1 |
McCraken, G, Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process. Journal of Consumer Research, 16, 310-321, 1989.
DOI
ScienceOn
|
2 |
Till, B. D., & Busler, M, Matching Product with Endorsers: Attractiveness Versus Expertise, The Journal of Consumer Marketing, 15(6), 576-586, 1998.
DOI
ScienceOn
|
3 |
Desarbo, W. S., & Harshman, R. A, Celebrity-Brand Congruence Analysis, Current Issues & Research in Advertising, 1.8, 17-52, 1985.
|
4 |
Erdogan, B. Z., Baker, M J., & Tagg, S, electing Celebrity Endorsers: The Practitioner′s Perspective, Journal of Advertising Research, 41(3), 39-48, 2001.
|
5 |
Belch, G. E., & Belch, M. A, Advertising and promotion: An Integrated Marketing Communications Perspective. 5th ed., Irwin: Mcgraw-Hill, 2001.
|
6 |
An Kwang Ho, Yi Yu Jae, & Yu Chang Jo, Advertising management, Beopmunsa, 2009.
|
7 |
Homer, P. M, The Mediating Role of Attitude Toward the Ad: Some Additional Evidence, Journal of Marketing Research, 27(2), 78-86, 1990.
DOI
ScienceOn
|
8 |
Kim Ji Young, Kim Jae Hwi, & Cha Young Ran, Advertising Effects of Sexual Banner Advertising on Internet, Korea Journal of Psychology, 10(3), 321-344, 2005.
|
9 |
Lee, J. G., & Thorson, E, The Impact of Celebrity-Product Incongruence on The Effectiveness of Product Endorsement. Journal of Advertising Research, 48(3), 433-449, 2008.
DOI
ScienceOn
|
10 |
Till, B. D., & Busler, M, The match-up Hypothesis: Physical Attractiveness, Expertise, and The Role of fit on Brand attitude, Purchase Intent and Brand Beliefs. Journal of Advertising, 29(3), 1-13, 2000.
|
11 |
Lee Se-Jin, Jung Jin-Wan, & Bang Hye-Jin, The Effects of Endorsers in the CSR Advertising, Advertising Research, Spring, 88, 223-247, 2011.
|
12 |
Sun Young Hwa, Ko Min Jeong, & Kim Young Chan, The Effects of model Gender and Message Type in Advertising Based on Women's Gender Role Identity, The Korea Journal of Advertising Research, 23(6), 237-258, 2012.
|
13 |
Doh Sun Jae, & Hwang Jang Sun, A Content Analysis of Model Usage in Domestic TV Commercials, The Korea Journal of Advertising Research, 19(5), 49-74, 2008.
|
14 |
Kamins, M, Celebrity and Noncelebrity Advertising in a Two-sided Context, Journal of Advertising Research, June/July, 34-42, 1989.
|
15 |
Atkin, C. & Block. M, Effectiveness of Cele-brity Endorser, Journal of Advertising Research, 23(1), 57-61, 1983.
|
16 |
Seong Young Shin, Jang Young, & Sin Ju Ri, Advertising Effects Depending on Eye-Gaze Direction and Gender of Celebrity Endorser, Advertising Research, 70, 119-146, 2006.
|
17 |
Kim Hee Jeong, A Content Analysis of the Women´s Sex-role Image in Magazine Advertisements, Chung-Ang University, 1999.
|
18 |
Sun Young Hwa, Ko Min Jeong, & Kim Young Chan, The Effects of Model Gender and Message Types in Advertising Based on Women's Gender Role Identity, The Korean Journal of Advertising, 23(6), 237-258, 2012.
|
19 |
Morrison, M. M., & Shaffer, D. R, Gender-Roles Congruence and Self-Referencing as Determinants of Advertising Effectiveness. Sex Roles, 49, 265-275, 2003.
DOI
ScienceOn
|
20 |
McGuire, W. J, The Nature of Attitudes and Attitude Change, in G. Lindzey and E. Aronson(eds.) The Handbook of Social Psychology, (2nd ed., Vol. 3) Reading, Mass.: Addison-Wesley, 1969.
|