• Journal of Korean Society of Rural Planning
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• v.14 no.3
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• pp.63-73
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• 2008

The purpose of this study is to analyze the determinants of the digital divide at individual level and regional level in Korea, considering interaction between individual and the regional variables. Following results are obtained. First, individual level digital devide in the 16 different regions has been found in terms of Internet use, implying the needs for further analysis on impact of the regional factor in individual Internet use. Second, the result finds the impact of level-l individual variables, "gender, age, education, income and jobs" on digital divide, significantly at level 10% level. Third, the regional variables influencing the individual digital divide were not found at state level. However, regional factors might affect digital devide at county level. Study suggest some plans to reduce digital divide. First, the digital devide at individual level should be remedied by focusing on neglected class of people. Second, we need to approach the digital divide by analyzing in more detail, reflecting interactions of the regional variables and individual variables. Third, we should come up with a policy for mending the digital divide at regional level.

• Journal of Digital Convergence
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• v.9 no.1
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• pp.61-70
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• 2011

Ultimately, this research will focus on the activity traits of future customers in the convergence age. To accomplish that, firstly, researcher develop measures for assessing the convergence level of digital devices and digital services. Next, this will investigate the behavioral traits of people who use specific devices or services on the internet or mobile networks. This study proposed five convergence measures each for devices and services. For digital devices, measures such as converged functions, accessibility to network, portability, immediate communicability, and expandibility of functions were utilized. For digital measures such as scope of users, newness, social network level, ease-of use on mobile networks, and expandibility of information were used. We believe that the research results can provide insights for those wishing to explore the convergence level of devices and services and those developing high-level converged devices and digital services.

• The Journal of Information Systems
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• v.33 no.1
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• pp.69-90
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• 2024

Purpose In this paper, among the four information vulnerable groups(disabled, elderly, low-income, farmers and fishermen), the mediating effect of digital device usage attitudes in the effect of digital information utilization level of farmers and fishermen with a large digital information gap with the general public on life satisfaction was verified. Design/methodology/approach This study summarizes existing research related to the digital information gap between farmers and fishermen, and the empirical analysis is based on hierarchical regression analysis based on the 2022 Digital Information Gap Report (survey data on 2,200 farmers and fishermen) published by the Korea Intelligence Information Society Promotion Agency. Among the four major information vulnerable groups (the disabled, the elderly, low-income groups, and farmers and fishermen), attitudes toward using digital devices were examined in terms of the impact of the level of digital information use on life satisfaction among farmers and fishermen, who have a relatively large digital information gap with the general public. It was verified as a mediating effect. Findings As a result of the empirical analysis, attitudes toward the use of digital devices were found to play a mediating role in the impact of the level of digital information use on life satisfaction.

• Asia-Pacific Journal of Business
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• v.14 no.3
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• pp.1-16
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• 2023

Purpose Despite the ongoing digital transformation, it is not clear whether emerging market firms follow their manufacturing FDI path in the emerging digital industries. This paper examines how digital orientation affects the location strategies in internationalization and how the existing innovation capacities moderate the link between digital orientation and the location strategies. Design/methodology/approach This study chooses the Chinese setting for research design because digital transformation is already prevalent in the society and the cases of outward expansion are salient among the emerging markets. It uses the panel dataset of 976 Chinese listed firms that consists of 6,648 observations spanning from 2007 to 2017. Ordinary least square regression is used for the statistical approach with a one-year lag in the model. Findings Digital orientation increases a likelihood of emerging multinationals' entries in developed countries, and a high level of innovative capacities strengthens the link. Two groups seem to prefer entries in developed countries: firms with a high level of digital orientation with a high level of innovative capacities and firms with a low level of digital orientation, if with a low level of innovative capacities. The former reflects the context of digital transformation and the latter hints at the tax avoidance or interests in real estate. Research implications or originality While emerging multinationals are known to prefer entries in developing countries for capacity arbitrage, our results forecast that their FDI strategies may have a drastic change as digital transformation deepens.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.43-48
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• 2020

This study analyzed the level of digital informatization and the level of human relationship satisfaction in the disabled group. The digital informatization level of the disabled refers to the level of smart access, smart capability, and smart utilization. For the sampling of persons with disabilities, the survey was conducted for persons aged 7 to 69 who were registered under the Welfare for Persons with Disabilities Act. Regression analysis utilized SAS 9.3.s through vitalization of local communities, and information education for the disabled is also important. The analysis results are as follows. First, the higher the digital access level of the disabled, the higher the level of interpersonal satisfaction. Second, the higher the digital information capability level of the disabled, the higher the level of interpersonal satisfaction. Third, the higher the level of digital information utilization of the disabled, the higher the level of interpersonal satisfaction. As a result, the higher the digital information level of the disabled, the higher the satisfaction level in the interpersonal relationship of the disabled. In addition, it was found that careful attention and policy review are needed to resolve the digital information gap of the government for the disabled who are marginalized groups. Therefore, it is necessary to provide the expansion of universal services of the marginalized groups including the disabled. In addition, it is important to form a culture in which the community embraces the marginalized class through vitalization of local communities, and information education for the disabled is also important.

