristic by a slight attempt as communication of open space, which connects culture and genre, which had failed to be recognized and was neglected. Through the results of this study, it could be known that there is infinite possibility in developing make-up design in line with modern sensation through aesthetic element and symbolic significance through genre deconstruction. Based on these findings, its significance can be said to be in substantially contributing to offering new sight to the design & formative characteristic and the expression mode in future make-up, to providing basic data, and to strengthening competitive edge of culture and art.

Feature of Political Candidate and Local Election (정치 후보의 용모와 지방선거)

  • Park, Dug-Chun
    • Journal of Digital Convergence
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    • v.10 no.7
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    • pp.207-212
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    • 2012
  • This research explores the effect of features of political candidate on the electors' emotion and support. Though lots of researches have been proceeded about nonverbal communication clues such as posture, gesture, makeup, the research on the effect of glasses which can express in the face of candidate on the electors can not be easily found. For this experimental research, 2 group of subjects composed of university students was exposed to different type of TV address video and respond to survey questions which were analysed by SPSS program. This research found that the glasses of candidate could affect good feeling and support of electors but not on intimacy and confidence of them.

The Internal Meanings of Dolls and Dolls' Images Expressed in Modern Fashion Show (현대 패션쇼에 나타나는 인형과 인형이미지의 내적 의미)

  • Yoo, Ju Yeon;Kwon, Gi Young
    • Human Ecology Research
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    • v.52 no.1
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    • pp.33-42
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    • 2014
  • The purpose of this study is to analyze the internal meanings of dolls and dolls' images expressed in modern fashion show. Dolls are used as sacred object, decoration object, playing object, personified object or cherished object. The expression types of doll image in modern fashion are as following; substitutes of multi-ego, object of sexual desire, objectified creature, and medium of transcending fantasy. First, dolls image as substitutes of multi-ego had been expressed in magical expression, disgusting mask, transparent mannequin, expressionless, horror, conflict, loss of identity, exaggeration or escapism. Second, as object of sexual desire, dolls image are expressed as naked baby, ambiguous expression, naked body, voluminous body, emphasized specific bodypart, heavy makeup or wax doll of sexy actresses. Third, as objectified creature, dolls are human body in passive form. Human bodies are disassembled and reassembled as dolls. Such dolls reflect serious reality. They wrap up human like product and objectify it. Fourth, dolls image expressed as medium of transcending fantasy recollects youth age or expresses imagination on ambiguous virtual reality. Like this, dolls have value as creatures in various fields of modern fashion. Dolls contribute a lot in creating important inspiration. Dolls also expose internal mentality and represent ego. Externally, dolls express human shape becoming more and more materialized and objectified by advancing scientific technology in digital capitalistic society.