• Journal of Korea Society of Digital Industry and Information Management
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• v.20 no.1
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• pp.133-147
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• 2024

In this study, we examine the components and characteristics of channel brands, the renewal process of channel brands, and the competitiveness of SBS Subusu News and MBC 14F, online channels of Korea's leading terrestrial broadcasting company. We conducted in-depth interviews with staffs YouTube news channels such as Subusu News and 14F. First, examining the brand components and characteristics of SBS's Subusu News and MBC's 14F vertical channel, Subs News maintained its direction through the renewal of the logo type, graphic characterization, emoticon production, and campaign design production. 14F focused on brand renewal of the logo type and modification of thumbnail design to reveal the identity of the channel brand. Subusu News and 14F have achieved success through a spin-off approach that considers content relevance, expanding their brand extension. As a result of analyzing the competitiveness of the channel brand, Subusu News maintained its identity as a combination of B-class sensibility and journalism, while 14F positioned itself as a channel that delivers useful information content.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.105-114
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• 2014

This study has recently been issued to businesses and consumers who examined the effects of cross-advertising model. Experimental design, the model type (2) ${\times}$ sexuality products (2) ${\times}$ advertising message appeal form (2) is a factorial design. The results are as follows. First, the advertising model, based on the type of cognitive response to advertising than the general model of cross-recall index was higher model. Second, the product of gender identity in response to what the advertising product for women than men was higher index of product recalls. Third, the ad attention model ANOVA results for each type of message, the main effect of appeal type was identified. In addition, the type and model of sexual identity, and message appeal type in the type of model interaction effects were found. Finally, the model-product analysis of goodness of fit, the model type and sexual identity and appeal type messages of main effect were identified. The result is more efficient advertising effect model strategies for promoting meaningful results, it is meant to be confirmed.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.189-196
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• 2013

The main purpose of this study was to investigate the effect of CSR identity on customer-corporate identification and to explore the effect of customer-corporate identification on consumers' affective commitment and behavioral commitment intention. Indeed, this study investigated the mediating role of affective commitment in linking customer-corporate identification and behavioral commitment intention. Results found CSR identity to be a statistically significant construct that has an impact on consumers' customer-corporate identification. The result also showed that customer-corporate identification had positive effect on customers' affective commitment and behavioral commitment intention. And affective commitment was found to be a statistically non significant mediator that explaining the relationship between customer-corporate identification and behavioral commitment intention.

• Journal of Digital Convergence
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• v.13 no.4
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• pp.349-356
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• 2015

This study tries to examine the effect of parents' neglect on adolescents' sexual-materials addiction, and prove the mediating effect of self-identity between the two variables in the times of convergence. For the study, the data(n=2,157) from the Korean Children and Youth Panel Survey were analyzed by utilizing the path analysis. The results are as follows: First, parents' neglect influenced negatively adolescents' self-identity. Second, parents' neglect had a positive effect on adolescents' sexual-materials addiction. Third, parents' neglect directly influenced adolescents' sexual-materials addiction and its' effect was indirectly mediated by the subject's self-identity.

• Journal of Digital Convergence
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• v.14 no.11
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• pp.163-171
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• 2016

The purpose of this study was to investigate the effect of value diversity on team identity and team conflict and to explore the moderating roles of inclusive climate in the relationship between value diversity and team identity and in the relationship between value diversity and team conflict. This study developed four hypotheses and tested them using regression and hierarchical regression analyses. The results showed that the positive relationship between value diversity and team identity and the negative relationship between value diversity and team conflict were statistically supported. And this study found that inclusive climate played moderating roles in the relationship between value diversity and team identity and in the relationship between value diversity and team conflict. Based on the findings of the study, this study presented managerial implications and suggestions for future studies.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.497-504
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• 2017

This research aims to examine the difference of perceived experiences and sub-cultural identity between the overseas Korean' generations through the participation in the Korean National Sports Festival(NSF). Data were 360 overseas Koreans from 14 countries who participated in the 2015 NSF. The results were as follows; First, there was a difference in perceived experiences between overseas Korean' generations. More specifically, 1st generation among overseas Koreans has more positive participation experiences and less negative participation experiences than other generations. Second, there was a difference in sub-cultural identity between overseas Korean' generations. Particularly, 1.5 generation has much closer Korean identity than other generations.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.147-156
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• 2019

This study was conducted to understand the relationship among self-efficacy, career identity and professional self-concept of nursing students. Data were collected from 175 nursing students in the 3rd and 4th grades of the nursing students by questionnaire method. The analysis method was stepwise multiple regression. It revealed professional self-concept was statistically significant according to gender, health status, interpersonal relationships, satisfaction on university life, satisfaction on major and perceptive academic achievements and self-efficacy, career identity and satisfaction on major to be significant predictors of professional self-concept. These variables accounted for 56.4% of professional self-concept. Therefore, it is necessary to strengthen the professional self-concept of nursing students by implementing a gradual intervention program that can improve the self-efficacy, career identity and satisfaction on major from the freshman period.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.97-105
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• 2018

The fourth industrial revolution is expected to bring about great changes in information technology sector and create a variety of jobs. However, the psychological anxiety of IT staff is increasing due to stress and uncertainty created by the new technologies. Accordingly, researchers examined how professional identity moderate the effect of job stress of system maintenance staff on emotion exhaustion. For empirical studies, data was collected from 160 employees responsible for managing and supporting IS, and the hypothesis was verified using SPSS 21. The analysis results showed that role conflicts, role ambiguity, and qualitative work overload, which are components of job stress, have affected the emotion exhaustion. Professional identity had a moderating effect the relationship between qualitative work overload and emotion exhaustion. On the other hand, professional identity did not moderate the relationship between role conflict and emotion exhaustion, role ambiguity and emotion exhaustion. As professional identity lessen the psychological burden and emotion exhaustion of introducing new technologies, organizations need to provide support to enhance professional identity for system maintenance staff.

• Journal of Korea Society of Digital Industry and Information Management
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• v.16 no.3
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• pp.13-23
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• 2020

Currently, online means of replacing resident registration numbers(RRN) include I-Pin, mobile phone, credit card, MyPin, and general-purpose certificate. In order to issue alternative means based on the RRN, it must be designated through the designation review by the Korea Communications Commission(KCC) through a designation review by personal proofing agency and be subject to annual management. However, the criteria for designation and follow-up of the designation of the personal proofing agency carried out by KCC have been used in 2010 without revision, and there are problems that do not conform to the evaluation standards of various alternative means. Therefore, in this paper, we propose a method for improving the designation criteria and management system of the personal proofing service agency. The proposed method analyzes the characteristics of the alternative identification-based personal proofing service and proposes a follow-up management standard that can appropriately evaluate the analyzed characteristics and improves the designation criteria according to the emergence of new alternatives. Through the proposed method, it can be seen that it is possible to strengthen the safety of the personal proofing service based on the alternative means of RRN provided online and face-to-face and to protect the user's personal information.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.287-299
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• 2016

The electronic transactions over the Internet are growing across the world recently. There have been a lot of identity theft incidents during these online transactions nowaday. Therefore, a high level of identity proofing shall be carried out when using online services to deal with these matter. To prevent this kind of incident, i-PIN was introduced in Korea, which is used as an Internet Personal Identification Number. The i-PIN is designated to provide an online identification of the Internet users. As such, the unique identification numbers are provided to the internet service providers. This paper is to analyze the capabilities that the i-PIN provides, to propose the assurance security model for i-PIN. Furthermore, the security analysis results are presented. The result of this paper can be applicable to improve the applicabilities of the i-PIN.