• Journal of Digital Convergence
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• v.16 no.4
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• pp.23-28
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• 2018

In recent years, activities have become more important in political activities and participation in policies. Therefore, the level of digital informatization can affect the participation in policy in the online environment. In this study, we examined how the policy activities of the disabled have a relationship with the informatization level. To this end, we analyzed the relationship between the level of digital informatization and the level of satisfaction with policy activities based on the results of the digital divide survey of 2017. The results of this study are as follows: First, it shows that the disabled people have a positive relationship with the digital access and policy activity satisfaction levels such as the possession of wired / wireless information devices and Internet accessibility. Second, it is found that digital information capacity level and income level such as PC utilization ability and mobile digital device utilization ability have a positive (+) relationship. Third, as the level of digital information utilization such as wired and mobile Internet usage increased, the level of satisfaction with policy activities also increased positively. This suggests that the government needs various information policy to increase the level of digital informatization of the disabled.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.29-36
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• 2018

As the digital informatization society deepens, the digital divide of the information - underprivileged becomes increasingly serious social problem. In this study, we analyzed the relationship between digital informatization capacity and satisfaction level of leisure activity in low - income class. For the analysis, we analyzed the relationship between digital informatization level and leisure satisfaction level of the low income class based on the results of the digital information gap survey in 2017. As a result, it was found that there was a positive relationship between digital access and leisure activity satisfaction, such as having a wired / wireless information device at low socioeconomic level and availability of Internet access at all times. Second, digital information capacity level and leisure satisfaction level such as PC usage ability and mobile digital device utilization ability have positive (+) relationship. Third, the level of digital information utilization, such as the use of fixed and mobile Internet, also showed a positive (+) relationship with the leisure satisfaction level of the low income class. This suggests that it is necessary to provide various supports to resolve the digital divide between the low income class and the general public.

• International Journal of Computer Science & Network Security
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• v.21 no.4
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• pp.186-198
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• 2021

The introduction of digital technologies affects most socio-economic processes and activities in the economy, from agriculture to public services. Even though the world is currently only in the early stages of digital transformation, the digital economy is growing rapidly, especially in developing countries. Shortly, digital platforms will be able to replace the "invisible hand" of the market and turn it into digital. Some digital platforms have already reached global reach in some sectors of the economy. The growing value of data and artificial intelligence is reflected in the high capitalization of these enterprises. Their growing role has far-reaching consequences for the organization of economic activity and integration into the field of e-business. However, their importance and level of development in different countries differ significantly. The main purpose of this article is an assessment of the level and trends of the digital economy in the world and the identification of homogeneous groups of states following the main trends in the development of its components from among the EU countries. The methodology of the conducted research is based on the use of general scientific research methods in the analysis of secondary sources and the application of statistical methods of correlation-regression and cluster analysis. Macroeconomic indicators and components of DESI (Digital Economy and Society Index) were used for the analysis. Results. Based on the analysis established that most developed countries have a medium level of digitalization of the business environment and a high level of digitalization of socially oriented public services, while countries with lower GDP focus their policies on building digital infrastructure and training qualified personnel. The study summarizes and analyzes current trends in digital technology, analyzes the level and dynamics of integration of digital technologies of the studied EU countries, the level of development of e-business and e-commerce. The conceptualization of mechanisms of creation of added value in the digital economy is offered and the possible consequences of digitalization of the economy of developing countries are generalized.

• Journal of Distribution Science
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• v.22 no.12
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• pp.11-21
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• 2024

Purpose: This study explores the factors affecting integrated marketing communication and examines the relationship and impact of market orientation, innovative marketing strategies, and integrated marketing communication via digital media (IMC Digital) on the brand equity of e-commerce businesses in Bangkok. Research Method: The research method is survey research. The data was collected by a questionnaire from 134 online retail business executives in Bangkok. Then, the data were analyzed by t-test, ANOVA, and MRA. Results: The findings are as follows. (1) Innovative Marketing Strategies and Digital Marketing Communications have a relationship and impact on the Brand Equity of E-Commerce Businesses at the statistical level of .05. (2) Market Orientation has no relationship and impact with the Brand Equity of E-Commerce Businesses(3) Marketing-oriented factors, customer focus, competitor focus, and interagency cooperation, are at the highest level. (4) Innovative marketing strategies comprise product and packaging design innovations, introducing new pricing strategies, and new retail concepts. The new promotion concepts are at the highest level. (5) Integrated marketing communications via digital media (IMC Digital) with controllable communication is at the highest level so is uncontrollable communication. (6) Brand Equity with brand awareness and brand image are at the highest level.

• Journal of the Korea Society of Computer and Information
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• v.24 no.2
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• pp.209-215
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• 2019

The objective of this study was to identify the determinants of digital divide according to the characteristics of the elderly. In order to achieve this objective, this study selected elderly people (${\geq}65$ years old) who used a senior welfare center in Chungcheongbuk-do. The survey was conducted using a self-filling survey method for 12 days. Total 289 copies of questionnaires were used for the analysis. The results of this study are as follows. First, gender and age among the demographic characteristics were the factors causing the digital divide of the elderly. Second, education level, economic level, Secondly, education level, economic level, health level, and occupation were factors creating the digital divide of the elderly. This study suggested practical and policy implications based on these results.